BD myShopi
BD myShopi (legally BD Media) is Belgium's market leader in door-to-door promotional flyer distribution, reaching 4.5 million households weekly, combined with the myShopi digital promo platform serving Belgian retailers, CPG brands, and municipalities.
- Company typePrivate
- Founded1961
- HeadquartersDiegem, Belgium
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What BD myShopi does
BD myShopi, legally BD Media, is a Belgian media and distribution company founded in 1961 and headquartered in Bornem, Belgium. The company combines physical door-to-door distribution of promotional materials with the myShopi digital promo platform, claiming market leadership in both huis-aan-huiscommunicatie and digital promotions in Belgium. BD myShopi reaches approximately 4.5 million Belgian households weekly through its flyer packages, and the myShopi platform enables consumers to access digital flyers, save on purchases, and store loyalty cards. The company is part of the Belgian Distribution Group ecosystem alongside Promo Koerier, BD Logistics, and Distribuer Journaux.
BD myShopi serves three primary customer segments: Belgian retailers (supermarkets, electronics chains, garden centers), consumer packaged goods brands, and Belgian municipalities for civic and election communications. Named enterprise customers include Media Markt, Delhaize, Proxy Delhaize, Intratuin, Danone, and Ellis Gourmet, with documented use cases ranging from large-scale media campaigns (Media Markt's golden pages to 2 million households) and brand re-branding support (Danone) to product sampling (Delhaize coffee via bread bag inserts) and co-branded sustainability activations (Intratuin's "Een boom cadeau" tree giveaway). Pricing is custom quote-based with an interactive price calculator on the website, structured as transaction fees for distribution plus advertising on the digital platform.
The go-to-market motion is sales-led and consultative, targeting enterprise accounts directly via website content marketing (case studies, news/PR), email newsletters, and a self-serve price calculator for lower-funnel conversion. BD myShopi operates exclusively in Belgium with no international expansion signals. Its strategic posture in 2025-2026 has emphasized defending physical flyer relevance against digital substitution through proprietary research (Leaflet Attitude Study) and sustainability evidence (Öko-Institut study), while incrementally expanding into the municipal/civic communications vertical. The company is privately held with no disclosed funding events; CEO is Raf Lambrix.
BD myShopi firmographics
Firmographics- Name
- BD myShopi
- Legal name
- BD Media
- Website
- https://bdmyshopi.com
- Company type
- Private
- Founded year
- 1961
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- BD myShopi (legally BD Media) is Belgium's market leader in door-to-door promotional flyer distribution, reaching 4.5 million households weekly, combined with the myShopi digital promo platform serving Belgian retailers, CPG brands, and municipalities.
- Ownership category
- akta.pro rank
Where BD myShopi is headquartered
LocationHeadquarters
- HQ city
- Diegem
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
BD myShopi business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Door-to-Door Distribution Services: BD Media distributes promotional materials (flyers, door hangers) to Belgian households weekly. Revenue is generated through transaction-based distribution fees, with pricing based on coverage area, segmentation, and format (national vs. targeted distribution).
- Digital Promotion Platform (myShopi): Digital platform services enabling consumer savings, digital flyer reading, and loyalty card storage. Generates value through advertiser reach and consumer engagement on the myShopi platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Custom quote-based pricing based on distribution scope and format |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
BD myShopi product offering
Product offeringCore offering
BD myShopi provides weekly door-to-door distribution of promotional folders (flyers) and door hangers to 4.5 million Belgian households, complemented by Belgium's number one digital promo platform, myShopi, which enables consumers to save on purchases, read digital flyers, and store loyalty cards. The company sells these physical and digital promotion services to enterprise retailers, CPG brands, and Belgian municipalities, offering national or geographically segmented distribution options.
Product overview
BD Media operates a unified platform combining physical and digital promotional channels. The core offering centers on door-to-door distribution of promotional folders and door hangers, reaching 4.5 million Belgian households weekly. The digital component, myShopi, serves as the primary digital promoplatform in Belgium, enabling consumers to save on purchases, read digital folders, and store customer cards, providing BD Media with a unique Belgian omni-channel proposition.
Differentiator
Problem solved
Functional benefit
Brands
- myShopi: Belgium's number one digital promo platform allowing consumers to save on purchases, read flyers digitally, and store loyalty cards.
Products and services
- Folder (Flyer) Distribution Weekly door-to-door physical distribution of promotional flyers (folders) to Belgian households, with national or geographically segmented coverage options. Sold to enterprise retailers, CPG brands, and municipalities to reach consumers at home.
- Deurhanger (Door Hanger) Distribution Door hanger distribution service that delivers promotional messages directly to consumers' front doors; supports call-to-action formats (including tear-off strips) to drive traffic to physical stores or webshops. Used by retailers and brands to generate in-store visits.
- Distribution for Cities and Municipalities Door-to-door distribution offering for Belgian cities and municipalities to deliver civic information and election materials directly to residents' homes.
- Election Distribution (Verkiezingen 2024) Door-to-door distribution service dedicated to election materials for Belgian political campaigns and municipalities, leveraging the company's national household reach.
- myShopi Digital Promo Platform Belgium's number one digital promo platform that allows consumers to save on purchases, read digital flyers, and store loyalty cards. Provides the digital reach complementing BD Media's physical door-to-door distribution.
- Price Simulator (Prijssimulator) Interactive online price calculator that enables prospective clients to request quotes for BD Media's door-to-door distribution services based on geographic coverage, segmentation, and distribution format.
Companies that use BD myShopi
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
BD myShopi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
BD myShopi partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IntratuincoreJoint marketing campaign 'Een boom cadeau' (Give a Tree) where Intratuin and BD Media distributed nearly 2,000 trees via promotional bands around flyer packages. This sustainable activation campaign combined physical distribution with environmental messaging to drive consumer engagement.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
BD myShopi competitors and assessment
Company assessmentRegional players
- PostNL: Dutch postal and logistics operator offering unaddressed mail ('Ongeadresseerd') distribution similar to BD Media, but serving the Netherlands rather than Belgium.
- Österreichische Post: Austrian national postal service that operates unaddressed direct mail distribution to households, comparable service offering in a neighboring DACH-region market.
Emerging players
- Reachhero: Door-to-door flyer and pamphlet distribution network in the Netherlands and Belgium, offering similar promotional distribution services overlapping with BD Media's footprint.
- Spotler: European SaaS marketing technology company offering email, content, and advertising-related marketing tooling — adjacent to myShopi's digital promo platform capabilities.
Direct peers
- Flipp: North American digital flyer and shopping platform enabling retailers to publish promotional content digitally — directly comparable to myShopi's digital promo platform component.
- bpost: Belgian national postal service that also distributes unaddressed mail/advertising directly to Belgian households, the same core market and activity as BD Media's door-to-door distribution business.
Broad incumbents
- RetailMeNot: Large-scale digital coupon and promotional offers platform competing for advertiser digital promotional spend — a broader incumbent relative to myShopi's digital offering.
- Swiss Post: Swiss national postal service offering direct marketing and unaddressed mail distribution services for advertisers, comparable in scope to BD Media's promotional distribution business.
- Deutsche Post DHL Group: Major German postal and logistics group with significant unaddressed mail / Werbesendungen distribution in Germany; a much larger incumbent with overlapping activities across Europe including advertising mail.
- Valassis: US-based print and digital marketing services company (now part of Nexstar) specializing in promotional mail and shopper marketing, a broad incumbent in the promo distribution space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
BD myShopi social profiles
Digital presenceBD myShopi financial estimates
Financial estimateRevenue estimate
Valuation estimate
BD myShopi leadership team
Management profileNumber of profiles
Profiles1 record
BD myShopi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BD myShopi M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BD myShopi
What does BD myShopi do?
BD myShopi provides weekly door-to-door distribution of promotional folders (flyers) and door hangers to 4.5 million Belgian households, complemented by Belgium's number one digital promo platform, myShopi, which enables consumers to save on purchases, read digital flyers, and store loyalty cards. The company sells these physical and digital promotion services to enterprise retailers, CPG brands, and Belgian municipalities, offering national or geographically segmented distribution options.
Is BD myShopi a public or private company?
BD myShopi is a private company. It is classified as unknown and is currently operating.
When was BD myShopi founded?
BD myShopi was founded in 1961. It employs 501 to 1,000 people.
Where is BD myShopi based?
BD myShopi is headquartered in Diegem, Belgium, in the Europe region.
How does BD myShopi make money?
Two revenue lines are on record. Door-to-Door Distribution Services are the primary driver. The others are digital Promotion Platform (myShopi).
Who are BD myShopi's main competitors?
Regional players on record are PostNL and Österreichische Post. Emerging players are Reachhero and Spotler. Direct peers are Flipp and bpost. Broad incumbents are RetailMeNot, Swiss Post, Deutsche Post DHL Group and Valassis.
Does BD myShopi have an API?
No public API is recorded for BD myShopi.