Grok
Grok is xAI's AI assistant offering real-time text, image, and video generation, distributed via the X platform's billion-plus users, Tesla vehicles, Apple CarPlay, and enterprise contracts with major financial institutions and the U.S. Department of Defense.
- Company typePrivate
- Founded2024
- HeadquartersSan Francisco Bay Area, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingSoftware
What Grok does
Grok is an AI assistant developed by xAI (a wholly owned subsidiary of SpaceX as of February 2026) that delivers conversational text, image, and video generation. The platform is integrated directly into the X (formerly Twitter) social media platform with over one billion users, and is also distributed through grok.com, iOS and Android apps, Tesla vehicles, and Apple CarPlay. Core products include the Grok chatbot, the Grok Imagine image and video generation module (supporting outputs up to 30 seconds), an automatic translation system for X posts, and an AI-powered photo editor. Grok has grown to become the third most-used AI chatbot in the United States with a 17.8% market share as of February 2026, behind ChatGPT and Google Gemini.
Grok operates a multi-vector revenue model combining freemium consumer access, tiered premium subscriptions, and enterprise contracts. The base product is accessible to all X users; the SuperGrok Lite tier launched in March 2026 at $10/month offers basic AI image and video generation with capped daily usage and 480p resolution output, while premium tiers add higher usage limits, advanced AI agent access, and unrestricted image/video generation—the latter restricted to paid subscribers following the January 2026 deepfake controversy. On the enterprise side, xAI has leveraged the SpaceX IPO process to mandate that the five major bank bookrunners—Morgan Stanley, Goldman Sachs, JPMorgan Chase, Bank of America, and Citigroup—subscribe to Grok, with individual bank commitments in the tens of millions of dollars annually. Additional enterprise partnerships include Tesla (in-vehicle voice assistant), Apple CarPlay, Robinhood (crypto trading agents), Gemini (prediction markets), and the U.S. Department of Defense (military strikes deployment against Iran).
Grok's underlying technology centers on a proprietary large language model developed by xAI, augmented by Grok Imagine for generative image and video synthesis and a translation model powering X's post localization. Distribution is differentiated by real-time data access from X's content stream and integration across the Musk-affiliated ecosystem spanning X, Tesla, and SpaceX. The platform has faced substantial regulatory scrutiny: image-generation capabilities triggered global investigations into non-consensual deepfake content in 2025-2026, leading to court orders in the Netherlands and Brazil, formal investigations by the EU, UK, France, Ireland, Canada, India, and Arizona, temporary national bans in Indonesia, Malaysia, and the Philippines, and the first U.S. municipal lawsuit filed by Baltimore. Apple also threatened App Store removal before accepting subsequent code changes. Check Point Research separately identified Grok web-browsing vulnerabilities exploitable as malware command-and-control channels.
Grok firmographics
Firmographics- Name
- Grok
- Legal name
- xAI (Grok)
- Website
- https://grok.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Short description
- Grok is xAI's AI assistant offering real-time text, image, and video generation, distributed via the X platform's billion-plus users, Tesla vehicles, Apple CarPlay, and enterprise contracts with major financial institutions and the U.S. Department of Defense.
- Ownership category
- akta.pro rank
Grok industry classification
Industry- Product category
- AI Assistant / Conversational AI
- NAICS
- Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
Keywords
Where Grok is headquartered
LocationHeadquarters
- HQ city
- San Francisco Bay Area
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Grok business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- Subscription Revenue: Grok generates revenue primarily through tiered subscription plans. SuperGrok Lite is priced at $10/month offering basic AI image and video creation with capped daily usage, 480p resolution output, 6-second video generation, extended chat sessions, and limited AI agent access. Premium tiers provide higher usage limits and advanced features targeting power users and enterprises.
- Enterprise Subscriptions: xAI is shifting revenue focus from individual users to recurring enterprise contracts with major financial institutions. Banks and firms advising on SpaceX's IPO have committed to tens of millions of dollars annually in Grok subscriptions, representing significant enterprise recurring revenue.
- Freemium with Premium Upsell: Basic access is available to all X platform users with image generation and editing capabilities. Following the deepfake controversy, image creation was restricted to paid subscribers only, adding accountability measures and driving freemium conversion to paid tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SuperGrok Lite - Entry-level subscription at $10/month |
| Subscription | Monthly | Premium Tier - Full access to image/video generation |
| Subscription | Annual | Enterprise Subscriptions - B2B contracts for financial institutions |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels5 records
Grok product offering
Product offeringCore offering
Grok is a multi-modal AI assistant developed by xAI that delivers conversational AI with real-time information access through the X platform, AI-powered image and video generation (Grok Imagine), multilingual translation, and voice interaction. The platform is distributed via direct integration with X, the standalone grok.com web/mobile app, Tesla vehicles, and Apple CarPlay, with AI agent capabilities extended to financial partners such as Robinhood and Gemini.
Product overview
Grok is a multi-modal AI platform built by xAI that offers a core conversational chatbot alongside specialized features for image and video generation, translation, and photo editing. The platform operates primarily through integration with the X (formerly Twitter) social media platform but also maintains a standalone web presence at grok.com. The product portfolio centers on Grok as the primary AI assistant, supplemented by Grok Imagine for visual content creation, with tiered subscription options including the entry-level SuperGrok Lite at $10/month. Grok's features are differentiated through integration with Tesla vehicles (voice control), Apple CarPlay, Robinhood (crypto trading), and Gemini (prediction markets).
Differentiator
Problem solved
Functional benefit
Brands
- Grok Imagine: AI image and video generation feature within the Grok platform, capable of creating images and videos up to 10 seconds in length
Products and services
- Grok Grok is xAI's multi-modal AI assistant chatbot that processes text queries, generates natural language responses, accesses real-time information through the X platform, and supports image and video understanding. It is offered to individual consumers through grok.com and the X platform, and to enterprise customers through direct sales, with both consumer subscription tiers and large-scale enterprise contracts.
- Grok Imagine Grok Imagine is xAI's AI-powered image and video generation product, offering templates such as Glossy Product Shot, Chibi, Professional Headshot, 80s Anime, Watercolor Portrait, and 3D Animation, plus editing tools including drawing, text overlay, AI-powered editing, and blur redaction. It targets creators, marketers, and consumers producing visual content for social media.
Quantifiable outcome
- US market share increased to 17.8% in February 2026 from 14% in December 2025
- +3 more outcomes
Companies that use Grok
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Grok technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability9 records
Feature5 records
Grok partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, flagship and minor.
- RobinhoodcoreRobinhood announced plans to allow eligible US customers to connect third-party AI agents including Grok to execute cryptocurrency trades, extending its existing equities and options agentic trading feature that surpassed 70,000 agentic accounts since May 2026 beta launch.
- TeslacoreTesla integrates Grok AI assistant into its vehicles through Spring Update 2026 with 'Hey Grok' voice wake word feature, eliminating need to press buttons on screen. Also enables voice control through Grok for FSD features and location-based reminders.
- U.S. Department of DefensecoreThe U.S. government confirmed Grok was deployed to assist in military strikes against Iran, helping direct more than 2,000 munitions to approximately 2,000 targets over a 96-hour strike campaign. Pentagon under Defense Secretary Pete Hegseth is deploying Grok inside military networks.
- GeminicoreCrypto exchange Gemini partnered with SpaceXAI's Grok to add AI-powered personalized feeds to its prediction markets platform. The new feature called Command Center tracks markets across various sectors and learns from user behavior.
- ApplecoreGrok AI assistant launched on Apple CarPlay, enabling iPhone users to interact with the AI through voice commands while driving. Marked xAI's entry into CarPlay competitive space where OpenAI and Perplexity AI had already deployed assistants. Currently lacks Tesla integration features like vehicle control.
- SpaceXflagshipxAI (Grok's parent company) became a wholly owned subsidiary of SpaceX following a merger in February 2026. The IPO of the combined entity is valued at approximately $1.75-2 trillion, with Grok/xAI estimated to represent 71% of the valuation. Banks advising on the IPO are required to subscribe to Grok.
- Check Point ResearchminorCheck Point Research discovered security vulnerabilities in Grok where it could be exploited as covert command-and-control channels for malware. The research highlights ongoing security concerns with Grok's web browsing capabilities.
Scale indicators8 records
Recent moves8 records
Expansion highlights7 records
Grok competitors and assessment
Company assessmentDirect peers
- OpenAI: Creator of ChatGPT, the leading conversational AI chatbot. OpenAI is the primary direct competitor to Grok with overlapping text, image, and voice capabilities, similar subscription tiers, and a shared target market of consumers and enterprises.
- Google (Gemini): Google's Gemini chatbot is the second most-used AI assistant in the US and a direct competitor to Grok, with comparable real-time information access via Google Search and overlapping multimodal capabilities.
- Perplexity AI: AI-powered answer engine with real-time search capabilities. Perplexity competes directly with Grok's real-time information access and is also deployed on Apple CarPlay, overlapping with Grok's distribution strategy.
- Anthropic: Developer of Claude, a leading conversational AI assistant. Anthropic competes directly with Grok in conversational AI, with strong enterprise positioning and a focus on safety — the inverse of Grok's edgy brand positioning.
Emerging players
- Cohere: Enterprise-focused AI platform offering conversational AI and retrieval-augmented generation. Cohere competes with Grok for enterprise customers, particularly financial institutions, with a stronger focus on private deployments and retrieval workflows.
- DeepSeek: Chinese AI lab offering high-performing open-weight conversational models. DeepSeek is an emerging competitor in the global AI chatbot space and competes with Grok on capability and cost per token for developers and enterprise users.
- Mistral AI: European frontier AI lab offering conversational models and an enterprise platform. Mistral competes with Grok in enterprise AI deployments and represents a regulated, European alternative for customers wary of xAI's governance.
- Meta AI: Meta's AI assistant integrated across Facebook, Instagram, WhatsApp, and Meta's open-source Llama models. Meta AI competes with Grok's social-media-integrated conversational AI and offers a comparable free, virally-distributed offering.
Others
- xAI: Grok's parent company and developer. xAI is the model lab that builds and operates Grok, providing the underlying large language models. While not a peer in the product sense, xAI's funding, model roadmap, and infrastructure directly determine Grok's competitive trajectory.
Broad incumbents
- Microsoft (Copilot): Microsoft Copilot is the broad incumbent AI assistant integrated across Office, Windows, and enterprise software. While not a direct chatbot competitor, it competes for the same enterprise AI budget that Grok is pursuing through bank subscriptions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Grok social profiles
Digital presenceGrok financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grok leadership team
Management profileNumber of profiles
Profiles1 record
Grok funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grok M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grok
What does Grok do?
Grok is a multi-modal AI assistant developed by xAI that delivers conversational AI with real-time information access through the X platform, AI-powered image and video generation (Grok Imagine), multilingual translation, and voice interaction. The platform is distributed via direct integration with X, the standalone grok.com web/mobile app, Tesla vehicles, and Apple CarPlay, with AI agent capabilities extended to financial partners such as Robinhood and Gemini.
Is Grok a public or private company?
Grok is a private company. It is classified as corporate owned and is currently operating.
When was Grok founded?
Grok was founded in 2024.
Where is Grok based?
Grok is headquartered in San Francisco Bay Area, United States, in the North America region.
How does Grok make money?
Three revenue lines are on record. Subscription Revenue is the primary driver. The others are enterprise Subscriptions and freemium with Premium Upsell.
Who are Grok's main competitors?
Direct peers on record are OpenAI, Google (Gemini), Perplexity AI and Anthropic. Emerging players are Cohere, DeepSeek, Mistral AI and Meta AI. xAI is listed as an others. Microsoft (Copilot) is listed as a broad incumbent.
Does Grok have an API?
No public API is recorded for Grok.
What industry is Grok in?
Grok's product category is AI Assistant / Conversational AI. Its primary akta.pro industry code is HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration). Its NAICS code is 541512 and its SIC code is 7372.