Rolling Stone México
Rolling Stone México is the Mexican edition of Rolling Stone en Español, a digital-first Spanish-language entertainment publication operated by Tasty Media under exclusive license from Rolling Stone LLC (Penske Media Corporation), serving readers across Mexico, Colombia, Argentina, and Spain via web, podcast, and social channels.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Rolling Stone México does
Rolling Stone México is the Mexican edition of Rolling Stone en Español, a digital-first Spanish-language entertainment publication covering music, cinema and television, news, lifestyle, travel, and archival content. It is operated by Tasty Media under an exclusive licensing agreement with Rolling Stone LLC, which is itself a subsidiary of Penske Media Corporation. The publication serves Spanish-speaking readers across four markets — Mexico, Colombia, Argentina, and Spain — through dedicated regional site variants on a WordPress-based publishing platform, with the Mexico edition headquartered in the Mexico City area and supported by a 9-person team.
The product surface comprises a unified website organized into six editorial verticals (Música, Cine y TV, Actualidad, Lifestyle, Destinos, Archivo RS), a paid digital subscription service, an audio sub-brand (Rolling Stone Radio), and a podcast titled "El Pulso de la Cultura" distributed via Apple Podcasts. Distribution is direct-to-consumer via owned web, email newsletter, and organic social channels across Facebook, Twitter, Instagram, TikTok, and YouTube. There is no mobile app, no API offering, and no documented proprietary technology beyond the standard WordPress stack.
The revenue model combines three streams: digital subscriptions (recurring), display and sponsored-content advertising, and licensing royalties paid to Rolling Stone LLC for use of the trademark. Pricing for the subscription product is not publicly disclosed. The publication functions as a branded extension of a global media IP rather than an independently capitalized entity, with ownership ultimately residing within the Penske Media Corporation portfolio.
Rolling Stone México firmographics
Firmographics- Name
- Rolling Stone México
- Legal name
- Rolling Stone, LLC
- Website
- https://rollingstone.com.mx
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rolling Stone México is the Mexican edition of Rolling Stone en Español, a digital-first Spanish-language entertainment publication operated by Tasty Media under exclusive license from Rolling Stone LLC (Penske Media Corporation), serving readers across Mexico, Colombia, Argentina, and Spain via web, podcast, and social channels.
- Ownership category
- akta.pro rank
Rolling Stone México industry classification
Industry- Product category
- Digital Entertainment Media
- NAICS
- Periodical Publishers (513120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- akta.pro primary industry
- Arts, Culture & Literary Magazines (MPAJAEAN)
Keywords
Rolling Stone México business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital Subscriptions: Rolling Stone en Español offers digital subscriptions for readers, as evidenced by the prominent 'SUSCRÍBETE' (Subscribe) button linking to https://es.rollingstone.com/suscripciones-digital/. This represents a recurring subscription revenue stream for premium content access.
- Advertising: The publication generates revenue through advertising, with a dedicated 'Publicidad' (Advertising) link in the footer. The site contains display advertising placements and sponsored content opportunities around music, film, and lifestyle content.
- Licensing Royalties: Rolling Stone en Español is published under exclusive license from Rolling Stone LLC (a subsidiary of Penske Media Corporation). Tasty Media operates the publication under this licensing agreement, paying royalties for the use of the Rolling Stone brand and content.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Rolling Stone México product offering
Product offeringCore offering
Rolling Stone México publishes the Mexican regional edition of Rolling Stone en Español, a digital media platform delivering editorial coverage of music, film and television, news, lifestyle, destinations, and archival content in Spanish. The offering is complemented by Rolling Stone Radio (audio programming), the Apple Podcasts show 'El Pulso de la Cultura', and a paid digital subscription service providing premium content access. The publication serves Hispanic entertainment consumers across Mexico, Colombia, Argentina, and Spain through regional site variants.
Product overview
Rolling Stone México is a digital media publication operated by Tasty Media under exclusive license from Rolling Stone LLC (a subsidiary of Penske Media Corporation). The offering consists of a unified website (Rolling Stone en Español) delivering editorial content across six categories: Música, Cine y TV, Actualidad, Lifestyle, Destinos, and Archivo RS. Supporting products include Rolling Stone Radio (audio programming), the podcast 'El Pulso de la Cultura' available on Apple Podcast, and digital subscription services. The publication is available across regional editions including MEX, COL, ARG, and ESP.
Differentiator
Problem solved
Functional benefit
Products and services
- Rolling Stone en Español — Sitio Web (Edición México) Primary digital publication delivering Spanish-language editorial coverage of music, film/TV, current affairs, lifestyle, travel, and archival content for Hispanic entertainment consumers in Mexico. Includes regional site variants for Colombia, Argentina, and Spain.
- Rolling Stone Radio Audio/radio brand offering music and cultural programming as part of the Rolling Stone en Español content ecosystem.
- El Pulso de la Cultura (Podcast) Apple Podcasts-distributed show covering cultural news and interviews, part of the Rolling Stone en Español audio content offerings.
- Suscripciones Digitales (Digital Subscription Service) Paid digital subscription service providing recurring access to Rolling Stone en Español premium editorial content for readers.
Companies that use Rolling Stone México
Customer profileSegments1 record
Ideal customer profiles1 record
Rolling Stone México technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rolling Stone México partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Tasty MediacoreTasty Media is the publisher of Rolling Stone en Español under an exclusive license agreement with Rolling Stone LLC. Tasty Media operates all editorial, commercial, and operational aspects of the Spanish-language editions across Mexico, Colombia, Argentina, and Spain.
- Rolling Stone LLC (Penske Media Corporation)coreRolling Stone LLC is a subsidiary of Penske Media Corporation and owns the Rolling Stone brand globally. The company grants exclusive licensing rights to Tasty Media for the Spanish-language editions of Rolling Stone, including the Mexican edition.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Rolling Stone México competitors and assessment
Company assessmentDirect peers
- Billboard: Iconic US music and entertainment trade publication owned by Penske Media Corporation — the parent of the Rolling Stone licensor. Directly comparable as a music-industry magazine brand with strong digital subscription and licensing DNA.
- Hola!: Long-established Spanish-language celebrity, entertainment, and lifestyle publication. Directly comparable as Spanish-language entertainment journalism with multi-platform distribution and similar target demographic.
- NME: Long-running music and entertainment magazine brand that has transitioned to digital-first publishing with subscription and advertising revenue. Comparable category, target audience (music/film enthusiasts), and digital publishing model.
- GQ Latinoamérica: Spanish-language edition of men's lifestyle and culture magazine serving Mexico and Latin America. Operates with a similar licensed-edition model, multi-country footprint, and lifestyle/entertainment content mix.
- Vogue México y Latinoamérica: Spanish-language edition of Vogue serving Mexico and Latin America with lifestyle, culture, and entertainment coverage. Comparable as a Condé Nast licensed regional edition targeting the same Hispanic premium content audience.
- People en Español: Spanish-language edition of People magazine covering celebrity, entertainment, and lifestyle content for Hispanic audiences. Same licensed-edition structure (from a major US magazine brand) and entertainment-focused editorial positioning.
- Pitchfork: Digital-first music criticism and entertainment publication covering music reviews, film, and culture. Highly comparable as a digital-native entertainment media brand targeting similar cultural-music audiences.
Emerging players
- Remezcla: Digital-first Latin media publication covering Latinx music, culture, film, and entertainment. Comparable as a younger, digital-native Hispanic entertainment media brand competing for the same audience attention.
- Mitú: Digital media brand producing short-form video and editorial content for young US-Hispanic and Latin American audiences. Comparable as a digital-first Hispanic entertainment/culture publisher targeting a similar demographic with social-led distribution.
Broad incumbents
- Vice: Global digital media company covering entertainment, culture, and news — including Spanish-language editions. Broader scope than Rolling Stone en Español but operates in the same digital entertainment publishing space with subscription and advertising monetization.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Rolling Stone México social profiles
Digital presenceRolling Stone México financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rolling Stone México leadership team
Management profileNumber of profiles
Profiles2 records
Rolling Stone México funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rolling Stone México M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rolling Stone México
What does Rolling Stone México do?
Rolling Stone México publishes the Mexican regional edition of Rolling Stone en Español, a digital media platform delivering editorial coverage of music, film and television, news, lifestyle, destinations, and archival content in Spanish. The offering is complemented by Rolling Stone Radio (audio programming), the Apple Podcasts show 'El Pulso de la Cultura', and a paid digital subscription service providing premium content access. The publication serves Hispanic entertainment consumers across Mexico, Colombia, Argentina, and Spain through regional site variants.
Is Rolling Stone México a public or private company?
Rolling Stone México is a private company. It is classified as corporate owned and is currently operating.
When was Rolling Stone México founded?
Rolling Stone México was founded in -1. It employs 1 to 10 people.
How does Rolling Stone México make money?
Three revenue lines are on record. Digital Subscriptions are the primary driver. The others are advertising and licensing Royalties.
Who are Rolling Stone México's main competitors?
Direct peers on record are Billboard, Hola!, NME, GQ Latinoamérica, Vogue México y Latinoamérica, People en Español and Pitchfork. Emerging players are Remezcla and Mitú. Vice is listed as a broad incumbent.
Does Rolling Stone México have an API?
No public API is recorded for Rolling Stone México.
What industry is Rolling Stone México in?
Rolling Stone México's product category is Digital Entertainment Media. Its primary akta.pro industry code is MPAJAEAN, Arts, Culture & Literary Magazines. Its NAICS code is 513120.