Grok

What Grok does

Grok is an AI assistant developed by xAI (a wholly owned subsidiary of SpaceX as of February 2026) that delivers conversational text, image, and video generation. The platform is integrated directly into the X (formerly Twitter) social media platform with over one billion users, and is also distributed through grok.com, iOS and Android apps, Tesla vehicles, and Apple CarPlay. Core products include the Grok chatbot, the Grok Imagine image and video generation module (supporting outputs up to 30 seconds), an automatic translation system for X posts, and an AI-powered photo editor. Grok has grown to become the third most-used AI chatbot in the United States with a 17.8% market share as of February 2026, behind ChatGPT and Google Gemini.

Grok operates a multi-vector revenue model combining freemium consumer access, tiered premium subscriptions, and enterprise contracts. The base product is accessible to all X users; the SuperGrok Lite tier launched in March 2026 at $10/month offers basic AI image and video generation with capped daily usage and 480p resolution output, while premium tiers add higher usage limits, advanced AI agent access, and unrestricted image/video generation—the latter restricted to paid subscribers following the January 2026 deepfake controversy. On the enterprise side, xAI has leveraged the SpaceX IPO process to mandate that the five major bank bookrunners—Morgan Stanley, Goldman Sachs, JPMorgan Chase, Bank of America, and Citigroup—subscribe to Grok, with individual bank commitments in the tens of millions of dollars annually. Additional enterprise partnerships include Tesla (in-vehicle voice assistant), Apple CarPlay, Robinhood (crypto trading agents), Gemini (prediction markets), and the U.S. Department of Defense (military strikes deployment against Iran).

Grok's underlying technology centers on a proprietary large language model developed by xAI, augmented by Grok Imagine for generative image and video synthesis and a translation model powering X's post localization. Distribution is differentiated by real-time data access from X's content stream and integration across the Musk-affiliated ecosystem spanning X, Tesla, and SpaceX. The platform has faced substantial regulatory scrutiny: image-generation capabilities triggered global investigations into non-consensual deepfake content in 2025-2026, leading to court orders in the Netherlands and Brazil, formal investigations by the EU, UK, France, Ireland, Canada, India, and Arizona, temporary national bans in Indonesia, Malaysia, and the Philippines, and the first U.S. municipal lawsuit filed by Baltimore. Apple also threatened App Store removal before accepting subsequent code changes. Check Point Research separately identified Grok web-browsing vulnerabilities exploitable as malware command-and-control channels.

Name

Grok

Legal name

xAI (Grok)

Website

https://grok.com

Company type

Private

Founded year

2024

Operating status

Operating

Short description

Grok is xAI's AI assistant offering real-time text, image, and video generation, distributed via the X platform's billion-plus users, Tesla vehicles, Apple CarPlay, and enterprise contracts with major financial institutions and the U.S. Department of Defense.

Ownership category

akta.pro rank

Product category

AI Assistant / Conversational AI

NAICS

Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)

Keywords

• AI chatbot
• Conversational AI
• AI image generation
• AI video generation
• Real-time AI assistant

Headquarters

HQ city

San Francisco Bay Area

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Subscription Revenue: Grok generates revenue primarily through tiered subscription plans. SuperGrok Lite is priced at $10/month offering basic AI image and video creation with capped daily usage, 480p resolution output, 6-second video generation, extended chat sessions, and limited AI agent access. Premium tiers provide higher usage limits and advanced features targeting power users and enterprises.
2. Enterprise Subscriptions: xAI is shifting revenue focus from individual users to recurring enterprise contracts with major financial institutions. Banks and firms advising on SpaceX's IPO have committed to tens of millions of dollars annually in Grok subscriptions, representing significant enterprise recurring revenue.
3. Freemium with Premium Upsell: Basic access is available to all X platform users with image generation and editing capabilities. Following the deepfake controversy, image creation was restricted to paid subscribers only, adding accountability measures and driving freemium conversion to paid tiers.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels5 records

Core offering

Grok is a multi-modal AI assistant developed by xAI that delivers conversational AI with real-time information access through the X platform, AI-powered image and video generation (Grok Imagine), multilingual translation, and voice interaction. The platform is distributed via direct integration with X, the standalone grok.com web/mobile app, Tesla vehicles, and Apple CarPlay, with AI agent capabilities extended to financial partners such as Robinhood and Gemini.

Product overview

Grok is a multi-modal AI platform built by xAI that offers a core conversational chatbot alongside specialized features for image and video generation, translation, and photo editing. The platform operates primarily through integration with the X (formerly Twitter) social media platform but also maintains a standalone web presence at grok.com. The product portfolio centers on Grok as the primary AI assistant, supplemented by Grok Imagine for visual content creation, with tiered subscription options including the entry-level SuperGrok Lite at $10/month. Grok's features are differentiated through integration with Tesla vehicles (voice control), Apple CarPlay, Robinhood (crypto trading), and Gemini (prediction markets).

Differentiator

Problem solved

Functional benefit

Brands

• Grok Imagine: AI image and video generation feature within the Grok platform, capable of creating images and videos up to 10 seconds in length

Products and services

• Grok Grok is xAI's multi-modal AI assistant chatbot that processes text queries, generates natural language responses, accesses real-time information through the X platform, and supports image and video understanding. It is offered to individual consumers through grok.com and the X platform, and to enterprise customers through direct sales, with both consumer subscription tiers and large-scale enterprise contracts.
• Grok Imagine Grok Imagine is xAI's AI-powered image and video generation product, offering templates such as Glossy Product Shot, Chibi, Professional Headshot, 80s Anime, Watercolor Portrait, and 3D Animation, plus editing tools including drawing, text overlay, AI-powered editing, and blur redaction. It targets creators, marketers, and consumers producing visual content for social media.

Quantifiable outcome

• US market share increased to 17.8% in February 2026 from 14% in December 2025
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• RobinhoodcoreGTM or Marketing Partner · 1 July 2026Robinhood announced plans to allow eligible US customers to connect third-party AI agents including Grok to execute cryptocurrency trades, extending its existing equities and options agentic trading feature that surpassed 70,000 agentic accounts since May 2026 beta launch.
• TeslacoreTechnology or Integration · 1 June 2026Tesla integrates Grok AI assistant into its vehicles through Spring Update 2026 with 'Hey Grok' voice wake word feature, eliminating need to press buttons on screen. Also enables voice control through Grok for FSD features and location-based reminders.
• U.S. Department of DefensecoreOthers · 1 June 2026The U.S. government confirmed Grok was deployed to assist in military strikes against Iran, helping direct more than 2,000 munitions to approximately 2,000 targets over a 96-hour strike campaign. Pentagon under Defense Secretary Pete Hegseth is deploying Grok inside military networks.
• GeminicoreTechnology or Integration · 1 May 2026Crypto exchange Gemini partnered with SpaceXAI's Grok to add AI-powered personalized feeds to its prediction markets platform. The new feature called Command Center tracks markets across various sectors and learns from user behavior.
• ApplecoreTechnology or Integration · 1 May 2026Grok AI assistant launched on Apple CarPlay, enabling iPhone users to interact with the AI through voice commands while driving. Marked xAI's entry into CarPlay competitive space where OpenAI and Perplexity AI had already deployed assistants. Currently lacks Tesla integration features like vehicle control.
• SpaceXflagshipOthers · 1 February 2026xAI (Grok's parent company) became a wholly owned subsidiary of SpaceX following a merger in February 2026. The IPO of the combined entity is valued at approximately $1.75-2 trillion, with Grok/xAI estimated to represent 71% of the valuation. Banks advising on the IPO are required to subscribe to Grok.
• Check Point ResearchminorStrategic or Co-development Partner · 1 February 2026Check Point Research discovered security vulnerabilities in Grok where it could be exploited as covert command-and-control channels for malware. The research highlights ongoing security concerns with Grok's web browsing capabilities.

Scale indicators8 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• OpenAI: Creator of ChatGPT, the leading conversational AI chatbot. OpenAI is the primary direct competitor to Grok with overlapping text, image, and voice capabilities, similar subscription tiers, and a shared target market of consumers and enterprises.
• Google (Gemini): Google's Gemini chatbot is the second most-used AI assistant in the US and a direct competitor to Grok, with comparable real-time information access via Google Search and overlapping multimodal capabilities.
• Perplexity AI: AI-powered answer engine with real-time search capabilities. Perplexity competes directly with Grok's real-time information access and is also deployed on Apple CarPlay, overlapping with Grok's distribution strategy.
• Anthropic: Developer of Claude, a leading conversational AI assistant. Anthropic competes directly with Grok in conversational AI, with strong enterprise positioning and a focus on safety — the inverse of Grok's edgy brand positioning.

Emerging players

• Cohere: Enterprise-focused AI platform offering conversational AI and retrieval-augmented generation. Cohere competes with Grok for enterprise customers, particularly financial institutions, with a stronger focus on private deployments and retrieval workflows.
• DeepSeek: Chinese AI lab offering high-performing open-weight conversational models. DeepSeek is an emerging competitor in the global AI chatbot space and competes with Grok on capability and cost per token for developers and enterprise users.
• Mistral AI: European frontier AI lab offering conversational models and an enterprise platform. Mistral competes with Grok in enterprise AI deployments and represents a regulated, European alternative for customers wary of xAI's governance.
• Meta AI: Meta's AI assistant integrated across Facebook, Instagram, WhatsApp, and Meta's open-source Llama models. Meta AI competes with Grok's social-media-integrated conversational AI and offers a comparable free, virally-distributed offering.

Others

• xAI: Grok's parent company and developer. xAI is the model lab that builds and operates Grok, providing the underlying large language models. While not a peer in the product sense, xAI's funding, model roadmap, and infrastructure directly determine Grok's competitive trajectory.

Broad incumbents

• Microsoft (Copilot): Microsoft Copilot is the broad incumbent AI assistant integrated across Office, Windows, and enterprise software. While not a direct chatbot competitor, it competes for the same enterprise AI budget that Grok is pursuing through bank subscriptions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/grok
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grok