Roots Education Consultant
Roots Education Consultant is a Pakistan-based international education consultancy serving students seeking university admission and visas abroad, with offices in Pakistan, Australia, and the UK and partner institutions across eight destination countries.
- Company typePrivate
- Founded2004
- HeadquartersRawalpindi, Punjab, Pakistan
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Roots Education Consultant does
Roots Education Consultant (Roots Educational Consultant Pvt Ltd) is a privately held international education consultancy founded in 2004 and headquartered in Rawalpindi, Pakistan. The firm serves prospective international students—primarily from Pakistan, with cited activity in Australia and India—by delivering career counseling, university admissions support, visa assistance, and standardized test preparation (IELTS, PTE, TOEFL). It maintains satellite offices in Blacktown, New South Wales (Australia) and Maidenhead (United Kingdom), giving it a three-country physical footprint in support of its tri-polar Pakistan–Australia–UK operating model.
The firm's core offering is end-to-end student advisory: course selection, application submission to partner institutions, visa filing, and pre-departure orientation. Underlying technology is human-counselor-led with no disclosed proprietary platform; the competitive substrate is a partnership network spanning eight destination countries (Australia, United Kingdom, Cyprus, New Zealand, Ireland, Canada, United States, and Hungary), including 40+ Australian, 38 UK, and 30+ US/Canadian institutions. Named institutional partners surfaced in testimonials include ATMC Federation, Acknowledge Education, Australian Ideal College, and Group College Australia.
The business model is B2C service-fee-based: students pay for counseling, admissions, and visa support, with ancillary revenue from test preparation and—more recently—immigration-adjacent services such as student visa extensions and partner visas. Operational scale is modest at 11–50 employees; the company is led by Muhammad Arif Khan (Founder/Director) and Muhammad Sheheryar Khan (Managing Director). No funding rounds, acquisitions, or M&A activity are disclosed, and there are no data on revenue, burn, or capitalization.
Roots Education Consultant firmographics
Firmographics- Name
- Roots Education Consultant
- Legal name
- Roots Educational Consultant Pvt Ltd.
- Website
- https://rootsedu.com.au
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Roots Education Consultant is a Pakistan-based international education consultancy serving students seeking university admission and visas abroad, with offices in Pakistan, Australia, and the UK and partner institutions across eight destination countries.
- Ownership category
- akta.pro rank
Roots Education Consultant industry classification
Industry- Product category
- Education Consultancy Services
- NAICS
- Educational Support Services (61171), Educational Support Services (6117)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Student Recruitment & Lead Generation Agencies (EDAIACAA)
- akta.pro secondary industry
- Student Visa Application Preparation & Filing Services (EDAIADAA)
Keywords
Where Roots Education Consultant is headquartered
LocationHeadquarters
- HQ city
- Rawalpindi, Punjab
- HQ country
- Pakistan
- HQ region
- Asia
Offices3 records
Markets served
Roots Education Consultant business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Education Consultancy Services: Roots Education Consultant generates revenue through providing comprehensive education consultancy services to students seeking international study opportunities. Services include career counseling, university selection assistance, application form assistance, visa processing support, and test preparation tutoring for IELTS, PTE, and TOEFL examinations. The company connects students with partner institutions globally and earns referral fees or service charges for facilitating admissions.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Roots Education Consultant product offering
Product offeringCore offering
Roots Education Consultant is a private education consultancy that helps South Asian students pursue higher education abroad. The firm provides end-to-end services including career counseling, university and college selection, admission application assistance, visa lodgment and extension support, partner visa applications, and English-language test preparation for IELTS, PTE, and TOEFL, delivered through offices in Pakistan, Australia, and the United Kingdom via partner networks across 8 destination countries.
Product overview
Roots Education Consultant is an education consultancy providing a comprehensive suite of services for international students, combining core consulting services with test preparation offerings and course guidance. The core services include study abroad consulting, visa assistance, university admission support, career counseling, and partner visa applications. The test preparation division covers IELTS, PTE, and TOEFL exams. The company also provides guidance on course selection across diploma programs, graduate degrees, certificate courses, and trade programs at partner institutions. Services are delivered through offices in Pakistan, Australia, and the United Kingdom.
Differentiator
Problem solved
Functional benefit
Products and services
- Career Counseling with Career Goals
- Study Abroad Consulting Personalized guidance for students exploring international academic opportunities, including study destination selection, institution matching, and application assistance.
- Visa Assistance Comprehensive visa assistance including student visa lodgment, visa extensions, partner visa applications (onshore and offshore), release letter guidance, change of institute procedures, documentation support, and immigration authority liaison.
- Test Preparation for IELTS, PTE, and TOEFL English-language proficiency test preparation covering IELTS, PTE Academic, and TOEFL with expert instructors and practice materials across listening, reading, writing, and speaking modules.
- Selection of Institution Guidance on selecting the right educational institution based on academic goals, preferences, and budget, spanning universities, colleges, and vocational institutions across 8 destination countries.
- Assistance with Universities Admission Application Forms Guides students through university admission application requirements and assists with form submissions to secure admission to desired universities.
- Liaising with Institutions for Offer Letters Facilitates communication with partner universities and colleges to ensure timely issuance of offer letters, providing necessary documentation and follow-up support.
Quantifiable outcome
- 100% Student Success Rate
- +3 more outcomes
Companies that use Roots Education Consultant
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Roots Education Consultant technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Roots Education Consultant partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- ATMC Federation (Australian Technical & Management College)coreLong-standing partnership since 2017 for international student recruitment. ATMC refers genuine students to Roots and recognizes Roots as a reliable recruitment partner. This is a mutually beneficial relationship where Roots provides student referrals to ATMC's programs in Australia.
- Acknowledge Education (AE)coreGeorge Thomas ACA CPA, Director of Marketing at Acknowledge Education, maintains a partnership with Roots for student recruitment. Roots serves as a referral channel bringing international students to Acknowledge Education programs.
- Australian Ideal CollegecorePartnership established since June 2016. Australian Ideal College considers Roots an invaluable partner for international student recruitment efforts. Roots facilitates student placement to the college's programs.
- Group College AustraliaminorYasir Abbas, Marketing Manager for South East Asia, Middle East, and Africa at Group College Australia, refers clients needing assistance to Roots and expresses satisfaction with the partnership's patience and professionalism.
- Australian Universities Network (Griffith, La Trobe, Deakin, etc.)coreRoots partners with over 40 Australian universities and colleges including major institutions like Griffith University, University of Tasmania, Victoria University, Western Sydney University, Deakin University, and others. These institutions provide educational programs while Roots facilitates student recruitment and application support.
- UK Universities Network (Sheffield Hallam, Bradford, Lancaster, etc.)coreRoots collaborates with 38 UK universities and colleges including Sheffield Hallam University, University of Bradford, Lancaster University, University of Greenwich, Queen's University Belfast, and others. Roots serves as a recruitment channel for UK higher education institutions.
- US Universities Network (Auburn, Cleveland State, Kent State, etc.)minorRoots represents over 30 US universities and colleges including Auburn University at Montgomery, Cleveland State University, Kent State University, University of Arizona, and others. Roots facilitates student applications to these institutions.
- Canadian Institutions (Granville College, Academy of Learning, etc.)minorRoots partners with Canadian institutions including Granville College, Academy of Learning College, Professional Institute of Massage Therapy, and Avalon Community College for student placement.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Roots Education Consultant competitors and assessment
Company assessmentDirect peers
- Manya Education (The Princeton Review): Manya Education is an India-based education services brand (affiliated with The Princeton Review) offering test prep and overseas admissions consulting. It is a direct peer given Roots' matching combination of test preparation (IELTS/PTE/TOEFL) plus admissions consulting for international students.
- KC Overseas Education: KC Overseas Education is a large India-based international education consultancy offering admissions guidance, test prep, and visa services to students bound for Australia, UK, USA, Canada, and other destinations. It is a direct peer given the highly comparable service model and South Asian source-market focus.
- Global Tree Overseas Education: Global Tree is an India-headquartered overseas education consultancy offering admissions, test prep, and visa services. It is a direct peer given Roots' near-identical service mix and South Asian source-market focus, particularly India-adjacent demand.
- Edwise International: Edwise International is an India-headquartered overseas education consultancy providing admissions, test prep, and visa services to South Asian students. It is a direct peer given Roots' near-identical positioning around end-to-end study abroad services for the South Asian market.
- Jamboree Education: Jamboree Education is an India-based test prep and overseas admissions consultancy with strong presence in GMAT, GRE, IELTS, and TOEFL preparation plus study-abroad consulting. It is a direct peer given Roots' comparable dual focus on standardized test prep and international admissions services.
Broad incumbents
- IDP Education: IDP Education is a global leader in international student placement co-owned by 38 universities, offering IELTS testing, student recruitment, and admissions services. It is the broadest incumbent peer given Roots' overlap in study-abroad recruitment, IELTS prep, and visa pathway services across multiple destinations.
Emerging players
- ApplyBoard: ApplyBoard is a global online platform that connects international students with educational institutions and streamlines applications. It is an emerging peer because it competes for the same university partnerships and student flows as Roots, but operates a marketplace model rather than traditional consultancy.
- Leap Scholar: Leap Scholar is an online study-abroad platform offering admissions support, test prep, and finance products to Indian students. It is an emerging peer with partial overlap in test prep and admissions services, serving a similar South Asian customer base via a digital-first model.
- Leverage Edu: Leverage Edu is a digitally-led overseas education platform combining AI-driven university matching, admissions counseling, and visa support for South Asian students. It is an emerging peer targeting the same customer segment as Roots via a more technology-led delivery model.
Regional players
- AEC Education (Australian Education Consultants): AEC Education is a long-established Australian-based international education consultancy placing students into Australian and other institutions. It is a regional peer because, like Roots' Australia office, it operates in the Australian market with overlapping university relationships and visa support offerings.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Roots Education Consultant social profiles
Digital presenceRoots Education Consultant financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roots Education Consultant leadership team
Management profileNumber of profiles
Profiles9 records
Roots Education Consultant funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roots Education Consultant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roots Education Consultant
What does Roots Education Consultant do?
Roots Education Consultant is a private education consultancy that helps South Asian students pursue higher education abroad. The firm provides end-to-end services including career counseling, university and college selection, admission application assistance, visa lodgment and extension support, partner visa applications, and English-language test preparation for IELTS, PTE, and TOEFL, delivered through offices in Pakistan, Australia, and the United Kingdom via partner networks across 8 destination countries.
Is Roots Education Consultant a public or private company?
Roots Education Consultant is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Roots Education Consultant founded?
Roots Education Consultant was founded in 2004. It employs 11 to 50 people.
Where is Roots Education Consultant based?
Roots Education Consultant is headquartered in Rawalpindi, Punjab, Pakistan, in the Asia region.
How does Roots Education Consultant make money?
One revenue line is on record: education Consultancy Services.
Who are Roots Education Consultant's main competitors?
Direct peers on record are Manya Education (The Princeton Review), KC Overseas Education, Global Tree Overseas Education, Edwise International and Jamboree Education. IDP Education is listed as a broad incumbent. Emerging players are ApplyBoard, Leap Scholar and Leverage Edu. AEC Education (Australian Education Consultants) is listed as a regional player.
Does Roots Education Consultant have an API?
No public API is recorded for Roots Education Consultant.
What industry is Roots Education Consultant in?
Roots Education Consultant's product category is Education Consultancy Services. Its primary akta.pro industry code is EDAIACAA, Student Recruitment & Lead Generation Agencies, with a secondary code of EDAIADAA, Student Visa Application Preparation & Filing Services. Its NAICS code is 61171 and its SIC code is 8200.