Rosset Technik Maschinen und Werkzeuge AG
Rosset Technik Maschinen und Werkzeuge AG is a Swiss B2B distributor of professional construction and tiling machines and tools, serving tradespeople since 1988 via its own RTOOL brand and official representation of premium brands including Bosch, Metabo, FLEX, Rubi, Dustcontrol, and Raimondi.
- Company typePrivate
- Founded1988
- HeadquartersSempach, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Rosset Technik Maschinen und Werkzeuge AG does
Rosset Technik Maschinen und Werkzeuge AG is a privately held Swiss B2B distributor of professional machines and tools for the construction and tiling trades, founded in 1988 and headquartered in Sempach (Canton Lucerne). With 17 employees, the company runs a vertically integrated operation that combines a retail showroom, workshop, exhibition space, training rooms, warehouse, and an online shop under one roof, supplemented by a depot in Denges for additional storage and distribution. Its market is domestic Switzerland, served through a German/French/Italian trilingual e-commerce platform and a multi-channel sales motion.
The product portfolio is organized into categories including grinding/preparation, cutting and polishing, dust-free extraction, drilling and sawing, mixing and measuring, hand tools, tile-laying equipment, and stone cutting machines. The company sells its own proprietary RTOOL brand (specialized machines and diamond tools such as the RTOOL Steintrennmaschine 35 670, RTOOL Polierer GTW 1300 P, RTOOL spirit levels, and the RTOOL Dia-Topf 125 mm LightGrindX) alongside official representation of premium international brands including Bosch, Metabo, FLEX, Rubi, Sigma, Dustcontrol, Raimondi, Eibenstock, Fein, Collomix, Schwan, Wimmer, Scanmaskin, von Arx, Proxxon, 3M, NFE, Scrap'Air, Kaufmann Bauwerkzeuge, and Hufa.
The business model is multi-stream: one-time product sales (the primary stream, including promotions of up to 50% off), a usage-based equipment rental park (Mietpark), professional training services under the RSCHOOL brand, and a repair/maintenance workshop. Revenue is generated primarily through direct B2B sales to professional tradespeople (Plattenleger, Bauunternehmen, interior designers) via field sales, inside sales, walk-in retail, and the online shop, with login-gated pricing. Pricing is unit-based at net retail levels, with no disclosed recurring contracts or SaaS layer.
Rosset Technik Maschinen und Werkzeuge AG firmographics
Firmographics- Name
- Rosset Technik Maschinen und Werkzeuge AG
- Legal name
- Rosset Technik Maschinen und Werkzeuge AG
- Website
- https://rosset-technik.ch
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rosset Technik Maschinen und Werkzeuge AG is a Swiss B2B distributor of professional construction and tiling machines and tools, serving tradespeople since 1988 via its own RTOOL brand and official representation of premium brands including Bosch, Metabo, FLEX, Rubi, Dustcontrol, and Raimondi.
- Ownership category
- akta.pro rank
Where Rosset Technik Maschinen und Werkzeuge AG is headquartered
LocationHeadquarters
- HQ city
- Sempach
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Rosset Technik Maschinen und Werkzeuge AG business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Direct sales of professional machines and tools through e-commerce platform and physical retail store. Products include grinding machines, stone cutting machines, drilling equipment, mixing tools, hand tools, and accessories.
- Rental Services: Equipment rental park (Mietpark) allowing customers to rent professional tools and machines.
- Training Services (RSCHOOL): Professional training programs for customers and employee development under the RSCHOOL brand, including custom seminars and events.
- Repair and Maintenance: Workshop services for repair and maintenance of professional construction equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for professional tools and machines |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Rosset Technik Maschinen und Werkzeuge AG product offering
Product offeringCore offering
Rosset Technik distributes professional machines and tools for the construction and tiling trades, combining its own RTOOL brand of specialty machines and diamond tools with official representation of major third-party brands. It also operates an equipment rental park (Mietpark), a professional training program (RSCHOOL), and an in-house workshop for repair and maintenance of construction equipment.
Product overview
Rosset Technik Maschinen und Werkzeuge AG is a Swiss B2B e-commerce company operating as a professional machines and tools supplier for the construction industry. The company offers its own private label brand RTOOL (specialty machines and diamond tools) alongside products from various brand partners. The product portfolio is organized into categories including: grinding/preparation machines (Vorarbeiten Schleifen), cutting/polishing equipment (Trennen Polieren), dust-free vacuuming systems (Saugen Staubfrei), drilling/sawing tools (Bohren Sägen), mixing/measuring instruments (Mischen Messen), hand tools (Handwerkzeug), tile layer equipment (Plattenleger), and stone cutting machines (Steintrennmaschinen).
Differentiator
Problem solved
Functional benefit
Brands
- RTOOL: Own brand of Rosset Technik encompassing special machines and diamond tools for professional use.
Products and services
- RTOOL Steintrennmaschine 35 670 RTOOL-branded professional stone cutting machine for use on construction sites; sold through the Rosset Technik online shop and retail store.
- RTOOL Polierer GTW 1300 P RTOOL-branded professional polisher for surface finishing work; sold as a Hammer-Angebot promotion through the Rosset Technik online shop and retail store.
- RTOOL Wasserwaage mit Neigungsanzeige 40-200 cm RTOOL-branded spirit level with inclination display, available in lengths from 40 to 200 cm, for professional leveling tasks; sold as a Hammer-Angebot promotion.
- RTOOL Dia-Topf 125 mm LightGrindX RTOOL-branded 125 mm diamond grinding cup (LightGrindX) for surface preparation work; sold as a new item in the Rosset Technik assortment.
- Mietpark (Equipment Rental Park) Rental service allowing customers to rent professional construction machines and tools on a usage basis instead of purchasing; supports projects that need temporary access to specialized equipment.
- RSCHOOL Professional Training Professional training programs under the RSCHOOL brand, including customized seminars and events for customers and employees to support optimal use of new tools and machines (e.g., customized programs delivered to Hänni AG in Geroldswil).
- Workshop Repair and Maintenance In-house workshop at the Sempach headquarters providing repair and maintenance services for professional construction machines and tools sold by Rosset Technik.
Quantifiable outcome
- Up to 50% discount available during summer promotions
- +1 more outcomes
Companies that use Rosset Technik Maschinen und Werkzeuge AG
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Rosset Technik Maschinen und Werkzeuge AG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Rosset Technik Maschinen und Werkzeuge AG partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core, major and standard.
- RTOOLcoreOwn proprietary brand of Rosset Technik, comprising specialized machines and diamond tools for professional construction and stone work applications.
- DustcontrolcoreOfficial representative of Dustcontrol (Sweden), offering industrial and construction site vacuum systems including mobile, semi-mobile, and fixed aspiration solutions.
- RaimondicoreOfficial representative of Raimondi S.p.A. (Italy), specialized in innovative tools for handling and laying large-format tiles, collaborating with major tile manufacturers for high quality standards.
- BoschmajorOfficial brand representation for professional Bosch power tools and equipment.
- MetabomajorOfficial brand representation for professional Metabo power tools.
- FLEXmajorOfficial brand representation for FLEX professional power tools.
- RubimajorOfficial brand representation for Rubi professional tile cutting and laying equipment.
- SigmamajorOfficial brand representation for Sigma professional tiling tools and equipment.
- EibenstockstandardOfficial brand representation for Eibenstock professional power tools.
- FeinstandardOfficial brand representation for Fein professional power tools.
- CollomixstandardOfficial brand representation for Collomix mixing equipment.
- SchwanstandardOfficial brand representation for Schwan tiling and finishing tools.
- WimmermajorOfficial representation for Wimmer stone cutting machines and equipment.
- ScanmaskinstandardOfficial brand representation for Scanmaskin floor grinding and polishing equipment.
- von ArxstandardOfficial brand representation for von Arx professional power tools.
- ProxxonstandardOfficial brand representation for Proxxon precision power tools.
- 3MstandardOfficial brand representation for 3M professional tools and safety equipment.
- National Flooring Equipment (NFE)standardOfficial brand representation for National Flooring Equipment products.
- Scrap'AirstandardOfficial brand representation for Scrap'Air construction tools.
- Kaufmann BauwerkzeugestandardOfficial brand representation for Kaufmann construction tools.
- HufastandardOfficial brand representation for Hufa professional tools.
Scale indicators3 records
Expansion highlights5 records
Rosset Technik Maschinen und Werkzeuge AG competitors and assessment
Company assessmentBroad incumbents
- Metabo: German professional power tool manufacturer (now part of Hikoki/HiKOKI group); represented by Rosset in Switzerland, but also sells directly and via competing distributors, making it both a partner and competitor.
- Würth: World's largest B2B distributor of tools, fasteners, and consumables to the trades; shares Rosset's hybrid direct-sales + catalogue + e-commerce model targeting professional tradespeople, with multi-channel Swiss presence that competes head-on with Rosset.
- Stihl: Global manufacturer of professional power tools and equipment with strong Swiss dealer network; competes in adjacent professional construction tool categories and represents an alternative sourcing option for Rosset's customers.
- Bosch Power Tools: Global power tool manufacturer that is both a Rosset brand partner and a direct competitor via its own professional distribution and growing direct e-commerce channel; competes across nearly every tool category Rosset sells.
- Husqvarna Construction: Global manufacturer of construction equipment including floor grinding, cutting, and surface preparation machinery; overlaps with Rosset's core grinding/cutting/stone categories and competes for the same Swiss professional accounts.
- Hilti: Global leader in professional construction tools and direct-selling model serving tradespeople; directly overlaps with Rosset Technik's core professional contractor customer base across grinding, drilling, and demolition tools, but at much greater scale and with its own manufacturing.
Direct peers
- Festool: Premium German power tool manufacturer specializing in systems for carpenters, painters, and tilers; competes directly with Rosset's assortment in tile cutting, dust extraction, and surface finishing for the same professional tradesperson segment.
- Rubi: Spanish manufacturer of professional tile cutting and laying tools, an official Rosset brand partner; competes directly in tile and stone cutting equipment with its own distribution channels across Europe.
- Klingspor: German manufacturer of high-performance abrasive and grinding tools; competes directly in the abrasive and diamond tool categories that anchor Rosset's RTOOL line.
- Tyrolit: Austrian manufacturer of grinding, dressing, and diamond tools for the construction and stone-processing industries; directly overlaps with Rosset's RTOOL diamond-tool and grinding category and serves the same Swiss contractor customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Rosset Technik Maschinen und Werkzeuge AG social profiles
Digital presenceRosset Technik Maschinen und Werkzeuge AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rosset Technik Maschinen und Werkzeuge AG leadership team
Management profileNumber of profiles
Profiles1 record
Rosset Technik Maschinen und Werkzeuge AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rosset Technik Maschinen und Werkzeuge AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rosset Technik Maschinen und Werkzeuge AG
What does Rosset Technik Maschinen und Werkzeuge AG do?
Rosset Technik distributes professional machines and tools for the construction and tiling trades, combining its own RTOOL brand of specialty machines and diamond tools with official representation of major third-party brands. It also operates an equipment rental park (Mietpark), a professional training program (RSCHOOL), and an in-house workshop for repair and maintenance of construction equipment.
Is Rosset Technik Maschinen und Werkzeuge AG a public or private company?
Rosset Technik Maschinen und Werkzeuge AG is a private company. It is classified as family owned and is currently operating.
When was Rosset Technik Maschinen und Werkzeuge AG founded?
Rosset Technik Maschinen und Werkzeuge AG was founded in 1988. It employs 11 to 50 people.
Where is Rosset Technik Maschinen und Werkzeuge AG based?
Rosset Technik Maschinen und Werkzeuge AG is headquartered in Sempach, Switzerland, in the Europe region.
How does Rosset Technik Maschinen und Werkzeuge AG make money?
Four revenue lines are on record. Product Sales are the primary driver. The others are rental Services, training Services (RSCHOOL) and repair and Maintenance.
Who are Rosset Technik Maschinen und Werkzeuge AG's main competitors?
Broad incumbents on record are Metabo, Würth, Stihl, Bosch Power Tools, Husqvarna Construction and Hilti. Direct peers are Festool, Rubi, Klingspor and Tyrolit.
Does Rosset Technik Maschinen und Werkzeuge AG have an API?
No public API is recorded for Rosset Technik Maschinen und Werkzeuge AG.