Rosenhof
Rosenhof Seniorenwohnanlagen is a privately held German operator of 11 senior living facilities serving approximately 4,000 residents in metropolitan and resort locations across Germany, offering private apartments, on-site nursing care, gastronomy, and community events under a 50+ year brand.
- Company typePrivate
- Founded1972
- HeadquartersAhrensburg, Germany
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Rosenhof does
Rosenhof Seniorenwohnanlagen is a privately held German operator of senior living facilities, founded in 1972 and in continuous operation for over 50 years. The company runs eleven facilities across Germany in attractive metropolitan and resort locations — including Berlin (Mariendorf and Zehlendorf), Hamburg, Travemünde, Ahrensburg, Großhansdorf (two facilities), Erkrath, Hochdahl, Kronberg im Taunus, and Bad Kissingen — serving approximately 4,000 residents with a workforce cited at 1,400–1,500 employees. Each facility is operated as a separate legal entity (Betriebsgesellschaft mbH) under a unified Rosenhof brand and central management by three Geschäftsführer (André Aue, Daniel Bär, Johannes Ullram), with the Ahrensburg entity designated as the primary responsible party. The group is privately held with no evidence of institutional investor, PE, or VC ownership.
Rosenhof firmographics
Firmographics- Name
- Rosenhof
- Legal name
- Rosenhof Ahrensburg Seniorenwohnanlage Betriebsgesellschaft mbH
- Website
- https://rosenhof.de
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Rosenhof Seniorenwohnanlagen is a privately held German operator of 11 senior living facilities serving approximately 4,000 residents in metropolitan and resort locations across Germany, offering private apartments, on-site nursing care, gastronomy, and community events under a 50+ year brand.
- Ownership category
- akta.pro rank
Rosenhof industry classification
Industry- Product category
- Senior Living and Elderly Care Services
- NAICS
- Assisted Living Facilities for the Elderly (623312)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Luxury / High-End Assisted Living Communities (HLADABAD)
Keywords
Where Rosenhof is headquartered
LocationHeadquarters
- HQ city
- Ahrensburg
- HQ country
- Germany
- HQ region
- Europe
Offices12 records
Markets served
Rosenhof business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Senior Living Apartment Rentals: Monthly rental income from fully equipped apartments ranging from 1 to 4 rooms (28–141 sqm depending on location). Apartments include built-in kitchen, fitted bathroom, balcony/terrace, telephone, internet, and 24-hour emergency call system. Daily lunch and weekly apartment cleaning are included in the monthly fee.
- Nursing and Care Services: Both stationary (in-patient) and ambulatory (outpatient) nursing care services offered at each facility. Separate nursing care price lists are published for each location. Includes treatment care, medication administration, wound dressing, and personal care assistance.
- Anwartschaft (Pre-registration/Reservation): Annual reservation/membership fee (€81/year for one person; €98/year for two persons) that gives priority notification when preferred apartment types become vacant, access to selected free events, and a partial refund (50% of fees paid, up to 5 years) upon move-in.
- Gastronomy: On-site restaurants and cafés serving daily breakfast, multi-course lunch menus, and dinner. Catering for events and celebrations. A la carte pricing for special evenings (tapas, Italian evenings, Oktoberfest).
- Probewohnen (Trial Stay): Short-term trial living packages: 3 days/2 nights (€192 for 1 person, €234 for 2 persons) or 7 days/6 nights (€418 for 1 person, €530 for 2 persons), including accommodation, all meals, pool/gym access, activities, and a consultation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Trial Stay — 3 days / 2 nights including full board and activities |
| One time/ perpetual license | Pay-as-you-go | Trial Stay — 7 days / 6 nights including full board and activities |
| Subscription | Annual | Anwartschaft (Priority Reservation / Membership) — annual fee |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Rosenhof product offering
Product offeringCore offering
Rosenhof Seniorenwohnanlagen operates 11 senior living facilities across Germany, providing fully equipped private apartments (1–4 rooms, 28–141 sqm) bundled with on-site stationary and ambulatory nursing care, daily multi-course gastronomy, weekly apartment cleaning, and a community events program. Residents (approximately 4,000 across the network) also access supplementary on-site services such as hairdressing, banking, physiotherapy, massage, and physician practices. Supporting programs include the Anwartschaft priority reservation (€81/year for one person, €98/year for two) and Probewohnen trial stays (3-day package from €192, 7-day package from €418).
Product overview
Rosenhof Seniorenwohnanlagen operates a portfolio of 11 senior living facilities across Germany, offering a unified platform of residential living, care, and lifestyle services. The core offering consists of senior apartments (1-4 rooms, 28-141 sqm) with built-in amenities, supported by integrated care services (stationary and ambulatory), on-site gastronomy, and additional services including hairdressing, physiotherapy, and banking. Supplementary modules include priority reservation programs (Anwartschaft) with annual fees from 81 EUR, trial living experiences (Probewohnen) from 192 EUR for 3 days, and a comprehensive events calendar featuring concerts, medical forums, excursions, and cultural activities. The company serves over 4,000 residents with approximately 1,400-1,500 employees across locations in Travemünde, Ahrensburg, Hamburg, Großhansdorf (2 facilities), Berlin-Mariendorf, Berlin-Zehlendorf, Erkrath, Hochdahl, Kronberg, and Bad Kissingen.
Differentiator
Problem solved
Functional benefit
Products and services
- Seniorenwohnanlagen (Senior Living Apartments) Fully equipped private apartments of 1 to 4 rooms (28–141 sqm) for independent senior living, each with built-in kitchen, fitted wardrobe, walk-in shower or full bath, balcony or terrace, telephone and internet connection, and a 24-hour emergency call system. Daily multi-course lunch and weekly apartment cleaning are included in the monthly rent. Available at all 11 Rosenhof facilities across Germany.
- Pflege (Nursing and Care Services) Comprehensive stationary (in-patient) and ambulatory (out-patient) nursing care offered at every Rosenhof facility, with separate location-specific price lists. Services include treatment care, medication administration, wound dressing, and personal care assistance for senior residents.
- Gastronomie (On-site Gastronomy) On-site restaurants and cafés serving daily multi-course lunch menus (included in rent) plus à la carte breakfast and dinner, themed evenings (tapas, Italian, Oktoberfest), and event/celebration catering.
- Zusatzleistungen (Additional On-site Services) Supplementary on-site services for residents including shopping facilities, banking, hairdresser, cosmetics, foot care, physiotherapy, massage, and physician practices.
- Anwartschaft (Priority Reservation Program) Annual pre-registration/reservation program priced at €81/year per person or €98/year per couple, providing priority notification when a preferred apartment type becomes vacant, access to selected free events, and a 50% refund of fees paid (up to 5 years) when the member moves into a Rosenhof.
- Probewohnen (Trial Stay) Short-term trial living packages allowing prospective residents to experience a Rosenhof facility: 3 days/2 nights at €192 (single) or €234 (double), or 7 days/6 nights at €418 (single) or €530 (double). Includes accommodation, full board, pool and common-room access, activities, and an individual consultation with a house tour.
- Veranstaltungen (Events Program) Year-round program of concerts, medical forums, excursions, cultural events, and seasonal celebrations (Oktoberfest, themed evenings, nationwide Tag der offenen Tür) across all 11 facilities, with many events open to the public.
Companies that use Rosenhof
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Rosenhof technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rosenhof partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Rosenhof competitors and assessment
Company assessmentDirect peers
- Convivo Holding: Privately held German senior living operator with multiple residential facilities. Comparable as a multi-site German operator combining independent living, assisted living, and care services.
- Alloheim Senior-Residenzen: One of Germany's largest private senior living and care operators with ~200 facilities. Directly comparable as a multi-site German operator offering residential apartments, nursing care, and lifestyle amenities to seniors.
- Casa Reha: German operator of senior residences and care facilities with multiple locations. Comparable as a mid-sized German multi-site senior living and nursing care provider.
- Augustinum: Premium German non-profit senior living operator with multiple locations, focused on high-quality residential and care services. Directly comparable to Rosenhof in premium positioning and integrated care-lifestyle model.
- BeneVit: German operator of senior residences offering independent living with care services. Comparable as a mid-market multi-site operator with similar apartment-plus-service positioning to Rosenhof.
- CURATA Care Holding: German operator of multiple senior living and care facilities. Directly comparable as a mid-sized private multi-site senior living operator with similar apartment-plus-care positioning.
Broad incumbents
- ORPEA Deutschland (Pro Seniore): Major European senior care operator with German operations under the Pro Seniore brand. Directly comparable as a multi-site German residential and nursing care provider.
- Clariane (formerly Korian) Germany: European senior care leader with significant German operations spanning assisted living, nursing homes, and home care. Comparable as a multi-site German care and senior living operator at meaningfully larger scale.
Regional players
- Tertianum: Premium Swiss senior living operator serving the DACH region. Comparable to Rosenhof in premium positioning and integrated residential-plus-care offering, but primarily serves Switzerland rather than Germany.
Emerging players
- Seniorenresidenz Kayser / Kayser Wohnungsbau: Smaller German premium senior residence operator with a focus on apartment-style independent and assisted living. Partially comparable to Rosenhof in residential senior living offering, though at smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Rosenhof social profiles
Digital presenceRosenhof financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rosenhof leadership team
Management profileNumber of profiles
Profiles4 records
Rosenhof subsidiaries and ownership
Company hierarchySubsidiaries8 records
Rosenhof funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rosenhof M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rosenhof
What does Rosenhof do?
Rosenhof Seniorenwohnanlagen operates 11 senior living facilities across Germany, providing fully equipped private apartments (1–4 rooms, 28–141 sqm) bundled with on-site stationary and ambulatory nursing care, daily multi-course gastronomy, weekly apartment cleaning, and a community events program. Residents (approximately 4,000 across the network) also access supplementary on-site services such as hairdressing, banking, physiotherapy, massage, and physician practices. Supporting programs include the Anwartschaft priority reservation (€81/year for one person, €98/year for two) and Probewohnen trial stays (3-day package from €192, 7-day package from €418).
Is Rosenhof a public or private company?
Rosenhof is a private company. It is classified as management employee owned and is currently operating.
When was Rosenhof founded?
Rosenhof was founded in 1972. It employs 51 to 100 people.
Where is Rosenhof based?
Rosenhof is headquartered in Ahrensburg, Germany, in the Europe region.
How does Rosenhof make money?
Five revenue lines are on record. Senior Living Apartment Rentals are the primary driver. The others are nursing and Care Services, anwartschaft (Pre-registration/Reservation), gastronomy and probewohnen (Trial Stay).
Who are Rosenhof's main competitors?
Direct peers on record are Convivo Holding, Alloheim Senior-Residenzen, Casa Reha, Augustinum, BeneVit and CURATA Care Holding. Broad incumbents are ORPEA Deutschland (Pro Seniore) and Clariane (formerly Korian) Germany. Tertianum is listed as a regional player. Seniorenresidenz Kayser / Kayser Wohnungsbau is listed as an emerging player.
Does Rosenhof have an API?
No public API is recorded for Rosenhof.
What industry is Rosenhof in?
Rosenhof's product category is Senior Living and Elderly Care Services. Its primary akta.pro industry code is HLADABAD, Luxury / High-End Assisted Living Communities. Its NAICS code is 623312 and its SIC code is 8050.