ROMEX Company group

What ROMEX Company group does

ROMEX GmbH is a family-owned German manufacturer of construction chemical products founded in 1989 in Rheinbach and headquartered in Meckenheim, North Rhine-Westphalia. The company specializes in synthetic resin-based systems, primarily epoxy (2-component) and polyurethane or polybutadiene (1-component) binders, applied to pavement jointing mortars, gravel and split binders, drainage bedding mortars, repair mortars, displacement protection systems, and industrial floor coatings. Its flagship proprietary technology is the ISATEC displacement protection system, which is incorporated into official German road construction regulation MFG/2014 with an R2 "Stand der Technik" designation. The company holds ISO 9001:2015 certification covering development, production, and distribution of construction chemical products (recertified January 2025) and operates under multiple brand identities: ROMPOX for professional contractors, FUGLI for DIY consumers, ISATEC for displacement protection, and ROMPUR for floor coatings.

ROMEX generates revenue almost entirely through one-time product sales on a pay-as-you-go, unit-priced basis, with products packaged in buckets and bags and priced by performance class and packaging size (no subscription, license, or recurring revenue model). Distribution follows a dual-channel structure: professional ROMPOX products are sold exclusively through specialist building materials trade (Baustoff-Fachhandel) and applied only by certified specialist firms, while FUGLI DIY products are distributed through DIY stores and online direct-to-consumer. A network of 14 certified Service Partners in D-A-CH provides installation services, and country-specific distribution partners extend the product into 35+ countries across Europe, North America, Australia, and Africa. The go-to-market relies on regional field sales teams in Germany, three international regional sales directors covering 20+ European countries, the ROMEX Academy training program, and presence at trade fairs such as GaLaBau. The customer base spans professional contractors, 200+ municipalities, automotive manufacturers (FORD worldwide standard via Eurofloor processor), public landmarks (Canada Place Vancouver, Budapest Parliament, Cologne Old Town, Las Vegas, Olympic Stadium Berlin), and DIY end consumers. In 2024, founder Rolf Meurer retired from active management and transferred leadership to his sons Bert and Daniel Meurer alongside a long-standing management team with 140 years of combined construction chemistry expertise, while the ROMEX company group was formally unified into a single corporate organization in September 2024.

Name

ROMEX Company group

Legal name

ROMEX® GmbH

Website

https://romex.de

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

ROMEX GmbH is a family-owned German manufacturer of synthetic resin-based construction chemicals specializing in pavement jointing mortars, gravel binders, repair mortars, and industrial floor coatings, serving professional contractors, municipalities, and DIY consumers across 35+ countries under the ROMPOX, FUGLI, and ISATEC brands.

Ownership category

akta.pro rank

Product category

Specialty Construction Chemicals

NAICS

Paint, Coating, and Adhesive Manufacturing (3255), Paint and Coating Manufacturing (32551), Adhesive Manufacturing (32552)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Adhesives & Sealants (2891)

akta.pro primary industry

Tile Setting Materials (Mortars, Mastics & Grouts) (IMADAOAG)

akta.pro secondary industries

Concrete & Masonry Coatings (IMADAKAE), Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM)

Keywords

• Construction chemical products
• Pavement jointing mortars
• Resin-based building materials
• Gravel binding systems
• Stone paving solutions

Headquarters

HQ city

Meckenheim

HQ country

Germany

HQ region

Europe

Offices29 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales - ROMPOX® Professional Line: Sale of high-quality 2-component and 1-component pavement jointing mortars, gravel/split binders, repair mortars, bedding mortars, and displacement protection systems to professional contractors through building materials trade. Products sold in various packaging sizes (buckets, bags) for different application scales.
2. Product Sales - FUGLI® DIY Line: Sale of DIY-oriented jointing products through DIY stores (Baumärkte) and online direct-to-consumer. FUGLI® brand positioned for homeowners and amateurs with easier application characteristics.
3. Floor Coatings and Industrial Systems: 2-component epoxy primer, coating, and sealing systems for industrial floors, parking garages, and specialized applications (ESD, food industry, chemical/pharmaceutical). Systems include OS 8 and OS 11 parking garage systems.
4. Service Partner Network Revenue: Regional certified service partners provide installation services (old paving renovation, jointing, sealing). While partners are independent contractors, their use of ROMEX products drives product revenue.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

ROMEX manufactures and sells specialty construction chemical products for paved surfaces and hardscape installation. Its core range includes resin-based pavement jointing mortars (1K and 2K systems), gravel and chip binders, drainage mortars, repair mortars, and industrial floor coatings, marketed under the ROMPOX (professional), FUGLI (DIY), ISATEC, and ROMPUR brands.

Product overview

ROMEX GmbH offers a comprehensive portfolio of construction chemical products for paving and surface applications. The core offering centers on the ROMPOX brand of pavement jointing mortars (1K and 2K resin-based systems), complemented by gravel/binding solutions (DEKO series), drainage and bedding mortars (CEM series), the unique ISATEC displacement protection system, repair mortars, and industrial floor coatings (epoxy and polyurethane systems). Products range from DIY-friendly formulations (FUGLI sub-brand) to professional-grade systems, with the ROMEX System Guarantee (RSG) covering integrated installations using compatible products. Key product lines include FUGENSAND NP and D7000 Fugenfestiger for narrow joints, ECOFINE/EASY for private applications, D1/DRÄN/D2000/D3000/VERKEHR V2 for varying load requirements, 301 CEM-PF for cementitious applications, 201/202/203 DEKO for gravel binding, 302/303/304 CEM for bedding, ISATEC STOP/FLEX for displacement protection, D4000/D4000 HR for repairs, and various epoxy/polyurethane coatings for industrial floors including ESD systems.

Differentiator

Problem solved

Functional benefit

Brands

• ROMPOX®: Professional brand for garden and landscape builders, road and civil engineers, and certified applicators. Products and systems of highest quality sold exclusively through specialist building material retailers.
• FUGLI®
• ISATEC®
• ROMPUR®

Products and services

• ROMPOX Jointing Mortars

Quantifiable outcome

• Firm founder Rolf Meurer was instrumental in developing the first epoxy-based paving joint mortar in 1985, establishing ROMEX® as industry pioneer
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

17 partnerships are on record, tiered core and minor.

• EurofloorcoreImplementation/ SI/ Consulting Partner · 1 January 2014Certified processor of ROMEX® floor coatings. Applied ROMPOX® 1070 Thix and ROMPOX® 1080 Thix systems for FORD worldwide standard. Manages large industrial coating projects.
• Interseroh Dienstleistungs GmbHcoreOthersPackaging disposal partner under manufacturer registration number 208510. Manages free collection and recycling of ROMEX® packaging materials through their partner network. Ensures packaging waste is returned to material cycle.
• ROMEX® Service Partners (14 regional contractors)coreImplementation/ SI/ Consulting PartnerNetwork of 14 certified and trained craft businesses contracted to ROMEX® providing installation services (old paving renovation, jointing, sealing) in D-A-CH region. Partners include GB Gartenbau GmbH, Steinfugen Technik Trossbach, B-F Garten- und Landschaftsbau GmbH, Kruckenbaum GmbH & Co. KG, and others. Services: thorough, professional, honest - punctuality, reliability, diligence, integrity.
• ROMFIX® (Netherlands)coreChannel Partner/ Reseller/ DistributorDistribution partner for ROMEX® products in Netherlands and Belgium (Flanders). Contact: [email protected], romfix.nl, tel: +31 88 8884176
• Sharp Gietvloeren BV (Netherlands)minorChannel Partner/ Reseller/ DistributorDistribution partner for ROMEX® floor coatings in Netherlands. Contact: [email protected], shargietvloeren.nl
• A/S Ikast Betonvarefabrik (Denmark)coreChannel Partner/ Reseller/ DistributorDistribution partner for ROMEX® products in Denmark. Contact: ibf.dk, tel: +45 97 15 20 22
• Flisby® AB (Sweden)coreChannel Partner/ Reseller/ DistributorDistribution partner for ROMEX® products in Sweden. Contact: [email protected], romex.se, tel: +46 380 802 00
• Betomur AS (Norway)coreChannel Partner/ Reseller/ DistributorDistribution partner for ROMEX® products in Norway. Contact: [email protected], romex.no, tel: +47 55 59 44 52
• Paving Stones Direct (United Kingdom)coreChannel Partner/ Reseller/ DistributorDistribution partner for ROMEX® products in UK. Contact: rompox.co.uk, tel: +44 800 066 2204
• Dycon Ltd (Ireland)coreChannel Partner/ Reseller/ DistributorDistribution partner for ROMEX® products in Ireland. Contact: [email protected], romex.ie, tel: +353 1 287 5738
• ROMEX® SlovenijacoreChannel Partner/ Reseller/ DistributorDistribution partner for ROMEX® products in Slovenia. Contact: [email protected], romex.si, tel: +386 41 753 546
• Alakart Kft. (Hungary)coreChannel Partner/ Reseller/ DistributorDistribution partner for ROMEX® products in Hungary. Contact: [email protected], rompox.hu, tel: +36 1 215 9085
• ROMEX® Sp. z o.o. (Poland)coreChannel Partner/ Reseller/ DistributorDistribution and processing partner for ROMEX® products in Poland. Contact: [email protected], rompox.pl, tel: +48 604 591 631
• ROMEX® BALTIKUM (Lithuania)coreChannel Partner/ Reseller/ DistributorDistribution partner for ROMEX® products in Baltic states. Contact: [email protected], romex.lt, tel: +370 61 126281
• ROMBULEX OOD (Bulgaria)coreChannel Partner/ Reseller/ DistributorDistribution partner for ROMEX® products in Bulgaria. Contact: [email protected],rombulex.com, tel: +359 2 852 47 89
• Citygreen Australasia (Australia)coreChannel Partner/ Reseller/ DistributorDistribution partner for ROMEX® products in Australia. Contact: [email protected], citygreen.com, tel: +61 1300 066 949
• Cretesol (South Africa)coreChannel Partner/ Reseller/ DistributorDistribution partner for ROMEX® products in South Africa. Contact: [email protected], romex.co.za, tel: +27 (0) 10 109 8520

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Sopro Bauchemie: German manufacturer of bauchemie products including tile adhesives, grouts, and paving mortars. Directly comparable to ROMEX in product category and target customer (professional contractors and trade).
• Sakret: German manufacturer of dry mortar products including tile adhesives, grouts, screeds, and repair mortars. Comparable mid-sized German construction chemicals specialist with similar product and customer mix.
• Quick-Mix: German manufacturer of building materials including masonry mortars, tile adhesives, screeds, and paving products. Comparable mid-sized player serving the DACH professional construction market.
• PCI Augsburg: German construction chemicals brand (formerly part of BASF) producing tile adhesives, joint fillers, waterproofing systems, and repair mortars. Directly overlaps with ROMEX's professional product portfolio in the DACH market.
• Ardex: German specialty manufacturer of high-performance building materials including tile adhesives, grouts, floor leveling compounds, and epoxy coatings. Closely comparable in product range and DACH-centric market positioning to ROMEX.
• Mapei: Italian multinational manufacturer of adhesives, sealants, and chemical products for the construction industry, including a full line of tile-setting mortars, grouts, and jointing compounds that directly compete with ROMEX's ROMPOX professional range.

Regional players

• Sopro Poland / Baumit: Austrian-headquartered building materials group with strong presence in Central and Eastern Europe offering mortars, renders, and tile adhesives. Comparable to ROMEX in regional distribution model and product overlap.

Broad incumbents

• Bostik (Arkema): Global adhesives and sealants manufacturer owned by Arkema, offering construction sealants, flooring adhesives, and waterproofing systems. Larger incumbent with broader product portfolio that overlaps with ROMEX's adhesive and sealant offerings.
• Saint-Gobain Weber: Large European construction chemicals subsidiary of Saint-Gobain, offering tile adhesives, mortars, facade systems, and flooring solutions. Major incumbent competing with ROMEX across multiple product categories.
• Ceresit (Henkel): Global consumer and professional construction chemicals brand owned by Henkel, offering tile adhesives, grouts, sealants, and facade systems. A larger incumbent with broader portfolio and stronger DIY distribution than ROMEX.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

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• LinkedInlinkedin.com/company/romex-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROMEX Company group