Jensen's Køkken

What Jensen's Køkken does

Jensen's Køkken is a Danish food manufacturer specializing in ready-to-use sauces sold under the Jensens Køkken brand. Founded in 1997 originally as a restaurant supplier, the brand was acquired in 2016 by Stryhns Gruppen — a Danish brand house that also owns Stryhn's Leverpostej, Graasten Salater, K-Salat, and Langelænder Pølser — and has since been repositioned as a retail-only operator. Stryhns Gruppen is itself owned by Norwegian Agra, giving the brand a corporate platform spanning Norway, Sweden, and Denmark.

The company produces a portfolio of approximately 13 refrigerated sauces across two lines: classic sauces sold in an iconic square bottle (Bearnaise, Whisky, Favorit, Peber, Rødvins, Chili Bearnaise, Bacon Bearnaise) and fish/seasonal sauces (Hollandaise, Citronsauce, Kyllinge, Flæskestegssauce, Ande Sauce, Svampesauce). All products are ready-to-use and require only reheating; key inputs include Scottish whisky, French red wine, Spanish tomatoes, Karl Johan mushrooms, and veal broth. Production is co-located with Graasten Salater at the Teglværksvej 5 facility in Gråsten, Denmark, employing approximately 120 factory workers.

Revenue is generated through one-time consumer packaged goods transactions in Danish grocery retail (dagligvarebutikker) and the online grocery platform Nemlig.com. Pricing, revenue figures, and contract terms are not publicly disclosed. The brand maintains FSSC 22000 food safety certification at the parent level and participates in the Danish Veterinary and Food Administration's Smiley-ordning consumer transparency scheme. Marketing is conducted primarily through a brand-controlled website, Facebook, YouTube, and a media bank for partner materials. Geographic operations are Denmark-only; an Agra-owned Nordic platform provides latent cross-border leverage that has not been activated.

Name

Jensen's Køkken

Legal name

Jensens Køkken

Website

https://jensenskoekken.dk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Jensen's Køkken is a Danish ready-to-use sauce manufacturer, producing around 13 refrigerated SKUs (classic, fish, and seasonal) sold in grocery retail and on Nemlig.com. Founded in 1997 and acquired by Stryhns Gruppen in 2016, it serves Danish household consumers from its Gråsten factory under Stryhns/Agra ownership.

Ownership category

akta.pro rank

Product category

Ready-made sauces

NAICS

Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Condiments, Sauces & Dressings (CRADAAAB)

Keywords

• Ready-made sauces
• Sauce manufacturing
• Danish grocery retail
• Refrigerated condiments
• Consumer food products

Headquarters

HQ city

Struer

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Consumer packaged goods - Retail sauce sales: Jensens Køkken generates revenue through the sale of ready-to-use sauces to Danish consumers via retail grocery stores and online platforms. Products are sold in square bottles in various sizes (250ml, 350ml, 500ml). Revenue is one-time per transaction with no recurring subscription model.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Jensen's Køkken manufactures and sells ready-to-use sauces for the Danish retail market, offering classic sauces (Bearnaise, Whisky, Favorit, Peber, Rødvins, Kyllinge), seasonal Christmas specialties (Ande Sauce, Flæskestegssauce), fish-based sauces (Hollandaise, Citronsauce), and newer lines (Bacon Bearnaise, Svampe Sauce). Products are packaged in iconic square bottles in 250ml, 350ml, and 500ml sizes and distributed through Danish grocery stores and the Nemlig.com online platform.

Product overview

Jensen's Køkken is a Danish sauce brand producing ready-to-use sauces for the retail market. The product portfolio consists of two main lines: Classic sauces sold in the iconic square bottle, and modern sauces for home-cooked contemporary dishes. Products include: Jensens Svampe Sauce (mushroom), Jensens Bacon Bearnaise (bacon bearnaise - new), Jensens klassiske Rødvins Sauce (red wine), Jensens klassiske Ande Sauce (duck - seasonal), Jensens klassiske Flæskestegssauce (pork roast - seasonal), Jensens klassiske Kyllinge sauce (chicken), Jensens klassiske Bearnaise Sauce (classic bearnaise), Jensens klassiske Chili Bearnaise Sauce (chili bearnaise), Jensens klassiske Favorit Sauce (favorite/tomato), Jensens klassiske Whisky Sauce (whisky), Jensens klassiske Peber Sauce (pepper), Jensens klassiske Hollandaise Sauce (hollandaise), and Jensens klassiske Citronsauce (lemon). All sauces are ready-to-use products found in refrigerated sections of Danish grocery stores. The brand was established in 1997 and acquired by Stryhns Gruppen in 2016.

Differentiator

Problem solved

Functional benefit

Brands

• Brasseriets: Premium sauce assortment under the Brasseriets name, part of Jensens Køkkens expanded product range alongside the classic sauces.

Products and services

• Jensens Svampe Sauce Ready-to-use mushroom sauce made with fried champignons and Karl Johan mushrooms, veal broth, and white wine vinegar. Marketed for steaks, autumn and winter dishes. Available in 250ml and 350ml.
• Jensens Bacon Bearnaise Bearnaise sauce with added bacon flavor, positioned as a limited-edition product. Available in 250ml and 350ml.
• Jensens klassiske Rødvins Sauce (Red Wine Sauce) Full-bodied red wine sauce made exclusively with French red wine. Particularly suited for hearty dishes with beef or game.
• Jensens klassiske Ande Sauce (Duck Sauce) Duck sauce for traditional Danish Christmas dishes and St. Martin's Eve. Seasonal product available from autumn through Christmas. Available in 250ml, 350ml, and 500ml.
• Jensens klassiske Flæskestegssauce (Pork Roast Sauce) Traditional pork roast sauce flavored with pork roast, prunes, and bay leaves. Seasonal product available from autumn through Christmas. Available in 250ml, 350ml, and 500ml.
• Jensens klassiske Kyllinge sauce (Chicken Sauce) Ready-mixed chicken sauce for easy dinner preparation. Marketed for family meals. Available in 250ml and 350ml.
• Jensens klassiske Bearnaise Sauce Classic bearnaise sauce with a round, slightly acidic taste rounded off with tarragon. Ready to use — simply heat up. Available in 250ml, 350ml, and 500ml.
• Jensens klassiske Chili Bearnaise Sauce Classic bearnaise with a balanced chili twist and rich creamy consistency. Available in 350ml.
• Jensens klassiske Favorit Sauce Favorite tomato sauce made with peeled Spanish tomatoes for natural sweetness and sun-ripened flavor. Suited for chicken, turkey, and vegetables. Requires addition of cream. Available in 250ml and 500ml.
• Jensens klassiske Whisky Sauce Classic whisky sauce made with high-quality Scottish whisky. Particularly suited for beef. Requires addition of cream. Available in 250ml and 500ml.
• Jensens klassiske Peber Sauce (Pepper Sauce) Classic pepper sauce combining strong and sweet flavors made with multiple types of pepper. Requires addition of cream. Available in 250ml.
• Jensens klassiske Hollandaise Sauce Hollandaise sauce made with butter and eggs, rounded off with lemon juice. Primarily suited for fish dishes or Eggs Benedict. Available in 350ml.
• Jensens klassiske Citronsauce (Lemon Sauce) Lemon sauce suited for gratinating salmon and trout in the oven, or served with pan-fried salmon. Available in 250ml and 350ml.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Stryhns GruppencoreStrategic or Co-development Partner · 1 January 2016Stryhns Gruppen acquired the Jensens Køkken brand in 2016. Jensens Køkken is now part of the Stryhns Gruppen portfolio of brands, which also includes Stryhn's Leverpostej, Graasten Salater, K-Salat, and Langelænder Pølser. The brand continues to operate from Gråsten, Denmark.
• Norske AgracoreStrategic or Co-development PartnerNorske Agra is the owner of Stryhns Gruppen, which owns Jensens Køkken. Norske Agra has activities in Norway, Sweden, and Denmark.
• Bone's (Bøfhus competitor)minorOthersBone's restaurant chain took over the remaining Jensens Bøfhus restaurants after Jensens Bøfhus closed. This does not affect Jensens Køkken's sauce business in retail, which continues independently.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Knorr (Unilever Food Solutions): Global Unilever sauce, stock, and seasoning brand with deep distribution in Danish grocery. Competes on the same refrigerated and ambient sauce shelves as Jensen's Køkken, but at much broader portfolio scale.
• Maggi (Nestlé): Nestlé-owned global sauce, seasoning, and stock brand with established presence in Danish retail. Competes with Jensen's Køkken across multiple sauce formats though as a much broader portfolio player.

Direct peers

• Maille: Premium French mustard and condiment brand owned by Unilever. Comparable in positioning as a quality-led, single-category specialist brand sold through European grocery retail.
• Bech's: Historic Danish mustard and sauce brand with strong retail presence in Denmark. Directly competes in the Danish condiment/sauce aisle where Jensen's Køkken competes.
• Beauvais: Danish food brand producing cooking sauces, mustards, and condiments for retail. Comparable in geographic focus (Denmark) and category overlap with Jensen's Køkken sauces.
• Santa Maria AB: Swedish food brand owned by McCormick specializing in sauces, seasonings, and Tex-Mex products, sold across Scandinavian retail including Denmark. Direct overlap with Jensen's Køkken in the cooking-sauce category.
• Colman's: Historic British sauce, mustard, and condiment brand with strong retail presence across Northern Europe. Comparable as a legacy CPG sauce brand competing in similar condiments aisles.

Regional players

• Cocio: Danish premium chocolate milk and sauce brand. Comparable as a Denmark-led, brand-house-affiliated (Agra group history) refrigerated food brand operating primarily in Danish retail.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/JensensKoekken
• Facebookfacebook.com/Jensens-K%C3%B8kken-1209088572491529

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jensen's Køkken