Rosillo Hnos. Correduría de Seguros

What Rosillo Hnos. Correduría de Seguros does

Rosillo Hnos. Correduría de Seguros (legal entity: Rosillo Hermanos S.A. Correduría de Seguros) is a privately held, family-controlled Spanish insurance brokerage that has operated for approximately three decades. The firm acts as an independent intermediary (correduría) placing retail and small-business policies with end customers on behalf of more than 39 insurance carriers, including Adeslas, Aegon, Allianz, AXA, Mapfre, Zurich, Sanitas, and Generali. It operates four physical offices in Madrid (headquarters), Logroño, Tudela, and Barcelona, and is governed under Spanish private limited company structure with founder-family ownership signaled by the 'Hermanos' (brothers) branding and CEO Carlos Rosillo at the leadership level.

The company serves three principal customer segments: individuals (Particulares), businesses (Empresas), and students (Estudiantes). The personal lines portfolio spans auto, motorhome, motorcycle, boat, home, health, life, travel, pet, and bicycle/scooter insurance. The commercial portfolio spans liability (R.C.), fleet, credit, D&O, cyber risk, logistics and transport, accidents, and aggravated property coverage, while the student portfolio offers health, travel assistance, and university-civil-liability coverage (notably R.C. UAB). Its differentiating technical assets are the App Rosillo mobile and desktop application (iOS, Android, PC) for policy management, claims reporting and tracking, receipt viewing, and document handling, and a 'Contratación Directa' self-service web portal for direct online purchase of selected products.

Rosillo Hnos. makes money almost exclusively through brokerage commissions on intermediated premiums, generating revenue when policies it places are bound and renewed. Pricing is not publicly disclosed; each policy is individually quoted based on customer circumstances. The go-to-market combines sales-led advisory (in-person at four offices and by telephone, with a 24-hour callback commitment), self-service digital distribution via the website and mobile app, and inbound referral flow generated through its 39+ carrier partnerships. External scale markers cited by the firm include more than €70 million in intermediated premiums, more than 60,000 policies in force, 28,000 customers, and a Medallia-verified satisfaction rate above 90%. Industry memberships include ADECOSE (the Spanish brokerage trade association) and Cojebro (an international broker network), and the firm was recognized by Allianz in 2026 with the Premios DC for highest growth among broker partners in its Home and Non-Life retail lines.

Name

Rosillo Hnos. Correduría de Seguros

Legal name

Rosillo Hermanos S.A. Correduría de Seguros

Website

https://rosillohermanos.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Spanish insurance brokerage intermediating retail, commercial, and student insurance through 39+ carrier partners across offices in Madrid, Logroño, Tudela, and Barcelona, supported by the App Rosillo mobile platform and a self-service online portal.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurance Program Administration & MGA/MGU Services (FSAEADAK)

Keywords

• Insurance brokerage services
• Personal insurance products
• Commercial insurance coverage
• Insurance risk advisory
• Multi-carrier insurance platform

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Insurance Brokerage Commissions: Rosillo Hnos. operates as an insurance brokerage (correduría de seguros), earning commissions from insurance carriers for placing policies with customers. Revenue is generated through intermediation between insurance providers (more than 39 partner insurers) and end customers (individuals and businesses).

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Rosillo Hnos. is an independent insurance brokerage (correduría de seguros) that intermediates between customers and a panel of more than 39 insurance carriers (Adeslas, Aegon, Allianz, AIG, AXA, Mapfre, Zurich, Sanitas, etc.), offering personalized advisory and a full catalogue of personal, business, specialty and student insurance products. The brokerage distributes policies through in-person advisory at four Spanish offices (Madrid, Logroño, Tudela, Barcelona), telephone sales, a self-service website (Contratación Directa) and the proprietary App Rosillo for policy management, claims and notifications.

Product overview

Rosillo Hnos. is a traditional insurance brokerage offering personalized insurance advisory services and a wide portfolio of insurance products for individuals, businesses, and students. The core offering is their brokerage advisory service complemented by the App Rosillo for policy management (consulting policies, reporting claims, viewing receipts, requesting documents, receiving notifications). For personal clients, they offer auto, home, health, life, travel, pet, boat, motorcycle, motorhome, and other insurance. For business clients, they provide cyber risk, liability, fleet, credit, D&O, and logistics/transport insurance. They also serve students with specialized health and travel coverage. The company operates through multiple physical offices in Madrid, Logroño, Tudela, and Barcelona, with 30 years of experience, over 70 million euros in intermediated premiums, more than 60,000 policies, and 28,000 clients.

Differentiator

Problem solved

Functional benefit

Brands

• App Rosillo: Mobile application for policy management, claims handling, and document access

Products and services

• Insurance Brokerage Advisory Services Personalized insurance advisory and intermediation service for individuals (Particulares), businesses (Empresas), specialty lines and students (Estudiantes), with 24-hour response commitment and a 24H emergency assistance hotline.
• App Rosillo (Mobile and Desktop Application) Mobile and desktop application that lets policyholders consult and manage their insurance policies, report and track claims, view payment status and receipts, request document duplicates, and receive notifications.
• Contratación Directa (Self-Service Insurance Platform) Online self-service portal on the Rosillo Hnos. website that allows customers to select and contract certain insurance products directly without broker intermediation.
• Auto Insurance (Seguro de Auto) Vehicle insurance coverage for cars, sourced from the brokerage's 39+ carrier panel and offered to individual policyholders.
• Home Insurance (Seguro de Hogar) Home insurance coverage for personal policyholders, distributed through the multi-carrier brokerage platform.
• Health Insurance (Seguro de Salud) Health insurance coverage distributed to individuals and families, including partnerships with carriers such as Adeslas, Sanitas, Asisa and DKV.
• Life Insurance (Seguro de Vida) Life insurance and savings plans for individual policyholders.
• Travel Insurance (Seguro de Viaje / Asistencia en Viaje) Travel insurance providing protection against flight delays, cancellations and travel assistance services for individual customers.
• Pet Insurance (Seguro de Mascotas) Pet insurance coverage for dogs, cats and other companion animals.
• Boat Insurance (Seguro de Embarcaciones) Boat and watercraft insurance coverage distributed to personal policyholders via the multi-carrier brokerage.
• Motorcycle Insurance (Seguro de Moto) Motorcycle insurance coverage for individual policyholders.
• Motorhome Insurance (Seguro de Autocaravana) Motorhome and campervan insurance coverage for personal and specialty policyholders.
• Cyber Risk Insurance (Seguro de CiberRiesgo) Cyber risk insurance coverage for businesses protecting against digital threats and data breaches.
• Civil Liability Insurance (Seguro de Responsabilidad Civil) Civil liability insurance coverage for businesses across professional and general liability needs.
• Fleet Insurance (Seguro de Flotas) Fleet insurance coverage for businesses operating multiple vehicles.
• Credit Insurance (Seguro de Crédito) Credit insurance for businesses to protect against debtor default.
• Directors and Officers Insurance (Seguro D&O) Directors and Officers liability insurance covering company leadership exposure.
• Logistics and Transport Insurance (Seguro de Logística y Transporte) Logistics and transport insurance coverage for cargo and shipping operations.
• Student Insurance (Seguro de Estudiantes) Insurance coverage specifically designed for students, including health, travel assistance and university liability (R.C. UAB) for those studying domestically or internationally.
• 24H Emergency Assistance Hotline Round-the-clock emergency assistance hotline for policyholders, integrated as part of the brokerage's customer service offering.

Quantifiable outcome

• Over 90% of customers report being satisfied (Medallia-verified survey)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• ADECOSEcoreOthersRosillo Hnos. is a member (socio) of ADECOSE, a Spanish association of insurance brokerage companies. Membership provides industry representation, best practice sharing, and collective credibility.
• CojebrocoreOthersRosillo Hnos. is a member (socio) of Cojebro, an international insurance broker network. Membership provides access to cross-border insurance solutions and a global network of broker partners.
• AllianzcoreChannel Partner/ Reseller/ DistributorAllianz is a key insurance carrier partner. Rosillo Hnos. distributes Allianz insurance products to end customers and was awarded by Allianz for highest growth in Home and Non-Life segments (Premios DC 2026).
• AdeslasmajorChannel Partner/ Reseller/ DistributorAdeslas is a leading health insurance provider in Spain. Rosillo Hnos. distributes Adeslas health insurance products as part of its personal and business insurance portfolio.
• SanitasmajorChannel Partner/ Reseller/ DistributorSanitas is a major Spanish health insurance company. CEO Carlos Rosillo participated as a guest speaker at a Sanitas commercial training event for sales managers, indicating a strong collaborative relationship.
• MapfremajorChannel Partner/ Reseller/ DistributorMapfre is a major Spanish insurance group. Rosillo Hnos. distributes Mapfre insurance products across personal and business lines, including auto, home, and commercial insurance.
• ZurichmajorChannel Partner/ Reseller/ DistributorZurich Insurance Group is a global insurer. Rosillo Hnos. distributes Zurich insurance products as part of its multi-carrier brokerage model.
• Aegon, AIG, Arag, Asefa, Asisa, Axa, Caser, DKV, Fiatc, Generali, Hiscox, Liberty, Markel, MGS, Reale, Santa Lucia, and other carriers (30+ additional)minorChannel Partner/ Reseller/ DistributorRosillo Hnos. distributes products from over 30 additional insurance carriers including Aegon, AIG, Arag, Asefa, Asisa, AXA, Caser, DKV, Fiatc, Generali, Hiscox, Liberty, Markel, MGS, Reale, Santa Lucia, and others, covering all major insurance lines (health, auto, life, home, business, travel, pets, etc.).

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Marsh: World's largest insurance broker with a major Spanish operation delivering brokerage, risk advisory and specialty coverage. Direct comparable to Rosillo in business model and target customer segments, though at materially greater scale.
• Lockton: Largest independent insurance broker globally with growing European operations. Direct comparable as a privately-held, independent multi-carrier brokerage emphasizing client advisory and specialty lines.
• Howden: European-headquartered insurance broker that has actively expanded in Iberia through acquisitions, competing for mid-market and specialty commercial accounts. Comparable in focus on independent multi-carrier distribution and personalized advisory.
• Willis Towers Watson (WTW): Global advisory, broking and solutions firm with an Iberian presence providing insurance brokerage and risk management services. Comparable to Rosillo as a multi-line broker serving corporate and individual clients in Spain.
• Aon: Global insurance and reinsurance broker with a significant presence in Spain offering multi-line brokerage and risk advisory services. Directly comparable to Rosillo as a multi-carrier broker operating in the same Spanish market across personal and commercial lines.

Broad incumbents

• Generali Seguros: Major European insurance carrier with a substantial Spanish subsidiary offering personal and commercial coverage. Comparable as a key carrier that distributes through brokers (including Rosillo) and also offers direct channels in overlapping product lines.
• Adeslas: Spain's leading health insurance carrier, sold via direct channels and broker networks. Comparable in the health insurance segment specifically; Rosillo distributes Adeslas products but also competes for the same end customer.
• Zurich Seguros: Global insurance carrier with a Spanish subsidiary distributing personal, life and commercial lines. Comparable as both a Rosillo carrier partner and a competitor in many of the same product categories.
• Mapfre: Spain's largest insurance group, operating as both carrier and distributor through its own channels and broker networks. Comparable as a major insurance provider in the Spanish market that competes in many of the same personal and commercial lines Rosillo intermediates.

Others

• Cojebro: International insurance broker network of which Rosillo is a member. Thematically related as an enabling network that connects independent brokerages; not a direct competitor but an infrastructure layer that Rosillo both uses and competes alongside member firms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RosilloHnosCorreduria
• LinkedInlinkedin.com/company/rosillo-hermanos-corredur%C3%ADa-de-seguros
• Instagraminstagram.com/rosillohnos

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosillo Hnos. Correduría de Seguros