Rosersbergs Slottshotell

What Rosersbergs Slottshotell does

Rosersbergs Slottshotell operates a historic Swedish royal castle hotel near Arlanda Airport in Rosersberg, Sigtuna municipality, Sweden, serving corporate conference clients, leisure staycation guests, and wedding/event customers. The property offers 64 hotel rooms across multiple historic wings (Kavaljersflygeln, Teaterflygeln, Borggården, Källarbacken), conference facilities for up to 100 persons in nine meeting rooms plus the separate Slottsstallet building, a French-inspired restaurant, the Slottscafé, and the Slottsbryggeriet — an on-site craft brewery in the basement of Kavaljersflygeln producing house beers year-round. The property is the only Swedish royal castle where private guests can stay overnight, with parade apartments preserved virtually unchanged since 1795-1860 from the era of King Karl XIV Johan and Queen Desideria.

Revenue is generated across six streams: conference and meeting bookings (multi-day and day packages), hotel accommodations (rooms from ~1,000 SEK), restaurant and dining (fine dining, café, bar), private events and weddings (including drop-in weddings at 150,000 SEK full takeover), experiential packages (staycation, team building, tastings, guided tours), and gift cards. Go-to-market is hybrid: direct online booking through the proprietary BookVisit platform (boka.rosersbergsslott.se), inside-sales meeting specialists for corporate conference inquiries, and walk-in traffic for the café and dining. Distribution leverages the parent Stockholm Meeting Selection AB network of 12+ castle and manor venues for cross-property corporate sales and shared marketing.

The company is privately held and operates as a subsidiary of Stockholm Meeting Selection AB, a strategic operating parent that owns and manages multiple Swedish heritage venues. The castle itself is state-owned via Statens fastighetsverk, with the main building operated as a museum by the Royal Court — Rosersbergs Slottshotell operates only the wings and adjacent buildings under a hospitality lease/operating model. Headcount is approximately 10 direct employees, supplemented by seasonal staff and shared parent-company services. Certifications include Svanen (Nordic Swan eco-label) and Svenska Möten, and the kitchen team has placed in the Copper Skillet competition.

Name

Rosersbergs Slottshotell

Legal name

Rosersbergs Slottshotell

Website

https://rosersbergsslott.se

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Rosersbergs Slottshotell is a privately operated 64-room royal castle hotel near Arlanda Airport, Sweden, offering conference facilities, French-inspired dining, weddings, and experiential stays under Stockholm Meeting Selection AB.

Ownership category

akta.pro rank

Product category

Castle Hotel & Conference Venue

NAICS

Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511)

SIC

Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Historic/Heritage Conference Hotels (THAGALAL)

akta.pro secondary industries

Gastronomy & Wine-Focused Boutique Hotels (THAGADAG), Hotel & Resort Restaurants (THAFACAH), Hotel & Resort Banqueting / In-House Catering (THAFAIAD)

Keywords

• Castle hotel hospitality
• Conference meeting venues
• Wedding celebration venues
• Historic hotel accommodation
• Fine dining restaurant

Headquarters

HQ city

Rosersberg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Conference & Meetings: Day conferences, multi-day conferences with full board, meeting packages accommodating up to 100 persons in 9 meeting rooms plus Slottsstallet
2. Hotel Accommodations: 64 hotel rooms in castle wings (Kavaljersflygeln, Teaterflygeln, Borggarden, Källarbacken) with various room categories from economy to superior
3. Restaurant & Dining: Fine dining restaurant, slottscafe, bar, seasonal menus inspired by French cuisine, special event dining
4. Events & Celebrations: Private events, weddings (drop-in and full), summer parties, Christmas celebrations, mystery evenings, themed weekends
5. Experiential Packages: Staycation packages, team building activities, guided tours, tastings (beer, wine, chocolate, liquorice), outdoor activities
6. Gift Cards: Presentkort for experiences, dining, accommodations redeemable across all offerings

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Rosersbergs Slottshotell is a royal castle hotel near Arlanda Airport offering 64 historically styled hotel rooms, conference facilities for up to 100 persons across 9 meeting rooms plus the Slottsstallet building, French-inspired restaurant and café service, an on-site craft brewery (Slottsbryggeriet), and full-service weddings and private celebrations. The property combines authentic royal heritage (interiors preserved from 1795–1860) with modern hospitality infrastructure to serve corporate conferences, leisure staycations, weddings, and themed culinary events.

Product overview

Rosersbergs Slottshotell is a historic royal castle hotel and conference venue near Arlanda Airport, operated by Stockholm Meeting Selection. The property offers a unified portfolio of hospitality services anchored by its core offering: conference and meeting facilities for up to 100 persons across 8 meeting rooms in the castle wings plus the separate Slottsstallet, paired with 64 hotel rooms in the castle wings. Dining is centered on a French-inspired restaurant, complemented by the on-site Slottsbryggeriet (castle brewery), Slottscafé, and seasonal themed dining events. The castle also serves as a venue for weddings and celebrations (including drop-in weddings), corporate summer parties, and themed event packages. Supporting activities include guided tours of the royal parade apartments, tastings (beer, wine, chocolate, liquor), teambuilding programs, sports, and quiz. Add-on offerings include exclusive castle Takeover (full hire at 150,000 SEK including full board for 64 guests), staycation packages (Summer Stay, Romantic, Best Friend dog-friendly), and seasonal event packages (Apple Days, French Evening, Mystery Night, Historical Hike, New Year's). All services are bookable via an online booking system and present cards are available. The property is Svanen-certified and part of Stockholm Meeting Selection's group of 12+ Swedish venues.

Differentiator

Problem solved

Functional benefit

Brands

• Slottscafé: The castle café serving freshly baked goods, pastries, cookies, savory options, and lighter lunches.
• Slottsbryggeriet

Products and services

• Conference & Meeting Facilities (Konferens & Möteslokaler) Day and multi-day conference facilities for up to 100 persons across 9 meeting rooms (eight in the castle wings plus Slottsstallet) with modern AV technology and full board options; targeted at corporate event planners, HR/people teams, and executive assistants.
• Hotel Rooms & Overnight Stays (Hotellrum & Övernattning) 64 hotel rooms in castle wings and surrounding buildings (Kavaljersflygeln, Teaterflygeln, Borggården, Källarbacken) with historic character; categories include Superior Double, Standard Double, Queen, and Economy rooms; targeted at leisure travelers, couples, and corporate guests.
• Restaurant & Dining (Restaurang & Matupplevelser) French-inspired fine dining restaurant in the castle's historic dining rooms offering three-course dinners, lunch, and seasonal menus; targeted at hotel guests, conference attendees, and external diners.
• Slottscafé (Castle Café) Castle café serving freshly baked pastries, sweets, savory items, lighter lunches, coffee, and drinks with views over the castle park and Lake Mälaren; open year-round (including during hotel's summer closure 6-28 July).
• Slottsbryggeriet (Castle Brewery) On-site brewery in the basement of Kavaljersflygeln producing craft beers from classic styles to unique special brews year-round, with guided tours and beer tasting experiences (starting at 2,950 SEK + 125 SEK/person); beer and tasting experiences available to hotel guests, conference groups, and external visitors.
• Weddings & Celebrations (Fest & Bröllop) Wedding and celebration venue offering drop-in weddings, exclusive castle hire, wedding packages, and ceremony locations on the terrace overlooking the park and water; targeted at engaged couples, families, and event planners.
• Exclusive Castle Takeover (Hyr Slottet) Exclusive full castle hire for conferences, weddings, and events, priced at 150,000 SEK including full board and rooms for 64 guests; access to all 9 meeting rooms, lounges, dining rooms, billiard room, gym, and terrace; targeted at corporate groups and private celebration hosts seeking exclusivity.
• Drop-in Wedding Ceremonies (Drop in-vigsel) Drop-in wedding ceremonies held on selected scheduled dates including ceremony, officiant, two witnesses, bridal bouquet loan, sparkling wine, three-course dinner, and breakfast; targeted at couples seeking a streamlined castle wedding experience.
• Activities & Team Building (Aktiviteter & Teambuilding) On-site activities including guided castle tours, beer/wine/chocolate/liquor tastings, quiz, sports, team building, segway tours, yoga, cycling, pub games, and creative workshops; targeted at conference groups, corporate teams, and leisure guests.
• Staycation Packages (Staycation-paket) Curated weekend and short-stay packages including Summer Stay (25% discount for 2+ nights), Romantic packages, Best Friend dog-friendly packages, and seasonal themed weekends; targeted at couples, families, and leisure travelers.
• Summer Party & Corporate Events (Sommarfest & Företagsevent) Summer party and corporate event packages including Summer Buffet (799 SEK/person) on the terrace, free access to summer games (kubb, boule, etc.), and company kickoff events; targeted at corporate groups near Stockholm and Arlanda.
• Christmas Buffet & Christmas Conference (Julbord & Julkonferens) French-inspired Christmas buffet combining traditional Swedish Christmas fare with French culinary heritage; available as part of Christmas conferences and seasonal events; targeted at corporate groups and private celebration hosts.
• Gift Cards (Presentkort) Gift vouchers (Presentkort) valid across hotel stays, dining, and all experiences at Rosersbergs Slottshotell; available in variable amounts; targeted at consumers seeking gifting options.
• Guided Tours of the Royal Parade Apartments (Guidade Visningar) Guided tours of the royal parade apartments (Paradvåningen), virtually unchanged since 1795–1860 with preserved interiors and collections from King Karl XIV Johan and Queen Desideria; targeted at hotel guests, conference groups, and external visitors.
• Tastings (Provningar) Tasting experiences including on-site brewery beer tasting (starting at 2,950 SEK + 125 SEK/person), wine, champagne, cognac, chocolate, liquor, and alcohol-free beer tastings; targeted at groups and conferences.
• New Year's Eve at the Castle (Nyår på Slottet) New Year's Eve package including cheese buffet, New Year's dinner, champagne at midnight on the terrace, and overnight stay with breakfast; targeted at couples and leisure guests.
• Apple Days Event (Äppeldagar) Weekend event focused on apple as the central ingredient, featuring a three-course dinner with apple themes, French apple cider, and an apple cake buffet served Saturdays and Sundays 11:00–16:00; targeted at families, couples, and leisure guests.
• Mystery Evening at the Castle (Mysteriekväll på Slottet) Mystery dinner experience with a murder mystery plot guided by Loungeteatern actors, combined with a three-course dinner on selected dates in October and November; targeted at couples, groups, and leisure guests.
• French Evening with Moules Frites (Fransk Afton) French evening dining experience featuring oysters, mussels with fries, and dessert, held on 12 September with gym access and breakfast buffet; targeted at couples, groups, and leisure guests seeking themed culinary experiences.
• Historical Walking Tour (Historisk Vandring) Historical walking tour with a spooky theme through the castle's dark history, combined with a three-course dinner and theater during dinner, offered on 24 October; targeted at couples, groups, and leisure guests.
• Best Friend Dog-Friendly Package (Best Friend Hundvänligt Paket) Dog-friendly staycation package including dog bed, bowls, treats from Hugo & Celine, additional cleaning, and access to gym; 50 SEK per booking donated to Hundstallet in Bromma (a non-profit dog rescue); targeted at dog owners.

Quantifiable outcome

• Copper Skillet competition victories - Elias Callin won junior class, Gustav Rahm placed second in senior class
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Stockholms BrännericoreStrategic or Co-development PartnerStockholm Meeting Selection collaborates with Stockholm Bränneri to create signature cocktails, gin bar, and Gin Makers Dinner experiences. The partnership includes pre-batched cocktails for events and summer festivals, featuring three signature cocktails developed jointly by mixologists from Stockholm Bränneri and representatives from SMS destinations.
• SAJ föreläsar- och eventbyråminorGTM or Marketing PartnerSaj Event Bureau provides speakers, inspirers, experts, and moderators for conferences and events. Collaboration enables booking of high-profile lecturers including Göran Persson, Navid Modiri, Lovisa Sandström, Elaine Eksvärd, Sanna Kallur, and others.
• LoungeteaternminorStrategic or Co-development PartnerTheatre company Loungeteatern provides experienced actors who drive mystery evening narratives and guide guests through theatrical dining experiences. Partnership offers murder mystery evenings and historical walking tours with theatrical elements.
• Öppet HavminorGTM or Marketing PartnerAdventure experience provider offering rib boat tours and group activities including ice sculpting and competitions. Partnership enables team building adventures for kickoff events.
• Hundstallet i BrommaminorOthersFor each Best Friend package sold (dog-friendly staycation), 50 SEK is donated to Hundstallet in Bromma, a non-profit organization that rescues homeless dogs and finds them new homes.
• Stockholm Meeting SelectioncoreOthersParent company operating 12+ conference venues and hotels in Stockholm region including Hesselby Slott, Bosön, Åkeshofs Slott, Ulfsunda Slott, Näsby Slott, Lejondals Slott, Skytteholm, Villa Lovik, Villa Foresta, Sturegatan 15, and Restaurang Hantverket. Coordinates cross-property bookings, marketing, and corporate sales.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Scandic Hotels: Largest hotel operator in the Nordics with extensive conference infrastructure across Stockholm. Represents the broad incumbent alternative for corporate meetings and group stays that Rosersberg competes against.
• Elite Hotels of Sweden: Established Swedish hotel chain with multiple properties in the Stockholm region offering conference facilities and restaurants. Competes for the same corporate and event business from a broader, more standardized portfolio.

Direct peers

• Lejondals Slott: Sister property under Stockholm Meeting Selection AB. Castle hotel and conference venue in the greater Stockholm region targeting the same corporate meetings and leisure market.
• Bosön: Sister property under Stockholm Meeting Selection AB. Conference and sport/recreation venue with lodging and event offerings targeting the same corporate and group segment.
• Åkeshofs Slott: Sister property under Stockholm Meeting Selection AB. Stockholm castle hotel and conference venue with overlapping heritage-hotel positioning and corporate event focus.
• Häringe Slott: Swedish heritage castle hotel operated as a conference and event venue with restaurant operations. Direct competitor for corporate offsite and wedding bookings in the greater Stockholm/Mälardalen region.
• Näsby Slott: Sister property under Stockholm Meeting Selection AB. Historic castle hotel near Stockholm with conference, restaurant, and event offerings directly comparable to Rosersberg.
• Hesselby Slott: Sister property under Stockholm Meeting Selection AB. Operates as a heritage castle conference and event hotel in the Stockholm region with comparable offerings (conferences, weddings, restaurant, stays).
• Görvälns Slott: Independent Swedish heritage castle hotel offering accommodations, fine dining, and conferences. Comparable premium heritage positioning and event-driven business model.
• Ulfsunda Slott: Sister property under Stockholm Meeting Selection AB. Stockholm-area castle venue offering conferences, hotel stays, and events with a similar heritage positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/rosersbergsslottshotell
• LinkedInlinkedin.com/company/rosersbergs-slottshotell

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosersbergs Slottshotell