Aurora FC

What Aurora FC does

Aurora FC is a community-based, non-profit soccer club headquartered in Aurora, Ontario, Canada, founded in 1964 (formerly Aurora Youth Soccer Club / AYSC) and rebranded in 2024 to Aurora FC to reflect its expanded mission of serving players of all ages and skill levels. The club operates a vertically integrated program portfolio spanning U5 recreational and grassroots development, the Super 7's Development Program for U7-U8 transition, Competitive Program (U13+) for IModel and YRSA District League play, and the elite OPDL / High Performance tier operating within the Ontario Player Development League, which represents Ontario's highest level of youth competition under the Canada Soccer Player Pathway. Additional offerings include a specialized Goalkeeper Program led by a former Canadian Men's National Team goalkeeper, year-round Futsal, a U7-U12 Skills Centre, and seasonal Camps & Clinics priced at $299-$329.

The underlying technology stack is limited; the primary differentiator is a technology partnership with Scoutium, a third-party platform that records academy matches and generates individual player videos and statistics used by Aurora FC coaches for development tracking. Operations are supported by a self-serve online registration portal (powerupsports.com) and programs are delivered at municipal facilities including Stewart Burnett Park, Sheppard's Bush Turf, and Legion Field.

Revenue is generated primarily through recurring program registration fees (House League, Grassroots, Competitive, OPDL) and seasonal one-time camp/clinic fees. Sponsorship contributions from local businesses (Home Hardware, BMO, Tim Hortons, Ice Photo Studio, Michelberger Orthodontics, St. Andrews Chiropractic, Two Men and a Truck) and a municipal partnership with the Town of Aurora provide supplementary support. The club is governed by a volunteer Board of Directors with day-to-day operations led by an Executive Director/Technical Director. No venture capital, private equity, or institutional investment is evidenced. The club holds the Ontario Soccer Gold Standard Club Excellence designation and is one of 18 inaugural OPDL license holders (2013), with a documented alumni track record of players progressing to professional clubs and national teams.

Name

Aurora FC

Legal name

Aurora FC (Aurora Football Club)

Website

https://aysc.ca

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Aurora FC is a community-based non-profit soccer club in Aurora, Ontario, providing year-round programs from grassroots (U5) to elite OPDL/high performance levels for youth and competitive players in the local community.

Ownership category

akta.pro rank

Product category

Youth Soccer Club Services

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Youth soccer programs
• Recreational soccer leagues
• Competitive soccer training
• Soccer camps clinics
• Goalkeeper training

Headquarters

HQ city

Aurora

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Youth Soccer Programs: Registration fees for recreational and competitive soccer programs including House League, Grassroots, Super 7's, and Competitive leagues operating year-round
2. Camps & Clinics: Summer camps, skill development clinics, and specialized training programs offered during spring and summer months at various price points ($299-$329)
3. OPDL Program Fees: High-performance league fees covering coaching, technical staff, league registration, facilities, equipment, and sport science support for elite youth players

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Aurora FC is a community-based non-profit soccer club that delivers year-round soccer programs spanning recreational House League, Grassroots (U5-U8), Super 7's, Competitive (U13+), OPDL/High Performance elite training, Goalkeeper Program, Futsal, Skills Centre (U7-U12), and seasonal Camps & Clinics. Programs are delivered through qualified National B/C licensed coaches at municipal fields in Aurora, Ontario, with performance tracking supported by a Scoutium video analysis partnership.

Product overview

Aurora FC provides year-round soccer programs organized as a unified club portfolio with distinct competitive tiers. The core offerings include: House League (recreational community program), Grassroots (introductory program), Super 7's Development Program (U7-U8 transition), Competitive Program (U13+), OPDL/High Performance Programs (elite pathway), Goalkeeper Program (specialized position training), Futsal (indoor), Skills Centre (U7-U12 technical development), and Camps & Clinics (seasonal supplemental training). Programs are aligned with Canada Soccer's Long-Term Player Development principles, providing clear progression pathways from first kicks to elite competition.

Differentiator

Problem solved

Functional benefit

Products and services

• House League

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Ontario SoccercoreStrategic or Co-development Partner · 1 January 2013Ontario Soccer is the provincial governing body for soccer in Ontario. Aurora FC holds an OPDL license granted by Ontario Soccer and participates in their programs including the Ontario Player Development League, a standards-based youth high-performance league under the Canada Soccer Player Pathway.
• Canada SoccercoreStrategic or Co-development Partner · 1 January 2013Canada Soccer is the national governing body for soccer. Aurora FC's OPDL program is part of the Canada Soccer Player Pathway and represents the province's highest level of youth soccer, designed to identify and develop players with potential to represent Canada internationally.
• ScoutiumcoreTechnology or IntegrationScoutium provides innovative technology for global football club academies offering objective video and statistics of young talents. Under the partnership, Scoutium records Aurora FC academy matches and prepares individual videos and special statistics of players. The collaboration assists coaches in detailed player analysis, supports talent identification, and provides young footballers access to their performance data and development tracking through the Scoutium application.
• Aurora Home HardwareminorOthersLocal sponsor supporting Aurora FC community programs and club operations
• BMO (Bank of Montreal)minorOthersFinancial institution sponsor supporting Aurora FC community programs and club operations
• Ice Photo StudiominorOthersPhotography sponsor providing event and team photography services to Aurora FC
• Michelberger OrthodonticsminorOthersLocal orthodontics practice sponsor supporting Aurora FC community programs
• St. Andrews ChiropracticminorOthersHealthcare sponsor supporting Aurora FC community programs and player wellness
• Tim HortonsminorOthersNational coffee chain sponsor supporting Aurora FC community programs
• Two Men and a TruckminorOthersMoving company sponsor supporting Aurora FC community programs
• Town of AuroracoreOthersPartnership with Town of Aurora for community events including World Cup Watch Parties hosted at municipal facilities (ATS Brevik Hall, AFLC Judy Sherin Arena, ATS David De Simone Performance Hall)

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Vaughan Azzurri: Vaughan Azzurri is another inaugural OPDL license holder and GTA community soccer club running similar year-round programs from grassroots to elite high-performance, making it a direct comparable in size, geography, and licensing tier.
• Hamilton United Elite: Hamilton United Elite is an Ontario OPDL license holder and community soccer organization running comparable elite and recreational programming in southern Ontario.
• Woodbridge Strikers: Woodbridge Strikers is an Ontario community soccer club and OPDL license holder offering a comparable full-age-range development pathway serving families in the western GTA region.
• North Toronto Nitros: North Toronto Nitros is a Toronto-based community soccer club and OPDL license holder with a similar grassroots-to-elite programming model and comparable community-based non-profit structure.
• Oakville SC: Oakville SC is a community soccer club operating recreational and competitive programs in the Greater Toronto Area, serving as a comparable mid-sized Ontario youth soccer organization.

Broad incumbents

• Vancouver Whitecaps FC Academy: Vancouver Whitecaps FC Academy is a Canadian MLS-affiliated elite youth development program; comparable as a high-performance Canadian academy competing in the same national player pathway.
• Toronto FC Academy: Toronto FC Academy is the professional MLS club's youth development arm, competing for the same elite Ontario talent pipeline at a much larger scale, providing a broad incumbent reference point for Aurora FC's competitive positioning.

Others

• PowerUp Sports: PowerUp Sports is the online registration platform used by Aurora FC and many comparable Canadian youth sports clubs; relevant as an enabling technology/distribution partner rather than a competitor.
• Scoutium: Scoutium is Aurora FC's video analysis and player development technology partner; relevant as an enabling ecosystem participant supplying tools used across multiple youth academies.

Regional players

• Calgary Foothills SC: Calgary Foothills SC is a Western Canadian community soccer club with comparable recreational and competitive programming tiers, useful as a regional analog operating outside Aurora's Ontario geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aysc64
• Facebookfacebook.com/aysc64
• Instagraminstagram.com/aurorafc_aysc
• LinkedInlinkedin.com/company/auora-fc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aurora FC