Roskilde Museum
Roskilde Museum is a municipal city museum founded in 1929 in Roskilde, Denmark, operated by ROMU and serving the general public, tourists, schools, and families with permanent and rotating exhibitions on local archaeological and cultural heritage, supported by admissions, education fees, venue rental, retail, and membership revenue.
- Company typePrivate
- Founded1929
- HeadquartersRoskilde, Denmark
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Roskilde Museum does
Roskilde Museum is the official city museum of Roskilde, Denmark, founded in 1929 and operated as part of the ROMU museums organization (which manages 10 visiting sites in the region). The museum is housed in two protected historical buildings in Roskilde's city center — Sukkerhuset (built 1761, formerly the city's fire station from 1925–1984) and Liebes Gård (built c. 1800) — and presents exhibitions covering more than 1,000 years of local history from prehistoric times through the modern era, including significant archaeological finds such as the Gerdrup tomb, an auroch skeleton, medieval silver coins, a papal bull from Pope Honorius III (1216–1227), and artifacts from the Sortebrødre Plads excavation (approximately 4,400 m², the largest contiguous archaeological dig in Roskilde's history). Exhibitions are delivered in both Danish and English.
The museum operates on a hybrid public-funding and earned-revenue model. Earned revenue streams include entrance fees (75 DKK adults; 60 DKK per person for groups of 15+; free for ages 0–17), educational programs for schools and kindergartens priced 60–975 DKK and free for public schools in Roskilde, Lejre, and Frederikssund municipalities, an online and physical museum shop, the Roskilde Museumsforening membership association, and rental of the 150-guest Sukkerloftet lecture hall for private and corporate events. Distribution is primarily through the physical museum location (Tuesday–Sunday, 10:00–16:00, with extended summer hours), the ROMU booking system for educational and venue bookings, and the ROMU web shop.
The customer base is split across individual tourists and walk-in visitors, local cultural event attendees, schools and kindergartens (with co-created projects such as the 'MIG & MIN BY!' children's exhibition with Børnehuset Spirebakken), and families with children. Strategic operations include active archaeological research (notably the Sortebrødre Plads site in collaboration with geologists, physicists, and biologists), cross-institutional research with Nationalmuseet and the University of Copenhagen, and ongoing thematic exhibition programming including special exhibitions (e.g., 'Forvandlinger' on waste history, 2021) and short-cycle spot exhibitions (e.g., on Denmark's first railway in February 2024 and Bronze Age child burials in September 2023). Governance is anchored to Roskilde Municipality (board chair: borgmester Tomas Breddam), with ROMU director Morten Thomsen Højsgaard overseeing the broader organization.
Roskilde Museum firmographics
Firmographics- Name
- Roskilde Museum
- Legal name
- Roskilde Museum
- Website
- https://roskildemuseum.dk
- Company type
- Private
- Founded year
- 1929
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Roskilde Museum is a municipal city museum founded in 1929 in Roskilde, Denmark, operated by ROMU and serving the general public, tourists, schools, and families with permanent and rotating exhibitions on local archaeological and cultural heritage, supported by admissions, education fees, venue rental, retail, and membership revenue.
- Ownership category
- akta.pro rank
Roskilde Museum industry classification
Industry- Product category
- Cultural Heritage Museum
- NAICS
- Museums (712110), Museums, Historical Sites, and Similar Institutions (712)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- History Museums (THAJADAB)
- akta.pro secondary industries
- Cultural Heritage & Historic District Tours (THAJAAAB), History, Heritage & Museum-Focused Study Tours (THAKAGAN)
Keywords
Where Roskilde Museum is headquartered
LocationHeadquarters
- HQ city
- Roskilde
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Roskilde Museum business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Entrance Fees: Museum admission fees from individual visitors, tourists, and group visits. Adults pay 75 DKK, groups (15+ people) pay 60 DKK per person, children and youth (0-17) have free entry.
- Educational Programs: Paid educational workshops and programs for schools, kindergartens, and families. Prices range from 60-975 DKK depending on program type and duration.
- Museum Shop: Retail sales through the museum's web shop and physical store offering books, souvenirs, and related items.
- Membership (Roskilde Museumsforening): Annual membership program for the museum association with hundreds of dedicated members.
- Venue Rental: Rental of the 'Sukkerloftet' lecture hall for private and corporate events, accommodating up to 150 guests.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Adult individual admission |
| Unit Pricing | Pay-as-you-go | Group admission |
| Freemium | Pay-as-you-go | Children and youth |
| Unit Pricing | Pay-as-you-go | School workshops and programs |
| One time/ perpetual license | Multi-year contract | Sukkerloftet venue rental |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Roskilde Museum product offering
Product offeringCore offering
Roskilde Museum is a city museum that presents permanent and rotating exhibitions on the 1000+ year history of Roskilde, supported by archaeological excavations and artifact conservation. It sells admissions, guided tours, educational programs for schools and kindergartens, venue rental (Sukkerloftet lecture hall), museum shop merchandise, and association memberships. All offerings are delivered on-site in two protected historic buildings in Roskilde city center, Denmark.
Product overview
Roskilde Museum is a city museum offering a unified experience combining permanent historical exhibitions with rotating special and spot exhibitions, educational programs for schools, guided tours, and event facilities. The museum, housed in two historic buildings (Sukkerhuset and Liebes Gård), serves as the city's museum since 1929, telling the story of one of Denmark's oldest cities. Key offerings include permanent archaeological exhibitions, temporary special exhibitions on topics like waste history and railway heritage, spot exhibitions on specific discoveries, educational programs for children and schools, and a rentable lecture hall. The museum is operated by ROMU (museums organization) and integrates its offerings with Roskilde Domkirke (Cathedral) educational programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Roskilde Museum Permanent Exhibitions
- Guided Tours (Rundvisning)
- Educational Programs for Schools (Undervisning)
- Special Exhibition: Forvandlinger – fortællinger om affald (Transformations – stories about waste)
- Special Exhibition: MIG & MIN BY! (Me & My City)
- Spot Exhibition: Da toget kom til Roskilde (When the train came to Roskilde)
- Spot Exhibition: Frederik 9 Memorial Exhibition
- Spot Exhibition: De døde børns gravhøj (The burial mound of dead children)
- Spot Exhibition: Tøjklemmen fra Roskilde (The clothes peg from Roskilde)
- Spot Exhibition: Madsen og Neandertalerne
- Sukkerloftet Lecture Hall Venue Rental
- Archaeological Excavation Services
- Children's Activities (Børn på Museum)
- Roskilde Museumsforening Membership
- Museum Webshop
Quantifiable outcome
- Sortebrødre Plads excavation covered approximately 4400 m², making it the largest contiguous archaeological excavation in Roskilde's history
- +2 more outcomes
Companies that use Roskilde Museum
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Roskilde Museum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Roskilde Museum partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Nationalmuseet (National Museum of Denmark)minorCollaboration on archaeological research, specifically regarding the Ejby Klint excavations where archaeologists from both ROMU and Nationalmuseet worked together, along with two archaeology students from University of Copenhagen.
- ROMU (Museumsorganisationen)coreROMU is the parent museum organization that operates Roskilde Museum as one of 10 visiting sites in the region. ROMU provides centralized services including booking systems, marketing, and administrative support. Roskilde Museum is an integral part of the ROMU organization.
- Visit FjordlandetminorRegional tourism partnership for promoting cultural attractions in the Roskilde Fjord area.
- Roskilde Bibliotek (Library)coreCollaborative partnership on events including the 'Vi Elsker Demokrati' democracy week and joint programs combining museum and library resources for community engagement.
- Børnehuset SpirebakkenminorLocal kindergarten that collaborated with the museum to create the 'MIG & MIN BY!' children's exhibition, with children selecting objects from the museum's collection.
- Museum VestsjællandminorProject partner for the traveling exhibition 'MIG & MIN BY' supported by the Nordea Foundation, with Museum Vestsjælland as project manager.
- Kunstnere Rune Fjord og Esben HornminorArtists who served as exhibition designers for the 'Forvandlinger' transformation exhibition, creating unique artistic installations from waste materials.
- Roskilde KommunecoreMunicipal partnership providing free museum education for schools in Roskilde municipality. Municipality is also a co-organizer of events like the Lise Nørgaard memorial walk.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Roskilde Museum competitors and assessment
Company assessmentBroad incumbents
- National Museum of Denmark (Nationalmuseet): Denmark's national cultural-history museum and a documented research collaborator of ROMU on the Ejby Klint excavations. Overlaps in archaeological collections, Viking/prehistoric coverage, and Danish history, but operates at national rather than city scale.
- Museum of Copenhagen (Københavns Museum): Larger Danish city history museum with overlapping thematic coverage from prehistoric to modern periods; comparable mission but at metropolitan scale with more resources.
Direct peers
- Lejre Museum: Sister ROMU museum covering prehistoric and Iron Age Denmark at the Land of Legends. Shares the same parent organization, visitor model, and educational programming approach; directly comparable on operations and pricing structure.
- Køge Museum: A Danish local history museum serving another Zealand city, with a comparable focus on regional history, archaeology, and school programs. Closest comparable on scale, mission, and visitor offerings.
- Viking Ship Museum (Vikingeskibsmuseet): Also located in Roskilde and operated under ROMU, this museum shares the same visitor base, Danish museum-law regulatory framework, and archaeological/maritime heritage focus. Direct complement that competes for tourist time and shared Romanesque-era storytelling overlap.
- Museum Vestsjælland: A documented project partner on the traveling 'MIG & MIN BY' children's exhibition. Regional Danish museum with overlapping educational and historical-site missions.
- Helsingør Bymuseum (Helsingør City Museum): A Danish city museum with analogous size, history-from-prehistoric scope, and archaeological focus. Very close operational and curatorial analogue to Roskilde Museum outside the ROMU network.
- RAGNAROCK (Museum of Pop, Rock and Youth Culture): Another ROMU-operated museum in Roskilde covering Danish music history. Same organizational parent, shared visitor traffic and marketing infrastructure, but specialized on a different theme.
Others
- Visit Fjordlandet: Documented GTM/marketing partner promoting Roskilde-area cultural attractions. A regional tourism-marketing organization rather than a museum, but a relevant channel-side peer for visitor acquisition strategy.
Emerging players
- Roskilde Cathedral (Roskilde Domkirke): Museum educational programming explicitly integrates with Roskilde Cathedral's educational offerings. UNESCO World Heritage site in the same city that competes for similar visitors and educational bookings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Roskilde Museum social profiles
Digital presenceRoskilde Museum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roskilde Museum leadership team
Management profileNumber of profiles
Profiles10 records
Roskilde Museum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roskilde Museum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roskilde Museum
What does Roskilde Museum do?
Roskilde Museum is a city museum that presents permanent and rotating exhibitions on the 1000+ year history of Roskilde, supported by archaeological excavations and artifact conservation. It sells admissions, guided tours, educational programs for schools and kindergartens, venue rental (Sukkerloftet lecture hall), museum shop merchandise, and association memberships. All offerings are delivered on-site in two protected historic buildings in Roskilde city center, Denmark.
Is Roskilde Museum a public or private company?
Roskilde Museum is a private company. It is classified as state government owned and is currently operating.
When was Roskilde Museum founded?
Roskilde Museum was founded in 1929. It employs 11 to 50 people.
Where is Roskilde Museum based?
Roskilde Museum is headquartered in Roskilde, Denmark, in the Europe region.
How does Roskilde Museum make money?
Five revenue lines are on record. Entrance Fees are the primary driver. The others are educational Programs, museum Shop, membership (Roskilde Museumsforening) and venue Rental.
Who are Roskilde Museum's main competitors?
Broad incumbents on record are National Museum of Denmark (Nationalmuseet) and Museum of Copenhagen (Københavns Museum). Direct peers are Lejre Museum, Køge Museum, Viking Ship Museum (Vikingeskibsmuseet), Museum Vestsjælland, Helsingør Bymuseum (Helsingør City Museum) and RAGNAROCK (Museum of Pop, Rock and Youth Culture). Visit Fjordlandet is listed as an others. Roskilde Cathedral (Roskilde Domkirke) is listed as an emerging player.
Does Roskilde Museum have an API?
No public API is recorded for Roskilde Museum.
What industry is Roskilde Museum in?
Roskilde Museum's product category is Cultural Heritage Museum. Its primary akta.pro industry code is THAJADAB, History Museums, with a secondary code of THAJAAAB, Cultural Heritage & Historic District Tours. Its NAICS code is 712110 and its SIC code is 7900.