ROMEX Company group
ROMEX GmbH is a family-owned German manufacturer of synthetic resin-based construction chemicals specializing in pavement jointing mortars, gravel binders, repair mortars, and industrial floor coatings, serving professional contractors, municipalities, and DIY consumers across 35+ countries under the ROMPOX, FUGLI, and ISATEC brands.
- Company typePrivate
- Founded1989
- HeadquartersMeckenheim, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What ROMEX Company group does
ROMEX GmbH is a family-owned German manufacturer of construction chemical products founded in 1989 in Rheinbach and headquartered in Meckenheim, North Rhine-Westphalia. The company specializes in synthetic resin-based systems, primarily epoxy (2-component) and polyurethane or polybutadiene (1-component) binders, applied to pavement jointing mortars, gravel and split binders, drainage bedding mortars, repair mortars, displacement protection systems, and industrial floor coatings. Its flagship proprietary technology is the ISATEC displacement protection system, which is incorporated into official German road construction regulation MFG/2014 with an R2 "Stand der Technik" designation. The company holds ISO 9001:2015 certification covering development, production, and distribution of construction chemical products (recertified January 2025) and operates under multiple brand identities: ROMPOX for professional contractors, FUGLI for DIY consumers, ISATEC for displacement protection, and ROMPUR for floor coatings.
ROMEX generates revenue almost entirely through one-time product sales on a pay-as-you-go, unit-priced basis, with products packaged in buckets and bags and priced by performance class and packaging size (no subscription, license, or recurring revenue model). Distribution follows a dual-channel structure: professional ROMPOX products are sold exclusively through specialist building materials trade (Baustoff-Fachhandel) and applied only by certified specialist firms, while FUGLI DIY products are distributed through DIY stores and online direct-to-consumer. A network of 14 certified Service Partners in D-A-CH provides installation services, and country-specific distribution partners extend the product into 35+ countries across Europe, North America, Australia, and Africa. The go-to-market relies on regional field sales teams in Germany, three international regional sales directors covering 20+ European countries, the ROMEX Academy training program, and presence at trade fairs such as GaLaBau. The customer base spans professional contractors, 200+ municipalities, automotive manufacturers (FORD worldwide standard via Eurofloor processor), public landmarks (Canada Place Vancouver, Budapest Parliament, Cologne Old Town, Las Vegas, Olympic Stadium Berlin), and DIY end consumers. In 2024, founder Rolf Meurer retired from active management and transferred leadership to his sons Bert and Daniel Meurer alongside a long-standing management team with 140 years of combined construction chemistry expertise, while the ROMEX company group was formally unified into a single corporate organization in September 2024.
ROMEX Company group firmographics
Firmographics- Name
- ROMEX Company group
- Legal name
- ROMEX® GmbH
- Website
- https://romex.de
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ROMEX GmbH is a family-owned German manufacturer of synthetic resin-based construction chemicals specializing in pavement jointing mortars, gravel binders, repair mortars, and industrial floor coatings, serving professional contractors, municipalities, and DIY consumers across 35+ countries under the ROMPOX, FUGLI, and ISATEC brands.
- Ownership category
- akta.pro rank
ROMEX Company group industry classification
Industry- Product category
- Specialty Construction Chemicals
- NAICS
- Paint, Coating, and Adhesive Manufacturing (3255), Paint and Coating Manufacturing (32551), Adhesive Manufacturing (32552)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Adhesives & Sealants (2891)
- akta.pro primary industry
- Tile Setting Materials (Mortars, Mastics & Grouts) (IMADAOAG)
- akta.pro secondary industries
- Concrete & Masonry Coatings (IMADAKAE), Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM)
Keywords
Where ROMEX Company group is headquartered
LocationHeadquarters
- HQ city
- Meckenheim
- HQ country
- Germany
- HQ region
- Europe
Offices29 records
Markets served
ROMEX Company group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Product Sales - ROMPOX® Professional Line: Sale of high-quality 2-component and 1-component pavement jointing mortars, gravel/split binders, repair mortars, bedding mortars, and displacement protection systems to professional contractors through building materials trade. Products sold in various packaging sizes (buckets, bags) for different application scales.
- Product Sales - FUGLI® DIY Line: Sale of DIY-oriented jointing products through DIY stores (Baumärkte) and online direct-to-consumer. FUGLI® brand positioned for homeowners and amateurs with easier application characteristics.
- Floor Coatings and Industrial Systems: 2-component epoxy primer, coating, and sealing systems for industrial floors, parking garages, and specialized applications (ESD, food industry, chemical/pharmaceutical). Systems include OS 8 and OS 11 parking garage systems.
- Service Partner Network Revenue: Regional certified service partners provide installation services (old paving renovation, jointing, sealing). While partners are independent contractors, their use of ROMEX products drives product revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | ROMPOX® Professional product line for certified contractors |
| Unit Pricing | Pay-as-you-go | FUGLI® DIY product line for homeowners |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
ROMEX Company group product offering
Product offeringCore offering
ROMEX manufactures and sells specialty construction chemical products for paved surfaces and hardscape installation. Its core range includes resin-based pavement jointing mortars (1K and 2K systems), gravel and chip binders, drainage mortars, repair mortars, and industrial floor coatings, marketed under the ROMPOX (professional), FUGLI (DIY), ISATEC, and ROMPUR brands.
Product overview
ROMEX GmbH offers a comprehensive portfolio of construction chemical products for paving and surface applications. The core offering centers on the ROMPOX brand of pavement jointing mortars (1K and 2K resin-based systems), complemented by gravel/binding solutions (DEKO series), drainage and bedding mortars (CEM series), the unique ISATEC displacement protection system, repair mortars, and industrial floor coatings (epoxy and polyurethane systems). Products range from DIY-friendly formulations (FUGLI sub-brand) to professional-grade systems, with the ROMEX System Guarantee (RSG) covering integrated installations using compatible products. Key product lines include FUGENSAND NP and D7000 Fugenfestiger for narrow joints, ECOFINE/EASY for private applications, D1/DRÄN/D2000/D3000/VERKEHR V2 for varying load requirements, 301 CEM-PF for cementitious applications, 201/202/203 DEKO for gravel binding, 302/303/304 CEM for bedding, ISATEC STOP/FLEX for displacement protection, D4000/D4000 HR for repairs, and various epoxy/polyurethane coatings for industrial floors including ESD systems.
Differentiator
Problem solved
Functional benefit
Brands
- ROMPOX®: Professional brand for garden and landscape builders, road and civil engineers, and certified applicators. Products and systems of highest quality sold exclusively through specialist building material retailers.
- FUGLI®
- ISATEC®
- ROMPUR®
Products and services
- ROMPOX Jointing Mortars
Quantifiable outcome
- Firm founder Rolf Meurer was instrumental in developing the first epoxy-based paving joint mortar in 1985, establishing ROMEX® as industry pioneer
- +3 more outcomes
Companies that use ROMEX Company group
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles3 records
ROMEX Company group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
ROMEX Company group partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- EurofloorcoreCertified processor of ROMEX® floor coatings. Applied ROMPOX® 1070 Thix and ROMPOX® 1080 Thix systems for FORD worldwide standard. Manages large industrial coating projects.
- Interseroh Dienstleistungs GmbHcorePackaging disposal partner under manufacturer registration number 208510. Manages free collection and recycling of ROMEX® packaging materials through their partner network. Ensures packaging waste is returned to material cycle.
- ROMEX® Service Partners (14 regional contractors)coreNetwork of 14 certified and trained craft businesses contracted to ROMEX® providing installation services (old paving renovation, jointing, sealing) in D-A-CH region. Partners include GB Gartenbau GmbH, Steinfugen Technik Trossbach, B-F Garten- und Landschaftsbau GmbH, Kruckenbaum GmbH & Co. KG, and others. Services: thorough, professional, honest - punctuality, reliability, diligence, integrity.
- ROMFIX® (Netherlands)coreDistribution partner for ROMEX® products in Netherlands and Belgium (Flanders). Contact: [email protected], romfix.nl, tel: +31 88 8884176
- Sharp Gietvloeren BV (Netherlands)minorDistribution partner for ROMEX® floor coatings in Netherlands. Contact: [email protected], shargietvloeren.nl
- A/S Ikast Betonvarefabrik (Denmark)coreDistribution partner for ROMEX® products in Denmark. Contact: ibf.dk, tel: +45 97 15 20 22
- Flisby® AB (Sweden)coreDistribution partner for ROMEX® products in Sweden. Contact: [email protected], romex.se, tel: +46 380 802 00
- Betomur AS (Norway)coreDistribution partner for ROMEX® products in Norway. Contact: [email protected], romex.no, tel: +47 55 59 44 52
- Paving Stones Direct (United Kingdom)coreDistribution partner for ROMEX® products in UK. Contact: rompox.co.uk, tel: +44 800 066 2204
- Dycon Ltd (Ireland)coreDistribution partner for ROMEX® products in Ireland. Contact: [email protected], romex.ie, tel: +353 1 287 5738
- ROMEX® SlovenijacoreDistribution partner for ROMEX® products in Slovenia. Contact: [email protected], romex.si, tel: +386 41 753 546
- Alakart Kft. (Hungary)coreDistribution partner for ROMEX® products in Hungary. Contact: [email protected], rompox.hu, tel: +36 1 215 9085
- ROMEX® Sp. z o.o. (Poland)coreDistribution and processing partner for ROMEX® products in Poland. Contact: [email protected], rompox.pl, tel: +48 604 591 631
- ROMEX® BALTIKUM (Lithuania)coreDistribution partner for ROMEX® products in Baltic states. Contact: [email protected], romex.lt, tel: +370 61 126281
- ROMBULEX OOD (Bulgaria)coreDistribution partner for ROMEX® products in Bulgaria. Contact: [email protected],rombulex.com, tel: +359 2 852 47 89
- Citygreen Australasia (Australia)coreDistribution partner for ROMEX® products in Australia. Contact: [email protected], citygreen.com, tel: +61 1300 066 949
- Cretesol (South Africa)coreDistribution partner for ROMEX® products in South Africa. Contact: [email protected], romex.co.za, tel: +27 (0) 10 109 8520
Scale indicators10 records
Recent moves8 records
Expansion highlights5 records
ROMEX Company group competitors and assessment
Company assessmentDirect peers
- Sopro Bauchemie: German manufacturer of bauchemie products including tile adhesives, grouts, and paving mortars. Directly comparable to ROMEX in product category and target customer (professional contractors and trade).
- Sakret: German manufacturer of dry mortar products including tile adhesives, grouts, screeds, and repair mortars. Comparable mid-sized German construction chemicals specialist with similar product and customer mix.
- Quick-Mix: German manufacturer of building materials including masonry mortars, tile adhesives, screeds, and paving products. Comparable mid-sized player serving the DACH professional construction market.
- PCI Augsburg: German construction chemicals brand (formerly part of BASF) producing tile adhesives, joint fillers, waterproofing systems, and repair mortars. Directly overlaps with ROMEX's professional product portfolio in the DACH market.
- Ardex: German specialty manufacturer of high-performance building materials including tile adhesives, grouts, floor leveling compounds, and epoxy coatings. Closely comparable in product range and DACH-centric market positioning to ROMEX.
- Mapei: Italian multinational manufacturer of adhesives, sealants, and chemical products for the construction industry, including a full line of tile-setting mortars, grouts, and jointing compounds that directly compete with ROMEX's ROMPOX professional range.
Regional players
- Sopro Poland / Baumit: Austrian-headquartered building materials group with strong presence in Central and Eastern Europe offering mortars, renders, and tile adhesives. Comparable to ROMEX in regional distribution model and product overlap.
Broad incumbents
- Bostik (Arkema): Global adhesives and sealants manufacturer owned by Arkema, offering construction sealants, flooring adhesives, and waterproofing systems. Larger incumbent with broader product portfolio that overlaps with ROMEX's adhesive and sealant offerings.
- Saint-Gobain Weber: Large European construction chemicals subsidiary of Saint-Gobain, offering tile adhesives, mortars, facade systems, and flooring solutions. Major incumbent competing with ROMEX across multiple product categories.
- Ceresit (Henkel): Global consumer and professional construction chemicals brand owned by Henkel, offering tile adhesives, grouts, sealants, and facade systems. A larger incumbent with broader portfolio and stronger DIY distribution than ROMEX.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
ROMEX Company group social profiles
Digital presenceROMEX Company group compliance and trust
Trust signalCompliance1 record
ROMEX Company group financial estimates
Financial estimateRevenue estimate
Valuation estimate
ROMEX Company group leadership team
Management profileNumber of profiles
Profiles1 record
ROMEX Company group subsidiaries and ownership
Company hierarchySubsidiaries6 records
ROMEX Company group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ROMEX Company group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ROMEX Company group
What does ROMEX Company group do?
ROMEX manufactures and sells specialty construction chemical products for paved surfaces and hardscape installation. Its core range includes resin-based pavement jointing mortars (1K and 2K systems), gravel and chip binders, drainage mortars, repair mortars, and industrial floor coatings, marketed under the ROMPOX (professional), FUGLI (DIY), ISATEC, and ROMPUR brands.
Is ROMEX Company group a public or private company?
ROMEX Company group is a private company. It is classified as family owned and is currently operating.
When was ROMEX Company group founded?
ROMEX Company group was founded in 1989. It employs 11 to 50 people.
Where is ROMEX Company group based?
ROMEX Company group is headquartered in Meckenheim, Germany, in the Europe region.
How does ROMEX Company group make money?
Four revenue lines are on record. Product Sales - ROMPOX® Professional Line is the primary driver. The others are product Sales - FUGLI® DIY Line, floor Coatings and Industrial Systems and service Partner Network Revenue.
Who are ROMEX Company group's main competitors?
Direct peers on record are Sopro Bauchemie, Sakret, Quick-Mix, PCI Augsburg, Ardex and Mapei. Sopro Poland / Baumit is listed as a regional player. Broad incumbents are Bostik (Arkema), Saint-Gobain Weber and Ceresit (Henkel).
Does ROMEX Company group have an API?
No public API is recorded for ROMEX Company group.
What industry is ROMEX Company group in?
ROMEX Company group's product category is Specialty Construction Chemicals. Its primary akta.pro industry code is IMADAOAG, Tile Setting Materials (Mortars, Mastics & Grouts), with a secondary code of IMADAKAE, Concrete & Masonry Coatings. Its NAICS code is 3255 and its SIC code is 2851.