Rokmind

What Rokmind does

Rokmind Oy is a privately held Finnish executive coaching and leadership development firm founded in 2017 by Melina Näätänen (CEO) and Jarkko Niemi (Sales Director), operating from Kauniainen with primary commercial activity in the Helsinki metropolitan area. The firm serves Finnish enterprises and mid-market organizations across boards, executive leadership teams, managers, supervisors, sales organizations, and whole work communities, delivering five core service pillars: Strategic Corporate Management, Leadership Development, Organizational Culture Development, Strategic Sales Coaching, and Organization-Driven Wellbeing & Resilience. Coaches are delivered in Finnish, Swedish, and English.

The company's intellectual property is built around trademarked, proprietary methodologies including Menestyksen Portaat™ (Steps to Success), Johtamisen Portaat™ (Steps to Leadership), Johtoryhmän Menestysindeksi™ (JMI™), and Board Mindset Index™ (BMI™), supplemented by licensed internationally validated psychometrics such as Insights Discovery®, Discovery Full Circle, Discovering Sales and Influencing, FinxS®, and Extended DISC®. There is no proprietary technology platform; value is delivered through human coaching, workshops, and assessment-based consulting. The firm positions itself with a "jargon-free, professional to professional" stance and a "bedrock" (peruskallio) brand identity.

Rokmind makes money through custom-priced, engagement-based coaching contracts with multi-year cadence, typically sold directly to CEOs, Heads of HR, and Chief People Officers via referrals, case studies, and direct B2B outreach. Named enterprise clients include ABO Energy, Wirepas, Kojamo, Fluido Group, Kotipizza, and Fonecta, spanning energy, IoT, real estate, digitalization, franchise food, and information services. The firm is privately held, with no disclosed external investors, no funding rounds, and no public financial disclosures.

Name

Rokmind

Legal name

Rokmind Oy

Website

https://rokmind.fi

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Rokmind is a privately held Finnish coaching and consulting firm that designs and delivers leadership development, culture transformation, strategic sales coaching, and well-being programs for boards, executive teams, and workforce communities of Finnish enterprises using trademarked proprietary methodologies and licensed psychometrics.

Ownership category

akta.pro rank

Product category

Executive Coaching & Leadership Development

NAICS

Human Resources Consulting Services (541612), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Coaching, Mentoring & Facilitation Services (BPACANAI)

akta.pro secondary industry

People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH)

Keywords

• Executive coaching services
• Leadership development programs
• Organizational culture consulting
• Strategic sales coaching
• Board assessment services

Headquarters

HQ city

Kauniainen

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Coaching and Training Services: Rokmind generates revenue through professional coaching, leadership development programs, and organizational training services delivered to businesses. Services are structured around customized programs (valmennusohjelmat) targeting leadership teams, managers, sales organizations, and entire work communities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Rokmind is a Finnish executive coaching and consulting firm that delivers tailored coaching programs to enterprise and mid-market organizations across five service lines: Strategic Corporate Management, Leadership Development, Organizational Culture Development, Strategic Sales Coaching, and Organization-Driven Wellbeing & Resilience. Services are facilitated using proprietary Rokmind-developed methodologies (Menestyksen Portaat™, Johtamisen Portaat™, JMI™, BMI™) and licensed psychological assessment tools (Insights Discovery®, Extended DISC®, FinxS®), targeting boards, executive teams, managers, sales organizations, and whole work communities in Finnish, Swedish, and English.

Product overview

Rokmind is a Finnish coaching and consulting company that offers coaching services organized into five core service areas: Strategic Corporate Management, Leadership Development, Organizational Culture Development, Strategic Sales Coaching, and Organization-Driven Wellbeing & Resilience. The company operates as a unified coaching service provider rather than a technology platform. Their methodology toolkit includes proprietary and licensed assessment tools such as Board Mindset Index™, Leadership Team Success Index™, Menestyksen Portaat™, Johtamisen Portaat™, Insights Discovery®, Discovery Full Circle, Discovering Sales and Influencing, FinxS®, and Extended DISC® — these are coaching methodologies and psychological assessment tools used within their coaching engagements, not standalone technology products. Services are delivered in Finnish, Swedish, and English, targeting organizations at all levels from owners and boards to executives, managers, sales teams, and entire work communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Yrityksen strateginen johtaminen (Strategic Corporate Management) A coaching service focused on strengthening board and management team collaboration, clarifying strategic direction from the owner's intent, and improving strategic leadership capabilities. Targeted at boards and executive leadership teams of Finnish enterprise and mid-market organizations.
• Johtamisen kehittäminen (Leadership Development) A leadership development coaching service that builds a bridge between organizational strategic goals and human-centered leadership practices to create a meaningful and effective leadership culture. For managers, supervisors, and leadership teams across Finnish organizations.
• Menestyvä organisaatiokulttuuri (Successful Organizational Culture) A culture development coaching service that aims to create a strong, self-directing, and renewing organizational culture that supports strategic goal achievement. Targeted at whole organizations and work communities seeking culture change in Finland.
• Strateginen myyntivalmennus (Strategic Sales Coaching) A strategic sales coaching program that provides deep understanding of strategy execution and practical tools for creating an inspiring sales playbook that motivates the entire organization. Targeted at B2B sales organizations across Finnish enterprise and mid-market companies.
• Organisaatiolähtöinen hyvinvointi & resilienssi (Organization-Driven Wellbeing & Resilience) A wellbeing and resilience coaching service that focuses on improving organizational health, self-leadership, innovation, and brain health through practical tools and exercises. Targeted at organizations seeking to build sustainable performance cultures.

Quantifiable outcome

• Improved leadership and supervisor ratings in employee surveys (two consecutive years of strongest scores post-coaching)
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Two partnerships are on record, tiered core.

• Insights PartnercoreTechnology or IntegrationRokmind uses Insights Discovery® and related tools (Discovery Full Circle, Discovering Sales and Influencing) under the Insights Partner ecosystem. These are internationally recognized psychological assessment tools used across Rokmind's coaching programs.
• Helena Åhman (D.Sc. Tech)coreStrategic or Co-development PartnerRokmind licenses and uses proprietary tools developed by D.Sc. (Tech) Helena Åhman, including Board Mindset Index™ (BMI™) and Johtoryhmän Menestysindeksi™ (JMI™), which form core methodologies in their board and leadership team coaching offerings.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Korn Ferry: Global organizational consulting firm offering leadership development, talent assessment, and sales effectiveness solutions. Comparable as a broad incumbent with overlapping offerings in leadership assessment and organizational culture work targeting enterprise leadership teams.
• Spencer Stuart: Global executive search and leadership advisory firm with board advisory and leadership assessment practices. Comparable as a broader incumbent serving boards and executive leadership teams with assessment and coaching offerings that overlap Rokmind's BMI™ and JMI™ work.
• Egon Zehnder: Global leadership advisory and executive search firm with broad leadership assessment, coaching, and board advisory practices. Comparable as a broader incumbent offering overlapping services to Rokmind's board (BMI™) and executive leadership team (JMI™) segments.

Direct peers

• Hogan Assessments: Provider of personality and leadership psychometric assessments widely used by executive coaches and HR consulting firms. Comparable to Rokmind's use of validated psychometric tools (Insights Discovery®, Extended DISC®) integrated into leadership and sales coaching engagements.
• Center for Creative Leadership (CCL): Research-driven leadership development provider offering assessments, executive coaching, and leadership team programs. Comparable to Rokmind's evidence-based leadership team (JMI™) and board (BMI™) assessment offerings targeting executive leadership teams.
• DDI (Development Dimensions International): Specialist leadership development firm offering assessments, leadership programs, and sales coaching to enterprise clients worldwide. Highly comparable to Rokmind's leadership assessment (JMI™/BMI™) and sales coaching (FinxS®) offerings for executive and managerial audiences.
• FranklinCovey: Global leadership and organizational performance firm built around proprietary, trademarked methodologies (e.g., The 7 Habits) and enterprise training programs — directly comparable to Rokmind's Menestyksen Portaat™ / Johtamisen Portaat™ workshop series sold to leadership teams and managers.
• SHL: Global assessment and psychometric provider serving enterprise talent management and leadership decisions. Comparable to Rokmind's psychometric/assessment methodology stack used in leadership team and board coaching engagements.
• Wiley (Everything DiSC): Provider of the DiSC behavioral assessment used in workplace learning, leadership, and sales contexts. Directly comparable to Rokmind's use of competing/complementary psychometrics (Extended DISC®, Insights Discovery®) for leadership and sales coaching.

Regional players

• Mercuri Urval: Nordic-headquartered executive search and leadership advisory firm operating across Northern Europe. Comparable as a regional competitor offering leadership and organizational consulting to enterprise boards and management teams, but headquartered in Stockholm rather than Helsinki.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rokmind

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rokmind