Rose Tours

Name

Rose Tours

Legal name

Rose Tours

Website

https://rosetours.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Festival Cruise Tourism

NAICS

Tour Operators (56152), Tour Operators (561520), Scenic and Sightseeing Transportation, Water (48721), Scenic and Sightseeing Transportation, Water (487210)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Themed & Special-Interest Ocean Cruise Lines (THAEAAAG)

akta.pro secondary industries

Cruise + Event/Festival Packages (THAEAHAK), Shore Excursion Operators (Tours & Activities) (THAEAFAC)

Keywords

• Festival cruise tours
• Themed music cruises
• Reggae cruise packages
• Caribbean cultural cruises
• Cruise vacation packages

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Cruise Reservation Bookings: Rose Tours generates revenue through ticket/reservation sales for themed cruise events. Customers pay for cruise accommodations and event access, with the company collecting payments through the online booking system with balance payment options.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels1 record

Core offering

Rose Tours is a tour operator that sells themed festival cruise packages to individual consumers, including the annual Welcome to Jamrock Reggae Cruise and the Rise and Rhythm Cruise. Each package bundles accommodations aboard a Norwegian Cruise Line ship, live musical entertainment, cultural programming (e.g., Nyabinghi drumming, dancehall dance instruction, themed nights), wellness activities (yoga, sound bath meditation), onboard competitions, and shore excursions at Caribbean ports. Reservations are processed through an online booking portal powered by RezMagic, supporting online account creation, guest selection, and balance payments.

Product overview

Rose Tours operates as a tour operator specializing in festival-cruise experiences. The company offers two distinct cruise products: the Welcome to Jamrock Reggae Cruise (11th annual in 2026) and the Rise and Rhythm Cruise, both featuring themed entertainment, cultural activities, and musical performances. All bookings are facilitated through a unified online booking platform powered by RezMagic, which handles reservation management, guest accounts, and payment processing.

Differentiator

Problem solved

Functional benefit

Brands

• Welcome To Jamrock Reggae Cruise: Annual reggae festival cruise event, currently in its 11th edition (2026), sailing on Norwegian Joy from Miami to Jamaican ports Falmouth and Ocho Rios.
• Rise and Rhythm Cruise

Products and services

• Welcome to Jamrock Reggae Cruise 2026 Annual reggae festival cruise featuring 5 nights of Jamaican culture, live entertainment, themed nights, Nyabinghi Drumming Sunrise Sessions, yoga, sound bath meditation, dancehall dance instructions, fitness classes, and various onboard competitions (door decorating, domino, ludo board, go-kart). Sails from Miami to Falmouth and Ocho Rios, Jamaica aboard the Norwegian Joy, with shore excursions available at Jamaican ports. Target customers are music and cultural festival enthusiasts seeking an immersive reggae-themed cruise vacation.
• Rise and Rhythm Cruise 2027 Annual music and culture cruise featuring live musical performances and influential speakers. Sails from Miami to Great Stirrup Cay and Freeport, Grand Bahama aboard the Norwegian Jewel. Target customers are music festival and cultural experience enthusiasts seeking a multi-day themed cruise vacation.

Quantifiable outcome

• Annual event spanning 11 years with international attendance

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Norwegian Cruise LinecoreStrategic or Co-development PartnerNorwegian Cruise Line provides the cruise ships (Norwegian Joy, Norwegian Jewel) for Rose Tours' themed festival cruises. Rose Tours charters or books capacity on these vessels for the Welcome To Jamrock Reggae Cruise and Rise and Rhythm Cruise events.
• RezMagiccoreTechnology or IntegrationRezMagic provides the web booking technology platform powering reservations.rosetours.com. The RezMagic platform handles online reservation workflows, account management, and booking processing for Rose Tours' cruise events.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• The Smooth Jazz Cruise: A long-running themed jazz music cruise (now operated via StarVista LIVE / a similar charter model). Comparable as a niche-genre festival-at-sea product with strong community and repeat attendance, similar to Rose Tours' reggae cruise.
• Atlantis Events: Atlantis Events operates LGBTQ+ themed cruises and resort vacations through a charter model with major cruise lines. Comparable festival/at-sea packaging approach and direct-to-consumer booking workflow.
• StarVista LIVE: StarVista LIVE produces themed music cruises (Country Music Cruise, The Smooth Jazz Cruise, '80s cruise events) by chartering capacity from ocean cruise lines. Directly comparable business model to Rose Tours' reggae and music festivals at sea.
• Sixthman: Sixthman is the largest dedicated themed-charter cruise operator, running music- and interests-based festivals at sea (e.g., Kid Rock cruises, Brand New Rock Boat). Rose Tours competes for the same music-festival-at-sea demand and uses the same charter-with-major-line model.
• Groove Cruise (Whet Travel): Whet Travel operates Groove Cruise and other music festival cruises targeting electronic dance music fans. Operates in the same festival-charter segment as Rose Tours with similar direct-to-consumer booking.
• Holy Ship (by promoter partners): Music festival cruise concept targeting electronic/dance music fans, charters cruise ships. Same genre/theme-at-sea charter model as Rose Tours.
• The Rock Boat: Long-running rock-themed cruise charter, one of the original music festival cruises. Directly comparable as a themed-genre-at-sea operator targeting repeat cruise attendees.

Broad incumbents

• Norwegian Cruise Line: The ocean cruise line whose ships Rose Tours charters (Norwegian Joy, Norwegian Jewel). Indirect partner but also a broad incumbent offering themed onboard programming that can substitute for or compete with third-party festival charters.
• Royal Caribbean International: Major ocean cruise line that runs music- and theme-focused sailings in-house (e.g., its themed itineraries) and is also a charter partner candidate. Overlaps with Rose Tours' themed cruise space as a broad incumbent.
• Carnival Cruise Line: Largest mainstream ocean cruise operator and a frequent charter partner for music festivals. Provides a comparable passenger volume and Caribbean itinerary footprint to what Rose Tours competes in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rose-tours

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rose Tours