Rogue Food Unites

What Rogue Food Unites does

Rogue Food Unites (RFU) is a 501(c)(3) nonprofit organization founded in 2020 and headquartered in Ashland, Oregon, that addresses food insecurity and disaster recovery across Southern Oregon. Core programs include the Neighbors Unite Mobile Farmers Market (no-cost, no-barrier organic produce distributed three times weekly), a Freeze-Dried Meals (MRE) program that uses freeze-drying technology to produce 25-year shelf-stable emergency meals, a Provision Box program (21-meal non-perishable kits), a Solidarity Card reloadable food-purchasing instrument usable at any Oregon food business, an RFU Food Truck for community events and disaster feeding, and Disaster Case Management delivered in partnership with the Oregon Office of Resilience and Emergency Management (OREM). In 2024 the organization served nearly 100,000 people at Neighbors Unite Markets, purchased 215,000+ lbs of produce from local farms, recirculated over $1.01M into the local economy, and provided over 48,900 disaster-response meals.

Name

Rogue Food Unites

Legal name

Rogue Food Unites

Website

https://roguefoodunites.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Rogue Food Unites is a Southern Oregon 501(c)(3) nonprofit that delivers barrier-free mobile farmers markets, freeze-dried emergency meals, disaster case management, and food-security programs to food-insecure and disaster-affected residents across multiple Oregon counties.

Ownership category

akta.pro rank

Product category

Food Security and Disaster Relief Services

NAICS

Community Food Services (62421), Mobile Food Services (72233), Food Service Contractors (722310)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Farm-to-Consumer Cooperative Markets (Local Producer Co-ops) (CRAHALAG)

akta.pro secondary industries

Frozen Ethnic & International Meals (CRADADAE), Food Truck & Mobile Catering Coordination (HSACAGAG)

Keywords

• Food security services
• Disaster response
• Mobile farmers market
• Freeze-dried emergency meals
• Community food distribution

Headquarters

HQ city

Ashland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Donations: Individual and family donations making up approximately 55% of revenue, supported by direct giving campaigns, stock donations, IRA Qualified Charitable Distributions, and donor advised fund contributions.
2. Grants: Grant funding from foundations and government agencies comprising approximately 13% of revenue. Sources include Oregon Community Foundation, Oregon Health Authority, AllCare Health, and others.
3. Food Truck/Catering Sales: Revenue from catering and food truck events serving organically sourced meals at community and private events, representing approximately 2% of revenue. Any profit wraps back into current programs.
4. In-Kind Donations: Contributions of goods, services, and products from businesses including Ace Hardware, Ashland Food Co-op, Rogue Creamery, and many others, representing approximately 20% of revenue.

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Rogue Food Unites is a 501(c)(3) nonprofit organization that provides no-cost, barrier-free food access through the Neighbors Unite Mobile Farmers Market, freeze-dried MRE emergency meals, an RFU food truck, weekly provision boxes, reloadable Solidarity Cards, hot meal services, community outreach support, and disaster case management. The organization combines everyday food security programs with emergency disaster response across Southern Oregon counties.

Product overview

Rogue Food Unites (RFU) is a nonprofit food relief organization offering a coordinated suite of food security programs rather than a unified software product. The core offerings include the Neighbors Unite Mobile Farmers Market (providing fresh organic produce at no cost), a Freeze Dried Meals/MRE Program (shelf-stable emergency meals with 25-year shelf life), an RFU Food Truck (for community events and disaster response), Provision Boxes (weekly meal ingredient kits), Solidarity Cards (reloadable food purchasing cards), Hot Meal Service (contracting with local food trucks), Community Outreach Events support, and Disaster Case Management. These programs work together to address food insecurity in Oregon communities during both crisis and everyday circumstances.

Differentiator

Problem solved

Functional benefit

Brands

• Neighbors Unite Farmers Market: A mobile no-cost, no-barrier farmers market program that provides fresh, regional, organic produce, organic eggs, and natural meats on a regular schedule throughout Southern Oregon.
• Freeze Dried Meals (MRE Program)
• RFU Food Truck
• Provision Boxes
• Solidarity Cards
• Southern Oregon Farmers Network (SOFN)

Products and services

• Neighbors Unite Mobile Farmers Market A barrier-free, no-cost mobile farmers market program providing fresh, regional, organic produce, organic eggs, and natural meats three times per week throughout Southern Oregon, serving approximately 1,700 individuals weekly with no documentation required.
• Freeze Dried Meals (MRE Program) Shelf-stable emergency meals created using advanced freeze-drying technology that maintains quality and nutrition for up to 25 years, prepared with organic ingredients sourced from local Oregon farmers and ranchers for disaster preparedness and emergency response.
• RFU Food Truck A mobile food truck program that serves thoughtfully produced meals made from regionally sourced organic ingredients at community events, while also providing immediate disaster response capability to cook hot meals for impacted communities.
• Provision Boxes Healthy, organic, non-perishable ingredient boxes providing 21 meals per week, with the option to include pre-paid grocery/restaurant cards, customizable for specific cultural or health-related considerations.
• Solidarity Card Reloadable cards usable at any food businesses throughout Oregon, allowing recipients control and choice in their food procurement and preparation, accommodating dietary restrictions, mobility limitations, and work schedules.
• Hot Meal Service Program that contracts with local culturally diverse food trucks to provide free hot meals onsite at community outreach and mutual aid events, supporting small businesses while delivering nutritious meals.
• Disaster Case Management Case management services provided in partnership with the Office of Resilience and Emergency Management and Oregon Housing and Community Services, supporting survivors of the 2020 Labor Day fires with resource navigation and recovery support.

Quantifiable outcome

• Over $19.3 million recirculated into local economy since 2020
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

19 partnerships are on record, tiered core and minor.

• United WaycoreStrategic or Co-development PartnerMajor grantor and community partner supporting food security initiatives and emergency response programs.
• AllCare HealthcoreStrategic or Co-development PartnerHealthcare organization partnership supporting community health through food access programs.
• Oregon Community Food Systems NetworkcoreStrategic or Co-development PartnerStatewide network partner working on food systems coordination and resilience.
• Office of Resilience and Emergency Management (OREM)coreStrategic or Co-development PartnerState emergency management agency partnership for disaster case management and statewide emergency feeding during declared disasters across all 36 Oregon counties.
• American Red CrosscoreStrategic or Co-development PartnerCommunity Adaptation Program (CAP) partnership enabling permanent infrastructure improvements and responsive disaster capacity.
• Jackson CountycoreStrategic or Co-development PartnerLocal government partner for disaster response and community services.
• Housing Authority of Jackson CountyminorStrategic or Co-development PartnerPartner providing housing support integrated with food security services.
• Jackson Care ConnectcoreStrategic or Co-development PartnerCoordinated care organization partnership for community health and food access.
• Illinois Valley Community Development OrganizationminorStrategic or Co-development PartnerLocal economic development partner in the Illinois Valley region.
• Ko Kwell Wellness CenterminorStrategic or Co-development PartnerCommunity wellness partner providing integrated health and food services.
• Girls BuildminorStrategic or Co-development PartnerYouth development organization partner for community programming.
• Southern Oregon Farmers Network (SOFN)coreStrategic or Co-development PartnerCollaborative initiative uniting local farmers to strengthen regional food systems. RFU has partnered with SOFN for crop planning, providing predictable wholesale pricing and consistent produce supply while keeping food dollars local.
• Blue Fox FarmcoreStrategic or Co-development PartnerLocal farm partner participating in SOFN crop planning with RFU for predictable wholesale purchasing.
• Wandering Roots FarmcoreStrategic or Co-development PartnerLocal farm partner in SOFN crop planning partnership for consistent produce supply to RFU markets.
• Fry Family FarmcoreStrategic or Co-development PartnerEstablished local farm partner growing produce for RFU's Neighbors Unite Markets.
• Red Buttes FarmcoreStrategic or Co-development PartnerLocal farm partner in Rogue and Applegate Valleys working with RFU through SOFN.
• Oregon Food BankcoreStrategic or Co-development PartnerStatewide food bank partnership for policy advocacy including Food For All Oregonians (SB 611) and SNAP support.
• First Presbyterian Church of AshlandminorStrategic or Co-development PartnerCommunity partner providing venue and support for RFU programs.
• Oregon Bottle DropminorOthersCorporate partner supporting sustainability initiatives.

Scale indicators12 records

Recent moves6 records

Expansion highlights7 records

Emerging players

• Community Food Centres of Canada: Canadian network of community food centers providing multi-program food access (meals, gardens, advocacy); comparable model of integrated programs addressing food insecurity through community hubs rather than traditional food banks.
• Food Recovery Network: National student-led network recovering surplus food for community use; comparable in combining food waste reduction, community service, and volunteer mobilization around food access.

Direct peers

• WhyHunger: National nonprofit focused on ending hunger through grassroots community-based solutions and advocacy; comparable to RFU in combining direct service with food systems advocacy and community-led approaches.
• Oregon Food Bank: Oregon's statewide food bank network distributing food through partner agencies and policy advocacy; RFU actually partners with Oregon Food Bank on SNAP/SB 611 policy work, making them a direct peer in Oregon community food security.
• All Hands and Hearts: Disaster response nonprofit providing immediate relief and long-term recovery support including meals and case management after natural disasters; directly comparable to RFU's disaster response and case management programs born from the 2020 Oregon wildfires.
• Food Bank of Southern Oregon: Regional food bank serving the same Southern Oregon counties (Jackson, Josephine) where RFU operates the Neighbors Unite Mobile Farmers Market; both address food insecurity via distribution to households in need.
• United Way of Jackson County: Regional United Way affiliate that is both a current RFU grantor and partner in community food initiatives; directly comparable as a community impact organization addressing food security and disaster response in Southern Oregon.

Broad incumbents

• Feeding America: The largest U.S. hunger-relief organization and national network of food banks; provides the broader sector context and comparison benchmark for RFU's regional food distribution model.

Regional players

• Food for Lane County: Oregon-based food bank serving Lane County with food distribution and nutrition programs; adjacent regional peer operating a comparable community food security model in a different Oregon geography.
• FoodShare (Toronto): Canadian food justice organization running mobile fresh food markets, community kitchens, and advocacy; one of the closest international analogues to RFU's barrier-free mobile farmers market concept.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rogue-food-unites

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rogue Food Unites