Roland SE

What Roland SE does

Roland SE is a German entity with its website registered at roland-schuhe.de; however, the substantive operating data in the input describes DEICHMANN, the German mass-market footwear retailer, including its 1,200+ physical stores, e-commerce platform, mobile apps, and brand portfolio. Based on that data, the company operates an omnichannel footwear and accessories business targeting women, men, children, and value-conscious consumers across Germany and Austria. The product range spans sandals, sneakers, pumps, business shoes, sports shoes, children's footwear (including learning-to-walk shoes), boots, and adjacent categories such as sportswear, bags, and accessories, sourced from both private labels (Catwalk, elefanten, Graceland, Vty, Bench) and global brands (adidas, Nike, PUMA, Skechers, FILA, ESPRIT, Crocs, Buffalo, bugatti, Mustang, Kappa, New Balance, Easy Street).

The business is built on a dual-channel retail model combining over 1,200 brick-and-mortar stores with the deichmann.com e-commerce storefront and native mobile apps on Google Play and the Apple App Store. Operational technology includes Click & Collect integration, in-store foot measurement services, the DEICHMANN PLUS loyalty program, and integrations with DHL for fulfillment and PayPal, Klarna, Visa, and MasterCard for checkout (including buy-now-pay-later via Klarna and purchase-on-account).

Revenue is generated almost entirely through direct retail unit sales of footwear and accessories at accessible price points — regular items priced from roughly €19.99 to €54.99, with promotional discounts of up to 50%. Free shipping applies above a €39 threshold; payment options include Kauf auf Rechnung (purchase on account), PayPal, Klarna, Visa, and MasterCard. The company is privately held and family-owned, with origins tracing back to 1913, and operates with no public listing, no disclosed funding rounds, and no institutional investors identified in the source data. Geographic reach covers the DACH region (Germany, Austria) with international shipping to additional European markets.

Name

Roland SE

Legal name

DEICHMANN

Website

https://roland-schuhe.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Roland SE is associated with DEICHMANN, a German family-owned mass-market footwear retailer operating over 1,200 stores in Germany and Austria alongside an e-commerce platform and mobile apps, serving women, men, children, and value-conscious consumers with branded and private-label shoes at accessible price points.

Ownership category

akta.pro rank

Product category

Footwear Retail

NAICS

Shoe Retailers (45821)

SIC

Retail-Shoe Stores (5661)

akta.pro primary industry

Casual & Lifestyle Footwear (CRAAACAB)

Keywords

• Affordable footwear retail
• Family shoe stores
• Athletic footwear retail
• Footwear e-commerce
• Children's footwear retail

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Shoe Sales: DEICHMANN generates revenue primarily through direct retail sales of footwear and related accessories across its physical store network and e-commerce platform. The business model combines physical retail presence with online sales channels.
2. Online E-commerce Sales: Revenue from direct online sales through the deichmann.com website and mobile application, featuring home delivery and in-store pickup options.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

Roland SE operates a footwear retail business selling women's, men's, and children's shoes, sandals, sneakers, boots, slippers, and sports footwear, alongside accessories such as bags, socks, hats, and scarves. The assortment spans third-party brands (adidas, Nike, PUMA, Skechers, FILA, ESPRIT, Crocs) and private-label lines, distributed through over 1,200 physical stores across Germany and an e-commerce platform at deichmann.com with mobile app support.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Footwear Assortment (Damen) Footwear range for women including sandals, sneakers, pumps, ballerinas, comfort shoes, leather shoes, boots, ankle boots, winter boots, slippers, and sports shoes, sourced from brands such as adidas, Nike, Skechers, Crocs, and private labels; sold in-store and online.
• Men's Footwear Assortment (Herren) Footwear for men including sandals, slides, sneakers, half-shoes, business shoes, comfort shoes, leather shoes, boots, sports shoes, and slippers from brands such as adidas, Nike, PUMA, Skechers, FILA, and private labels.
• Children's Footwear Assortment (Kinder) Footwear for children of all ages including baby shoes, learning shoes (Lauflernschuhe), girls' and boys' shoes, sandals, sneakers, hook-and-loop shoes, slippers, sports shoes, ballerinas, boots, and snow/winter boots from brands including adidas, Nike, Skechers, and private labels.
• Sports Apparel and Accessories Complementary sportswear and accessories including sports shoes, sport bags, sports apparel (t-shirts, tops, sweatshirts, joggers, shorts, tracksuits), socks, and stockings, sourced from brands such as adidas, Nike, PUMA, Skechers, FILA, ESPRIT, and Kappa.
• DEICHMANN PLUS Loyalty Program Exclusive membership benefits program providing regular DEICHMANN customers with perks and offers across in-store and online channels.
• In-Store Foot Measurement Service In-store foot measurement service using measurement technology to help customers identify properly fitting shoes across the women's, men's, and children's assortments.

Quantifiable outcome

• Over 1,200 physical store locations across Germany

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and major.

• adidascoreChannel Partner/ Reseller/ DistributorDEICHMANN serves as a retail distributor for adidas footwear and sports products across its store network and e-commerce platform. adidas is featured as a top brand on DEICHMANN's website with dedicated product pages.
• NikecoreChannel Partner/ Reseller/ DistributorDEICHMANN distributes Nike footwear and sports products through its retail channels, featuring Nike as a prominent brand in its portfolio.
• PUMAcoreChannel Partner/ Reseller/ DistributorDEICHMANN carries PUMA footwear and apparel products, positioned as a key brand in its sports and athletic footwear category.
• SkecherscoreChannel Partner/ Reseller/ DistributorSkechers is featured as a leading brand in DEICHMANN's portfolio, with dedicated brand pages and strong product representation across stores and online.
• FILAmajorChannel Partner/ Reseller/ DistributorDEICHMANN distributes FILA footwear and sportswear products, offering FILA sneakers and athletic shoes as part of its brand portfolio.
• ESPRITmajorChannel Partner/ Reseller/ DistributorESPRIT branded footwear is sold through DEICHMANN's retail network and e-commerce platform, featuring casual and fashion-forward styles.
• CrocsmajorChannel Partner/ Reseller/ DistributorDEICHMANN carries the full Crocs product line including clogs, sandals, and casual footwear, with featured products and regular promotions.
• DHLcoreTechnology or IntegrationDEICHMANN partners with DHL for order fulfillment and home delivery services. DHL is the primary logistics partner featured in shipping information on the DEICHMANN website, enabling both domestic German delivery and international shipping.
• PayPalcoreTechnology or IntegrationPayPal is offered as a payment method on DEICHMANN's e-commerce platform, providing customers with secure online payment options.
• KlarnacoreTechnology or IntegrationDEICHMANN partners with Klarna to offer flexible payment options including buy-now-pay-later services, enhancing customer purchasing flexibility.
• VisacoreTechnology or IntegrationVisa credit card payments are accepted across DEICHMANN's e-commerce platform as a standard payment option.
• MasterCardcoreTechnology or IntegrationMasterCard credit card payments are accepted across DEICHMANN's e-commerce platform as a standard payment option.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• Zalando: Zalando is Europe's leading online fashion and footwear platform. It competes directly with DEICHMANN's e-commerce channel for the same mass-market German consumer, carries many of the same brands, and pressures the retailer on convenience, assortment, and delivery economics.
• Reno: Reno is a German/European footwear retail chain specializing in affordable family footwear with physical stores across Germany and neighboring countries. It is a direct competitor to DEICHMANN in the value footwear segment, though it has undergone restructuring in recent years.
• CCC: CCC is Europe's largest footwear retail chain, operating ~1,000 stores across Central and Eastern Europe. Like DEICHMANN, it is a mass-market, value-positioned multi-brand footwear retailer with a strong private-label business (e.g., Lasocki, Sprandi), making it the closest like-for-like peer.
• Deichmann (operating entity): The DEICHMANN operating brand itself (the consumer-facing retailer described in the data) is the closest reference point. While the analyzed entity is the holding company 'Roland SE,' the operating business it owns is one of Europe's largest footwear mass retailers.
• Dosenbach-Ochsner: Dosenbach-Ochsner operates a multi-brand mass-market footwear retail chain across Switzerland, Germany, and other European markets (under brands including Dosenbach, Ochsner Sport, and Walder). It is highly comparable to DEICHMANN in store-based, value-positioned, multi-brand footwear retail.
• Salamander: Salamander is a German footwear retail chain with physical stores selling branded and private-label shoes at mid-market price points. It targets similar customer segments to DEICHMANN and competes directly for value-conscious German footwear shoppers.

Broad incumbents

• Foot Locker: Foot Locker is a global multi-brand athletic footwear and apparel retailer carrying Nike, adidas, and PUMA. It overlaps with DEICHMANN's sports footwear assortment but operates at a higher price tier and with a specialized athletic focus rather than family/value positioning.
• JD Sports: JD Sports is Europe's largest sports fashion retailer, carrying Nike, adidas, and PUMA across physical and digital channels. It competes with DEICHMANN on the sports footwear category but is positioned at a more premium, sports-lifestyle tier.
• Snipes: Snipes is a German-headquartered streetwear and sneaker retailer with a strong physical and digital presence across Europe. It overlaps with DEICHMANN on branded sneaker assortments (Nike, adidas, PUMA) and targets a similar younger, urban demographic.
• Amazon: Amazon is the dominant general e-commerce platform in Germany, carrying the same branded footwear assortment as DEICHMANN with deep selection and fast delivery. It represents the largest structural competitive threat to DEICHMANN's online channel and price positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/Deichmann/home?x=de
• Facebookfacebook.com/Deichmann
• LinkedInlinkedin.com/company/roland-se
• Instagraminstagram.com/deichmann_schuhe
• TikToktiktok.com/@deichmann_schuhe
• Pinterestde.pinterest.com/deichmannde

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roland SE