Root Real Estate
Root Real Estate is a privately held Phnom Penh-based real estate agency founded in 2022 that facilitates residential, commercial, industrial, and land transactions across Cambodia for individual buyers, sellers, and investors.
- Company typePrivate
- Founded2022
- HeadquartersPhnom Penh, Cambodia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Root Real Estate does
Root Real Estate (legally ROOT Real Estate Co., Ltd) is a privately held, full-service real estate agency founded in 2022 in Phnom Penh, Cambodia, by Mr. Vy Choeun. The company operates through a small team of approximately 5 staff acting as brokers across residential, commercial, industrial, and vacant land transactions, supplemented by property research, ownership-transfer assistance, and consulting services. Its primary customer base comprises individual buyers, sellers, and renters of residential property in Phnom Penh, with secondary exposure to commercial investors, industrial buyers (warehouses and factories), and land investors across ten Cambodian provinces including Kandal, Sihanoukville, Kampot, Siem Reap, Takeo, Kep, and Mondulkiri.
The business model is transaction-based, generating commission fees on closed property sales and rental agreements. Pricing varies by individual property rather than standardized tiers, with listed properties ranging from under $100,000 to over $1,000,000. Distribution is primarily direct, with agents handling viewings and transactions; customer acquisition combines a self-serve website with property search filters, a Facebook page, a Telegram channel, direct phone contact, and word-of-mouth referrals. The platform is a standard real estate listing website with no proprietary technology, API, or mobile application disclosed.
There is no disclosed external funding, no parent company, and no evidence of institutional investors or board members. Ownership and operational continuity appear to rest with the founder, who functions as the lead agent and primary customer-facing relationship holder. Revenue is not publicly disclosed, and verifiable scale indicators are limited to the firm's small headcount, active property listings spanning the 10-province coverage area, and a customer base entirely composed of individual retail clients based on disclosed testimonials.
Root Real Estate firmographics
Firmographics- Name
- Root Real Estate
- Legal name
- ROOT Real Estate Co., Ltd
- Website
- https://rootrealestates.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Root Real Estate is a privately held Phnom Penh-based real estate agency founded in 2022 that facilitates residential, commercial, industrial, and land transactions across Cambodia for individual buyers, sellers, and investors.
- Ownership category
- akta.pro rank
Root Real Estate industry classification
Industry- Product category
- Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Real Estate Transaction Advisory & Due Diligence (FSAEAJAJ)
- akta.pro secondary industry
- Property Tax & Municipal Lien Search Services (BPAJAOAJ)
Keywords
Where Root Real Estate is headquartered
LocationHeadquarters
- HQ city
- Phnom Penh
- HQ country
- Cambodia
- HQ region
- Asia
Offices1 record
Markets served
Root Real Estate business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Property Sales Commission: Commission-based revenue from facilitating residential, commercial, industrial, and vacant land property sales. The company acts as a real estate agent connecting buyers and sellers.
- Property Rental Services: Fees from facilitating property rentals including residential, commercial, and industrial properties for both short and long-term tenancies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Property transaction fees based on property value |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Root Real Estate product offering
Product offeringCore offering
Root Real Estate is a full-service real estate agency that facilitates the buying, selling, and renting of residential, commercial, industrial, and vacant land properties across Phnom Penh and other Cambodian provinces. The company operates through licensed real estate agents who assist clients with property search, transaction coordination, ownership transfers, and consulting services.
Product overview
Root Real Estate is a full-service real estate agency established in 2022, operating primarily in Phnom Penh and across Cambodia. The company offers a comprehensive portfolio of property services organized into four main categories: Residential Property Sales & Rentals (houses, villas, apartments, condos, link houses), Commercial Property Sales & Rentals (shop houses, commercial buildings), Industrial Property Sales & Rentals (warehouses, factories, industrial land), and Vacant Land Sales & Rentals (residential lots, agricultural land, commercial land). Supporting these core offerings are three consulting services: Property Research for market analysis, Property Ownership Transfers for legal documentation and title processing, and Real Estate Consulting Services for investment advisory. The platform operates through individual property listing pages on its website where clients can browse, inquire about, and schedule visits to available properties.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Property Sales & Rentals Facilitates the buying, selling, and renting of residential properties including houses, villas, apartments, condos, and link houses in Phnom Penh and surrounding provinces for individual buyers, sellers, and tenants.
- Commercial Property Sales & Rentals Handles commercial real estate transactions including shop houses, commercial buildings, and retail spaces for business purposes and investors across Cambodia.
- Industrial Property Sales & Rentals Manages industrial real estate transactions including warehouses, factories, and industrial land for manufacturing and storage operations.
- Vacant Land Sales & Rentals Offers vacant land transactions including residential lots, agricultural land, and commercial land parcels for development and investment across Cambodia.
- Property Ownership Transfers Assists with legal documentation and transfer processes for property ownership including hard title and soft title transactions for buyers and sellers in Cambodia.
- Real Estate Consulting Services Advisory services for property investment decisions, market analysis, and property valuation in Phnom Penh and across Cambodia.
Quantifiable outcome
- Properties sold within one month (testimonial from Sre Sareth)
Companies that use Root Real Estate
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Root Real Estate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Root Real Estate partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Root Real Estate competitors and assessment
Company assessmentDirect peers
- Baktouk Real Estate Cambodia: Phnom Penh-based real estate agency serving local and expatriate clients with residential sales and rentals. Directly comparable local brokerage competing for the same buyer and tenant pool.
- ERA Cambodia: International franchised real estate network with operations in Cambodia offering brokerage across residential and commercial categories. Directly comparable service model and customer base, with brand and training advantages of a global franchise.
- CENTURY 21 Cambodia: International franchised real estate brokerage operating in Cambodia with broad residential and commercial listings. Comparable in service model (brokerage, sales, rentals) while offering global brand recognition that Root lacks.
- IPS Cambodia: Established Phnom Penh-headquartered real estate agency offering residential, commercial, and rental services across Cambodia. Directly comparable to Root Real Estate as a domestic full-service brokerage serving similar buyer/seller segments in the same geographic market.
- Key Real Estate Cambodia: Local Cambodian real estate agency providing sales and rental services in Phnom Penh. Comparable as a domestic brokerage competing for the same residential and commercial buyer pool.
- Homefind Cambodia: Cambodian real estate portal and agency hybrid offering residential and commercial listings. Comparable as a hybrid listing-plus-brokerage competitor in the same Phnom Penh market.
Broad incumbents
- Knight Frank Cambodia: Global real estate consultancy with a Cambodia office covering residential, commercial, and investment advisory. Overlaps with Root Real Estate on residential sales but operates at a significantly larger scale and broader service scope.
- CBRE Cambodia: Global commercial real estate services firm with Cambodia operations focused on commercial and investment properties. Comparable on commercial brokerage but at much greater institutional scale and with a wider advisory mandate.
Emerging players
- Realestate.com.kh: Cambodia's leading online real estate listing platform connecting buyers, sellers, and agents. Competes with Root's listing/lead-generation function through digital aggregation rather than agent-led service.
- Property Guru Cambodia: Regional online real estate marketplace active in Cambodia, providing listing aggregation and agent lead routing. Comparable as a channel that may either compete with or feed Root Real Estate's agent business.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Root Real Estate social profiles
Digital presenceRoot Real Estate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Root Real Estate leadership team
Management profileNumber of profiles
Profiles1 record
Root Real Estate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Root Real Estate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Root Real Estate
What does Root Real Estate do?
Root Real Estate is a full-service real estate agency that facilitates the buying, selling, and renting of residential, commercial, industrial, and vacant land properties across Phnom Penh and other Cambodian provinces. The company operates through licensed real estate agents who assist clients with property search, transaction coordination, ownership transfers, and consulting services.
Is Root Real Estate a public or private company?
Root Real Estate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Root Real Estate founded?
Root Real Estate was founded in 2022. It employs 1 to 10 people.
Where is Root Real Estate based?
Root Real Estate is headquartered in Phnom Penh, Cambodia, in the Asia region.
How does Root Real Estate make money?
Two revenue lines are on record. Property Sales Commission is the primary driver. The others are property Rental Services.
Who are Root Real Estate's main competitors?
Direct peers on record are Baktouk Real Estate Cambodia, ERA Cambodia, CENTURY 21 Cambodia, IPS Cambodia, Key Real Estate Cambodia and Homefind Cambodia. Broad incumbents are Knight Frank Cambodia and CBRE Cambodia. Emerging players are Realestate.com.kh and Property Guru Cambodia.
Does Root Real Estate have an API?
No public API is recorded for Root Real Estate.
What industry is Root Real Estate in?
Root Real Estate's product category is Real Estate Brokerage. Its primary akta.pro industry code is FSAEAJAJ, Real Estate Transaction Advisory & Due Diligence, with a secondary code of BPAJAOAJ, Property Tax & Municipal Lien Search Services. Its NAICS code is 5312 and its SIC code is 6531.