What რომპეტროლი | Rompetrol Georgia does

Rompetrol Georgia LLC is a Tbilisi-based fuel retailer and distributor operating as a wholly-owned subsidiary of KMG International (Rompetrol), itself owned by Kazakhstan's national oil company KazMunayGas. The company's core business is the retail sale of efix-branded premium fuels (efix Super RON 98, efix Euro Premium RON 95, efix Euro Regular RON 92, efix Euro Diesel, and Euro Diesel) sourced from the Petromidia Năvodari refinery in Romania and distributed through a network of 74-81 owned-and-operated fuel stations across Georgia. Beyond retail, the company operates wholesale fuel distribution from depots in Tbilisi and Batumi, supplies industrial, agricultural, infrastructure, and governmental clients (the latter via a consolidated tender system with archives dating to 2017), and runs an on-site fuel pump product (Fill&Go Internal Bases) for enterprise customers.

The company's principal technology offering is the Fill&Go fleet management system, which combines a PIN-coded microchip card, an Easy Ring vehicle-identification device that installs on the tank nozzle in 15 minutes without interfacing with the vehicle's onboard computer, and Internal Base on-site pumps with 15.5 CBM tanks. The associated Fill&Go Software web application collects transaction data in real time and produces consumption, mileage, and limit reports. Additional consumer-facing products include the Rompetrol Card loyalty program (with Classic, Premium, and Gold tiers offering 8, 12, and 15 Tetri-per-liter discounts respectively), the hei&coffee café and convenience-store brand (launched in Georgia in 2024 with a target of 30 stores by 2029), and a paper voucher/coupon system available in 5-100 liter denominations.

Rompetrol Georgia generates revenue from retail fuel sales (transactional, unit-priced in GEL per liter), wholesale fuel distribution (minimum 2,000 liter orders, accepting cash, non-cash, or bank guarantee), subscription-style Fill&Go fleet management contracts, tiered loyalty-card spending rebates, and contractual B2G sales via the tender system. The company employs roughly 800-900 people, markets through social media, press releases, and bank partnerships, and is currently executing a multi-year network and convenience-store expansion plan.

Name

რომპეტროლი | Rompetrol Georgia

Legal name

შპს რომპეტროლ საქართველო (Rompetrol Georgia LLC)

Website

https://rompetrol.ge

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Rompetrol Georgia LLC is a Tbilisi-based subsidiary of KMG International/KazMunayGas that distributes efix-branded fuels from Petromidia via 74+ retail stations, wholesale depots, the Fill&Go fleet management system, the Rompetrol Card loyalty program, government tenders, and the expanding hei&coffee café concept.

Ownership category

akta.pro rank

Product category

Fuel Retail and Distribution

NAICS

Gasoline Stations with Convenience Stores (45711)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA)

akta.pro secondary industries

Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK), Fuel Management & Fleet Card Programs (THADAKAH), Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE)

Keywords

• Retail fuel stations
• Fleet management services
• Wholesale fuel distribution
• Premium gasoline fuels
• Loyalty card program

Headquarters

HQ city

Tbilisi

HQ country

Georgia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Retail Fuel Sales: Sale of efix branded fuels (Super RON 98, Euro Premium RON 95, Euro Regular RON 92, Euro Diesel) through network of 74+ gas stations across Georgia to retail consumers.
2. Wholesale Fuel Distribution: Supply of fuel from Tbilisi and Batumi depots to industrial customers, agro clients, infrastructure companies, and state institutions. Minimum delivery of 2000 liters with cash, non-cash, or bank guarantee payment options.
3. Voucher/Coupon System: Paper coupons with values corresponding to fuel amounts, offering discounts according to volume purchased. Available in 5, 10, 20, 40, and 100 liter denominations with 1-year validity.
4. Loyalty Card Program: Rompetrol Loyalty Card providing discount schemes (Classic -8 Tetri, Premium -12 Tetri, Gold -15 Tetri per liter) based on monthly fuel consumption levels and card activation.
5. Fill&Go Fleet Management Services: Fleet management solutions including Easy Ring identification devices, fuel control software, and internal bases for corporate clients with fleet operations.
6. Tender Sales: Governmental and consolidated tender system providing fuel at negotiated prices to public sector and large corporate clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Rompetrol Georgia retails premium efix-branded gasoline and diesel fuels (Super RON 98, Euro Premium RON 95, Euro Regular RON 92, Euro Diesel) through a network of 74+ gas stations, and offers the Fill&Go fleet management system (Card, Easy Ring, Internal Bases) plus wholesale fuel distribution and government tenders for business customers. The company also operates the hei&coffee café-shop sub-brand and the Rompetrol Card loyalty program at selected stations.

Product overview

Rompetrol Georgia operates as a fuel distribution and retail company offering a unified portfolio centered on premium fuels (efix brand) and fleet management solutions (Fill&Go). The core offering consists of efix premium fuels produced at Romania's Petromidia refinery, complemented by the Fill&Go fleet management system with its three components (Card, Easy Ring, and Internal Bases), the Rompetrol Card loyalty program with tiered discounts, and the hei&coffee café-shop brand. Additional services include voucher/coupon systems, wholesale fuel supply, and consolidated tender services for governmental and business clients. The company operates 81 retail fuel stations across Georgia.

Differentiator

Problem solved

Functional benefit

Brands

• efix: Premium fuel brand produced at the Petromidia refinery in Romania, featuring additives that clean injectors, valves, and cylinders. Includes efix Super RON 98, efix Euro Premium RON 95, efix Euro Regular RON 92, efix Euro Diesel, and Euro Diesel variants.
• hei&coffee
• Fill&Go
• Rompetrol Card

Products and services

• efix Premium Fuels Premium gasoline and diesel fuel brand retailed at Rompetrol Georgia stations, meeting Euro 5 emissions standards and reducing fuel consumption by up to 3% through advanced additives. Available in five grades for retail consumers and business customers.
• Fill&Go Fleet Management System End-to-end fleet fuel management system for corporate clients, combining vehicle identification hardware, fuel cards, and on-site pumping infrastructure to enable transaction control, fraud prevention, and 100% accurate fuel consumption tracking.
• Fill&Go Software Web application that provides online access to fleet fueling data, automatic data transfer to the Rompetrol database, and generation of consumption reports and statistics for fleet managers.
• Rompetrol Card Loyalty Program Tiered loyalty program offering per-liter fuel discounts at Rompetrol Georgia stations: Classic (-8 Tetri/L after 30 transactions), Premium (-12 Tetri/L at 80+ L/month), and Gold (-15 Tetri/L at 120+ L/month).
• hei&coffee Café and Shop Specialty coffee café and convenience shop brand operated at Rompetrol gas stations, offering 2-origin specialty coffee, espresso-based beverages, Turkish coffee, and pastries. Currently rolling out across Georgian locations.
• Wholesale Fuel Distribution Bulk fuel supply from the Tbilisi and Batumi depots with minimum 2,000-liter delivery, multiple payment options (cash, non-cash, bank guarantee), serving industrial, agricultural, infrastructure, and state institutional clients.
• Fuel Vouchers/Coupons Pre-paid paper fuel coupons available in 5, 10, 20, 40, and 100 liter denominations that entitle holders to fuel at a discount according to volume purchased, valid for one year from issue.
• Fill&Go Internal Bases Rompetrol-owned on-site diesel fuel pump (15.5 CBM tank, 70 L/min flow rate) installed at corporate client premises with internet-connected Fill&Go Easy Ring identification for direct fleet fueling.
• Government Tenders and Auctions Formal tender system for governmental and large corporate bulk fuel procurement, providing downloadable contract templates, monthly tender pricing for efix Euro Premium, Euro Regular, Euro Diesel, and Euro Diesel grades.
• Retail Gas Station Network Retail fuel distribution network of 74+ gas stations across Georgia providing efix premium fuels, Fill&Go services, Rompetrol Card loyalty, and hei&coffee cafés at key locations.

Quantifiable outcome

• efix gasoline reduces fuel consumption by up to 3%
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• KFC (Kentucky Fried Chicken)minorChannel Partner/ Reseller/ Distributor · 7 June 2023Restaurant partnership at Rompetrol gas stations in Romania. KFC opened restaurants at Giarmata station and other locations on A1 highway. Part of integrated service center concept combining fueling, dining, and retail.
• BREATH GeorgiacoreStrategic or Co-development Partner · 1 June 2023Charity partnership supporting children with disabilities. Rompetrol provides 1000 liters of fuel annually to support transportation for rehabilitation/habilitation services. Partnership has continued since 2022 with ongoing support for BREATH Georgia's family-type houses serving 23 beneficiaries.
• Borjomi Forest Restoration ProgramminorStrategic or Co-development Partner · 1 January 2015Environmental CSR partnership. Rompetrol contributed 600 trees to Borjomi Forest Restoration Program following 2015 wildfire. Forest has top rank ecological significance in Georgia.
• KMG International (Rompetrol)coreOthersParent company and brand owner. KMG International operates across Romania, Moldova, Bulgaria, and Georgia. Rompetrol is the flagship brand of KMG International, owned by KazMunayGas (Kazakhstan national oil and gas company). Group operates Petromidia refinery (largest in Romania) and extensive distribution network.
• Giorgi Kodua (Car Racer)minorGTM or Marketing PartnerMotorsport sponsorship and support. Rompetrol actively supports promotion of healthy lifestyle through sponsorship of local car racer. Giorgi Kodua holds title 'King of Drift' winning Red Bull Car Park Drift Georgia 2022.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Gulf Oil Georgia (Gulf Georgia): International Gulf brand licensee operating retail fuel stations and lubricant distribution in Georgia. Comparable model in retail branded fuel and B2B/wholesale supply to fleets.
• Petrol Ofisi: Turkey's largest fuel retail and distribution company with stations and fleet card programs. Highly comparable operating model across retail, fleet cards, wholesale, and lubricants.
• SOCAR Georgia: Azerbaijan state-owned SOCAR's Georgian retail fuel subsidiary operates a comparable nationwide station network selling branded fuels, with adjacent fleet card and convenience offerings. It is Rompetrol's most direct head-to-head competitor in the Georgian market.
• NIS (Naftna Industrija Srbije): Serbian integrated oil company (Gazprom Neft subsidiary) operating retail stations, wholesale distribution, and fleet services across the Western Balkans. Comparable vertically integrated fuel retail and B2B model in a neighboring emerging market.
• Connect Petroleum: Tbilisi-based fuel retailer and wholesale distributor serving retail consumers and commercial fleets in Georgia. Direct competitor in retail stations and bulk/wholesale fuel supply.
• Wissol Petroleum Georgia: Largest domestic Georgian fuel retailer with extensive station coverage, refinery operations, and a loyalty program. Direct overlap in retail fuel, convenience store, and wholesale/fleet customer segments.
• Lukoil Georgia: International oil major's Georgian retail subsidiary operating branded fuel stations across the country. Comparable product offering (multigrade gasoline/diesel) and customer segments.

Others

• WEX Inc. Global fleet card and payment solutions provider for fuel and vehicle-related expenses. Comparable fleet card and fuel-management product capability (Fill&Go analog) but as an enabler/platform rather than a fuel retailer.

Broad incumbents

• Hellenic Petroleum (HELLENiQ ENERGY): Greek integrated refiner-retailer with retail station networks and B2B fuel supply across the Eastern Mediterranean and Balkans. Comparable integrated model (refining + retail + wholesale) but larger scale and different geography.
• KMG International (Rompetrol Group): Rompetrol Georgia's parent group, operating the integrated Rompetrol brand across Romania, Bulgaria, Moldova, and Georgia including the Petromidia refinery. Wider regional portfolio with overlapping capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/TheRompetrolGroup
• Facebookfacebook.com/RompetrolGeorgiaLtd
• LinkedInlinkedin.com/company/%E1%83%A0%E1%83%9D%E1%83%9B%E1%83%9E%E1%83%94%E1%83%A2%E1%83%A0%E1%83%9D%E1%83%9A%E1%83%98-rompetrol-georgia
• Instagraminstagram.com/rompetrol_georgia

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about რომპეტროლი | Rompetrol Georgia