Russo Lawn & Landscape, Inc.

What Russo Lawn & Landscape, Inc. does

Root Development LLC is a residential turf nutrition and lawn care service provider founded in 2022 and headquartered in Suffield, Connecticut. The company was established by Kevin and Stacey Salters, who drew on prior careers managing lawn care companies to reposition their expertise around a turf-nutrition-first methodology rather than conventional chemical lawn maintenance. Root Development serves homeowners in three Connecticut towns — Suffield, Windsor, and Windsor Locks — through a direct-to-consumer field services model with no intermediary, reseller, or franchise channel.

The company's service suite spans seven offerings: Core Aeration, Overseeding, Weed Control, Grub and Insect Control, Pre-Emergent applications, Tick Management, and Fertilization. Its fertilization program uses biological inputs — Mycorrhizae, Kelp, Humates, and Rhizobial Microorganisms — intended to promote root growth and improve turf resilience. The company does not operate a centralized software platform, API, or technology stack; service delivery relies on manual property assessment followed by technician-dispatched applications and a custom, per-property turf management plan tailored to each lawn's condition.

Root Development generates revenue through service fees billed per visit or per treatment program under quote-based, pay-as-you-go pricing — no standardized tiers are publicly disclosed. Customer acquisition is initiated through phone calls or website estimate requests, with leads sourced primarily from word-of-mouth referrals, Google search, social media, yard signage, and a local media appearance on The Joey Coberly Show. The company is bootstrapped, privately held, and provides no public revenue, headcount, or financial disclosures.

Name

Russo Lawn & Landscape, Inc.

Legal name

Root Development LLC

Website

https://rootdevelopmentllc.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Root Development LLC is a residential turf nutrition and lawn care company that delivers custom fertilization, aeration, overseeding, weed, insect, and tick management services to homeowners in Suffield, Windsor, and Windsor Locks, Connecticut.

Ownership category

akta.pro rank

Product category

Lawn Care Services

NAICS

Landscaping Services (561730), Landscaping Services (56173)

SIC

Agricultural Services (700)

akta.pro primary industry

Aeration & Overseeding (Seeding, Topdressing, Renovation) (HSAIAGAD)

akta.pro secondary industries

Sod Installation & Lawn Seeding (Turf Establishment) (HSAIAFAO), Weed & Vegetation Control for Non-Turf Areas (Beds, Hardscapes, Fence Lines) (HSAIAGAI), Residential Landscaping & Lawn Care (BPABADAB)

Keywords

• Lawn care services
• Turf nutrition
• Lawn fertilization
• Weed control services
• Lawn aeration

Headquarters

HQ city

Suffield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Lawn Care and Turf Nutrition Services: The company sells recurring and seasonal lawn care services (core aeration, fertilization, overseeding, weed control, grub/insect control, pre-emergent, tick management) directly to homeowners. Pricing is customized per property. Revenue is derived from service fees charged per visit or per treatment program.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Russo Lawn & Landscape, Inc. (operating as Root Development) provides professional turf nutrition and lawn care services directly to residential homeowners. Services include core aeration, overseeding, weed control, pre-emergent applications, grub and insect control, tick management, and fertilization using biological inputs such as Mycorrhizae, Kelp, Humates, and Rhizobial Microorganisms. Each customer receives a custom turf management plan tailored to the condition of their property.

Product overview

Root Development LLC is a turf nutrition and lawn care service company offering a unified suite of services including Core Aeration, Overseeding, Weed Control, Grub & Insect Control, Pre-Emergent applications, Tick Management, and Fertilization. The company specializes in turf nutrition using sustainable products like Mycorrhizae, Kelp, Humates, and Rhizobial Microorganisms. Services are offered to homeowners in Suffield, Windsor Locks, and Windsor, Connecticut, with a custom turf management plan approach.

Differentiator

Problem solved

Functional benefit

Products and services

• Core Aeration Mechanically removes small plugs of soil from the lawn to reduce compaction, improve drainage, and allow nutrients, water, and air to reach the root zone more effectively. Sold to residential homeowners in Connecticut.
• Overseeding Introduces new grass seed directly into existing lawn to fill in thin or bare areas, improve turf density, and enhance overall lawn health and appearance. Sold to residential homeowners.
• Weed Control Applies targeted treatments to eliminate broadleaf weeds and other unwanted growth, keeping the lawn clean, uniform, and free from competition that robs grass of vital nutrients. Sold to residential homeowners.
• Grub & Insect Control Protects lawn from destructive subsurface pests like grubs and surface-feeding insects that can cause widespread damage to turf if left untreated. Sold to residential homeowners.
• Pre-Emergent Applies preventative treatment early in the season to stop crabgrass and other annual weeds before they germinate and take hold in the lawn. Sold to residential homeowners.
• Tick Management Treats lawn and property perimeter with targeted applications designed to significantly reduce tick populations and help keep families and pets safe outdoors. Sold to residential homeowners.
• Fertilization Provides turf nutrition services using Mycorrhizae, Kelp, Humates, and Rhizobial Microorganisms to promote root growth and create naturally stronger and healthier turf. Sold to residential homeowners.

Quantifiable outcome

• Lawn visibly thicker and greener after one season; full results achieved after two full seasons

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Others

• SiteOne Landscape Supply: Largest U.S. distributor of landscape and turf care products to professional contractors. Relevant as a supplier and ecosystem participant — its product mix and pricing influence the inputs Root Development uses.

Broad incumbents

• Davey Tree Expert Company: National residential and commercial landscape and tree care provider. Comparable end-customer (homeowners) and service region (Northeast U.S.) but broader portfolio spanning tree care, lawn, and full landscape management.
• Scotts Miracle-Gro: Dominant consumer lawn care product brand (Scotts, Miracle-Gro). While not a service provider, it shapes homeowner expectations on DIY lawn programs that Root Development's customers might otherwise pursue.
• BrightView Landscapes: Largest U.S. commercial landscape services company with growing residential offerings. Comparable turf management capabilities, but anchored in commercial contracts rather than Root Development's residential-only focus.
• Bartlett Tree Experts: Large, established tree care and landscape services company operating across the Northeast U.S. Overlaps with Root Development in residential property care but extends well beyond lawn nutrition into arboriculture and full landscape services.

Direct peers

• NaturaLawn of America: Franchise lawn care company built around organic-based and environmentally responsible fertilization and weed control. Closest direct peer to Root Development's eco-friendly, microbial-input turf nutrition positioning.
• Weed Man: Franchise-based residential lawn care provider specializing in fertilization and weed control programs. Closely comparable service mix to Root Development with a similar annual-program selling motion to suburban homeowners.
• Spring-Green Lawn Care: National lawn care franchise offering fertilization, weed control, aeration, and overseeding programs to residential customers. Directly comparable annual program design and homeowner target market.
• TruGreen: The largest U.S. residential lawn care service company, offering fertilization, weed control, aeration, and similar annual programs. Directly competes with Root Development for Connecticut homeowners but at national scale with standardized programs and heavy marketing spend.
• Lawn Doctor: National franchise system providing lawn fertilization, weed control, and turf care services to residential customers. Overlaps with Root Development's core service menu and target buyer (suburban homeowners), and has franchise presence across the Northeast including Connecticut.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/russo-lawn-&-landscape-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Russo Lawn & Landscape, Inc.