ROSE ET MARIUS
Rose et Marius is a French Haute Parfumerie house founded in 2012 in Aix-en-Provence, selling artisanal refillable fragrances, candles and home scents to luxury consumers and corporate clients including luxury hotels, Michelin-starred restaurants and the Élysée Palace.
- Company typePrivate
- Founded2012
- HeadquartersAix-en-Provence, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What ROSE ET MARIUS does
Rose et Marius is a French Haute Parfumerie house founded in 2012 in Aix-en-Provence by Magali Fleurquin-Bonnard, a 15-year veteran of Piaget, Kenzo and Christian Lacroix. The company designs, hand-produces and sells artisanal fragrances, refillable candles in Limoges porcelain, home fragrance diffusers, scented soaps and bath products inspired by Provençal heritage and the founder's childhood memories with her Grandmother Rose. It holds the Label des Artisans d'Art (2017), the RSE Entrepreneur award (2023), and two National Orders of Merit awarded to the founder (2022, 2025), and is distributed globally through DTC e-commerce, a dedicated US storefront, and a flagship boutique at 3 rue Thiers, Aix-en-Provence.
The business operates two complementary revenue systems. The product line (eaux de parfum at €149+ for 100ml, diffusers from €69, refillable candles, soaps, and bath products) is sold one-time but is designed around a refillable architecture where customer recipes are preserved for repeat orders. Layered on top is a services business consisting of in-store ateliers priced at €79–€165 per participant (custom perfume, diffuser, candle or scented-tile creation), corporate olfactory-signature projects for hotels, restaurants and brands, and on-site team-building seminars at €69 per person. B2B clients include the Élysée Palace, Rolls Royce, InterContinental Hotels, Pernod-Ricard, Château de Fonscolombe, Villa Gallici, and Michelin-starred chefs including Mauro Colagreco and Glenn Viel.
The go-to-market blends DTC e-commerce, a single physical boutique, dedicated corporate sales (phone line +33 4 42 35 14 88), and experiential workshops. Rose et Marius is a privately held SARL with €107,500 share capital, 8 employees, and no disclosed external funding; the company is founder-led and uses its Provençal storytelling, refillable-product sustainability narrative, and personal recognition of its founder as the primary brand assets.
ROSE ET MARIUS firmographics
Firmographics- Name
- ROSE ET MARIUS
- Legal name
- Rose et Marius
- Website
- https://roseetmarius.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rose et Marius is a French Haute Parfumerie house founded in 2012 in Aix-en-Provence, selling artisanal refillable fragrances, candles and home scents to luxury consumers and corporate clients including luxury hotels, Michelin-starred restaurants and the Élysée Palace.
- Ownership category
- akta.pro rank
ROSE ET MARIUS industry classification
Industry- Product category
- Luxury Perfumery
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Luxury Fragrance & Beauty (Designer/Luxe) (CRAKAFAH)
- akta.pro secondary industries
- Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA), Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD)
Keywords
Where ROSE ET MARIUS is headquartered
LocationHeadquarters
- HQ city
- Aix-en-Provence
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
ROSE ET MARIUS business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Luxury Fragrance Products: One-time sale of haute perfumery products including eaux de parfum (10ml, 30ml, 100ml), solid perfumes, scented candles, home fragrance diffusers, room sprays, and bath & body products. Products are rechargeable.
- Bespoke Workshop Experiences: In-store perfume creation workshops priced at €79-165, where customers create custom fragrances, candles, or diffusers. Includes take-home personalized product.
- Corporate Olfactory Signatures: B2B service creating bespoke fragrance identities for luxury hotels, restaurants, and enterprises. Includes ongoing refill revenue.
- Product Refills: Recurring revenue from refill purchases. Company preserves customer recipes from bespoke creations for repeat orders.
- Corporate Gifts: Customized gift solutions for ministries, luxury hotels, banks, and weddings with personalization services including soap engraving and packaging.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Perfume Carreau Workshop - €79 |
| One time/ perpetual license | Pay-as-you-go | Home Diffuser Workshop - €99 |
| One time/ perpetual license | Pay-as-you-go | Cézanne Workshop - €99 |
| One time/ perpetual license | Pay-as-you-go | Eau de Parfum Workshop - €165 |
| Unit Pricing | Pay-as-you-go | Home Fragrance Diffusers - from €69 |
| Unit Pricing | Pay-as-you-go | Eau de Parfum 100ml - from €149 |
| One time/ perpetual license | Pay-as-you-go | Gift Cards - €50-150 |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
ROSE ET MARIUS product offering
Product offeringCore offering
Rose et Marius is a luxury French Haute Parfumerie house that designs, manufactures, and sells artisanal eau de parfum, solid perfumes, refillable scented candles in Limoges porcelain, home fragrance diffusers, room sprays, and scented bath & body products inspired by Provençal heritage. Beyond physical products, the company runs paid perfume creation workshops (Ateliers) for individuals and offers bespoke corporate olfactory signature services to luxury hotels, Michelin-starred restaurants, ministries, and enterprises.
Product overview
Rose et Marius is a luxury French Haute Parfumerie house founded in 2012 in Aix-en-Provence, offering a comprehensive portfolio of artisanal fragrance products and bespoke services. The core offering comprises eau de parfum (in 100ml, 30ml, and 10ml formats), solid perfumes, and perfume samples across fragrance families (flowery, woody, greedy, fruity, fresh, spicy). The home fragrance line includes precious refillable candles in Limoges porcelain, scented candles, home fragrance diffusers (including premium cage models), room sprays, and corresponding refills. The bath & body range features scented solid soaps (with engraving personalization), shower gels, the signature Rosé Wine collection, and hydroalcoholic gels. Rose et Marius distinguishes itself through Made in France craftsmanship, a Label des Artisans d'Art certification, and a comprehensive workshop and personalization ecosystem — offering immersive Atelier creation experiences for custom eau de parfum (€165), home diffusers (€99), scented candles (€99), and scented tiles (€79), plus corporate olfactory signature services and team-building seminars. The product line is fundamentally characterized by refillability, personalization (engraving on soaps and solid perfumes), and a Rose et Marius Rose Wine signature sub-brand.
Differentiator
Problem solved
Functional benefit
Products and services
- Eau de Parfum (100ml / 30ml / 10ml) 100ml, 30ml, and 10ml artisanal eaux de parfum across six fragrance families (flowery, woody, greedy, fruity, fresh, spicy), inspired by Provence memories and the art of living in the South of France. Prices start at €149 for 100ml.
- Solid Perfumes (Concretes) Solid perfume concentrates that can be personalised with engraving, offered as travel-friendly and giftable alternatives to liquid eau de parfum.
- Precious Refillable Candles Premium rechargeable scented candles presented in fine Limoges porcelain, handmade in France with refill capability.
- Scented Candles Artisanal scented candles crafted with Haute Parfumerie ingredients and inspired by Provence, designed as a complement to the precious refillable candle range.
- Home Fragrance Diffusers Reed diffusers for home scenting using raw materials from high perfumery, available in 14 exclusive fragrances and priced from €69.
- Premium Fragrance Home Diffusers (Cage) Premium enclosed diffuser designs offering refined home fragrance diffusion for luxury interiors.
- Room Sprays Interior spray fragrances for instant room ambiance in signature Rose et Marius scents.
- Scented Solid Soaps Natural scented solid soaps available with engraving and personalization options for gifting and personal use.
- Shower Gels Natural liquid soaps and shower gels formulated in Rose et Marius signature scents, offered with refill options.
- Rosé Wine Collection Signature Rosé Wine collection of body products, diffusers, and candles inspired by Provençal rosé wine culture, featuring unique scent combinations unavailable elsewhere.
- Hydroalcoholic Gels Scented hydroalcoholic leave-in gels for personal hygiene, formulated with Rose et Marius signature fragrances.
- Atelier Création Eau de Parfum sur Mesure (Custom Perfume Workshop) 1.5-hour immersive workshop where participants compose their own 100ml custom eau de parfum, priced at €165. Includes olfactory profile quiz, 13-fragrance discovery, and personalized creation in an amber glass bottle. Recipe is saved for refills.
- Atelier Création Diffuseur de Parfum d'Intérieur (Custom Diffuser Workshop) 1.5-hour workshop where participants create a custom 200ml home fragrance diffuser, priced at €99. Includes quiz, 14-fragrance discovery, and personalized bottle with ribbon and cement tile motif.
- Atelier Création Bougie Parfumée sur Mesure (Custom Candle Workshop) Workshop to create a custom scented candle in fine Limoges porcelain, personalized with initials, priced at €99.
- Atelier Création Carreau à Parfumer (Custom Scented Tile Workshop) Workshop to create a custom 12ml scented vial with a scented tile for perfuming cars, closets, or luggage, priced at €79. Suitable as a parent/child activity.
- Atelier Cézanne (Limited-Edition 2025 Workshop) 2025 limited-edition workshop inspired by Paul Cézanne, featuring 14 fragrances to create a custom interior diffuser, priced at €99. 1.5 hours, suitable for ages 12+.
- Gift Cards and Workshop Gift Cards Gift cards and workshop gift certificates available in €50, €60, €100, and €150 denominations, valid for one year from purchase.
- Customized Candles Bespoke candle creation service allowing customers to design their own refillable candle in custom colours.
- Corporate Olfactory Signature Bespoke corporate fragrance creation service for hotels, restaurants, and enterprises to establish a unique olfactory identity, including ongoing refills.
- Corporate Seminar Workshops Team-building olfactory seminars for corporate groups to co-create a company signature fragrance, available on-site at client premises or at the boutique at €69/person.
- Art de Vivre en Provence Collection Provence lifestyle collection featuring cicada sautoirs, wall decorations, and limited-edition collaborations with Monochromic ceramics.
- Solid Soap Gift Boxes Curated gift boxes of scented solid soaps, some customizable with stickers, designed for gifting and discovery.
Quantifiable outcome
- Products distributed worldwide with dedicated US e-commerce presence
- +3 more outcomes
Companies that use ROSE ET MARIUS
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles4 records
ROSE ET MARIUS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ROSE ET MARIUS partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered notable, core and minor.
- Notre Dame de la GardenotableLuxury venue partnership for custom fragrance signature creation
- Pernod-RicardnotableCorporate fragrance partnership with leading beverage company
- Glenn VielnotableOlfactory signature for acclaimed chef's restaurant
- InterContinental HotelscoreFour-star hotel group custom fragrance signatures for luxury properties
- Hôtel AquabellanotableFour-star hotel custom fragrance for spa and guest areas
- Mauro ColagrecocoreThree-Michelin-starred restaurant bespoke fragrance by world-renowned chef
- Château de FonscolombenotableFive-star château hotel custom fragrance signature
- Villa GallicinotableFive-star hotel bespoke fragrance for luxury Provençal property
- La Coquillade Provence Resort & SpacoreFive-star resort featured in Paris Match with custom Rose et Marius fragrance
- Les Lodges Sainte-VictoirenotableFive-star hotel custom fragrance for boutique property
- Rolls RoycecorePremium automotive brand featuring Rose et Marius fragrance
- MonochromicminorProvençal ceramic brand collaboration on limited edition products including vases with dried flowers. Purity of form meets subtle color in shared Provençal aesthetic.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
ROSE ET MARIUS competitors and assessment
Company assessmentEmerging players
- D.S. & Durga: Independent Brooklyn-based niche perfumer with candles, perfumes, and home scents. Comparable artisanal craft posture, narrative-driven collections, and DTC-direct luxury niche positioning.
Direct peers
- Diptyque: Iconic French luxury house specializing in scented candles, home fragrances, perfumes, and bath products. Most direct comparison to Rose et Marius in artisanal candle + fragrance portfolio, refill culture, and Provence/French heritage positioning.
- Le Labo: New York-based niche luxury fragrance brand under Estée Lauder. Comparable in customizable fine fragrance, refill culture, atelier-style experiences, and DTC + boutique retail mix.
- Aesop: Australian luxury body care, fragrance, and home brand. Comparable premium positioning, boutique-and-DTC distribution, refillable bath/body products, and Provence-sourced botanical-led storytelling.
- Byredo: Swedish luxury niche fragrance brand with candles, diffusers, and bath products. Comparable premium pricing, DTC-led model, refillable home fragrance, and concept-driven storytelling around collection themes.
- Maison Francis Kurkdjian (MFK): Paris-based haute parfumerie house offering bespoke fragrance creation and niche luxury perfumes. Comparable to Rose et Marius in luxury perfumery, custom olfactory creation for B2B and individuals, and refillable product philosophy.
- Cire Trudon: French heritage candle and home fragrance maker with handmade production and luxury positioning. Direct overlap with Rose et Marius in premium refillable candles, diffusers, and the haute perfumery home fragrance category.
Broad incumbents
- Maison Margiela Replica: Designer luxury fragrance line under Puig with candles, home sprays, and bath products. Comparable storytelling-driven scent concepts, candle + home fragrance portfolio, and luxury distribution through designer maisons.
- Jo Malone London: Estée Lauder-owned British luxury fragrance and home brand. Comparable in luxury candles, bath & body, and home fragrance; serves as a scaled incumbent analogue with broader distribution and stronger brand recognition.
Regional players
- Fragonard: Historic French perfume house based in Grasse, with direct retail, museum tours, and perfume creation workshops. Comparable as a French heritage perfumer with experiential workshops, DTC boutiques, and Provence-Côte d'Azur geographic concentration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ROSE ET MARIUS social profiles
Digital presenceROSE ET MARIUS compliance and trust
Trust signalCompliance2 records
ROSE ET MARIUS financial estimates
Financial estimateRevenue estimate
Valuation estimate
ROSE ET MARIUS leadership team
Management profileNumber of profiles
Profiles1 record
ROSE ET MARIUS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ROSE ET MARIUS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ROSE ET MARIUS
What does ROSE ET MARIUS do?
Rose et Marius is a luxury French Haute Parfumerie house that designs, manufactures, and sells artisanal eau de parfum, solid perfumes, refillable scented candles in Limoges porcelain, home fragrance diffusers, room sprays, and scented bath & body products inspired by Provençal heritage. Beyond physical products, the company runs paid perfume creation workshops (Ateliers) for individuals and offers bespoke corporate olfactory signature services to luxury hotels, Michelin-starred restaurants, ministries, and enterprises.
Is ROSE ET MARIUS a public or private company?
ROSE ET MARIUS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ROSE ET MARIUS founded?
ROSE ET MARIUS was founded in 2012. It employs 1 to 10 people.
Where is ROSE ET MARIUS based?
ROSE ET MARIUS is headquartered in Aix-en-Provence, France, in the Europe region.
How does ROSE ET MARIUS make money?
Five revenue lines are on record. Luxury Fragrance Products are the primary driver. The others are bespoke Workshop Experiences, corporate Olfactory Signatures, product Refills and corporate Gifts.
Who are ROSE ET MARIUS's main competitors?
D.S. & Durga is listed as an emerging player. Direct peers are Diptyque, Le Labo, Aesop, Byredo, Maison Francis Kurkdjian (MFK) and Cire Trudon. Broad incumbents are Maison Margiela Replica and Jo Malone London. Fragonard is listed as a regional player.
Does ROSE ET MARIUS have an API?
No public API is recorded for ROSE ET MARIUS.
What industry is ROSE ET MARIUS in?
ROSE ET MARIUS's product category is Luxury Perfumery. Its primary akta.pro industry code is CRAKAFAH, Luxury Fragrance & Beauty (Designer/Luxe), with a secondary code of CRABADAA, Fine Fragrance (Women’s/Men’s/Unisex). Its NAICS code is 456120 and its SIC code is 2844.