Ross Granata Motors
Ross Granata Motors is a privately owned, multi-franchise automotive dealership in Mudgee, NSW, selling new vehicles across eight OEM brands plus used cars, with integrated in-house finance, service, and parts operations serving regional consumers throughout Central West NSW and broader Australia.
- Company typePrivate
- Founded1989
- HeadquartersMudgee, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Ross Granata Motors does
Ross Granata Motors is a privately owned, family-operated multi-franchise automotive dealership headquartered in Mudgee, NSW, Australia. Established in 1989 and operating for more than 35 years, the business runs eight original equipment manufacturer (OEM) new-vehicle franchises — Mazda, Nissan, Mitsubishi, Hyundai, Isuzu UTE, Subaru, GWM, and Holden — across two physical sites at 32 and 54 Sydney Road in Mudgee. It also operates one of the largest used-vehicle operations in Central West NSW, currently listing 311 used vehicles, with a dedicated "Sell My Car" purchase channel supplementing trade-ins.
The company employs more than 45 local specialists, including manufacturer-trained technicians and in-house accredited finance specialists. Its product set is deliberately integrated: new and used vehicle sales, in-house finance and insurance (corporate lending, novated leases, consumer lending, extended warranties, and loan payment protection), Mudgee's largest in-house service and parts department (with genuine OEM parts covered by a one-year/20,000 km warranty), and trade-in acquisition. Each franchise has its own branded microsite, and the main site provides an online stock search filtering by make, model, body type, price, year, kilometres, fuel type, and colour, plus a service booking flow.
Revenue is generated through a traditional dealership model combining unit-priced vehicle sales (used vehicles priced approximately $14,000-$150,000 AUD, with indicative weekly finance estimates near $170/week at 9.9% p.a.), service and parts revenue (professional services), and finance/insurance attach (managed services). Distribution is primarily direct-to-consumer via the Mudgee showroom, with delivery extending throughout NSW and interstate. The business is privately held, has no parent company, no institutional investors, and no disclosed funding rounds.
Ross Granata Motors firmographics
Firmographics- Name
- Ross Granata Motors
- Legal name
- Ross Granata Motors
- Website
- https://rossgranatamotors.com.au
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ross Granata Motors is a privately owned, multi-franchise automotive dealership in Mudgee, NSW, selling new vehicles across eight OEM brands plus used cars, with integrated in-house finance, service, and parts operations serving regional consumers throughout Central West NSW and broader Australia.
- Ownership category
- akta.pro rank
Where Ross Granata Motors is headquartered
LocationHeadquarters
- HQ city
- Mudgee
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Ross Granata Motors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Vehicle Sales: Sale of new vehicles from multiple franchises (Mazda, Nissan, Mitsubishi, Hyundai, Isuzu UTE, Subaru, GWM, Holden) and used vehicles. Trade-ins accepted.
- Service and Parts: In-house service department with manufacturer-trained technicians. Parts sales including genuine OEM parts, accessories, lubricants and chemicals with one year/20,000km warranty.
- Finance and Insurance Products: Corporate lending, novated leases, consumer lending, extended warranties, loan payment protection. Business Manager provides finance advisory services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Used vehicles available from $14,000 to $150,000 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Ross Granata Motors product offering
Product offeringCore offering
Ross Granata Motors is a multi-brand franchised automotive dealership in Mudgee, NSW, that sells new vehicles across eight franchises (Mazda, Nissan, Mitsubishi, Hyundai, Isuzu UTE, Subaru, GWM, Holden) and a large used vehicle inventory of 100+ vehicles across two sites. It also provides in-house accredited finance, insurance and warranty products, manufacturer-trained vehicle servicing, and a genuine OEM parts and accessories department.
Product overview
Ross Granata Motors operates as a multi-brand automotive dealership offering a unified portfolio of new vehicle sales (Mazda, Nissan, Mitsubishi, Hyundai, Isuzu UTE, Subaru, GWM, Holden), used car sales with over 100 vehicles across two sites, in-house finance services, a large service department, and genuine OEM parts department. The core offering is the new and used vehicle sales business supported by integrated finance, service, and parts operations.
Differentiator
Problem solved
Functional benefit
Companies that use Ross Granata Motors
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Ross Granata Motors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Ross Granata Motors partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- MazdacoreFranchised Mazda dealership operating at 32 Sydney Road, Mudgee NSW 2850 with dedicated microsite at mudgeemazda.com.au
- NissancoreFranchised Nissan dealership with dedicated microsite at rossgranatanissan.com.au
- MitsubishicoreFranchised Mitsubishi dealership with dedicated microsite at rossgranatamitsubishi.com.au
- HyundaicoreFranchised Hyundai dealership with dedicated microsite at mudgeehyundai.com.au
- Isuzu UTEcoreFranchised Isuzu UTE dealership with dedicated microsite at mudgeeisuzuute.com.au
- SubarucoreFranchised Subaru dealership operating at 54 Sydney Road, Mudgee NSW 2850 with dedicated microsite at mudgeesubaru.com.au
- GWMcoreFranchised GWM dealership with dedicated microsite at mudgeegwm.com.au
- HoldencoreFranchised Holden dealership with dedicated microsite at rossgranataholden.com.au
- NRMA Roadside AssistminorProud partner offering NRMA Roadside Assist to customers
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Ross Granata Motors competitors and assessment
Company assessmentBroad incumbents
- Eagers Automotive: Australia's largest automotive retailer operating multiple new and used vehicle franchises plus service and parts. Comparable in business model (multi-brand franchised dealer with integrated finance and aftersales), but operates at national scale rather than regional concentration.
- Pendragon plc: UK-based franchised automotive retailer with multi-brand new and used vehicle operations plus aftersales. Comparable integrated dealer model, though substantially larger and UK-focused rather than Australian regional.
- Bapcor Limited: ASX-listed Australian aftermarket automotive parts, accessories, and service company. Comparable in the parts and service revenue streams and target customer base, though Bapcor is parts-distribution focused rather than new vehicle sales.
- Lithia Motors: Largest US franchised automotive retailer by revenue, operating new vehicle dealerships with strong digital and omnichannel retail capabilities. Comparable in pursuing digital retail extensions beyond physical dealership footprint, similar to Ross Granata's national delivery model.
Regional players
- CMV Truck & Bus: Australian commercial vehicle and passenger car dealer group operating multiple franchises across Victoria, South Australia, and Queensland. Comparable in multi-brand franchised model and integrated service operations, though CMV is heavier on commercial vehicles.
- Heartland Group Holdings: New Zealand automotive distributor and dealer group representing multiple franchises including Ford, Mazda, Nissan, and Hyundai. Comparable multi-brand franchise model and aftersales integration, though primarily distributor/wholesale rather than retail.
Direct peers
- AHG (Automotive Holdings Group, now part of Eagers): Previously Australia's second-largest dealer group operating multi-brand dealerships in WA and the eastern states. Now merged into Eagers, AHG's regional franchise model is highly comparable to Ross Granata's multi-OEM dealership structure.
- Sonic Automotive: US-based multi-brand franchised automotive retailer with new and used vehicle sales, finance, service, and parts. Operates similar franchise-based dealer model with EchoPark used vehicle standalone brand analogous to Ross Granata's used car operation.
- Peter Warren Automotive: ASX-listed Australian multi-brand automotive retail group with new vehicle franchises, used cars, service, parts, and finance offerings. Directly comparable business model and customer segments, though larger and Sydney-focused rather than rural regional.
Others
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Ross Granata Motors social profiles
Digital presenceRoss Granata Motors compliance and trust
Trust signalCompliance1 record
Ross Granata Motors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ross Granata Motors leadership team
Management profileNumber of profiles
Profiles1 record
Ross Granata Motors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ross Granata Motors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ross Granata Motors
What does Ross Granata Motors do?
Ross Granata Motors is a multi-brand franchised automotive dealership in Mudgee, NSW, that sells new vehicles across eight franchises (Mazda, Nissan, Mitsubishi, Hyundai, Isuzu UTE, Subaru, GWM, Holden) and a large used vehicle inventory of 100+ vehicles across two sites. It also provides in-house accredited finance, insurance and warranty products, manufacturer-trained vehicle servicing, and a genuine OEM parts and accessories department.
Is Ross Granata Motors a public or private company?
Ross Granata Motors is a private company. It is classified as family owned and is currently operating.
When was Ross Granata Motors founded?
Ross Granata Motors was founded in 1989. It employs 1 to 10 people.
Where is Ross Granata Motors based?
Ross Granata Motors is headquartered in Mudgee, Australia, in the Oceania region.
How does Ross Granata Motors make money?
Three revenue lines are on record. Vehicle Sales are the primary driver. The others are service and Parts and finance and Insurance Products.
Who are Ross Granata Motors's main competitors?
Broad incumbents on record are Eagers Automotive, Pendragon plc, Bapcor Limited and Lithia Motors. Regional players are CMV Truck & Bus and Heartland Group Holdings. Direct peers are AHG (Automotive Holdings Group, now part of Eagers), Sonic Automotive and Peter Warren Automotive. Group 1 Automotive is listed as an others.
Does Ross Granata Motors have an API?
No public API is recorded for Ross Granata Motors.