What RONG Design does

RONG Design is a Shanghai-based creative brand consultancy founded by Victor Chi Sun (Partner & General Manager) and Sun Li Lee (Partner & Creative Director), operating with a team of approximately 14 professionals across art direction, account management, and multidisciplinary design (graphic, motion/3D, IP, and packaging). The firm delivers brand strategy, visual identity systems, IP/mascot design, packaging, motion design, window display, and product application design for enterprise clients, with a marquee roster spanning Hermès, Starbucks China (Now and Rewards), ANKER Innovations, NIO's ONVO brand, Luckin Coffee, Joyoung, KAILAS, Ulike, TORRAS, wanpy, and Birdiee Club across luxury, consumer electronics, EV, food/retail, beauty, appliances, outdoor, and pet food verticals.

The underlying technology stack is design-craft rather than software-platform based: the firm produces visual identity systems, motion principles, packaging executions, and physical window installations as deliverables, supported by portfolio assets and an 11+ international design award record (iF, Red Dot, Pentawards, German Design Award, Good Design, Dieline, IDEA, Golden Pin, DFA, K Design, Topawards Asia). Distribution is direct, with acquisition via portfolio reputation, professional referrals, award-circuit credibility, and presence on the firm's website, Behance, LinkedIn, and Xiaohongshu.

The business model is professional services revenue from project-based engagements. Pricing is quote-based and not publicly disclosed, consistent with a premium consultancy serving Fortune 500 and major Chinese enterprise clients. Customer segmentation is horizontal across industries, with two primary cohorts: global brands entering or expanding in China (requiring culturally adapted yet globally consistent identity) and established Chinese brands seeking modernization for younger consumers. The firm has demonstrated repeat engagement with Starbucks China across distinct sub-brand programs, indicating multi-project account potential within large enterprise clients.

Name

RONG Design

Legal name

RONG Design

Website

https://rong-design.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

RONG Design is a Shanghai-based creative brand consultancy of ~14 professionals delivering visual identity, brand strategy, IP/mascot, packaging, motion, and window display design for enterprise clients including Hermès, Starbucks China, ANKER, NIO/ONVO, and Luckin Coffee.

Ownership category

akta.pro rank

Product category

Brand Design Services

NAICS

Graphic Design Services (541430), Interior Design Services (54141)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Visual Identity & Brand Design Systems (BPAFAEAC)

akta.pro secondary industries

Graphic Design & Visual Communications (Collateral, Illustration) (MPAAAEAC), Interior Design Services (BPAHAKAB)

Keywords

• Brand design consultancy
• Visual identity design
• Packaging design services
• Brand strategy consulting
• Creative branding agency

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Brand Design and Consultancy Services: RONG Design generates revenue through providing brand strategy, visual identity design, and creative consultancy services to enterprise clients. Services include brand identity systems, IP design, packaging design, and visual communications.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

RONG Design is a Shanghai-based creative brand consultancy that provides end-to-end brand design services for enterprise clients, including brand strategy and research, visual identity system design (logos, typography, color, design language), IP/mascot character design, packaging design, motion design, brand applications and extension design, product application design, and retail window display design. The firm serves global Fortune 500 brands, established Chinese corporates, and emerging companies across fashion, beauty, technology, food and beverage, retail, outdoor, and electric vehicle sectors.

Product overview

RONG Design is a creative brand consultancy based in Shanghai offering a comprehensive suite of brand design services. Their portfolio includes Visual Identity System Design, Brand Applications & Extension Design, Package Design, IP Image Design (mascot/character development), Motion Design, Window Display Design, and Product Application Design. The firm works across diverse sectors including fashion/apparel, beauty & personal care, catering & retail, and technology & lifestyle, serving clients from global Fortune 500 companies to emerging brands. Their approach combines strategic insight with creative execution to build brands with global impact.

Differentiator

Problem solved

Functional benefit

Products and services

• Visual Identity System Design Comprehensive brand visual identity system development including logo design, typography systems, color systems, and design principles for consistent brand expression across touchpoints.
• Brand Strategy & Research Brand strategy development including value definition, design principles establishment, and research-driven brand positioning for enterprise clients.
• Brand Applications & Extension Design Design application and extension of brand identity across physical and digital touchpoints including marketing materials, packaging, and environmental graphics.
• Package Design Product packaging design services that translate brand identity into physical packaging solutions for consumer products, ensuring brand consistency across physical and digital touchpoints.
• IP Image Design Development of brand intellectual property characters and mascots that personify brand values and create emotional connections with audiences.
• Motion Design Dynamic visual design services including animated brand elements, logo animations, and motion graphics for digital and physical brand applications.
• Window Display Design Retail and luxury brand window display design services creating immersive visual narratives and theatrical brand experiences for luxury and retail clients.
• Product Application Design Brand design application across product surfaces, product graphics, and product-related brand touchpoints for coherent product-brand integration.

Quantifiable outcome

• Starbucks Now mobile ordering service covers over 90% of Starbucks stores in China with significant increase in online orders
• +1 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Lukstudio (芝作室)minorStrategic or Co-development PartnerInterior design collaboration partner for the Hermès window display project. Lukstudio provided interior design expertise that complemented RONG Design's window display design work for Hermès.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sinostandard (正邦品牌设计): Leading Beijing-based brand design consultancy in China, offering visual identity, brand strategy, and packaging design services to Chinese enterprise clients across similar sectors.
• Lins Branding (凌云创意): Shanghai-based brand design agency specializing in visual identity, packaging, and brand strategy for Chinese consumer brands, directly competing for similar enterprise clients in food/beverage, beauty, and lifestyle sectors.

Broad incumbents

• Lippincott: Brand strategy and design consultancy with offices across Asia, focused on brand identity, expression, and experience design for major global and regional enterprise clients.
• Dragon Rouge: International brand design and consulting agency with strong Asia presence, offering brand identity, packaging, and retail environment design services to global and Chinese enterprise clients.
• MetaDesign: International brand design agency with Beijing and Shanghai presence, focused on visual identity systems and brand strategy for major Chinese and multinational clients, directly comparable to RONG Design's service mix.
• Wolff Olins: International brand consultancy with offices in Shanghai, providing brand identity and strategy work for global and Chinese enterprise clients across similar industries to RONG Design.
• Interbrand: Global brand consultancy with strong Asia presence, offering brand strategy, visual identity, and naming services to enterprise clients overlapping with RONG Design's enterprise customer base.
• Pentagram: Independent design partnership recognized globally for visual identity, packaging, and brand design; competes for the same premium enterprise and cultural brand work RONG Design targets.
• Siegel+Gale: Global brand strategy and design consultancy focused on simplicity-driven visual identity systems for enterprise clients, with Asia-Pacific presence serving similar multinational brand mandates.
• Landor & Fitch: Global brand consultancy with major Shanghai presence, offering visual identity, brand strategy, and design services to multinational clients including many that overlap with RONG Design's portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rong-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RONG Design