ROH Projects

What ROH Projects does

ROH Projects is a contemporary art gallery initiated in 2014 by Jun Tirtadji and headquartered in Jakarta, Indonesia. The gallery operates a permanent physical space at Jalan Surabaya 66, Menteng — a reconstituted 1950s colonial house comprising Gallery Apple (white-cube) and Gallery Orange (double-height with skylight) — supplemented by a secondary presentation space operated in collaboration with b-side at Pasar Antik. ROH's core offering is artist representation: it maintains a roster of approximately 17 contemporary artists spanning Indonesian and Asia-Pacific practitioners, providing exhibition programming, career development, and placement at international institutions.

The gallery generates revenue through primary-market sales of artworks by represented artists to private collectors and, more selectively, museums. There is no technology platform underpinning the business; the offering is delivered through physical exhibitions and participation in major international art fairs, including Art Basel Hong Kong (2022-2026), Art Basel in Basel (Parcours 2024, Statement 2026), Frieze Seoul (2023), Art Collaboration Kyoto (2022), and Art Jakarta (annual). The gallery also operates collaborative presentations with international partner galleries — Kiang Malingue (Hong Kong), Whistle (Seoul), ANOMALY (Kyoto), and 47 Canal (New York) — extending geographic reach without owning additional permanent spaces.

The customer base consists of high-net-worth private collectors seeking contemporary Southeast Asian art and institutional buyers (museums and cultural foundations). Pricing is not publicly disclosed; transactions are quote-based and private. Marketing channels are a mix of digital (website, Instagram, email newsletter) and event-driven (art fair participation and editorial coverage in Ocula and ArtAsiaPacific). The competitive positioning rests on a curated roster whose CVs include documenta 15, Venice Biennale, Singapore Biennale, and Gwangju Biennale, combined with the founder's curatorial direction focused on artists engaging with technology's social impact, ecology, and questions of identity and belonging.

Name

ROH Projects

Legal name

ROH Projects

Website

https://rohprojects.net

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

ROH Projects is a contemporary art gallery founded in 2014 in Jakarta, Indonesia, representing approximately 17 Indonesian and Asia-Pacific contemporary artists through its permanent gallery space, international art fair participation, and collaborative exhibitions with partner galleries.

Ownership category

akta.pro rank

Product category

Contemporary Art Gallery

NAICS

Art Dealers (459920), Art Dealers (45992)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

akta.pro secondary industry

Arts, Crafts & Maker Fairs (MPAGAFAJ)

Keywords

• Contemporary art gallery
• Artist representation
• Art fair exhibitions
• Southeast Asian art
• Gallery exhibitions

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Art Sales and Gallery Representation: ROH operates as a commercial art gallery representing Indonesian and international contemporary artists. The primary revenue stream comes from selling artworks by represented artists to collectors, institutions, and museums. The gallery maintains a roster of approximately 17 represented artists and facilitates transactions through its physical gallery space, art fair participations, and direct sales.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

ROH Projects operates a contemporary art gallery in Jakarta representing approximately 17 Indonesian and Asia-Pacific contemporary artists. The gallery runs an ongoing exhibition program across its permanent Jalan Surabaya 66 space (containing Gallery Apple and Gallery Orange) and the b-side venue at Pasar Antik, while placing represented artists in major international art fairs including Art Basel Hong Kong, Art Basel Basel, Frieze Seoul, and Art Jakarta.

Product overview

ROH is a contemporary art gallery initiated in 2014, based in Jakarta, Indonesia. The gallery operates as a unified offering comprising physical exhibition spaces at Jalan Surabaya 66, artist representation services, and participation in international art fairs (Art Basel, Art Jakarta, Frieze Seoul, among others). The gallery's core product is its exhibition program featuring represented and invited artists, with artist representation forming its secondary service layer. In 2022, ROH transitioned from a nomadic gallery model to a permanent space, carefully renovating a colonial mid-century house into flexible gallery spaces (Gallery Apple and Gallery Orange) for contemporary art exhibitions.

Differentiator

Problem solved

Functional benefit

Products and services

• ROH Gallery Exhibitions and Events Contemporary art exhibitions and events presented across ROH's permanent space at Jalan Surabaya 66, Jakarta (Gallery Apple and Gallery Orange) and the b-side space at Pasar Antik, serving collectors, museums, and the broader contemporary art audience in Indonesia and internationally.
• Artist Representation Services Professional representation of approximately 17 contemporary artists from Indonesia and the Asia-Pacific region, providing exhibition opportunities, art fair placements, international gallery collaborations, and career development support across video, installation, sculpture, painting, and performance art.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• b-sidecoreStrategic or Co-development Partner · 1 January 2026ROH collaborates with b-side gallery at Pasar Antik, Jakarta for exhibitions including Dimz's <Abandoned District> and Selome Muleta's solo exhibition. B-side serves as an additional venue for ROH-presented exhibitions.
• Cemeti Institute for Art & SocietyminorStrategic or Co-development Partner · 1 January 2026Co-presenter of Wantanee Siripattananuntakul's 'Bodies of Force' residency and exhibition, with support from SAM Fund for Arts and Ecology.
• CHAT (Centre for Heritage, Arts and Textile)minorStrategic or Co-development Partner · 1 January 2026Venue for ikkibawiKrr's 'Threading Inwards' exhibition at The Mills, Tsuen Wan, Hong Kong (March-June 2026).
• Kiang MalinguecoreStrategic or Co-development Partner · 1 January 2024Collaborative presentation of Tromarama's 'Bhinna' installation at Art Basel Parcours, Volkhaus Basel 2024.
• Whistle GallerycoreStrategic or Co-development Partner · 1 January 2023Collaborative presentation at Frieze Seoul 2023 featuring Indonesian and Korean artists. Partnership extended with residency projects and exhibitions between the two galleries.
• ANOMALYcoreStrategic or Co-development Partner · 1 January 2022Partnership for Art Collaboration Kyoto 2022, presenting Indonesian and Japanese artists including Kei Imazu, Kosuke Nagata, Nadya Jiwa, Tromarama, and Yukinori Yanagi.
• Leeum Museum of ArtminorStrategic or Co-development Partner · 1 January 2022Tromarama's participation in 'Cloud Walkers' group exhibition at Leeum Museum of Art, Seoul (2022-2023).
• Barry BeagenminorImplementation/ SI/ Consulting Partner · 1 January 2022Principal architect who collaborated with ROH to reconstitute the heritage house at Jalan Surabaya 66 into a contemporary art space.
• Museum MACANminorStrategic or Co-development Partner · 1 January 2021Commission for Tromarama's interactive installation 'The Lost Jungle' at Museum MACAN's Children's Art Space (2021-2022).
• 47 CanalminorStrategic or Co-development Partner · 1 January 202147 Canal presents Selome Muleta's solo exhibition hosted by ROH at b-side space. Part of 47 Canal's traveling exhibition series.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Yavuz Gallery: Singapore-based gallery focused on contemporary Asian and Southeast Asian artists with strong Art Basel presence. Directly comparable in scale, regional focus, and fair strategy.
• Whitestone Gallery: Tokyo-headquartered contemporary art gallery with presence in Hong Kong, Taipei, and Seoul. Comparable in pan-Asian gallery model and contemporary artist representation.
• Mizuma Gallery: Tokyo- and Singapore-based contemporary art gallery representing Asian artists with strong fair participation. Comparable in cross-border Asia positioning and contemporary roster.
• Gajah Gallery: Singapore-based contemporary art gallery representing established Southeast Asian artists. Closely comparable to ROH in regional focus, artist roster strategy, and active participation in Asian art fairs.
• Tomio Koyama Gallery: Tokyo-based contemporary art gallery representing Japanese and international artists. Comparable in scale, mid-career contemporary roster, and Asian fair participation.
• STPI (Singapore Tyler Print Institute): Singapore-based contemporary art institution representing Southeast Asian artists through exhibitions and residencies. Comparable in regional curatorial focus and artist development.
• Kukje Gallery: Seoul-based contemporary art gallery representing Korean and international artists with active Art Basel participation. Comparable in contemporary Asian roster and international fair strategy.
• Silverlens: Manila-based gallery representing contemporary Filipino and Southeast Asian artists with international fair presence. Directly comparable as a regional Southeast Asian gallery of similar scale and curatorial focus.

Broad incumbents

• Perrotin: Major global contemporary art gallery with Asian galleries in Hong Kong, Tokyo, and Shanghai. Comparable as a participant in the same art fairs (Art Basel Hong Kong/Basel) but operates at materially larger scale and broader geography.
• Pace Gallery: Major international contemporary art gallery with presence in Hong Kong, Seoul, Tokyo, and other Asian cities. Comparable in fair participation and contemporary programming but at substantially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/rohprojects
• LinkedInlinkedin.com/company/roh-projects

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROH Projects