Rokerij Smoking

What Rokerij Smoking does

Rokerij Smoking is a Dutch artisanal food producer headquartered in Enkhuizen, Netherlands, specializing in cold-smoked fish, meat, and poultry, with a recent extension into dry-aged vegetables and fruits. Founded approximately a decade ago, the company operates a single production facility and serves both private consumers (via its own e-commerce webshop, rokerijsmoking.nl) and business customers in the Dutch hospitality and wholesale sectors (horeca and groothandel). Its core technology is cold smoking at temperatures below 7°C, a method that preserves natural flavors, nutrients, and moisture without heating the product, resulting in lower fat and salt content compared to hot smoking. The company hand-slices products on traditional Berkel machines and uses long-duration smoking cycles (up to 48 hours) with proprietary wood blends.

The company's product portfolio spans cold-smoked salmon in multiple flavor variants (plain, gin & tonic, vodka and beet, white chocolate and cranberry sambal, liquorice, Chinese five spices, and 17th-century VOC historical spices), cold-smoked butterfish carpaccio, tuna loin, marlin sashimi, smoked beef tenderloin and tenderhead carpaccio, smoked chicken, and an innovative dry-aged vegetable and fruit line (pineapple, yellow beet, red beet, pumpkin, carrot, and beet carpaccio). The dry-aged vegetable line uses a proprietary process that peels, puffs, dries, and cold-smokes produce for 24 hours, removing 50% moisture for intensified flavor and a shelf life of up to one year. A co-branded White Label salmon line is produced in partnership with Natural Nature Food.

Rokerij Smoking monetizes through direct product sales on its e-commerce platform (per-unit pricing from €3.75 to €35) and through a dedicated B2B channel for hospitality and wholesale clients. The company is FSSC 22000 food safety certified, nominated for the Horecava Sustainability Awards 2025, and operates as a privately held, bootstrapped business with no disclosed funding rounds, parent company, or external investment.

Name

Rokerij Smoking

Legal name

Rokerij Smoking

Website

https://rokerijsmoking.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Rokerij Smoking is an Enkhuizen-based Dutch artisanal food producer specializing in cold-smoked fish, meat, poultry, and pioneering dry-aged vegetables and fruits, selling via its own e-commerce webshop to private consumers and dedicated B2B channels to Dutch hospitality and wholesale buyers.

Ownership category

akta.pro rank

Product category

Artisanal Smoked Seafood & Meat

NAICS

Seafood Product Preparation and Packaging (31171), Seafood Product Preparation and Packaging (3117), Fish and Seafood Retailers (445250)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Smoked, Cured & Salted Seafood (Lox, Kippers, Bacalao) (AFANADAF)

akta.pro secondary industries

Smoked Meats & Seafood (Hot/Cold Smoking) (AFANAEAB), Smoked & Cured Seafood (Salmon, Herring, Lox) (AFANALAD), Refrigerated Meat & Seafood (Processed/Packaged) (CRADACAK)

Keywords

• Artisanal cold-smoked fish
• Cold-smoked salmon
• Dry-aged vegetables
• Smoked meat poultry
• Horeca wholesale food

Headquarters

HQ city

Enkhuizen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct sales of artisanal cold-smoked fish, meat, poultry, and dry-aged vegetables/fruits through the company's own e-commerce webshop. One-time product purchases with per-unit pricing. Includes both retail packaging (160g, 500g, etc.) and bulk options.
2. B2B Wholesale - Horeca & Groothandel: Business-to-business sales to hospitality sector (restaurants, hotels, catering) and wholesale distributors. Products sold in larger quantities for professional kitchen use.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Rokerij Smoking produces and sells artisanal cold-smoked fish (primarily salmon varieties, butterfish, tuna, marlin, moonfish), cold-smoked meat (beef tenderloin and tenderhead carpaccio) and poultry (smoked chicken), plus an innovative line of dry-aged vegetables and fruits (pineapple, yellow beet, red beet, pumpkin, carrot). Products are sold through a direct-to-consumer e-commerce webshop and a dedicated B2B channel serving hospitality and wholesale customers in the Netherlands.

Product overview

Rokerij Smoking is an artisan food producer specializing in cold-smoked fish, meat, and poultry, along with an innovative line of dry-aged vegetables and fruit. Founded 10 years ago and headquartered in Enkhuizen, Netherlands, the company operates as a single-brand producer with a unified product portfolio organized across several categories. The core offering consists of cold-smoked products including various salmon preparations (available in plain and flavored variants like gin & tonic, red label with vodka and beet, white label with white chocolate and cranberry, black label with liquorice, Chinese 5 spices, and Enckhuyser VOC with 17th-century spices), butterfish carpaccio, tuna loin, marlin sashimi, moonfish carpaccio, smoked beef tenderloin and tenderhead carpaccio, and smoked chicken. The company has expanded into dry-aged vegetables and fruit, including dry-aged pineapple, yellow beet, red beet, pumpkin, carrot, and beet carpaccio preparations. Products are sold through a direct-to-consumer webshop targeting both private individuals and hospitality/wholesale sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Smoking: Brand name used interchangeably with Rokerij Smoking for their smoked food products

Products and services

• Ambachtelijk gerookte zalm – long sliced – 150g Artisanally cold-smoked Norwegian salmon, sliced in long elegant pieces, ready for direct use on bread, crackers, or in salads.
• Ambachtelijk gerookte zalm – Drie soorten – 200g Three varieties of cold-smoked salmon (black label, red label, and naturel) packaged together, artisanally sliced in sashimi style.
• Ambachtelijk gerookte zalm – red label – 160g Cold-smoked salmon combined with vodka and red beet, creating a distinctive flavor profile. Sliced in sashimi style.
• Ambachtelijk gerookte zalm – white label – 160g Cold-smoked salmon combined with white chocolate and cranberry sambal from Natural Nature Food, sliced in sashimi style.
• Ambachtelijk gerookte zalm – black label – 160g Cold-smoked salmon with a marinade of dropshot and trekdrop (liquorice confectionery), creating a unique flavor experience. Sliced in sashimi style.
• Ambachtelijk gerookte zalm – V2C gin & tonic – 160g Cold-smoked salmon combined with award-winning V2C gin and tonic, sliced in sashimi style.
• Ambachtelijk gerookte zalm – chinese 5 spices – 160g Cold-smoked salmon combined with Chinese five spice herbs, creating an adventurous flavor journey. Sliced in sashimi style.
• Ambachtelijk gerookte zalm – Enckhuyser VOC – 160g Cold-smoked salmon prepared with authentic 17th-century VOC spices and Enckhuyser herbs, including cardamom, clove, Enckhuyser herbal bitter, juniper, gin, and smoke.
• Gerookte pluk zalm – 130g Flake-style smoked salmon that becomes tender after just 11 minutes in boiling water, known for its soft, juicy taste and easy preparation.
• Ambachtelijk gerookte botervis – carpaccio – 160g Butterfish carpaccio made from premium butterfish, smoked using a unique proprietary method that preserves natural juiciness while adding a smoky flavor. Hand-sliced on Berkel machines.
• Tonijn moot – 170g Cold-smoked tuna loin, cold smoked for 48 hours at temperatures below 7 degrees to maintain delicate flavor, resulting in intense aroma, smooth texture, and deep complex taste.
• Marlijn sashimi – 500g Sashimi cut from premium marlin, cold smoked for 48 hours with a proprietary blend of various wood types. An exclusive fish variety with a unique taste.
• Moonfish carpaccio – 160g Carpaccio from moonfish (maanvis), a rare fish species with a neutral flavor that serves as an ideal canvas for unique smoking preparations.
• Tompouce van ambachtelijk gerookte zalm en botervis – 1 stuk A savory tompouce combining smoked salmon and butterfish, inspired by star chef Mathieu's creativity. Made with butterfish, smoked salmon, gelatin, celeriac, and cream.
• Long sliced – 500g Cold-smoked salmon in long slices, 500g package, prepared according to traditional recipes with salmon, salt, sugar, pepper, gin, and smoke.
• Gerookte zalm loin – 800g Smoked salmon loin, cut from the most flavorful part of the salmon. Long smoked at low temperature on various wood types for a unique and complex taste. Made from fresh Norwegian fjord salmon.
• Ambachtelijk gerookte runderlende – carpaccio – 160g Smoked beef tenderloin carpaccio, a delicacy made with utmost care. The beef is placed directly in the smoke chamber upon arrival to preserve natural color and juiciness. Hand-sliced on traditional Berkel machines.
• Gerookte runder muis 2x 80g Smoked beef tenderhead carpaccio, sliced from the tenderest part of the cow located between the flat rump and topside. Cold smoked for 48 hours.
• Ambachtelijk gerookte kip – 500g Smoked chicken prepared with a special smoking method resulting in tender and juicy texture with a subtle smoky flavor that delights the taste buds.
• Dry-aged ananas Dry-aged pineapple processed through moisture extraction and cold smoking at below 7 degrees, resulting in intensified natural sweetness and light smoky flavor. Ideal for desserts, salads, or as a sophisticated snack.
• Dry-aged gele biet Dry-aged yellow beet enhanced with subtle smoky aroma through moisture extraction and cold smoking at below 7 degrees. Versatile for salads, side dishes, and creative culinary applications.
• Dry-aged rode biet Dry-aged red beet with deeper, earthy flavors intensified by specialized dry-aging and subtle cold smoking. Offers robust flavor experience with visual and taste contrasts.
• Dry-aged pompoen Dry-aged pumpkin processed by removing 50% moisture then cold smoking for 24 hours below 7 degrees. Features luxurious creamy texture and subtle smoky aroma, suitable for warm and cold service.
• Dry-aged wortel Dry-aged carrot processed through peeling, puffing, drying, and 24 hours of cold smoking below 7 degrees. Doubles natural sweetness and adds subtle smokiness, ideal for various dishes.
• Gele Biet Carpaccio Dry-aged yellow beet carpaccio with milder, softer flavor profile enhanced by dry-aging and subtle smoking techniques. Contains 2 portions (80g).
• Rode Biet Carpaccio Dry-aged red beet carpaccio with robust and refined flavor profile from dry-aging and smoking process. A plant-based alternative that elevates any dish.

Quantifiable outcome

• Dry-aged vegetables have extended shelf life up to 1 year through preservation techniques
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Royal Greenland: Royal Greenland is a large Greenlandic/Danish seafood group with a broad portfolio including smoked and prepared seafood for retail and foodservice. Comparable category but vastly larger scale and broader product range than Rokerij Smoking's specialist focus.
• Ubago Group: Ubago is a Spanish seafood producer with a smoked and preserved seafood portfolio serving European retail and foodservice. Comparable prepared/smoked seafood category, but with significantly broader product breadth and scale.

Emerging players

• Brandt & Levie: Brandt & Levie is a Dutch artisan food producer of charcuterie and cured meats, sold via premium retail and foodservice in the Netherlands. Comparable small-scale, premium Dutch artisan food brand with direct-to-consumer and B2B channels, though focused on meat rather than smoked seafood.

Direct peers

• Jensen's Smoked Fish: Jensen's is a specialty smoked fish producer in North America offering smoked salmon, sable, and sturgeon to gourmet retailers and chefs. Direct comparable product mix and premium positioning, though operating in a different geography.
• Foppen: Foppen is a Dutch artisanal smoked fish producer (salmon, eel, halibut) operating from its own rokerij with retail and foodservice channels. Most directly comparable peer: similar artisanal Dutch cold/hot smoking heritage, parallel product mix, and overlapping domestic horeca and retail customer base.
• Acme Smoked Fish: Acme is a Brooklyn-based specialty smoked fish company (salmon, sturgeon, whitefish) supplying gourmet retailers and foodservice. Directly comparable product category, premium positioning, and distribution through specialty retail and horeca.

Regional players

• St. James Smokehouse: St. James Smokehouse is a Scottish artisan smoked salmon producer supplying premium UK retailers and horeca. Comparable artisanal cold-smoked salmon focus and premium positioning, though primarily UK-facing.
• Skagen Food: Skagen Food is a Danish producer of smoked salmon and seafood specialties serving retail and foodservice across Scandinavia. Comparable artisanal smoked seafood portfolio and specialty retail/horeca channel mix, but operates primarily in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCFpzpF5nCmGtDTEzql_Ld_Q
• Facebookfacebook.com/rokerijsmoking
• LinkedInlinkedin.com/company/rokerij-smoking
• Instagraminstagram.com/rokerijsmoking

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rokerij Smoking