Betomur
- Company typePrivate
- Founded1991
- HeadquartersBergen, Norway
- Headcount1–10
- GTM typeB2B
- OfferingServices
Betomur firmographics
Firmographics- Name
- Betomur
- Legal name
- BETOMUR AS
- Website
- https://betomur.no
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Betomur industry classification
Industry- Product category
- Building Materials Distribution
- SIC
- Wholesale-Lumber & Other Construction Materials (5030)
- akta.pro primary industry
- Concrete, Cement & Aggregates Retail (Bagged Mix, Sand, Gravel) (CRAIAEAG)
- akta.pro secondary industry
- Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks) (CRAIAEAK)
Keywords
Where Betomur is headquartered
LocationHeadquarters
- HQ city
- Bergen
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Betomur business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Building Materials Distribution: Sale of construction materials including wet room products, concrete and mortar, facade systems, waterproofing, tools, insulation, and road/outdoor area products to professional contractors, masons, and retail customers through direct sales and dealer network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard B2B terms for orders under NOK 100,000 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Betomur product offering
Product offeringCore offering
Betomur AS distributes a comprehensive range of construction and building materials to professional contractors, masons, municipalities, and retail customers across Norway, organized into four product categories: Byggevarer (building materials), Mur og fasade (masonry and facade), Vanntetting (waterproofing), and Vei og uteområde (roads and outdoor areas). The company offers proprietary BETO-branded product lines (BETO naturSYSTEMET, BETO IRR, VM-Betong og Mørtler) and distributes leading manufacturer brands such as Weber, Mapei, Sika, Instarmac, Graft, Paroc, and Jackon. It operates a professional sales outlet (proffutsalg), a Norway-wide dealer network, and an e-commerce platform serving both B2B and B2C customers.
Product overview
Betomur is a Norwegian building materials distributor offering a comprehensive range of construction products organized into four main categories: Byggevarer (building materials), Mur og fasade (masonry and facade), Vanntetting (waterproofing), and Vei og uteområde (roads and outdoor areas). The company operates as a distributor of branded products from major manufacturers (Weber, Mapei, Sika, Instarmac, Graft, Akemi, Paroc, Jackon, OX, Hikoki, TESS, and others) while also offering proprietary BETO-branded product lines. The flagship proprietary products include BETO naturSYSTEMET (complete mortar system for natural stone installation in trafficked areas), BETO IRR Permanent Hurtigasfalt (rapid asphalt repair), and the VM-Betong og Mørtler ready-mix concrete and mortar product line. The product portfolio also includes specialty offerings like a custom milling service for paint and plaster, waterproofing systems (ElaProof, Thoro), fire protection products (Graft), and insulation/drainage solutions (ISODREN). Betomur serves both professional contractors and tradespeople, with physical retail locations and professional sales support.
Differentiator
Problem solved
Functional benefit
Brands
- BETO: Brand for construction products including BETO IRR (permanent rapid asphalt), BETO naturSYSTEMET (natural stone mounting system), BETO naturFUG (natural stone grout), and BETO Instarmac series mortars and grouts.
Products and services
- BETO naturSYSTEMET Complete mortar system for natural stone installation in trafficked areas that forms a unified plate structure combining base layer, setting layer, and jointing mortar, approximately 15 times stronger than traditional cobblestone installation methods. Meets N200 road handbook permeability requirements. Designed for professional contractors, municipalities, and landscape architects working on natural stone roads, squares, and public areas.
- BETO IRR Permanent Hurtigasfalt Permanent rapid asphalt repair product that can be applied directly from the bucket in rain and cold temperatures without special heating. Does not shrink during curing and allows immediate traffic access after compaction. Used in Norway for approximately 14 years. Suitable for municipalities, road maintenance contractors, and utility companies.
- VM-Betong og Mørtler Own-brand ready-mix concrete and mortar products for professional construction applications, including VM B30 (25 kg plastic bags) and specialized mortar formulations. Designed for professional contractors and masons.
- Weber Product Line (Weberfloor, Weber Leca, Weber Maling og Puss, Weber Luftet Kledning) Distributed Weber products including self-leveling floor compounds (Weberfloor 120 Reno), masonry products (Weber Leca), facade paint and plaster systems (Weber Maling og Puss), and ventilated cladding systems (Weber Luftet Kledning) recommended for western Norwegian coastal conditions.
- Mapei Product Line Distributed Mapei specialty chemical products for construction including tiling, waterproofing, and facade solutions (Mapei Maling og Puss).
- Sika Product Line Distributed Sika construction chemicals including waterproofing products and joint sealants for concrete and masonry applications.
- Flowpoint Fugemasse Professional-grade jointing mortar for natural stone from Instarmac, described as the most durable and easiest alternative and the most popular choice among professionals for jointing applications.
- BETO naturFUG Jointing mortar for natural stone from the BETO naturSYSTEMET range, available in multiple colors including darker grey variants for darker natural stone applications.
- Betomur EverCrete Deep impregnation product for concrete that seals against water penetration and protects against degrading substances. Cures and strengthens concrete, resists water pressure, reduces suction and seepage, prevents algae growth, fungi, corrosion, and spore formation.
- ElaProof Waterproofing Products Professional waterproofing products for concrete and facade construction applications from ElaProof.
- Thoro Waterproofing Products Professional waterproofing product line for concrete and facade applications from Thoro.
- Graft Fire Protection Products Fire protection products including fire sealing solutions for passive fire safety, helping prevent fire spread by maintaining fire compartments using specially rated materials.
- ISODREN Drainage and Insulation System Drainage and insulation system consisting of uniform-sized bonded polystyrene granules sealed with durable bitumen-latex emulsion. Provides optimal drainage, moisture protection, capillary breaking, and external insulation that allows water vapor to pass through. Designed for basements, roof terraces, and ground slabs.
- Hurtigherdende Settemasse (Quick-hardening Setting Compound) Quick-hardening setting compound for manhole covers and street ironwork in public roads. One set includes 22.5 kg bag plus 2.5 liter can, enabling complete manhole rehabilitation within maximum 2 hours from road closure to completion.
- Brekkeanlegg Custom Paint and Plaster Milling Service Custom milling service for paint and plaster at Betomur's Minde location in Bergen, offering shorter delivery times and closer follow-up on color samples. Uses silicone resin paint suited for western Norwegian conditions. Provides technical guidance, color charts, and color scanning for rehabilitation projects.
- Paroc Insulation Products Distributed Paroc insulation products for building construction applications.
Quantifiable outcome
- BETO naturSYSTEMET creates a structural plate approximately 15 times stronger than conventional methods (korning)
- +2 more outcomes
Companies that use Betomur
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Betomur technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Betomur partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered minor.
- Sigvartsen Steinindustri ASminorStone industry company with 4 branches that stock BETO naturFUG and BETO EASYfug products.
- TessminorIndustrial products company offering products, services and solutions within professional sectors. Distributor of BETO IRR Permanent Hurtigasfalt and other Betomur products.
- Granitt og Betongvare ASminorLeading dealer in Oslo for outdoor environments. Dealer of BETO IRR permanent rapid asphalt and Flowpoint joint compound.
- Modena TrondheimminorLeading dealer in Trondheim for products and solutions within outdoor environments.
- Modena TønsbergminorLeading dealer in Tønsberg for products and solutions within outdoor environments.
- Nordasfalt ASminorEstablished in 1988, one of the leading players in Norway for production and delivery of asphalt. Dealer of BETO IRR products.
- Narvik SteinsenterminorNewest dealer covering the area north of Bodø, offering BETO products.
- Fagmiljø FørdeminorRegional dealer in the Førde area for products within roads and outdoor areas.
- Grasrota GranittminorSupplier of all granite products for professionals and private market. Dealer of BETO IRR rapid asphalt.
- Tegl og Granitt ASminorSupplier of granite and facade brick for professionals and private market. Dealer of BETO naturSYSTEMET.
- Valdres Naturstein ASminorSmall company with high reputation, continuously sourcing the best natural stone products. Dealer of stone adhesive.
- Einar StangeminorAims to inspire use of masonry in Norwegian buildings and contribute to research and development of masonry products.
- Stangeskovene BjerkeminorTwo-store operation in Nannestad municipality. Southern branch stocks BETO naturSERIEN and BETO IRR rapid asphalt.
- StavsengminorWood and building materials retailer with strong focus on professional market. Part of XL-Bygg chain.
- KvammabyggminorTotal supplier for residential solutions.
- Weber (Saint-Gobain)minorMarket-leading manufacturer of facade products and facade systems. Distributes Weber products through Betomur including Weberfloor, Weber Leca, Weber Maling og Puss, Weber Luftet kledning.
- SikaminorManufacturer of construction chemicals. Betomur distributes Sika products including waterproofing and joint sealants.
- MapeiminorManufacturer of specialty chemical products for construction. Distributes Mapei products through Betomur including tiling and waterproofing solutions.
- InstarmacminorUK-based manufacturer of rapid-setting mortars and compounds. Betomur distributes Instarmac products including Flowpoint, naturFUG, and quick-setting compounds in Norway (approximately 14 years).
- ParocminorInsulation manufacturer. Betomur distributes Paroc insulation products.
- GraftminorManufacturer of fire protection and fire-stopping products. Betomur distributes Graft products for passive fire safety.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Betomur competitors and assessment
Company assessmentBroad incumbents
- Instarmac Group: UK-based manufacturer of rapid-setting mortars and jointing compounds (Flowpoint, naturFUG). Comparable as an upstream manufacturer whose products Betomur has distributed in Norway for ~14 years, and as a peer in the same specialty mortar category.
- Mapei SpA: Italian global manufacturer of construction chemicals, adhesives, and waterproofing. Comparable as an upstream manufacturer whose products (Mapei tiling, waterproofing, maling og puss) Betomur distributes, and as a potential source of competitive pressure in similar specialty categories.
- Saint-Gobain (Weber): Global building materials group and parent of Weber. Comparable as an upstream manufacturer whose Weber facade, flooring, and Leca products Betomur distributes, and as a broader incumbent controlling Optimera.
- Sika AG: Swiss global manufacturer of construction chemicals, waterproofing, and sealants. Comparable as an upstream supplier whose waterproofing and joint sealant products Betomur distributes, and as a larger incumbent in the same specialty categories.
Direct peers
- Modena FLIS / Modena Bad: Norwegian distributor of outdoor and bathroom products with Trondheim and Tønsberg branches. Comparable as a regional dealer already in Betomur's network and as a peer serving Norwegian contracting customers with similar specialty product lines.
- XL-Bygg: Norwegian pro-focused building materials chain. Comparable as a channel partner already in Betomur's dealer network (Stavseng) and as a similar pro-contractor-facing building materials distributor.
- Holte Byggsenter: Norwegian building materials retailer with pro-sales outlets serving contractors and homeowners; directly comparable as a regional specialty building materials merchant with similar customer base and product mix.
- Byggmakker Norge: Norwegian building materials retail chain with pro-customer focus. Comparable as a multi-channel building materials merchant serving both DIY and professional contractors in Norway.
- Optimera Norge AS: Norway's largest building materials distributor, owned by Saint-Gobain. Directly comparable as a multi-brand construction materials distributor serving professional contractors with both own-brand and third-party products.
Emerging players
- Heidelberg Materials / Norcem: Norwegian cement and concrete producer (Norcem) within global Heidelberg Materials. Comparable as a Norwegian building materials specialist operating in adjacent concrete/cement categories, and indirectly through Norcem as a product input partner for mortar producers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Betomur social profiles
Digital presenceBetomur compliance and trust
Trust signalCompliance1 record
Betomur financial estimates
Financial estimateRevenue estimate
Valuation estimate
Betomur leadership team
Management profileNumber of profiles
Profiles8 records
Betomur funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Betomur M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Betomur
What does Betomur do?
Betomur AS distributes a comprehensive range of construction and building materials to professional contractors, masons, municipalities, and retail customers across Norway, organized into four product categories: Byggevarer (building materials), Mur og fasade (masonry and facade), Vanntetting (waterproofing), and Vei og uteområde (roads and outdoor areas). The company offers proprietary BETO-branded product lines (BETO naturSYSTEMET, BETO IRR, VM-Betong og Mørtler) and distributes leading manufacturer brands such as Weber, Mapei, Sika, Instarmac, Graft, Paroc, and Jackon. It operates a professional sales outlet (proffutsalg), a Norway-wide dealer network, and an e-commerce platform serving both B2B and B2C customers.
Is Betomur a public or private company?
Betomur is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Betomur founded?
Betomur was founded in 1991. It employs 1 to 10 people.
Where is Betomur based?
Betomur is headquartered in Bergen, Norway, in the Europe region.
How does Betomur make money?
One revenue line is on record: building Materials Distribution.
Who are Betomur's main competitors?
Broad incumbents on record are Instarmac Group, Mapei SpA, Saint-Gobain (Weber) and Sika AG. Direct peers are Modena FLIS / Modena Bad, XL-Bygg, Holte Byggsenter, Byggmakker Norge and Optimera Norge AS. Heidelberg Materials / Norcem is listed as an emerging player.
Does Betomur have an API?
No public API is recorded for Betomur.
What industry is Betomur in?
Betomur's product category is Building Materials Distribution. Its primary akta.pro industry code is CRAIAEAG, Concrete, Cement & Aggregates Retail (Bagged Mix, Sand, Gravel), with a secondary code of CRAIAEAK, Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks). Its SIC code is 5030.