Rome and Italy

What Rome and Italy does

Rome and Italy is a private Italian travel agency (legally Gist Travel di Rome and Italy s.r.l., registered in Rome in 2014) that designs and delivers fully customized private tours and travel packages across Italy. The company operates a direct-to-consumer model targeting inbound international tourists, cruise passengers, accessible travelers, and food and wine enthusiasts, with a portfolio of 76 tour products spanning Rome, Florence, Venice, Tuscany, the Amalfi Coast, Sicily, and Cinque Terre. Core offerings include multi-day packages such as the 7-day "Best of Italy" priced from 3,380 euros per person, single-day private guided tours with skip-the-line access to major attractions, shore excursions from Italian cruise ports, private airport and station transfers, and specialty experiences including helicopter tours, Ferrari Museum visits, and themed movie-location tours.

The commercial infrastructure is a WooCommerce-based e-commerce website with online payment processing via GestPay, supplemented by direct sales channels including WhatsApp, email, and phone consultation for bespoke itineraries. Pricing operates on a one-time transactional model with a 25 percent deposit at booking approval and a 45-day cancellation policy. All tours are sold as private (never shared with other guests) and bundle a local guide plus skip-the-line entrance tickets. The company is founder-led by Stefano Sghinolfi with Giorgia Rocchetti as Sales Director, employs approximately 120 staff, and is headquartered in Rome with no disclosed parent company, subsidiaries, external funding, or M&A activity. Marketing relies on content marketing via an extensive tourism blog, organic social media on Facebook and Instagram, and reputation management through TripAdvisor reviews.

Name

Rome and Italy

Legal name

Gist Travel di Rome and Italy s.r.l.

Website

https://romeanditaly.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Rome and Italy is a private Rome-based travel agency (Gist Travel di Rome and Italy s.r.l.) designing customized private tours, shore excursions, and transfers across Italy for inbound international tourists, cruise passengers, and accessible travelers, with approximately 120 employees and a 76-product catalog.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAKAFAA

Luxury Travel Agencies

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Specialty/Niche Travel Agencies (Luxury, Adventure, Honeymoon, etc.)

SECONDARYTHAKAFAH

Culinary & Wine Travel Agencies

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Specialty/Niche Travel Agencies (Luxury, Adventure, Honeymoon, etc.)

SECONDARYTHAJALAA

Private Guided Tours & Personal Tour Guides

Travel & Hospitality/Tours, Attractions & Experiences/Private & Custom Experiences (VIP, Bespoke Itineraries)

Keywords

• Private guided tours
• Italian travel packages
• Shore excursions
• Luxury travel services
• Cultural heritage tours

Headquarters

HQ city

Roma, Roma

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Private Tour Packages: Multi-day customized tour packages including accommodation, transportation, guided tours, and entrance tickets to attractions across Italy's major destinations.
2. Day Tours: Single-day private tours of specific destinations or attractions with local guides and skip-the-line access.
3. Shore Excursions: Private tours from Italian cruise ports including transfers, guides, and skip-the-line tickets at the same price as group tours.
4. Private Transfers: Transportation services from/to Italian airports, train stations, ports, and hotels with trained assistants.
5. Helicopter Tours: Premium helicopter experiences over Rome and surrounding areas with prosecco welcome.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Rome and Italy is a private Italian travel agency that designs and delivers tailor-made, strictly private guided tours and multi-day holiday packages across Italy's major destinations. Offerings include private day tours, multi-city packages (e.g., Best of Italy), cruise port shore excursions, private transfers, helicopter tours, food and wine experiences, accessible tours, and VIP services, each typically bundled with a local guide and skip-the-line museum/attraction tickets.

Product overview

Rome and Italy is a travel agency offering customized private tours and travel packages across Italy. The product portfolio consists of private guided tours (Rome, Florence, Venice, Amalfi Coast, Sicily, Tuscany, Cinque Terre, and other destinations), multi-day packages (Best of Italy 7-day package, themed packages like Food Art and Motors, Under the Tuscan Sun), shore excursions from cruise ports, private transfers, VIP services, accessible tours, and specialty experiences including helicopter tours, wine tasting experiences, cooking classes, and movie-themed tours. All private tours include local guides and skip-the-line entrance tickets. The company operates as a service-based travel agency rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Best of Italy Package 7-day comprehensive private tour package covering Rome, Florence, and Venice. Includes 4-star hotel accommodations, private transfers, high-speed train tickets, guided tours, and skip-the-line museum entries. Starting from 3,380 euros per person. Designed for international travelers seeking a fully arranged multi-city Italy itinerary.
• Tour Packages Multi-day private tour packages including Best of Italy, Food Art and Motors, Under the Tuscan Sun, Searching for Italy (North and South), Meet the Pope, Organic Food Tour of Tuscany, Discover Apulia, Meet the Romans, and Southern Italy packages. Each package combines accommodation, transportation, guides, and skip-the-line tickets into a bundled itinerary.
• Private Tours Private guided tours across Italy including Rome, Florence, Venice, and other destinations, conducted with local guides and including skip-the-line entrance tickets. All tours are strictly private and not shared with other guests. Designed for individual travelers, couples, families, and small private groups.
• Rome Tours Private tours of Rome covering the Colosseum, Vatican, Trevi Fountain, Spanish Steps, Borghese Gallery, Castel Sant'Angelo, underground sites, and specialized art tours. Each tour is led by a local guide with skip-the-line access.
• Florence Tours Private tours of Florence including the Accademia Gallery (Michelangelo's David), walking tours, Ponte Vecchio, and Duomo area. Conducted by local guides with skip-the-line museum tickets.
• Venice Tours Private tours of Venice featuring canals, gondolas, Doge Palace, Murano, Burano, and island excursions. Local guide led with skip-the-line access where applicable.
• Amalfi Coast Tours Private tours of the Amalfi Coast visiting romantic Italian villages overlooking the sea, including limoncello tastings and coastal experiences.
• Sicily Tours Private tours of Sicily including the Valley of the Temples in Agrigento, Palermo, Syracuse, and regional culinary experiences.
• Underground Tours Private tours of underground archaeological sites in Italy including Crypta Balbi, Auditorium of Mecenate, San Paolo alla Regola, and other ancient ruins. Targeted at history lovers.
• Tuscany Tours Private cultural tours of Tuscany covering Florence, Pisa, Siena, Lucca, San Gimignano, Chianti wine tastings, and cooking classes. Designed for travelers interested in Tuscan art, food, and wine traditions.
• Shore Excursions Private tours from Italian cruise ports including transfers, guides, and skip-the-line tickets, priced at the same level as group tours. Available from all Italian ports and every cruise line, with full-day and half-day options and guaranteed return to the ship.
• Private Transfers Transportation services to and from Italian airports, train stations, ports, and hotels with trained assistants. Includes meet-and-greet assistance, customs and passport control support, and group or individual transfer options.
• Helicopter Tour Rome 40-minute private helicopter tour over Rome and surrounding areas including Castelli Romani and Tivoli. Includes a sparkling prosecco welcome cocktail. Starting from 425 euros per person. Strictly private, not shared with other guests.
• Food and Wine Tours Private culinary tours featuring food tastings, wine tastings, cooking classes, street food, olive oil tasting, coffee, gelato, and limoncello experiences across Italy. Targeted at travelers interested in Italian gastronomy.
• Wine Tasting Experience Guided private wine tastings and cellar visits across Italian wine regions including Tuscany (Chianti, Brunello di Montalcino, Vino Nobile di Montepulciano), Sardinia, Venice, Piedmont, and Lombardy. Includes local food pairings.
• Accessible Tours and Transfers Tailor-made accessible private tours and transfers for travelers with mobility needs, including wheelchair users. Provides adapted transport and accessible versions of tour offerings across Italy.
• VIP Services Premium services including VIP assistance and exclusive experiences for high-end travelers.
• Ancient Ostia Tour Half-day private tour visiting the ancient Roman harbor city of Ostia Antica. Includes a private local guide and entrance tickets with skip-the-line reservation. Starting from 100 euros per person.
• Castel Sant'Angelo Tour Private guided tour of Castel Sant'Angelo, the mausoleum-turned-fortress built by Emperor Hadrian and later used by popes as a Vatican fortress. Starting from 55 euros per person.
• Ferrari Museum Tour Private tour of the Ferrari Museum in Maranello featuring historic Formula 1 cars, road cars, prototypes, and automotive memorabilia. Designed for automotive enthusiasts visiting Italy.
• Call Me By Your Name Tour 5-day private movie-themed tour retracing locations from the Academy Award-winning film 'Call Me By Your Name.' Covers Villa Albergoni, Crema, Bergamo, Sirmione on Lake Garda, and movie filming sites.
• Tarot Garden and Food and Wine Tasting Tour Outdoor private tour of Niki de Saint Phalle's Tarot Garden sculptures in Tuscan Maremma, followed by a wine tasting at a local winery. Available in an accessible format.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Viator: Broad incumbent: global online marketplace for tours, activities and attractions including a large inventory of Italy private tours. Competes for the same Italian sightseeing demand but at vastly greater scale, breadth and marketing reach.
• GetYourGuide: Broad incumbent: large European OTAs and tours marketplace with substantial Italy private-tour inventory and a global consumer brand. Overlaps in private guide tours, shore excursions and food & wine experiences.

Direct peers

• LivItaly Tours: Direct peer: boutique U.S.–Italy operator focused exclusively on private, custom Italy tours including Rome, Florence, Venice, Tuscany and Amalfi Coast. Near-identical product set, customer profile and inclusive-pricing philosophy.
• Select Italy: Direct peer: longer-established luxury travel company specializing in custom Italy itineraries, private guided tours, villa rentals and cultural travel for high-end international visitors.
• ArtViva: Direct peer: Italy-based tour company offering private guided tours of Italy's main cities (Rome, Florence, Venice, Pompeii) with local expert guides and skip-the-line tickets, serving international visitors via a similar D2C storefront.
• Italy Beyond: Direct peer: bespoke Italy private-tour operator offering custom itineraries across regions including Tuscany, Sicily, Amalfi Coast and Rome with private drivers and local guides.
• Truly Italy Tours: Direct peer: Italy-focused private tour operator offering custom multi-day tours and shore excursions with private drivers and guides, serving a similar English-speaking international customer.
• Ciao Florence: Direct peer: boutique tour company focused on Florence and Tuscany private tours, food and wine experiences, and day trips with local guides — overlap in product mix and customer base.
• Walks (Walks of Italy): Direct peer: offers small-group and private guided tours across Italy's major cities (Rome, Florence, Venice, Pompeii) with skip-the-line access. Closely aligned in target customer (international English-speaking tourists), product mix (private guides, day tours, packages) and D2C booking model.

Emerging players

• Withlocals: Emerging player: online marketplace that connects travelers with private local guides for custom tours, including significant Italy coverage. Overlaps in the private-guide, custom-itinerary positioning but operates a marketplace model rather than an in-house operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RomeandItalyGroup
• Instagraminstagram.com/romeanditalygroup/?hl=en
• LinkedInlinkedin.com/company/rome-and-italy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rome and Italy