RezMagic

What RezMagic does

RezMagic, LLC is a cloud-based SaaS company founded in 2011 and headquartered in St. Petersburg, Florida, that provides online reservation and event management software for the cruise and travel events industry. The platform combines a customer-facing branded booking engine with comprehensive backend inventory management, serving four primary segments: charter cruise operators, land-based events (resorts, hotels, music festivals), groups and conferences, and tour operators. Distinctive technical capabilities include full ship inventory replication with interactive deck mapping, dynamic monthly payment plans with split-responsibility support, a Tour Builder that auto-constructs complex backend itineraries from simple customer selections, built-in queue management for high-demand event sales, and integrations with payment gateways, ACH processors, travel insurance providers, and loan processors, all hosted on AWS with scalable architecture.

The company monetizes through a three-stream model: per-reservation transaction fees, recurring monthly hosting and support subscriptions, and one-time setup fees. Pricing is quote-based and scaled to annual passenger volume with a 500-passenger minimum, and go-to-market is exclusively direct enterprise sales targeting mid-to-large event operators via demo requests and consultative presentations. As of May 2025, RezMagic operates as a Business Unit of Juniper Travel Technology within the Vela Software Group under Constellation Software Inc., giving it access to a broader travel technology ecosystem and international expansion potential while maintaining its focus on event-driven travel management.

Name

RezMagic

Legal name

RezMagic, LLC

Website

https://rezmagic.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

RezMagic provides cloud-based event management and reservation software for charter cruise operators, land-based event venues, groups/conferences, and tour operators. The St. Petersburg, Florida SaaS company delivers inventory replication, dynamic payment plans, and booking workflows as a Juniper Travel Technology Business Unit.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

All Other Travel Arrangement and Reservation Services (561599)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Services (8741)

akta.pro primary industry

Cruise Booking Platforms (THALAFAG)

akta.pro secondary industries

Tour, Attraction & Experience Dynamic Pricing Platforms (THALAOAF), Cruise Reservation & Booking Engines (THALADAF)

Keywords

• Event management software
• Charter cruise booking
• Online reservation platform
• Group travel software
• Tour operator solutions

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Per-Reservation Fees: One-time per person reservation fee charged for all new bookings. This is the primary revenue driver based on transaction volume.
2. Monthly Hosting and Support: Recurring monthly hosting and support fee charged for platform access and maintenance.
3. Setup Fees: One-time setup fee for all new clients to onboard and configure the platform for their business.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

RezMagic provides a cloud-based, web-based event management SaaS platform enabling event operators to create and manage complex event-driven travel inventory (cabins, hotel rooms, flights, motorcoaches, addons) and sell it through a branded multilingual online booking engine. The platform supports charter cruise operators, destination land events, groups/conferences, and tour operators with features including ship inventory replication, interactive deck mapping, dynamic payment plans, queueing for high-demand sales, secure payment processing, and real-time reporting.

Product overview

RezMagic is a unified event management software platform built for the complex, event-driven travel industry. The core RezMagic platform serves as the central system, with specialized modules for Charter Cruises, Land Events, Groups and Conferences, and Tour Operators. All modules share a common architecture for inventory management, booking, payments, and reporting, enabling operators to manage diverse inventory types (cabins, rooms, flights, transfers, addons) within a single cohesive environment.

Differentiator

Problem solved

Functional benefit

Products and services

• RezMagic Event Management Platform Comprehensive cloud-based, web-based event management software solution combining customer-facing online reservations with backend inventory management for charter cruises, land events, groups and conferences, and tour operators. Includes inventory creation and replication, interactive deck/venue mapping, payment processing, payment plans, queueing, multilingual multi-currency booking engine, travel insurance and loan integrations, and real-time reporting.

Quantifiable outcome

• Over 300 charter cruises facilitated in 10 years
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Juniper Travel TechnologycoreStrategic or Co-development Partner · 27 May 2025RezMagic announced joining the Juniper Travel Technology ecosystem in May 2025, representing a new chapter in the company's journey. This acquisition/merger strengthens RezMagic's ability to deliver specialized event management technology while expanding global reach. The integration provides access to a global network, extensive industry expertise, and a foundation for international expansion while maintaining RezMagic's core focus on event-based travel management.
• Vela Software GroupminorOthersRezMagic is operated as a Business Unit under Vela Software Group, which is part of the Constellation Software Inc. portfolio of companies. Vela Software Group acquires and manages software businesses across various industries.
• Constellation Software Inc.minorOthersRezMagic operates under Constellation Software Inc. (CSI), a multinational provider of software to businesses and public sector organizations. CSI acquires, manages, and builds software businesses across diverse verticals.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Versonix (Seaware): Versonix's Seaware is a cruise-specific reservation, packaging, and pricing platform for cruise lines, tour operators, and charter businesses. It is the most direct competitor to RezMagic's charter cruise and packaging modules, serving overlapping cruise operator and tour operator customers.
• Tourwriter: Tourwriter provides itinerary-building, supplier management, and booking software for tour operators and travel agents. It directly overlaps with RezMagic's Tour Operators module in targeting tour operators building complex multi-component itineraries.
• Rezdy: Rezdy is an online booking, channel management, and reservation platform for tour operators and activity providers. It serves a similar B2B SaaS function to RezMagic for tours, attractions, and experience operators, with comparable online booking engine functionality.
• Checkfront (by Lightspeed): Checkfront is a booking management platform for tours, activities, and rentals, now part of Lightspeed. It competes with RezMagic's tour operator and land event booking capabilities, offering inventory, reservation, and payment functionality to experiential operators.
• Peek Pro: Peek Pro provides booking software and a marketplace for tours, activities, and experiences. It directly overlaps with RezMagic's land events and tour operator modules, serving operators of attractions, tours, and event-based experiences.
• Ventrata: Ventrata provides a tour operator booking platform with inventory management, ticketing, and channel distribution. It overlaps with RezMagic's Tour Operators and Land Events modules for tour and attraction operators building complex product offerings.

Broad incumbents

• Bokun (by Tripadvisor): Bokun is a tours-and-activities booking and distribution platform owned by Tripadvisor. It competes with RezMagic in tour/activity operator software and adds a large distribution marketplace that RezMagic lacks, making it a broader incumbent in the same operator-software category.
• Amadeus Cruise: Amadeus Cruise is a cruise-specific reservation and distribution platform from one of the largest travel technology incumbents. It overlaps with RezMagic's cruise reservation capabilities but operates at much greater scale and serves cruise lines and travel agencies broadly.
• Sabre Hospitality / Travel Network: Sabre is a global travel technology incumbent offering reservation, distribution, and hospitality technology. While not specialized in charter cruises, Sabre competes broadly in travel reservation infrastructure that intersects with RezMagic's enterprise booking and inventory management functionality.

Emerging players

• WeTravel: WeTravel is a payments and booking platform built for multi-day group travel, tour operators, and organizers. It overlaps with RezMagic's Groups and Conferences module, particularly for group tour payment plans and organizer-led travel businesses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rezmagic-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RezMagic