Roll.Focus.
Roll.Focus. Productions Inc. is a Victoria, BC-based full-service video production and live streaming broadcast company serving sports organizations, arts groups, government, tourism, and educational institutions across Western Canada with up to 20-camera multi-camera live broadcasts and custom video content.
- Company typePrivate
- Founded2015
- HeadquartersVictoria, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Roll.Focus. does
Roll.Focus. Productions Inc. is a full-service video production and live streaming broadcast company headquartered in Victoria, BC, with a secondary control room in Vancouver. Founded in 2015 by Mike Walker and Amanda Eyolfson after both graduated from BCIT's Broadcast Journalism program, the company serves a diverse client base spanning sports organizations, arts and culture groups, tourism boards, government agencies, educational institutions, nonprofit organizations, and private enterprises across Western Canada. The company has served 308 clients since founding and produces 50+ live broadcasts and 100+ videos annually, with notable clients including Rugby Canada, Hockey Canada, CBC Sports, USports, the Province of BC, the Royal BC Museum, the Victoria Symphony, UBC, UVic, and Harbour Air Seaplanes.
The company operates two core service lines: Video Production (social media clips at $1K–$3K, brand videos at $3K–$8K, and in-depth stories at $5K–$15K) and Live Streaming Broadcast (Complete at $600/hr, Pro at $800/hr, and Elite at $1,200/hr). Its underlying technology is a custom-built live stream production system routed through a bespoke OB van, supporting up to 20 HD or 4K cameras with instant replay across 2 to 8 angles, RF wireless and cellular connectivity for remote venues, and Transport Canada licensed drone integration. Custom graphics packages and royalty-free music are included in each broadcast.
The business model is custom-quoted, project-by-project, with all services billed as one-time engagements under a pay-as-you-go cadence. The go-to-market is consultative and relationship-driven, relying on portfolio showcasing, client referrals, broadcast distribution partnerships (CBC, TSN, TVA Sports, Sportsnet), and recurring annual event coverage (JazzFest, Symphony SPLASH!, USports championships) to generate leads. The company operates as a privately-held, founder-owned business with no disclosed external funding or institutional investment. Co-founder Mike Walker passed away on October 4, 2025, leaving Amanda Eyolfson as the remaining principal.
Roll.Focus. firmographics
Firmographics- Name
- Roll.Focus.
- Legal name
- Roll.Focus. Productions Inc.
- Website
- https://rollfocus.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Roll.Focus. Productions Inc. is a Victoria, BC-based full-service video production and live streaming broadcast company serving sports organizations, arts groups, government, tourism, and educational institutions across Western Canada with up to 20-camera multi-camera live broadcasts and custom video content.
- Ownership category
- akta.pro rank
Roll.Focus. industry classification
Industry- Product category
- Video Production & Live Broadcast Services
- NAICS
- Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219), Broadcasting and Content Providers (516)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Broadcast/Recording for Live Events (OB, Multicam, Livestream Capture) (MPAGAKAI)
- akta.pro secondary industries
- Sports Production & Outside Broadcast (OB) for Live Events (MPABAJAI), Sports Event Production & Broadcast Operations (In-venue, Jumbotron, live feed) (MPAGAMAI), Commercial Production Companies (Live-Action) (MPAAAMAA)
Keywords
Where Roll.Focus. is headquartered
LocationHeadquarters
- HQ city
- Victoria
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Roll.Focus. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Video Production Services: Custom-crafted video production billed per project. Pricing varies by project scope: social media clips ($1,000–$3,000), brand videos ($3,000–$8,000), in-depth stories ($5,000–$15,000). Each project includes pre-production, production, and post-production phases. Projects are custom-quoted based on client requirements and include two revision rounds. Drone footage available as an add-on ($600–$1,200). Raw footage is not released by default but can be purchased as stock clips.
- Live Streaming Broadcast Services: Hourly-rate live broadcast production. Three tiers: Complete Broadcast ($600/HR, 4–6 hours average), Pro Broadcast ($800/HR, 6–8 hours average), Elite Broadcast ($1,200/HR, 8–10 hours average). Services include multi-camera operators, director/switcher, custom graphics, instant replay, and advanced audio. Broadcasts reach audiences via social media (Facebook, YouTube) or traditional networks (CBC, TSN).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Social Media Clip (30–60 seconds): $1,000 – $3,000 |
| Unit Pricing | Pay-as-you-go | Brand Video (1–3 minutes): $3,000 – $8,000 |
| Unit Pricing | Pay-as-you-go | In-Depth Story (3–10 minutes): $5,000 – $15,000 |
| Unit Pricing | Pay-as-you-go | Drone Footage Add-On: $600 – $1,200 |
| Usage-based | Pay-as-you-go | Complete Broadcast: $600/HR (4–6 hour average) |
| Usage-based | Pay-as-you-go | Pro Broadcast: $800/HR (6–8 hour average) |
| Usage-based | Pay-as-you-go | Elite Broadcast: $1,200/HR (8–10 hour average) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Roll.Focus. product offering
Product offeringCore offering
Roll.Focus. is a full-service video production and live broadcast streaming company operating from Victoria and Vancouver, BC. The company delivers end-to-end video production (creative concept, scripting, location scouting, capture, editing and post-production) and live multi-camera broadcast production using a custom outside broadcast (OB) van setup with up to 20 HD/4K cameras, instant replay, custom graphics, and licensed drone footage. Live broadcasts are distributed to audiences through social media platforms (YouTube, Facebook) and traditional Canadian networks (CBC, TSN, TVA Sports, Sportsnet).
Product overview
Roll.Focus. is a full-service video production and live stream broadcast company operating from Victoria and Vancouver, BC. The company offers two core service lines: Video Production (including Social Media Clips, Brand Videos, In-Depth Stories, and Drone Footage add-ons) and Live Streaming (with tiered packages: Complete Broadcast, Pro Broadcast, and Elite Broadcast). Services span from 30-second promotional clips to multi-camera live events with instant replay and custom graphics, serving clients from small businesses to national sports organizations.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 308 clients served since founding in 2015
- +6 more outcomes
Companies that use Roll.Focus.
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles3 records
Roll.Focus. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Roll.Focus. partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- TELUS FundcoreTELUS Fund provided production support for the 'A Silent Struggle' documentary series about acquired brain injuries and their impact on caregivers. Roll.Focus. served as the production company, with the series also aided by the Stories for Caregivers platform and BC Brain Injury Association. This partnership enabled a multi-episode short documentary series produced over 9 months.
- CBC SportscoreCBC Sports is a recurring broadcast distribution partner carrying Roll.Focus. live event coverage on national television. Sportsnet, TVA Sports, and CBC Radio Canada have also distributed Roll.Focus. broadcasts for major events including USports National Championships. This relationship enables Roll.Focus. to deliver live sports content to national linear television audiences coast-to-coast.
- TD Victoria International JazzFestcoreRoll.Focus. is an annual sponsor of the TD Victoria International JazzFest, producing event coverage and live streaming for one of the largest jazz festivals in Canada. This ongoing sponsorship and production partnership has spanned several years.
- Destination Greater VictoriacorePartnership with Destination Greater Victoria (DMO) to produce tourism video content including a virtual tour of eight member hotels. The Victoria Conference Centre is also a collaborator in this business events ecosystem.
- Victoria SymphonycoreMulti-year partnership producing Victoria Symphony's virtual concerts during COVID-19 (40+ concerts) and annual SPLASH! outdoor concert events. Over 1 million cumulative viewers reached through this partnership. Expanded to two-day SPLASH! event for the first time in 2024.
- BC Brain Injury AssociationminorPartner organization in the 'A Silent Struggle' documentary series, providing subject matter expertise and community connections for the caregiver brain injury awareness series.
- Bear Mountain ResortminorVenue partner for PanAm Cross Country Championships. The two-kilometre cross country course ran through Bear Mountain Resort grounds. Roll.Focus. deployed wireless and cellular cameras, including a drone, to cover the event with over 25,000 YouTube viewers.
Scale indicators7 records
Recent moves7 records
Expansion highlights7 records
Roll.Focus. competitors and assessment
Company assessmentOthers
- LiveU: Provider of cellular bonding transmission technology and portable live video uplink units used by broadcasters and production crews globally. A key technology supplier that enables remote production workflows comparable to Roll.Focus.'s cellular/wireless live broadcast capability.
Regional players
- On Point Event Services: Pacific Northwest event production company providing live streaming and broadcast services for sports and corporate events. Comparable service offering (live broadcast + custom graphics) but operating primarily in the US Pacific Northwest rather than Western Canada.
Direct peers
- Catapult Studios: Canadian video production company serving corporate, government, and nonprofit clients with branded video content and live event coverage. Comparable service mix (corporate video + live streaming) and similar project-based pricing model to Roll.Focus.
- Switch Video: Toronto-based corporate video production agency serving B2B, government, and nonprofit clients with branded video content. Comparable to Roll.Focus.'s promotional video production side, with similar project-based pricing and tiered offerings.
- Mainstream Media: Western Canada-based video production and live broadcast company serving sports, corporate, and government clients. Closely comparable to Roll.Focus. in geographic focus, client verticals, and service mix (corporate video + live event streaming).
- LiveX: US-based live event video production company specializing in multi-camera live streaming for corporate events, conferences, and sports. Comparable to Roll.Focus. in multi-camera live broadcast delivery, instant replay, and custom graphics, though at larger enterprise scale.
Broad incumbents
- CBC Studios: In-house production arm of CBC/Radio-Canada, which both produces and commissions broadcast content and currently distributes Roll.Focus.-produced sports feeds. Comparable in broadcast execution quality but vertically integrated and far larger.
- Dome Productions: Canada's largest mobile broadcast production company (jointly owned by Bell Media and Rogers Sportsnet). Operates a fleet of OB trucks covering major national sports and entertainment events across Canada, making it a direct functional comparable to Roll.Focus.'s OB van sports broadcast work, though at vastly greater scale.
- Freeman: Global event production and brand experience company with significant live broadcast and streaming capabilities for large corporate events, trade shows, and conferences. Comparable in live event broadcast execution though operating at massive scale and breadth.
Emerging players
- BoxCast: SaaS live streaming platform enabling organizations to self-produce and broadcast events with multi-camera support. Represents the technology-enabled competitive threat to Roll.Focus.'s lower-tier broadcast packages, where clients may opt for in-house solutions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Roll.Focus. social profiles
Digital presenceRoll.Focus. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roll.Focus. leadership team
Management profileNumber of profiles
Profiles4 records
Roll.Focus. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roll.Focus. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roll.Focus.
What does Roll.Focus. do?
Roll.Focus. is a full-service video production and live broadcast streaming company operating from Victoria and Vancouver, BC. The company delivers end-to-end video production (creative concept, scripting, location scouting, capture, editing and post-production) and live multi-camera broadcast production using a custom outside broadcast (OB) van setup with up to 20 HD/4K cameras, instant replay, custom graphics, and licensed drone footage. Live broadcasts are distributed to audiences through social media platforms (YouTube, Facebook) and traditional Canadian networks (CBC, TSN, TVA Sports, Sportsnet).
Is Roll.Focus. a public or private company?
Roll.Focus. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Roll.Focus. founded?
Roll.Focus. was founded in 2015. It employs 11 to 50 people.
Where is Roll.Focus. based?
Roll.Focus. is headquartered in Victoria, Canada, in the North America region.
How does Roll.Focus. make money?
Two revenue lines are on record. Video Production Services are the primary driver. The others are live Streaming Broadcast Services.
Who are Roll.Focus.'s main competitors?
LiveU is listed as an others. On Point Event Services is listed as a regional player. Direct peers are Catapult Studios, Switch Video, Mainstream Media and LiveX. Broad incumbents are CBC Studios, Dome Productions and Freeman. BoxCast is listed as an emerging player.
Does Roll.Focus. have an API?
No public API is recorded for Roll.Focus..
What industry is Roll.Focus. in?
Roll.Focus.'s product category is Video Production & Live Broadcast Services. Its primary akta.pro industry code is MPAGAKAI, Broadcast/Recording for Live Events (OB, Multicam, Livestream Capture), with a secondary code of MPABAJAI, Sports Production & Outside Broadcast (OB) for Live Events. Its NAICS code is 51211 and its SIC code is 7812.