Roots School

What Roots School does

Roots School is a private K-12 educational institution headquartered in Nasr City, Cairo, Egypt, operating since 2002 under the legal entity Egyptian British Company for Education and Care of Talents Roots. The institution runs three school divisions under a unified Roots Education brand: Roots School (Egyptian National Curriculum, KG through Secondary), Roots International School (British Cambridge International pathway, Early Years through A-Levels, established 2012), and Roots Pre-School (integrated National/British early childhood program for ages 3-4, launched 2024). Total headcount is 68 employees, with classroom capacity set at 26 students per class and a leadership structure spanning Principals, Vice Principals, Academic Leaders, and Headmistresses per Key Stage across all three divisions.

The institution's technology backbone is a proprietary Learning Management System (LMS) that serves as a centralized hub for course materials, assignments, exams, grade tracking, attendance, messaging, library resources, and parent-teacher communication across all three divisions. The LMS is supplemented by division-specific mobile applications available on Google Play, iOS App Store, and Huawei App Gallery, plus a cashless payment system covering cafeteria meals, school trips, and other transactions, and paperless admissions-to-report-card workflows. Ancillary services include transportation covering multiple Cairo districts, meal subscriptions (Cheeky Monkey Restaurant, School Canteen by The Meatery), after-school programs through accredited third-party academies (e.g., Hola Swimming Academy, sports and arts providers), an e-commerce school shop partnership with The School Shop, summer camps, an alumni network, and installment payment processing through El Gameya.

The business model is tuition-driven with subscription-style recurring revenue across multiple streams. Annual tuition ranges from approximately 74,500 LE (National Curriculum Primary) to 166,000 LE (RIS IGCSE), with Pre-School tuition at approximately 79,500 LE. LMS access fees of 2,500 LE apply to Roots School students (waived for RIS and Pre-School). Ancillary services each carry their own subscription (e.g., restaurant subscription at 1,950 LE/month or 4,500 LE/quarter). The go-to-market motion is sales-led direct-to-consumer: parents apply online, complete assessment testing on the Nasr City campus, and proceed through structured admissions, with sibling discounts (10-15%) and academic achievement discounts (5-25%) available. Marketing relies on organic social media (Facebook, LinkedIn, Instagram, Threads, WhatsApp, YouTube) and an annual parent survey system. The institution is privately held with no disclosed external investment or parent company, serving as a founder/management-controlled entity within Greater Cairo.

Name

Roots School

Legal name

الشركة المصرية البريطانية للتعليم ورعاية الموهوبين روتس (Egyptian British Company for Education and Care of Talents Roots)

Website

https://rootsschools.education

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Roots School is a private K-12 institution in Nasr City, Cairo, Egypt, operating three divisions (National Curriculum, British International, Pre-School) unified by a proprietary LMS and serving students ages 3-17 across Greater Cairo.

Ownership category

akta.pro rank

Product category

Private K-12 Education

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)

Keywords

• Private K-12 education
• British international curriculum
• Egyptian national curriculum
• Early childhood education
• School transportation services

Headquarters

HQ city

Nasr City, Cairo

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Tuition Fees: Primary revenue stream from tuition fees charged across three school divisions: Roots Pre-School, Roots School (National Curriculum), and Roots International School (British Curriculum). Fees are tiered by program level and include installment payment options.
2. Transportation Services: School bus transportation service covering multiple Cairo districts with trained drivers and matrons, charged separately from tuition.
3. Restaurant/Canteen Services: Meal service providing nutritious breakfast, lunch, and snacks for early years students. Additional canteen services available for all students.
4. School Shop: Partnership with The School Shop e-commerce platform providing uniforms, stationery, educational prints, and musical instruments to enrolled students.
5. After-School Programs: Extracurricular sports and arts programs including swimming, football, basketball, drama, music, and art academies offered through accredited third-party providers.
6. LMS Access Fees: Learning Management System access fees for Roots School (excluding Roots International School and Roots Pre-School where LMS is free). LMS fees are 2,500 LE for applicable programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Roots School is a private educational institution operating three school divisions in Nasr City, Cairo: Roots School (Egyptian National Curriculum, founded 2002), Roots International School (British Cambridge International Curriculum, founded 2012), and Roots Pre-School (integrated curriculum for ages 3-4, founded 2024). The schools deliver K-12 academic programs supported by a proprietary Learning Management System, along with ancillary paid services including bus transportation, meal subscriptions, after-school activities, and an e-commerce school shop.

Product overview

Roots Education is an educational institution operating three distinct school divisions under a unified brand: Roots School (National Curriculum, founded 2002), Roots International School (British Curriculum, founded 2012), and Roots Pre-School (Integrated curriculum, founded 2024). The portfolio is unified by a proprietary Learning Management System (LMS) that serves all three divisions, supplemented by dedicated mobile applications for each school. The organization offers additional services including transportation, meal services (restaurant and canteen), a school shop e-commerce partnership, after-school programs, summer camps, and alumni networking. Core products span early childhood education through secondary education, serving students ages 3-17 with options for Egyptian National or British Cambridge International curricula.

Differentiator

Problem solved

Functional benefit

Products and services

• Roots School (National Curriculum) Roots School delivers the Egyptian National Curriculum from Kindergarten through Secondary level for students in Cairo, preparing them for the Thanaweya Amma exams required for Egyptian university admission.
• Roots International School (British Curriculum) Roots International School delivers the British Cambridge International pathway from Early Years (FS1) through A-Levels, integrating Egyptian cultural heritage with global education standards.
• Roots Pre-School Roots Pre-School provides early childhood education for children ages 3-4 years, combining elements of Egyptian National and British curriculum standards with a personalized exploratory learning approach.
• Learning Management System (LMS) A centralized digital platform used across all three school divisions for delivering course materials, assignments, exams, grade tracking, attendance, messaging, library resources, and parent-teacher communication. Roots School charges an LMS access fee of 2,500 LE; LMS access is free for Roots International School and Roots Pre-School.
• School Transportation Service Bus transportation service covering New Cairo, Fifth Settlement, First Settlement, Palm Hills, Katameya, and surrounding areas, with trained drivers, matrons, air-conditioned buses, and emergency contact protocols. Charged separately from tuition.
• Cheeky Monkey Restaurant (Meal Subscription) Subscription-based meal service providing nutritious breakfast, lunch, and snacks for early years students. Available as monthly (1,950 LE) or quarterly (4,500 LE) subscriptions; free for KG1, KG2, and Pre-school students.
• School Canteen On-campus food and beverage service operated by The Meatery catering partner, offering sandwiches, wraps, toasts, pastas, salads, fried snacks, and beverages for students and staff.
• School Shop E-commerce partnership with The School Shop platform providing school uniforms, stationery, educational prints, and musical instruments for enrolled students ages 3-17, with online ordering, delivery, returns, exchanges, and payment processing.
• After-School Program Extracurricular activities including swimming (Hola Swimming Academy), sports clubs, academic enrichment, and creative programs delivered through accredited third-party academy partners.

Quantifiable outcome

• Classroom capacity of 26 students
• +2 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Hola Swimming AcademyminorChannel Partner/ Reseller/ DistributorAccredited swimming academy partner providing after-school swimming programs for Roots Education students. Open to both students and external guests. Operating hours 3:00 PM to 10:30 PM on weekdays and 12:00 PM to 11:00 PM on Saturdays.
• The School ShopcoreChannel Partner/ Reseller/ DistributorE-commerce partnership providing school uniforms, stationery, educational prints, and musical instruments for enrolled students ages 3-17. The partnership integrates convenience with school standards and handles online ordering, delivery, returns, exchanges, and payments.
• El GameyaminorChannel Partner/ Reseller/ DistributorExternal installment payment service provider allowing parents to pay tuition fees in installments through their platform. Available as website, mobile application, email, and phone support.
• The MeateryminorOthersCatering partner providing canteen food and beverage offerings at Roots Education. Branded as the canteen operator.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• GEMS Education: Large international K-12 school operator with multiple premium campuses across Cairo. Overlaps broadly with Roots in international curriculum delivery and Cairo footprint but at a much larger scale and with greater brand recognition.
• International School of Choueifat (ISC-Cairo): Long-running international school chain with a Cairo campus offering a broad curriculum portfolio. Comparable as a Cairo premium international school competitor but operates at significantly larger scale.

Regional players

• Schutz American School: Alexandria-based American international school. Comparable as an Egyptian premium international school but serves a different city, limiting direct Cairo competition.
• Lycée Français du Caire: Cairo French-curriculum school serving a comparable bilingual/affluent Cairo demographic. Comparable as a Cairo premium international-curriculum competitor but delivers French rather than British instruction.

Direct peers

• Cairo American College: Long-established Cairo international school offering American curriculum to diploma level. Comparable to Roots in serving Cairo's affluent international-school segment, with similar tuition and parent profile.
• Maadi British International School (MBIS): Cairo Maadi-based British international school covering Early Years through A-Levels. Closely comparable to Roots International School on Cambridge curriculum delivery and Cairo affluent-family target market.
• American International School in Egypt (ISE): Cairo-based international school offering American and IB pathways to Egyptian and expatriate families. Comparable to Roots in serving Cairo premium-segment families and in international curriculum positioning.
• El Alsson British and American International School: Cairo private school offering British and American pathways to upper-middle-class Egyptian and expatriate families. Directly comparable to Roots in multi-curriculum, premium Cairo positioning.
• Modern English School Cairo: Cairo private school offering British international education with a long operating history. Comparable to Roots on curriculum, premium pricing tier and Cairo market focus.
• British International School Cairo (BISC): Premium Cairo-based British curriculum school offering IGCSE/A-Levels to affluent local and expatriate families. Directly comparable to Roots International School in target market, curriculum pathway, and Cairo premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xthreads.net/@roots.education.cairo?hl=en
• YouTubeyoutube.com/@roots.education
• Facebookfacebook.com/roots.education.cairo
• LinkedInlinkedin.com/company/roots-school-egypt
• Instagraminstagram.com/roots.education.cairo

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roots School