Roll·Rite® - A Safe Fleet Brand
Roll·Rite® designs and manufactures automated and semi-automated tarp systems for heavy-duty trucks, trailers, and roll-off containers, serving U.S. construction, agriculture, refuse, and recycling fleets through authorized dealers, service centers, and direct e-commerce, and operates as a brand within the Clarience Technologies (formerly Safe Fleet) portfolio.
- Company typePrivate
- Founded1978
- HeadquartersGladwin, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Roll·Rite® - A Safe Fleet Brand does
Roll·Rite® designs, manufactures, and distributes automated and semi-automated tarp systems for heavy-duty trucks, trailers, and roll-off containers, serving customers primarily in the U.S. construction, agriculture, refuse, and recycling verticals. The company is the result of a family-founded metal-fabrication business (Custom Steel Fabrication, 1978) that pivoted into tarping following Michigan's 1989 tarp law; today, more than 150,000 trucks and trailers on the road are equipped with Roll·Rite or Pulltarps branded systems. The product portfolio is organized around three system families — Truck Tarp Systems, Trailer Tarp Systems, and Roll-Off Tarp Systems — supplemented by replacement tarps (mesh, vinyl, asphalt), motors and power-conversion accessories, and parts. Differentiated mechanical technologies include the patented TORC™ Tension Operated Rotary Cam pivot (no steel springs or hydraulics, gas-spring-rated to -30°F, tested beyond 105,000 cycles), a direct drive gear motor, a tension bow design, and an industry-first wireless in-cab remote control system branded Black Box™.
The business makes money through four streams: one-time sale of complete tarping systems, replacement tarps sold direct via the Rapid Tarps e-commerce store, replacement parts (spool kits, towers, pivot sets, motors, hydraulics, electrical components, brackets, gears), and fee-based service and installation at company-owned Safe Fleet Service Centers. Per-unit pricing is transparent and modest — Premium Mesh tarps range from approximately $345-$530 and Vinyl tarps from $280-$330, with complete systems and Super Tough Mesh tarps reaching into the low thousands — and is distributed primarily through an authorized dealer locator network, supplemented by direct e-commerce and regional service centers in Colorado, Iowa, Connecticut, California, Ohio, and Texas.
Roll·Rite operates as a wholly-owned subsidiary within the Clarience Technologies commercial-vehicle safety and productivity portfolio (acquired via Clarience's 2024 acquisition of Safe Fleet, which itself acquired Roll·Rite in November 2018 under PE sponsor Oak Hill Capital Partners). The company has expanded through acquisition (Automatic Load Cover in 2016, Pulltarps Manufacturing in 2017) and through organic manufacturing buildout, reaching nearly 100,000 sq ft of production space at its Gladwin, MI campus following a Q1 2025 facility expansion. International presence is established via localized websites in Canada, the UK, Germany, France, the Netherlands, Belgium, and Australia, although the bulk of physical operations and revenue exposure remains U.S.-centric.
Roll·Rite® - A Safe Fleet Brand firmographics
Firmographics- Name
- Roll·Rite® - A Safe Fleet Brand
- Legal name
- Roll·Rite, LLC
- Website
- https://rollrite-tarps.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Roll·Rite® designs and manufactures automated and semi-automated tarp systems for heavy-duty trucks, trailers, and roll-off containers, serving U.S. construction, agriculture, refuse, and recycling fleets through authorized dealers, service centers, and direct e-commerce, and operates as a brand within the Clarience Technologies (formerly Safe Fleet) portfolio.
- Ownership category
- akta.pro rank
Roll·Rite® - A Safe Fleet Brand industry classification
Industry- Product category
- Heavy-Duty Vehicle Tarping Systems
- NAICS
- Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Compactor, Container & Roll-off Services (Rental, Service & Logistics) (EUAIAGAC)
- akta.pro secondary industries
- Industrial & Commercial Waste Collection (Roll-off/Front-load) (IMAIAFAB), Roll-off Dumpster Rental & On-site Container Services (BPALAJAJ)
Keywords
Where Roll·Rite® - A Safe Fleet Brand is headquartered
LocationHeadquarters
- HQ city
- Gladwin
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Roll·Rite® - A Safe Fleet Brand business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Tarp Systems Sales: Sale of complete automated and semi-automated tarping systems including truck tarp systems, trailer tarp systems, and roll-off tarp systems with various configurations.
- Replacement Tarps: Sale of replacement tarps in various materials (mesh, vinyl, asphalt) through the Rapid Tarps e-commerce store. Features same-day and next-day shipping for common stock sizes.
- Parts and Components: Sale of replacement parts including spool kits, towers, pivot sets, bow-upper arms, motors, hydraulics, electrical components, brackets, and gears.
- Service and Installation: Service and installation support through Safe Fleet Service Centers located across the US.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium Mesh Tarps - General aggregate loads |
| Unit Pricing | Pay-as-you-go | Super Tough Mesh Tarps - Heavy duty/demolition loads |
| Unit Pricing | Pay-as-you-go | Vinyl Tarps - Moisture/temperature sensitive loads |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Roll·Rite® - A Safe Fleet Brand product offering
Product offeringCore offering
Roll·Rite® designs, manufactures, and distributes automated and semi-automated tarping systems for heavy-duty dump trucks, trailers, and roll-off containers, including proprietary electric motor-driven and cable-driven systems. The company sells complete tarp systems, replacement tarps (mesh, vinyl, asphalt), motors, controls, and parts, serving OEMs, dealers, and commercial fleets in the construction, agriculture, refuse, and recycling industries across North America and select international markets.
Product overview
Roll·Rite® offers a comprehensive portfolio of automated and semi-automated tarping systems, motors, controls, and tarps for the heavy-duty trucking industry. The product portfolio spans three core system types: Truck Tarp Systems (TarpMaster Series, Power Cable Series, ALC DB Series) for end dumps and spreaders; Trailer Tarp Systems (TarpMaster Series, Super Duty Series, STS Lock Down Series, Power Cable Series) for various trailer configurations; and Roll Off Tarp Systems (DC Series with TORC™ technology, ALC300 Series) for detachable containers. Supporting products include Mesh, Vinyl, and Asphalt tarps, plus Power & Safety Solutions. The company also offers Rapid Tarps quick-ship replacement program. Brands include Roll·Rite®, Pulltarps Manufacturing (acquired 2017), and Automatic Load Cover (acquired 2016).
Differentiator
Problem solved
Functional benefit
Brands
- Pulltarps: Premium tarping systems and brands serving the North American heavy duty truck and trailer industry, featuring Super Slider cable, Top Slider cable automatic systems, and Pulltarps semi-automatic systems including Super Shield and Universal Super Shield.
- Pulltarps Manufacturing
- Rapid Tarps™
- TORC™ Pivot Technology
Products and services
- Truck Tarp Systems
Quantifiable outcome
- TORC technology tested to over 105,000 cycles - exceeding chassis life
- +3 more outcomes
Companies that use Roll·Rite® - A Safe Fleet Brand
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Roll·Rite® - A Safe Fleet Brand technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Roll·Rite® - A Safe Fleet Brand partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and major.
- Clarience TechnologiescoreClarience Technologies acquired Safe Fleet in 2024, making Roll·Rite® a Clarience Technologies company. Clarience Technologies is a parent company focused on safety and productivity solutions for fleet vehicles. Roll-Rite operates as a separate entity within the Clarience Technologies portfolio.
- Safe FleetcoreSafe Fleet, a leading global provider of safety and productivity solutions for fleet vehicles, acquired Roll-Rite in November 2018. Safe Fleet expanded Roll-Rite's capabilities in serving construction, agriculture, and recycling markets. Roll-Rite continues to operate as a separate Roll-Rite entity within Safe Fleet, maintaining current management.
- Pulltarps Manufacturing (DBA Transportation Equipment, Inc.)majorRoll-Rite acquired Pulltarps Manufacturing in February 2017, bringing one of the premier tarping systems companies and brands serving North American heavy duty truck and trailer industry. Pulltarps continues to operate as Pulltarps Manufacturing, a Division of Roll-Rite, LLC, retaining manufacturing locations in El Cajon, CA and North Baltimore, OH.
- Automatic Load Cover (Torrington, CT)majorRoll-Rite acquired Automatic Load Cover in Torrington, Connecticut in 2016, expanding product portfolio and service capabilities.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
Roll·Rite® - A Safe Fleet Brand competitors and assessment
Company assessmentBroad incumbents
- New Way Trucks: Manufacturer of refuse collection truck bodies and related equipment serving municipal and private haulers — adjacent equipment provider to Roll·Rite's refuse and recycling fleet customers, often specified together on new vehicle builds.
- Wastequip: Largest U.S. manufacturer of waste handling equipment including compactors, containers, and roll-off bodies; overlaps with Roll·Rite's refuse and recycling customer base as both supplier and complementary equipment provider to fleet operators.
- McNeilus Truck & Manufacturing: Refuse and ready-mix truck body manufacturer (Oshkosh Corporation subsidiary) serving the same municipal and private hauler fleets that specify Roll·Rite roll-off tarp systems on their vehicles.
- Heil Co. Established manufacturer of refuse collection truck bodies and related equipment; serves the same refuse and recycling fleets that buy Roll·Rite roll-off tarp systems, representing both a key customer channel and an adjacent product portfolio.
Direct peers
- Aero Industries: Independent manufacturer of tarping systems and load-covering equipment for dump trucks, trailers, and roll-off containers, serving construction, agriculture, and refuse end markets — a direct head-to-head competitor to Roll·Rite.
- Shur-Co: Sister brand under Safe Fleet/Clarience Technologies, Shur-Co manufactures automated and semi-automatic tarping systems for trucks and trailers, directly overlapping with Roll·Rite's product portfolio, dealer channel, and refuse/construction/agriculture customer base.
- Mountain Tarp: Tarp systems maker focused on heavy-duty trucking and trailer applications, providing automated and manual tarp solutions for construction and agricultural haulers — directly comparable product offering to Roll·Rite's truck and trailer tarp lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Roll·Rite® - A Safe Fleet Brand social profiles
Digital presenceRoll·Rite® - A Safe Fleet Brand financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roll·Rite® - A Safe Fleet Brand leadership team
Management profileNumber of profiles
Profiles4 records
Roll·Rite® - A Safe Fleet Brand subsidiaries and ownership
Company hierarchySubsidiaries3 records
Roll·Rite® - A Safe Fleet Brand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roll·Rite® - A Safe Fleet Brand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roll·Rite® - A Safe Fleet Brand
What does Roll·Rite® - A Safe Fleet Brand do?
Roll·Rite® designs, manufactures, and distributes automated and semi-automated tarping systems for heavy-duty dump trucks, trailers, and roll-off containers, including proprietary electric motor-driven and cable-driven systems. The company sells complete tarp systems, replacement tarps (mesh, vinyl, asphalt), motors, controls, and parts, serving OEMs, dealers, and commercial fleets in the construction, agriculture, refuse, and recycling industries across North America and select international markets.
Is Roll·Rite® - A Safe Fleet Brand a public or private company?
Roll·Rite® - A Safe Fleet Brand is a private company. It is classified as corporate owned and is currently operating.
When was Roll·Rite® - A Safe Fleet Brand founded?
Roll·Rite® - A Safe Fleet Brand was founded in 1978. It employs 11 to 50 people.
Where is Roll·Rite® - A Safe Fleet Brand based?
Roll·Rite® - A Safe Fleet Brand is headquartered in Gladwin, United States, in the North America region.
How does Roll·Rite® - A Safe Fleet Brand make money?
Four revenue lines are on record. Tarp Systems Sales are the primary driver. The others are replacement Tarps, parts and Components and service and Installation.
Who are Roll·Rite® - A Safe Fleet Brand's main competitors?
Broad incumbents on record are New Way Trucks, Wastequip, McNeilus Truck & Manufacturing and Heil Co.. Direct peers are Aero Industries, Shur-Co and Mountain Tarp.
Does Roll·Rite® - A Safe Fleet Brand have an API?
No public API is recorded for Roll·Rite® - A Safe Fleet Brand.
What industry is Roll·Rite® - A Safe Fleet Brand in?
Roll·Rite® - A Safe Fleet Brand's product category is Heavy-Duty Vehicle Tarping Systems. Its primary akta.pro industry code is EUAIAGAC, Compactor, Container & Roll-off Services (Rental, Service & Logistics), with a secondary code of IMAIAFAB, Industrial & Commercial Waste Collection (Roll-off/Front-load). Its NAICS code is 333924 and its SIC code is 3530.