Club Social y Deportivo Municipal

What Club Social y Deportivo Municipal does

Club Social y Deportivo Municipal (CSD Municipal) is a private, member-owned professional football club founded in 1936 and headquartered in Guatemala City, Guatemala. It fields the senior men's team in Liga Nacional de Guatemala, the country's top professional division, and is the most decorated club in Guatemalan football history with 31 league titles, 52 official titles overall, and the only CONCACAF Champions League victory by a Guatemalan club (1974). The organization operates the Estadio Manuel F. Carrera and serves a large, multi-generational fan base known as the "Nacion Roja." It is led by a structured executive team and employs approximately 93 people across operations.

The club runs an integrated multi-vertical ecosystem anchored by the first team and supported by consumer-facing and revenue-generating subsidiaries. Academia Club Municipal is a youth development and training program enrolling more than 700 students, feeding the senior pipeline and producing a recurring fee-based revenue stream. CSD Municipal Femenil fields a women's football team, and CSD Municipal Esports extends the brand into digital competitive entertainment. The club monetizes through matchday sales, broadcasting rights, licensed merchandise sold via Tienda Rojos (including online channels), commercial sponsorships (notably with sports betting operator Betcris), and academy tuition. The Rojos App functions as a direct digital channel for fan engagement, content, and ticketing.

CSD Municipal's go-to-market is built on its domestic brand dominance, on-pitch competitiveness in the Liga Nacional (including active participation in the Clausura 2026 tournament), and extension of its brand into adjacent verticals such as esports, women's football, and youth development. The club's distribution includes its owned stadium, traditional broadcast partnerships, an online merchandise store, and a mobile app. As a member-owned entity with no disclosed external funding, it relies on operating cash flows from matchday, sponsorship, broadcast, merchandise, and academy to fund first-team operations and ongoing vertical expansion.

Name

Club Social y Deportivo Municipal

Legal name

Club Social y Deportivo Municipal

Website

https://rojos.com

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

51–100 employees

Short description

Club Social y Deportivo Municipal is Guatemala's most decorated professional football club, founded 1936 in Guatemala City, operating the men's first team in Liga Nacional and an ecosystem spanning a 700+ student academy, women's team, esports division, merchandise, and a direct-to-fan mobile app.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (7112)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKACAE

Local Amateur Clubs & Community Sports Organizations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAGAMAB

Team Sports Matches (Club & National)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Live Sports Events

Keywords

• Professional football club
• Men's football team
• Women's football team
• Youth football academy
• Esports division

Headquarters

HQ city

Guatemala City

HQ country

Guatemala

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Matchday Revenue: Revenue generated from ticket sales for home matches played at Estadio El Trebol. The club competes in the Liga Nacional and maintains a strong fanbase that regularly attends matches.
2. Broadcasting Rights: Revenue from media and broadcasting rights for Liga Nacional matches and other competitions.
3. Merchandising: Sales of official club merchandise including jerseys, apparel, and accessories through the Tienda Rojos online store and physical locations.
4. Sponsorships: Partnerships with sponsors including Betcris and other brands visible on the club's website and marketing materials. The club maintains a 'Nuestros Aliados' (Our Allies) section showcasing partner brands.
5. Academy Programs: Revenue from the Academia Club Municipal youth development program which has over 700 students across multiple locations and categories (male and female).

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Club Social y Deportivo Municipal operates as a multi-division professional football organization, fielding men's and women's first teams that compete in Guatemalan national competitions, running a competitive esports division, and operating a large youth development academy. Its commercial offerings include matchday ticketing, broadcasting rights, branded merchandise, and sponsor activations, all anchored by its home venue, Estadio El Trébol, in Guatemala City.

Product overview

Club Social y Deportivo Municipal is a football (soccer) club from Guatemala City, Guatemala, founded on May 17, 1936. The club operates a multi-faceted sports organization consisting of: the men's professional football team (CSD Municipal) competing in Liga Nacional; the women's football team (CSD Municipal Femenil); an esports division (CSD Municipal Esports) participating in FC gaming tournaments; and a youth academy (Academia Club Municipal) with over 700 students. The club also operates a merchandise store (Tienda Rojos) and a mobile application (Rojos App) for fan engagement. As the most decorated club in Guatemala with 31+ league titles, the institution generates revenue through matchday attendance, merchandise sales, sponsorships, and academy programs.

Differentiator

Problem solved

Functional benefit

Products and services

• CSD Municipal Men's Football Team The men's first team of Club Social y Deportivo Municipal, which competes in the Liga Nacional de Fútbol de Guatemala and plays home matches at Estadio El Trébol. It is the most successful club in Guatemalan football history, with 31 league titles and the only CONCACAF Champions League title won by any Guatemalan club (1974). The product is targeted at Guatemalan football supporters and drives matchday ticketing, broadcasting rights, and sponsorship revenue.
• CSD Municipal Femenil (Women's Football Team) The women's football team of Club Social y Deportivo Municipal, branded as CSD Municipal Femenil. It extends the club's football operations into the women's game, providing a competitive team for female players and additional content and merchandising opportunities for supporters.
• CSD Municipal Esports The competitive esports division of Club Social y Deportivo Municipal, branded as CSD Municipal Esports. It fields teams in competitive video gaming and engages a digital-native audience beyond the traditional football fan base.
• Academia Club Municipal The youth development academy of Club Social y Deportivo Municipal, branded as Academia Club Municipal, enrolling more than 700 students in structured football coaching programs. It serves as the development pipeline for the club's senior teams and offers club-affiliated training to Guatemalan youth and families.
• Tienda Rojos (Club Store) The official retail channel of Club Social y Deportivo Municipal, branded as Tienda Rojos, offering branded merchandise and apparel to supporters through online and physical points of sale.
• Rojos App The official mobile application of Club Social y Deportivo Municipal, branded as the Rojos App, providing supporters with a digital channel for club content, ticketing, and engagement.

Quantifiable outcome

• 52 official titles - 31 Leagues, 11 Copa, 5 Campeón de Campeones, 4 Central American titles, 1 CONCACAF
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• BetcriscoreGTM or Marketing PartnerOfficial sports betting partner of CSD Municipal. Betcris sponsors the club and appears on the website as a key partner, with promotional links for the platform.
• GTVP (Liga GTVP)minorGTM or Marketing PartnerPartnership with the GTVP Esports League for the club's gaming and esports team, CSD Municipal Esports. The team competes in FIFA/EA Sports FC titles.
• Pro ClubsminorGTM or Marketing PartnerPartnership with Pro Clubs for esports competition, featuring the CSD Municipal esports team.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Club Universidad San Carlos: Guatemalan football club affiliated with the national university system, functioning as a Liga Nacional-level competitor with comparable youth-development operations and academy programs in the same local market.

Regional players

• Deportivo Saprissa: Top Costa Rican Primera División club with deep CONCACAF history (CONCACAF Champions Cup winners). Comparable as a Central American member-supported club operating across men's football, academy, and merchandising in a similar regional market.
• CD Olimpia: Honduran Liga Nacional powerhouse and longtime CONCACAF competitor. Comparable as a Central American professional football club with similar revenue mix (matchday, broadcasting, sponsorships, academy) and CONCACAF participation track record.

Direct peers

• CSD Xelaju MC: Liga Nacional rival that CSD Municipal faced in the Clausura 2026 final. Operates with the same league revenue mechanics (matchday, broadcast, academy) and functions as a direct sporting competitor in Guatemala.
• Aurora FC: Guatemalan Liga Nacional competitor sharing the same league-driven commercial structure, ticketing economics, and academy-development framework.
• CSD Comunicaciones: Direct Guatemalan Liga Nacional rival and participant in the historic 'Clásico' derby. Also a member-owned football club founded in 1949 with multiple league titles, sharing the same league, stadium economics, and broadcast ecosystem as CSD Municipal.
• Deportivo Suchitepéquez: Historic Guatemalan Liga Nacional club competing for the same trophies and broadcast revenues, with similar academy and membership-driven operating model.
• Antigua GFC: Liga Nacional competitor with strong recent competitive record and similar private-club structure. Comparable in operating model, Guatemalan fan-base dependency, and Liga Nacional media revenue exposure.
• Deportivo Mixco: Liga Nacional participant operating in the same Guatemalan professional football ecosystem with comparable matchday and broadcasting revenue dependencies.

Others

• Boca Juniors (Guatemala): Guatemalan football club that has historically operated as a Liga Nacional-level organization; relevant for benchmarking how social/community-rooted Guatemalan football brands commercialize ticketing, academy programs, and merchandise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Rojos_Municipal
• YouTubeyoutube.com/channel/UCY6PllwF-5w_rJ17xRuBhRA
• Facebookfacebook.com/timeline
• Instagraminstagram.com/rojos_municipal/?hl=es-la
• LinkedInlinkedin.com/company/club-social-y-deportivo-municipal

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Social y Deportivo Municipal