Harbhajan Singh Sons

What Harbhajan Singh Sons does

Harbhajan Singh Sons, operating under the brand name Rose Brand, is a family-owned Indian food business established in 1953 in Amritsar, Punjab. The company produces and sells five categories of traditional Indian food products — Sharbat (fruit syrups), Achaar (pickles), Chutneys, Murabba (fruit preserves), and Candies — handmade using generational recipes with no disclosed modern technology platform. It operates a single physical retail storefront at New Misri Bazar, near the Golden Temple, open Monday through Saturday, 10:00am to 8:00pm, with a staff of 9 employees.

The business runs a direct-to-consumer retail model with no e-commerce, wholesale, or distribution channel. Customers are local Amritsar residents and tourists visiting the Golden Temple, acquired primarily through word-of-mouth referrals and the shop's high-foot-traffic location. The only digital touchpoints are a basic Instagram account (rose_brand_foods) and call/WhatsApp ordering via the listed contact number. Revenue is generated entirely through in-person retail transactions at the storefront, with no publicly disclosed pricing. The company has no funding, no subsidiaries, no patents, and no formal partnerships, maintaining a stable, single-location operation for over seven decades.

Name

Harbhajan Singh Sons

Legal name

Harbhajan Singh & Sons

Website

https://rosebrand.in

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

1–10 employees

Short description

Harbhajan Singh Sons, operating as Rose Brand, is a family-owned traditional Indian food business founded in 1953 in Amritsar, Punjab. It produces and retails Sharbat, Achaar, Chutneys, Murabba, and Candies from a single shop near the Golden Temple, serving local residents and tourists.

Ownership category

akta.pro rank

Product category

Traditional Indian Foods

NAICS

Fruit and Vegetable Canning, Pickling, and Drying (31142), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Jams, Jellies, Preserves & Marmalades Manufacturing (AFAKACAJ)

akta.pro secondary industries

Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM), Jams, Jellies, Preserves & Fruit Spreads Manufacturing (AFAKADAI)

Keywords

• Traditional Indian foods
• Indian pickles achar
• Fruit preserves murabba
• Traditional sharbat syrups
• Indian chutneys and candies

Headquarters

HQ city

Amritsar

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Others

Revenue model

1. Retail Food Sales: Direct retail sales of traditional Indian food products including Sharbat, Achaar, Chutneys, Murabba, and Candies through the company's physical storefront in Amritsar. Customers purchase products in-person at the shop, with no e-commerce or wholesale distribution mentioned.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Harbhajan Singh Sons, doing business as Rose Brand, manufactures and retails five traditional Indian food product categories — Sharbat (fruit syrups), Achaar (pickles), Chutneys, Murabba (fruit preserves), and Candies — through a single physical shop located in New Misri Bazar near the Golden Temple in Amritsar, Punjab. All products are prepared in-house using generational recipes that have been preserved since the company's founding in 1953, emphasizing real ingredients, fresh production, and traditional preparation methods without shortcuts.

Product overview

Rose Brand by Harbhajan Singh Sons is a traditional Indian food company offering a portfolio of five core product categories: Sharbat (traditional fruit syrups), Achaar (pickles), Chutneys, Murabba (fruit preserves), and Candies. All products are handmade in Amritsar following generational recipes since 1953, emphasizing real ingredients, traditional preparation methods, and fresh production without shortcuts. The company operates as a single unified brand with products sold through their physical shop near the Golden Temple.

Differentiator

Problem solved

Functional benefit

Products and services

• Sharbat Traditional Indian fruit syrups made with authentic recipes and bottled with real ingredients using traditional preparation methods, sold at the Rose Brand shop in Amritsar to local residents and tourists.
• Achaar Traditional Indian pickles prepared using generational recipes and authentic spices, made fresh without shortcuts, sold at the Rose Brand shop in Amritsar to local residents and tourists.
• Chutneys Traditional Indian condiments made with real ingredients following time-honored recipes passed down through generations, sold at the Rose Brand shop in Amritsar to local residents and tourists.
• Murabba Traditional Indian fruit preserves made the authentic way, considered a specialty of Amritsar, prepared with real fruits and traditional methods, sold at the Rose Brand shop in Amritsar to local residents and tourists.
• Candies Traditional Indian sweets and candies made with genuine ingredients using traditional recipes without shortcuts, sold at the Rose Brand shop in Amritsar to local residents and tourists.

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves2 records

Expansion highlights2 records

Broad incumbents

• MTR Foods: MTR Foods is an established Indian packaged foods company known for ready-to-eat traditional foods, pickles, and preserves. Comparable to Rose Brand as a traditional Indian preserved-foods brand, though MTR operates at national scale through organized retail.
• Patanjali Foods: Patanjali Foods is a large Indian FMCG player offering traditional pickles, murabba, ghee, and Ayurvedic foods. It is a broad incumbent in the same traditional-Indian-foods category Rose Brand occupies, but with national distribution, modern manufacturing, and strong brand scale.
• Dabur: Dabur is one of India's largest FMCG companies with broad presence in Ayurvedic foods, juices (including traditional sharbat-style drinks), and preserves. Comparable to Rose Brand as a much larger incumbent that also sells traditional Indian food products, though Dabur's scale and modern distribution dwarf the heritage shop.
• Aachi Masala Foods: Aachi Masala Foods is a South Indian packaged foods company selling pickles, spice mixes, and traditional Indian foods through retail. Comparable to Rose Brand on traditional Indian product categories (pickles, condiments) and Indian consumer base, though at significantly broader distribution.

Regional players

• Mapro Foods: Mapro is a Mahabrashtra-based heritage food brand specializing in fruit-based products including syrups (sharbat), jams, crushes, and candies. It is comparable to Rose Brand on heritage positioning, sharbat/syrup production, and traditional fruit preserves, though Mapro is more developed in modern retail.

Direct peers

• Priya Foods: Priya Foods is an Indian pickle, condiment, and traditional food brand sold through retail and food service. It overlaps with Rose Brand's product portfolio (pickles, chutneys, traditional Indian foods) and competes in the same traditional-preserves segment.
• Tops Pickles: Tops is an established Indian pickle and condiment brand selling traditional achaar, chutneys, and murabba-style preserves. Comparable to Rose Brand on core product (pickles/preserves) and traditional positioning, but distributed through organized retail rather than a single heritage storefront.
• Mother's Recipe: Desai Foods' Mother's Recipe is one of India's largest branded pickle (achaar), chutney, and condiment manufacturers. It is directly comparable to Rose Brand because it sells traditional Indian preserved foods (pickles, chutneys, papad) through mass retail — the same product categories Rose Brand produces — but at pan-India scale.
• Bedekar Pickles: Bedekar is a Maharashtra-based traditional pickle and condiment maker with multi-decade heritage, directly comparable to Rose Brand's traditional-recipe, regional-preserves model. Both rely on authenticity and generational recipes to differentiate from mass-market competitors.
• Nilons Pickles: Nilon's is an Indian pickle, chutney, and processed food brand with heritage in regional markets, producing traditional achaar and preserves. Comparable to Rose Brand on product category, traditional positioning, and Indian regional food heritage.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/rose_brand_foods?igsh=ZWJseXczZG82OHRo
• LinkedInlinkedin.com/company/harbhajan-singh-sons

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harbhajan Singh Sons