ROKAI

What ROKAI does

Rokaï (legal entity Rokaï Négoce) is a privately held French landscape architecture and garden design firm headquartered in Saint-Gilles-Croix-de-Vie, Vendée, with approximately 12-20 employees. Founded in 2004 by Freddy Crochet, the company designs and installs custom outdoor environments for individual homeowners, outdoor hospitality operators (campings), businesses, restaurants, and municipalities across the Vendée department. Service lines are organized into two primary offerings — "Jardin des Particuliers" for residential clients and "Jardin des Pros" for professional accounts — spanning terrace construction (wood, ceramic, natural stone), pool-area landscaping, ornamental basins, garden lighting, plantings, irrigation, landscape masonry, and ongoing maintenance.

The firm's core technology is project-based landscape design supported by 3D visualization for client presentations, enabling realistic previews of volumes, materials, lighting, and vegetation prior to construction. Rokaï supplements its in-house design capability with partner integrations: KAYOU supplies designer outdoor furniture, while Piscines Océanes and Cap Piscines provide pool construction expertise, allowing the firm to deliver bundled outdoor space packages. The company operates two physical locations — its main office in Saint-Gilles-Croix-de-Vie and a seasonal satellite on Noirmoutier-en-l'Île (April to September) — and reaches customers through its website (rokai.fr), local fairs, and word-of-mouth referrals.

Revenue is generated primarily through one-time, quote-based project contracts for design and installation, complemented by recurring garden maintenance contracts. Pricing is determined per project based on scope, materials, and complexity and is not publicly disclosed. The firm remains founder-owned, with no external investors, subsidiaries, or public-market presence.

Name

ROKAI

Legal name

Rokaï Négoce

Website

https://rokai.fr

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Rokaï is a founder-owned French landscape architecture firm based in Vendée, designing and installing custom gardens, terraces, pool areas, and ornamental outdoor spaces for individual homeowners, campings, businesses, and municipalities across the department.

Ownership category

akta.pro rank

Product category

Landscape Architecture Services

NAICS

Landscape Architectural Services (541320), Landscape Architectural Services (54132), Landscaping Services (561730), Landscaping Services (56173)

akta.pro primary industry

Landscape Design, Build & Installation (Hardscapes/Softscapes) (BPABADAF)

akta.pro secondary industries

Residential Landscape Design (HSAIABAA), Commercial Landscape Design & Installation (HSAIABAJ), Landscape Architecture & Site Design (BPAHAKAC), Landscape Lighting Design & Layout (HSAIAHAA), Landscape Renovation & Re-Design (Yard Makeovers) (HSAIABAC)

Keywords

• Landscape architecture services
• Garden design installation
• Terrace and pool landscaping
• Exterior lighting design
• Outdoor maintenance services

Headquarters

HQ city

Saint-Gilles-Croix-de-Vie

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Landscape Design and Installation: One-time project-based revenue from designing and installing custom gardens, terraces, pool areas, and outdoor spaces for residential and professional clients. Pricing is quote-based, determined by project scope, materials, and complexity.
2. Garden Maintenance Services: Ongoing maintenance services including tree and shrub pruning, weeding, and plant care for previously created gardens.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Rokaï designs, creates, and maintains bespoke outdoor landscapes for private homeowners and professional clients across the Vendée department in France. Core offerings include garden and terrace design with materials such as wood, ceramic tile, and natural stone, pool area landscaping, ornamental basins, exterior lighting, and recurring garden maintenance, all supported by 3D project visualizations that preview the finished environment before construction.

Product overview

ROKAI is a landscaping company offering comprehensive outdoor design and maintenance solutions for private individuals and professionals in the Vendée region of France. The company divides its offerings into two primary service lines: Jardin des Particuliers (for private individuals) and Jardin des Pros (for professionals). Jardin des Particuliers encompasses garden creation, terrace design with various materials (wood, ceramic, natural stone), poolside landscaping, ornamental basins, and garden lighting. Jardin des Pros serves campings, businesses, and municipalities with tailored landscaping solutions. Supporting services include 3D visualization for project previewing and ongoing garden maintenance. ROKAI collaborates with partners Kayou (outdoor furniture) and swimming pool companies (Piscines Oceanes, Cap Piscines) to deliver integrated outdoor solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Jardin des Particuliers (Private Garden Design & Creation) Custom garden and terrace design, creation, and installation service for individual homeowners, including terraces (wood, ceramic tile, natural stone), fences, pathways, landscape masonry, plantings, lawns, irrigation systems, wall finishes, decorations, and exterior lighting.
• Jardin des Pros (Professional Landscape Design & Creation) Bespoke exterior landscape design and installation for campings, restaurants, businesses, and municipalities, including entrance areas, pedestrian pathways, parking, vegetation, lawns, masonry, and irrigation systems.
• Garden Maintenance Services Ongoing garden care services including tree and shrub pruning, weeding, planting care, mowing, hedge trimming, and bed maintenance for gardens created by Rokaï.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• KAYOUminorOthersKAYOU is an outdoor furniture partner specializing in designer garden furniture. Rokaï integrates KAYOU products into their landscaping projects, particularly in 'jardin de poète' (poet's garden) ambiance designs featuring suspended chairs and wooden tables.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Truffaut: Major French garden and home retailer with in-store and online garden centers, plus landscaping services. Comparable to ROKAI because it overlaps on garden design and outdoor living products, though it is distribution-led rather than a custom design-build firm.
• Jardiland: National French garden center chain selling plants, outdoor furniture, and garden equipment, with associated landscaping services. Overlaps with ROKAI on residential garden creation and outdoor living, but its core business is retail rather than bespoke landscape design-build.
• Gamm Vert: French rural garden and outdoor retailer with hundreds of franchise locations across the country. Like other incumbents, it stocks plants, gardening supplies, and outdoor furniture, with some locations offering garden design services — adjacent but not a direct design-build competitor.
• Botanic: French garden center and home-and-garden retail chain that also offers landscaping services and gardening advice. Adjacent to ROKAI's space because it combines retail garden products with paid landscape design support, though it operates as a retailer rather than a design-build firm.
• Idverde: France's largest landscape services group, offering design, construction, and maintenance of green spaces for public and private clients. Comparable to ROKAI as a landscape design-build operator in France, but at vastly greater scale and with a national footprint rather than a single regional focus.

Emerging players

• VERTical: France-based specialist in vertical gardens and green walls for residential and commercial clients. Comparable to ROKAI as a French landscape design specialist focused on differentiated outdoor/green installations, though narrower in scope to vertical greening rather than full garden design-build.

Regional players

• Unéal/Espaces Verts du Nord: Regional landscaping services firm in northern France offering creation, maintenance, and outdoor works for public and private clients. Comparable to ROKAI as a French landscaping design-and-build operator, but in a different geography (Nord vs. Vendée).
• Pépinières du Val d'Erdre: Plant nursery and landscaping provider in western France (Pays de la Loire region). Comparable to ROKAI as a regional landscape services operator in western France, but operates on the nursery-supply side rather than a pure design-build brand.

Others

• SEM Espaces Verts: French municipal public-space landscaping company. Comparable to ROKAI's work on municipal and public projects, but focused on public-sector contracts rather than private residential and hospitality design-build.
• KAYOU: Outdoor designer-furniture brand that partners with ROKAI on garden projects. Not a competitor but an ecosystem partner, useful to track for ROKAI's bundle strategy and the broader premium outdoor-living category in France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rokai

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROKAI