Roland Arena

What Roland Arena does

Roland Arena, operated by Biathlon Arena Lenzerheide AG, is a multi-functional sports facility located in Lantsch/Lenz in the canton of Graubünden, Switzerland, approximately five kilometers from Lenzerheide village center. It is the only world-cup-certified biathlon venue in Switzerland, providing a biathlon shooting range, cross-country ski trails, a Leistungszentrum performance training center, the Nordic Hostel, and Bistro Bualino restaurant. The venue serves four customer groups: elite and junior biathlon athletes (including the Biathlon Stützpunkt Ostschweiz training pipeline led by Olympic champion Ricco Gross), recreational athletes and families participating in Schnupperkurs and Familien-Hit experiences, local sports clubs such as Langlauf Club Bual, and international sports federations — most notably the IBU, for which the venue hosted the 2023 Open European Championships and the 2025 BMW IBU World Championships.

Revenue is generated across five streams: course and experience fees (CHF 35-169 per person), event hosting for international competitions, gastronomy (operated by third-party Kappeler Gastro AG), accommodation at the Nordic Hostel, and rental of biathlon equipment and the mobile Biathlon-Trailer (CHF 250/day). The business runs on an event-driven, seasonal go-to-market with direct on-site sales and a Shopify-style e-commerce shop at biathlon-arena-lenzerheide.ch. Distribution is anchored in the Arosa Lenzerheide holiday region tourism partnership and earned media from hosting world-class biathlon events.

The operation is small — six total employees — and is privately held by Biathlon Arena Lenzerheide AG, with BAL AG as the property owner. There is no disclosed outside funding, no AI/ML capability, no patents, and no public ticker. Strategic value is concentrated in the regulatory moat of being Switzerland's only world-cup-ready biathlon venue, the coaching talent anchored by Ricco Gross, and the episodic revenue uplift from hosting IBU-sanctioned championships.

Name

Roland Arena

Legal name

Biathlon Arena Lenzerheide AG

Website

https://rolandarena.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Roland Arena (Biathlon Arena Lenzerheide AG) operates Switzerland's only world-cup-certified biathlon facility in Lantsch/Lenz, Graubünden, hosting elite training, recreational courses, and IBU championships including the 2025 BMW IBU World Championships.

Ownership category

akta.pro rank

Product category

Sports training and recreation facilities

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Spectator Sports (71121), Recreational Goods Rental (532284)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990), Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Nordic & Cross-Country Centers (XC Skiing, Biathlon, Snowshoe Trails) (THAAAJAE)

akta.pro secondary industries

Sports & Recreation Lessons (Surfing, Skiing, Golf, Tennis) (THAJAKAN), Adventure/Outdoor Base Hostels (Ski/Surf/Trek) (THAGAGAG)

Keywords

• Biathlon training facility
• Winter sports arena
• Cross-country skiing courses
• Sports event hosting
• Recreational sports experiences

Headquarters

HQ city

Lantsch/Lenz

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Course and Experience Fees: Revenue from selling biathlon try-out courses, rollski courses, family hit experiences, and guided facility tours to recreational athletes and tourists.
2. Event Hosting: Hosting of major international biathlon competitions including World Championships and European Championships, attracting athletes, officials, and spectators.
3. Gastronomy: Bistro Bualino restaurant operations providing food and beverage services to visitors. Operated by Kappeler Gastro AG.
4. Accommodation: Nordic Hostel provides overnight stays for athletes, teams, and visitors to the facility.
5. Equipment and Facility Rental: Rental of biathlon equipment and mobile Biathlon Trailer for external events.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Roland Arena operates Switzerland's only World Cup-certified biathlon and cross-country skiing facility, offering structured biathlon training courses (Biathlon Academy Basic and Schnupperkurs variants for adults and children), rollski introductory courses, family biathlon experiences, facility tours, mobile Biathlon-Trailer rentals, the Leistungszentrum elite athlete training center, on-site Nordic Hostel accommodation, and Bistro Bualino gastronomy services.

Product overview

Roland Arena is a multi-functional sports arena located in Lantsch/Lenz near Lenzerheide, Switzerland, serving as a World Cup-compliant biathlon and cross-country skiing facility. The venue operates as a unified platform combining educational programs (Biathlon Academy with structured courses like Basic and Schnupperkurs), recreational experiences (family competitions, kids courses, roller ski courses), athletic development (Leistungszentrum for elite and junior training), and hospitality services (Nordic Hostel accommodation and Bistro Bualino restaurant). Additional offerings include the mobile Biathlon-Trailer for off-site events, behind-the-scenes facility tours, and hosting of major competitions such as the BMW IBU World Championships Biathlon 2025.

Differentiator

Problem solved

Functional benefit

Brands

• Biathlon Academy: Training and education division offering biathlon courses at various levels including Basic, Pro, and Schnupperkurs (try-out courses).
• Nordic Hostel
• Bistro Bualino
• Leistungszentrum
• Biathlon-Trailer

Products and services

• Biathlon Academy Structured training and education program for biathlon athletes offering tiered courses from basic to advanced levels including Basic, Pro, and Schnupperkurs variants for adults and children.
• Biathlonkurs Basic Entry-level biathlon course forming the first stage of the Biathlon Academy training program, priced at CHF 169 per person.
• Biathlon-Schnupperkurs for adults Individual introductory biathlon course for adults to discover the sport, priced at CHF 99 per person.
• Rollski-Schnupperkurs One-hour introductory roller skiing course providing a safe entry into roller ski skating training, priced at CHF 80 per person.
• Biathlon-Schnupperkurs for Kids and Parents Tour One-hour introductory biathlon course for children including a guided tour for parents, priced at CHF 35 per person.
• Familien-Hit (Family Hit) Two-hour family biathlon competition combining a biathlon course with target and fun challenges, priced at CHF 165 per family/group.
• Blick hinter die Kulissen (Behind the Scenes Tour) Behind-the-scenes tour of the only World Cup-compliant biathlon facility in Switzerland, priced at CHF 100 per person.
• Biathlon-Trailer rental Mobile biathlon trailer rental for one day featuring laser rifles for shooting practice at external events, priced at CHF 250 per day.
• Nordic Hostel On-site accommodation facility within the Roland Arena complex offering overnight stays for athletes, teams, and visitors.
• Bistro Bualino Restaurant and gastronomy service at the arena providing food and beverages for visitors, athletes, and event spectators; operated by partner Kappeler Gastro AG.
• Leistungszentrum (Performance Training Center) Performance training center for elite and junior biathlon athletes featuring an athletics room and coaching programs, including the training group led by Olympiasieger Ricco Gross for Biathlon Stützpunkt Ostschweiz.
• Biathlon & Langlauf & Rollski Erlebnis packages Combined biathlon, cross-country skiing, and roller ski experience packages for recreational sport enthusiasts visiting the arena.
• International Biathlon Competition Hosting Hosting of major international biathlon competitions for the IBU and national federations, including the BMW IBU World Championships Biathlon 2025 and the IBU Open European Championships Biathlon 2023, the first European championships held on Swiss soil.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• BAL AGcoreOthersProperty owner of the Roland Arena facility. BAL AG rents hospitality and gastronomy operations to Kappeler Gastro AG.
• Kappeler Gastro AGcoreOthersOperates the hospitality and gastronomy services at Roland Arena, including Bistro Bualino restaurant.
• Swiss SkicoreStrategic or Co-development PartnerSwiss national ski federation with logo presence at Roland Arena, supporting biathlon and cross-country sports development in Switzerland.
• Arosa LenzerheideminorGTM or Marketing PartnerRegional tourism organization certified partner, cross-promoting Roland Arena as part of the Arosa Lenzerheide winter sports destination.
• Langlauf Club Bual Lantsch/LenzminorStrategic or Co-development PartnerLocal cross-country skiing club that uses Roland Arena for training and represents the facility in youth development programs.
• Stiftung MissionBiathlonminorStrategic or Co-development PartnerFoundation linked to Roland Arena supporting biathlon mission and development activities.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• LOTTO Thüringen Arena Oberhof: German biathlon and Nordic World Cup venue in Thuringia. Directly comparable multi-functional arena hosting elite competitions and recreational winter sports experiences.
• Hochfilzen Biathlon Arena: Austrian IBU World Cup biathlon venue with cross-country and shooting infrastructure. Directly comparable as another year-round biathlon training and competition facility serving both elite and recreational users.
• Kontiolahti Biathlon Stadium: Finnish biathlon World Cup venue operated as a multi-sport arena. Comparable year-round biathlon training, competition, and recreational facility with hostel-style accommodation.
• Südtirol Arena Alto Adige / Antholz-Anterselva: Italian biathlon World Cup venue in South Tyrol with accommodation and event hosting. Closely mirrors Roland Arena's model of integrating elite biathlon competition with broader recreation and tourism offerings.
• Soldier Hollow Nordic Center: US biathlon and cross-country skiing venue built for the 2002 Olympics. Comparable as a year-round biathlon and Nordic facility offering courses, lessons, equipment rental, and event hosting.
• Canmore Nordic Centre: Canadian biathlon and cross-country skiing facility from the 1988 Olympics. Comparable multi-use Nordic arena hosting elite training, World Cup events, and public recreational programming.
• Chiemgau Arena Ruhpolding: German biathlon World Cup arena hosting annual IBU events. Operates a similar model combining elite competition hosting, training facilities, and on-site hospitality offerings.
• Holmenkollen National Arena: Iconic Norwegian biathlon and Nordic combined venue. Comparable as a flagship Nordic-sports destination combining elite competition, training programs, and visitor/museum experiences.

Regional players

• Lenzerheide Bergbahnen: Operator of the Lenzerheide ski lifts and tourism infrastructure in the same holiday region as Roland Arena. Comparable as a regional tourism and winter-sports service provider; partners with Roland Arena but does not compete directly in biathlon.

Broad incumbents

• Biathlon World Team Challenge / biathlon-austria events: The International Biathlon Union (IBU) is the global governing body that governs biathlon competition standards and awards hosting rights to facilities like Roland Arena. Relevant as the institutional counterparty that confers Roland Arena's regulatory moat and event calendar.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rolandarena

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roland Arena