Root's Institute

What Root's Institute does

Root's Institute, formally Root's Institute of Computer Education (legal entity in Karnataka, India), is a privately held, founder-owned professional training institute established in 2016 by Rakesh J. Shettigar in Udupi, Karnataka. The institute delivers classroom-based and live-online instructor-led certification courses in job-oriented domains: SAP S4 HANA modules (MM, FICO, SD, PP), Digital Marketing, Graphic Design (Adobe Photoshop, Illustrator, InDesign, CorelDraw), UI/UX Design on Figma, Video Editing/VFX, CAD (AutoCAD, SolidWorks, CATIA, 3Ds Max, SketchUp), and accounting packages (DPAT, Tally, QuickBooks, Peachtree, Busy, Advanced Excel). It operates as a non-technology training services provider using industry-standard software rather than proprietary technology, and holds ISO 9001:2015 compliance across its training divisions.

The institute serves primarily individuals — job seekers, fresh graduates, working professionals, students and parents, and small business owners — rather than enterprise accounts, and reports a cumulative base of 10,000+ students trained. Distribution is built around a multi-city physical footprint in Karnataka (Udupi headquarters plus training centers in Karkala, Kundapura, Bhatkala, Mangalore, Padubidri, and a Bengaluru branch in BTM Layout), supplemented by live online classes, an Android application, and a YouTube channel with 25,000+ followers. The company is founder-led without external funding and currently employs 27 people.

The revenue model is one-time course fees paid by individual learners, with EMI financing routed through third-party partners Bajaj Finserv and EnableCAP; specific fee levels are not publicly disclosed and are quoted on WhatsApp/phone inquiry. A sub-brand, Roots Global Education & Career Guidance, has been added to provide study-abroad admissions, scholarship assistance, and visa support through 1,500+ university partners, and a separate Indian Admissions service offers career counseling and psychometric assessments. A 100% placement assistance commitment and 15+ hiring partner relationships are claimed as student outcomes, though no employer logos are disclosed.

Name

Root's Institute

Legal name

Root's Institute of Computer Education

Website

https://rootsinstitute.in

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Root's Institute is a privately held, ISO 9001:2015-compliant training institute in Karnataka, India, delivering classroom and live-online certification courses in SAP, Digital Marketing, Graphic Design, UI/UX, CAD, Video Editing, and accounting software for individual job seekers, graduates, professionals, and students.

Ownership category

akta.pro rank

Product category

Professional IT Training and Certification

NAICS

Technical and Trade Schools (6115), Technical and Trade Schools (61151), Computer Training (61142)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Productivity & Office Software Skills (EDAAAIAC)

Keywords

• Professional certification training
• SAP S4 HANA training
• Digital marketing courses
• CAD design training
• Accounting taxation courses

Headquarters

HQ city

Udupi

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Training Courses: The institute generates revenue through fee-based professional certification courses in areas including SAP (FICO, MM, SD, PP), Digital Marketing, Graphic Design, CAD (AutoCAD, SolidWorks, CATIA, 3Ds Max, SketchUp), Accounting Software (Tally, QuickBooks, Busy, Peachtree), and Advanced Excel. Courses are priced with EMI options available through Bajaj Finserv and EnableCAP partners. Revenue is one-time fee per course with varying durations from 1-6 months.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Root's Institute delivers job-oriented professional certification courses across SAP (FICO, MM, SD, PP), Digital Marketing, Graphic Design, CAD (AutoCAD, SolidWorks, CATIA, 3Ds Max, SketchUp), UI/UX Design, Video Editing/VFX, and Accounting/Taxation (DPAT, Tally, QuickBooks). The institute combines classroom instruction at physical centers in Karnataka with live online sessions, and supplements training with career counseling, psychometric assessments, study-abroad admissions support, and 100% placement assistance.

Product overview

Root's Institute is a professional training institute offering job-oriented IT and professional certification courses in Udupi and Bangalore, India. The institute provides a comprehensive portfolio of skill training programs organized into three main categories: (1) SAP Enterprise Software Training with S4 HANA modules (MM, FICO, SD, PP); (2) Creative & Design Programs including Graphic Design (Adobe Photoshop, Illustrator, InDesign, CorelDraw), Video Editing/VFX (Premiere Pro, After Effects, DaVinci Resolve), UI/UX Design (Figma), and CAD Training (AutoCAD, SolidWorks, CATIA, 3DS Max, SketchUp); (3) Business & Accounting Courses covering Practical Accounting & Taxation (DPAT with Income Tax, GST, TDS), and Accounting Software (Tally, QuickBooks, Peachtree, Busy, Advanced Excel); and (4) Digital Marketing with essential and professional certification levels. Additionally, the institute offers international education services including Study Abroad Admissions (1500+ partner universities across USA, UK, Canada, Australia, Germany, New Zealand) and Indian Admissions with career counseling and psychometric assessments. The institute operates as an education service provider offering programs in consultation with Indian and international universities, with all training divisions compliant with ISO 9001:2015 standards.

Differentiator

Problem solved

Functional benefit

Brands

• Roots Global Education & Career Guidance: Study abroad and international education counseling services including university admissions, scholarships, visa guidance, and career counseling.

Products and services

• SAP S4 HANA Training (MM, FICO, SD, PP Modules) Professional SAP S4 HANA certification course covering Material Management (MM), Financial Accounting & Controlling (FICO), Sales & Distribution (SD), and Production Planning (PP) modules with 100% placement support, designed for graduates and working professionals seeking ERP careers.
• Digital Marketing Course Professional certification in digital marketing covering essential (3 months) and professional (6 months) levels with modules on social media marketing, SEO, Google Ads, content marketing, YouTube creation, and AI-powered marketing tools.
• Graphic Design Training (Adobe Photoshop, Illustrator, InDesign, CorelDraw) Professional certification in graphic design covering Adobe Creative Suite tools (Photoshop, Illustrator, InDesign) and CorelDraw for creating visual content for print and digital media.
• CAD Training (AutoCAD 2D & 3D) Computer-aided design certification covering AutoCAD 2D and 3D modules for engineering and architectural drafting applications.
• SolidWorks Course 3D CAD design training using SolidWorks for creating solid models, sheet metal designs, and mechanical product designs.
• CATIA Training Course Professional certification in CATIA V5 covering CAD, CAE, and CAM workbenches for designing complex 3D models and products.
• 3DS Max Training Course 3D design, modeling, animation, and rendering solution training for architectural visualization and character modeling.
• SketchUp Course 3D modeling training using SketchUp covering interior design, rendering, and LayOut documentation for design intent.
• Microsoft Advanced Excel Course Advanced Excel training covering formulas, data manipulation, financial formulas, logical formulas, lookup references, and statistics formulas.
• Practical Accounting & Taxation (DPAT) Course Diploma in Practical Accounting & Taxation (DPAT) covering Accounting, Income Tax, GST, TDS, Labour laws, Payroll, Excel, and Tally with simulation software for government portals and 100% placement guarantee.
• QuickBooks Course Accounting software training using QuickBooks for managing customers, vendors, inventory, finances, and generating financial reports.
• Peachtree Course Accounting application training using Peachtree by Sage Software for small and medium businesses covering accounts payable, receivable, and financial statements.
• Busy Accounting Software Course Integrated business accounting software training for micro, small, and medium businesses covering financial accounting, inventory management, and multi-location features.
• VFX/Video Editing Course Industry-level video editing and VFX training covering Adobe Premiere Pro, After Effects, DaVinci Resolve, Blender, AI video tools, and YouTube exposure with real projects and placement support.
• UI/UX Design Course (Figma) UI/UX design training using Figma covering wireframing, prototyping, mobile app design, web design, color theory, AI in UI/UX, with real-world projects and portfolio creation.
• Study Abroad Admissions Global admission guidance service covering university shortlisting, SOP preparation, scholarship assistance, and visa support with 1,500+ partner universities across USA, UK, Canada, Australia, Germany, and New Zealand.
• Indian Admissions and Career Counseling Career counseling and psychometric assessment services with admission guidance for India and overseas education, skill development, and industry-oriented training programs.

Quantifiable outcome

• 10,000+ students trained across all programs
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Partnerships

One partnership is on record.

• 1500+ Partner Universities (Study Abroad)coreOthersRoots Global Education & Career Guidance initiative partners with over 1500 universities worldwide including institutions in USA, UK, Canada, Australia, Germany, and New Zealand to provide international education admission guidance.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Edureka: Instructor-led online professional training provider with strong catalog overlap in SAP, CAD, design tools, and digital marketing, targeting Indian working professionals in adjacent price and positioning tiers.
• ExcelR: India-based professional training and consulting firm offering classroom and online certification courses across SAP, Data Science, Design, and Project Management, with similar multi-vertical structure.
• Simplilearn: Professional certification training provider covering SAP, Digital Marketing, Data Science, and Design with a bootcamp-style delivery model; targets the same working-professional and career-transitioning adult learners as Root's Institute.
• Great Learning: Professional upskilling platform offering certificate and diploma programs in technology, business, and design fields, competing for the same Indian adult learner seeking career outcomes.
• IMS Proschool: Professional certification institute offering job-oriented courses including SAP, Finance, and Analytics, with placement support and physical centers, directly comparable in business model.
• Aptech Limited: Established Indian training institute offering IT, design, and digital marketing certification courses through a center-based delivery model that closely mirrors Root's Institute's classroom-led, multi-course approach.
• Tally Education (Tally Academy): Authorized training network for Tally accounting software with a strong accounting certification footprint; directly overlaps with Root's Institute's Tally, Busy, and DPAT accounting course offerings.
• Henry Harvin Education: Professional certification and training company offering courses in IT, Design, Accounting, and Business with both classroom and online delivery in India, overlapping materially with Root's course catalog.
• NIIT Limited: One of India's largest vocational training and IT education companies, directly comparable to Root's Institute through its SAP, digital marketing, and IT certification course offerings delivered across physical centers and online.

Broad incumbents

• Udemy: Global online learning marketplace with deep catalogs in SAP, Digital Marketing, Design, and Accounting; serves the same learner segments with much lower per-course pricing, acting as a competitive ceiling on Root's Institute's pricing power.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/InstituteRoots
• YouTubeyoutube.com/c/RootsInstitute
• Facebookfacebook.com/rootsinstitute.in
• LinkedInlinkedin.com/company/roots-institute
• Instagraminstagram.com/rootsinstitute.in

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Root's Institute