Rose Mary
- Company typePrivate
- Founded2013
- HeadquartersHalle (Brussels peripheral), Belgium
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Rose Mary does
Solucious serves four primary professional segments: horeca (restaurants, hotels, caterers, sandwich shops, fast food); institutional kitchens (hospitals, care homes, schools); companies without on-site hot kitchens; and youth camps, each with segment-specific terms. Go-to-market combines self-serve online ordering (over 90% of customers order online) with a field sales layer of 30 regional account managers and 3 national key account managers. Revenue is transactional: per-order wholesale margin, a €30 logistics contribution on orders below €400 (free above), volume discounts, and the Culino private label. The company is a wholly-owned subsidiary of Colruyt Group, was formed in 2013 from the merger of Collivery and Foodinvest, and has since acquired Culinoa (2021), Valfrais (2024), and Délidis (2024) to deepen ultra-fresh and institutional capabilities.
Rose Mary firmographics
Firmographics- Name
- Rose Mary
- Legal name
- Solucious, SA
- Website
- https://rosemary.be
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Rose Mary industry classification
Industry- Product category
- Foodservice Wholesale Distribution
- SIC
- Wholesale-Groceries, General Line (5141), Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Corporate/Workplace Meal Programs & Bulk Prepared Meals (CRAHAJAJ)
Keywords
Where Rose Mary is headquartered
LocationHeadquarters
- HQ city
- Halle (Brussels peripheral)
- HQ country
- Belgium
- HQ region
- Europe
Offices9 records
Markets served
Rose Mary business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- B2B Food and Non-food Wholesale: Solucious generates revenue by selling a wide range of food and non-food products to professional customers (horeca, healthcare, education, companies) via its online platform. Products are priced per unit or per quantity (volume discounts apply). Customers pay per order, with no subscription required. Revenue is derived from the margin between wholesale purchase prices and retail prices charged to professional customers.
- Logistics/Delivery fees: A logistics contribution fee applies to orders below a minimum threshold. Free delivery for orders above €400 (excluding VAT). This contributes to the cost of the delivery service.
- Private Label (Culino) products: Culino is Solucious's own private label brand, sold at competitive price points to help professional kitchens control food costs. Higher margins may be achieved on own-brand products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail prices for registered professional customers |
| Transaction based/ take rate | Pay-as-you-go | Free delivery for orders above €400 |
| Unit Pricing | Pay-as-you-go | Youth camp minimum order and discount |
| Unit Pricing | Pay-as-you-go | Quantity-based discounts |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
Rose Mary product offering
Product offeringCore offering
Rose Mary is a B2B foodservice wholesaler operating an online ordering platform that supplies more than 12,500 food and non-food products to professional customers in Belgium. Customers include restaurants, hotels, caterers, healthcare and education institutions, companies, and youth camps, served through a 24/7 webshop and mobile app with daily delivery from eight regional distribution hubs. The assortment spans fresh, frozen, dry, and beverage categories alongside non-food supplies, and is complemented by the Culino private label brand for cost-controlled basic ingredients.
Product overview
Solucious is a 100% Belgian food service wholesaler operating as an online platform with integrated logistics. The core offering consists of the Solucious Online Ordering Platform (web-based), complemented by a Mobile App, and the Track-and-Trace delivery service. The company distributes over 12,500 products across five main categories: Fresh Food, Dry Food, Frozen Products, Beverages, and Non-Food. The private label brand Culino provides cost-effective basic food products for professional kitchens. Customers include horeca (restaurants, hotels, caterers), institutional kitchens, companies, and youth camps throughout Belgium.
Differentiator
Problem solved
Functional benefit
Brands
- Culino: Private label food brand of Colruyt Group, exclusively distributed via Solucious. Offers basic food products to help professional kitchens work more efficiently and control food costs.
Products and services
- B2B Foodservice Wholesale Supply B2B wholesale distribution of 12,500+ food and non-food SKUs (fresh, dry, frozen, beverages, non-food) to professional customers across Belgium, with daily delivery from eight regional hubs and personal account management.
- Culino Private Label Brand Culino private label food line of Colruyt Group, sold exclusively through the wholesale platform, offering basic food products (pasta, rice, oils, canned goods, sauces, etc.) positioned to help professional kitchens control food costs.
Quantifiable outcome
- 97.64% stock availability rate, ensuring products are available when ordered
- +4 more outcomes
Companies that use Rose Mary
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Rose Mary technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature6 records
Rose Mary partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- ValfraisminorAcquired by Solucious in 2024, Valfrais is an important regional foodservice company in the south of Belgium, specializing in ultra-fresh products. This investment supports Solucious's further growth.
- DélidisminorDélidis, a leading supplier of (ultra)fresh products to professional foodservice customers, joined the Colruyt Group family in 2024. A logical step to further build expertise.
- CulinoaminorAcquired by Colruyt Group in 2021, Culinoa supports more than 100 large-scale kitchens in healthcare institutions. It aligns perfectly with Solucious's service offering.
- Colruyt GroupcoreColruyt Group is the parent company of Solucious. Solucious was created in 2013 from the merger of Collivery and Foodinvest. Colruyt Group is a Belgian family business with 33,000+ employees, providing Solucious with purchasing power, logistics infrastructure, and operational expertise.
- BD myShopiminorTransport partner for grocery deliveries. BD myShopi handles some grocery deliveries for Solucious to manage capacity during peak periods. Customers receive the same reliable track-and-trace service for BD myShopi deliveries.
- BD FietsminorCycling delivery partner for green logistics in Antwerp, Brussels, and Ghent. BD Fiets delivers dry and fresh foods using refrigerated containers on cargo bikes, maintaining the cold chain.
- UrbikeminorCycling delivery partner for green logistics in Leuven. Urbike delivers using cargo bikes with refrigerated containers to maintain the cold chain.
Scale indicators13 records
Recent moves7 records
Expansion highlights5 records
Rose Mary competitors and assessment
Company assessmentOthers
- Colruyt Group (retail banner): Colruyt Group's retail banner is the parent of Solucious and shares logistics, purchasing, and the Culino private-label brand. While not a direct competitor, the retail operation shares infrastructure, supplier relationships, and brand equity with Solucious's B2B foodservice business.
Broad incumbents
- Sligro Food Group: Sligro is a major Benelux B2B foodservice wholesaler operating cash-and-carry outlets and delivery serving horeca and institutional customers. It is comparable as a broad-line foodservice distributor with overlapping customer base across the Benelux region.
- Sysco: Sysco is the largest global B2B foodservice distributor with operations across multiple countries. Through its European brands (including former Deli XL in Benelux), it competes broadly with Solucious in foodservice wholesale and serves as a global scale benchmark.
Emerging players
- Vegumex: Vegumex is a Belgian fresh-produce distributor serving horeca and foodservice customers with fruit, vegetables, and fresh prepared items. It overlaps with Solucious in the fresh category but is narrower in scope and serves as an adjacent/niche competitor.
- ISM (Intersnack Professional): Intersnack's professional channel supplies snacks and impulse products to foodservice and horeca customers in Belgium. While narrower in category than Solucious, it intersects as a competing B2B foodservice supplier in the snacks and ambient categories.
Direct peers
- METRO Belgium: METRO Belgium is one of the largest B2B foodservice wholesalers serving horeca and professional customers in Belgium, with cash-and-carry stores and delivery. It directly competes with Solucious on assortment, pricing, and nationwide delivery to the same customer segments.
- Bidfood Belgium: Bidfood Belgium is a B2B foodservice distributor delivering fresh, frozen, and dry goods to hospitality, healthcare, and institutional kitchens. It competes head-to-head with Solucious across horeca, healthcare, and education segments in Belgium.
- Brakes Group: Brakes Group is a major European B2B foodservice wholesaler serving horeca, healthcare, education, and leisure customers with broad assortment and digital ordering. While UK-headquartered, it is a directly comparable operating model and benchmark for Solucious's digital wholesale strategy.
- Chefs Cuisiniers Service (CCS): CCS is a Belgian B2B foodservice wholesaler serving horeca and collective kitchens with fresh and dry products. It competes directly with Solucious in the Belgian market on assortment, delivery, and account management.
Regional players
- Hanos: Hanos is a large Dutch-headquartered B2B foodservice wholesaler with cash-and-carry and delivery serving horeca and institutional customers. It is a structurally comparable operating model and a cross-border adjacency to Solucious's Belgian footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rose Mary social profiles
Digital presenceRose Mary compliance and trust
Trust signalCompliance5 records
Rose Mary financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rose Mary leadership team
Management profileNumber of profiles
Rose Mary subsidiaries and ownership
Company hierarchySubsidiaries3 records
Rose Mary funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rose Mary M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rose Mary
What does Rose Mary do?
Rose Mary is a B2B foodservice wholesaler operating an online ordering platform that supplies more than 12,500 food and non-food products to professional customers in Belgium. Customers include restaurants, hotels, caterers, healthcare and education institutions, companies, and youth camps, served through a 24/7 webshop and mobile app with daily delivery from eight regional distribution hubs. The assortment spans fresh, frozen, dry, and beverage categories alongside non-food supplies, and is complemented by the Culino private label brand for cost-controlled basic ingredients.
Is Rose Mary a public or private company?
Rose Mary is a private company. It is classified as corporate owned and is currently operating.
When was Rose Mary founded?
Rose Mary was founded in 2013. It employs 11 to 50 people.
Where is Rose Mary based?
Rose Mary is headquartered in Halle (Brussels peripheral), Belgium, in the Europe region.
How does Rose Mary make money?
Three revenue lines are on record. B2B Food and Non-food Wholesale is the primary driver. The others are logistics/Delivery fees and private Label (Culino) products.
Who are Rose Mary's main competitors?
Colruyt Group (retail banner) is listed as an others. Broad incumbents are Sligro Food Group and Sysco. Emerging players are Vegumex and ISM (Intersnack Professional). Direct peers are METRO Belgium, Bidfood Belgium, Brakes Group and Chefs Cuisiniers Service (CCS). Hanos is listed as a regional player.
Does Rose Mary have an API?
Yes. Solucious offers multiple integration methods for ordering: Web Service (API), OCI, and EDI (+ Babelway). Integrations are also available for receiving delivery information in customers' own systems, and for visualizing digital invoices via SAP, Oracle, Peppol, Basware, or Mercurius.
What industry is Rose Mary in?
Rose Mary's product category is Foodservice Wholesale Distribution. Its primary akta.pro industry code is CRAHAJAJ, Corporate/Workplace Meal Programs & Bulk Prepared Meals. Its SIC code is 5141.