Perth Rotary

What Perth Rotary does

Perth Rotary (Rotary Club of Perth) is a private nonprofit community service club and the oldest and largest Rotary club in Western Australia, chartered on 15 April 1927 by Rotary International and currently operating from its regular venue at the Parmelia Hilton Hotel, 14 Mill Street, Perth. The club's membership base — by invitation only — comprises established professionals from WA's leading businesses, government, academic, and not-for-profit organisations, who convene at fortnightly Friday business lunches ($60–$65 per person) for fellowship, guest speakers, and project engagement. The club operates as part of Rotary International's global network (1.2 million members, 200+ countries) under District 9423, and is led by a rotating president (currently Jill Dawson OAM, the 99th president) with a small staff of approximately 15 employees.

Revenue is generated through three primary streams: recurring membership dues (subscription model), event-based fundraising (transaction/take-rate), and corporate sponsorships and donations. The signature fundraiser is the Vienna Pops New Year's Eve Concert, supported by ticket sales through ticketsWA.com, Perth Concert Hall, and His Majesty's Theatre, with proceeds directed to the Salvation Army's domestic violence programs and the Barry Marshall Research Institute at UWA. A second major revenue engine is the Concert SuperPass charity raffle in partnership with RAC Arena and the Salvation Army, which has cumulatively raised over $677,000 since 2013. The Sir Norman Brearley Community and International Service Benevolent Fund (established 1955, Deductible Gift Recipient status) provides a tax-deductible donation channel.

The club's programmatic portfolio includes the Path of Hope Foundation (joint venture with the Salvation Army for domestic violence survivors, since 2012), Passages Youth Engagement Hubs (homeless youth with Vinnies WA), Cambodia Family Support (13 rural education centres completed through RAWCS), Kimberley Dental Team (remote dental care, winding down after 2026), Every Daughter Matters (anti-trafficking at the Nepal-India border), PROST (prostate cancer exercise centres, $40K commitment), Activate Mental Health, ShelterBox Australia, MADDA (mesothelioma and dust diseases), and youth programs including Rotary Youth Exchange (RYE), RYPEN camps, and the Four-Way Test Speaking Competition. The club's Centenary Project for 2026-27 is the Barry Marshall Research Institute for Infectious Diseases at the University of Western Australia, named after Nobel Laureate Professor Barry Marshall. Underlying technology is limited to ClubRunner SaaS for membership, communications, and event registration; the organisation runs no proprietary software, AI systems, or data platforms.

Name

Perth Rotary

Legal name

Rotary Club of Perth

Website

https://rotaryperth.org.au

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

11–50 employees

Short description

Perth Rotary (Rotary Club of Perth) is Western Australia's oldest and largest Rotary club, a member-based nonprofit service organisation of established professionals that runs the Vienna Pops NYE Concert, the Concert SuperPass raffle, and a portfolio of charitable projects spanning domestic violence, homelessness, health, and international aid.

Ownership category

akta.pro rank

Product category

Community Service Organization

NAICS

Civic and Social Organizations (813410), Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (81399)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Adult/Public Speaking Clubs & Community Organizations (EDAMAOAI)

Keywords

• Community service club
• Charitable fundraising events
• Youth exchange programs
• Humanitarian aid projects
• Professional networking meetings

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Membership Dues: Members pay periodic dues to belong to the club, covering operational costs and Rotary International/District fees.
2. Event Fundraising: The club organises signature fundraising events including the Vienna Pops New Year's Eve Concert (supporting Salvation Army domestic violence programs and Barry Marshall Research Institute), charity raffles (Concert SuperPass with RAC Arena), and themed dinners. Proceeds fund charitable projects.
3. Corporate Sponsorships and Donations: Corporate members (Shaw & Partners, Reflections/MADDA, Water Purified, SGAGS, HHG Legal) provide financial support and matching donations for specific projects such as PROST prostate cancer centres.
4. Vienna Pops Benevolent Fund: The Sir Norman Brearley Community and International Service Benevolent Fund (established 1955) is a Deductible Gift Recipient enabling donors to claim tax deductions for donations directed entirely to charitable projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Perth Rotary is a community service club that organises charitable programs, fundraising events, and youth development initiatives for its professional members and the broader Western Australian community. Its core activities include the Vienna Pops NYE Concert (annual fundraiser for Salvation Army domestic violence programs and the Barry Marshall Research Institute), Path of Hope domestic violence program, Passages Youth Engagement Hubs, Cambodia Family Support, Kimberley Dental Team, Rotary Youth Exchange, RYPEN, and the Four-Way Test Speaking Competition. Membership is by invitation for established professionals, with fortnightly Friday business lunches at the Parmelia Hilton serving as the primary forum for fellowship, networking, and project engagement.

Product overview

Perth Rotary operates as a community service organization rather than a technology product company. Its offerings consist of charitable programs and fundraising events. Key products include the Vienna Pops New Year's Eve Concert (an annual music fundraiser), Path of Hope (domestic violence support in partnership with Salvation Army), Passages Youth Engagement Hubs (homeless youth services), Cambodia Family Support (international aid), Kimberley Dental Team (remote healthcare), Barry Marshall Research Institute (Centenary Project), and various youth programs including Rotary Youth Exchange, RYPEN camps, and the Four-Way Test Speaking Competition. These programs are coordinated through ClubRunner membership management software.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership (Rotary Club of Perth)

Quantifiable outcome

• UWA Medical School established (1955–1957) — $562,000 raised against $400,000 target
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• The Salvation ArmycoreStrategic or Co-development PartnerJoint venture (Path of Hope Foundation) between Rotary and The Salvation Army to break the cycle of family and domestic violence. Rotary is the fund and volunteer raising arm; The Salvation Army is the operating arm providing frontline refuge and support services. The Vienna Pops concert raises funds specifically for the Salvation Army's Family Domestic Violence programs.
• University of Western Australia (UWA)coreStrategic or Co-development PartnerPerth Rotary's Centenary Project is the Barry Marshall Research Institute for Infectious Diseases, a landmark commitment to UWA. Professor Barry Marshall (Nobel Laureate) and Professor Mark Nicol are key figures. The club hosts community engagement events at UWA and previously helped establish the UWA Medical School in the 1950s.
• RAC ArenamajorGTM or Marketing PartnerPartnership for the annual Concert SuperPass charity raffle. Since 2013, the raffle has raised more than $677,000 for community partners including The Salvation Army. Perth Rotary is a beneficiary alongside the Salvation Army.
• PROST! Exercise 4 Prostate Cancer IncmajorStrategic or Co-development PartnerPerth Rotary committed to raising $40,000 to help PROST establish more exercise centres for men recovering from prostate cancer surgery. Shaw & Partners matched donations. PROST is a registered not-for-profit and registered charity, the only exercise support group of its kind in Australia.
• Rotary Australia World Community Service (RAWCS)majorChannel Partner/ Reseller/ DistributorRAWCS is the vehicle through which Perth Rotary channels international projects including Cambodia Family Support (RAWCS Project 546). Donations to RAWCS projects are tax-deductible.
• Every Daughter MattersminorStrategic or Co-development PartnerCharity preventing human trafficking between India and Nepal. Darren Reynolds presents regular updates to Perth Rotary. The charity intercepts 100–150 young women per month at the Nepal-India border.
• ShelterBox AustraliaminorStrategic or Co-development PartnerPerth Rotary supports ShelterBox Australia (disaster relief shelter provider) through district representative Wesley Sim, who attended the annual ShelterBox Conference and participated in fundraising 'Off The Grid' camps.
• McCusker Centre for Citizenship (UWA)minorStrategic or Co-development PartnerPath of Hope partnered with the McCusker Centre in 2022. UWA students (55 so far) volunteer 100 hours through the internship program to assist with The HOPE Report, Hyde Park Festival, website, marketing, and donations. One intern has received a MCC award.
• Containers for Change (WA Government)minorGTM or Marketing PartnerPerth Rotary uses the Containers for Change scheme (Charge ID C10404386) to raise funds for PROST, encouraging members to donate recyclables with proceeds directed to the club's prostate cancer fundraising.
• Kimberley Dental Team (KDT)minorStrategic or Co-development PartnerFounded by Jan and John Owen in 2009. Perth Rotary supports the volunteer dental team providing services in the remote Kimberley. KDT is retiring from operations as currently structured after 2026. A book documenting the team's experiences was launched in August 2025.
• Rotary District 9423majorStrategic or Co-development PartnerPerth Rotary is part of Rotary District 9423 (Western Australia). The club participates in district conferences, the Swan 2 Surf Rotary Community Group, and collaborative events including World Polio Day with other clubs in the district.
• Swan 2 Surf Rotary Community Group 2minorStrategic or Co-development PartnerCommunity group of Rotary clubs in the Swan-to-Surf area of WA. Collaborates on events including the Liquid Gold Polio Dinner (World Polio Day) and other district-wide initiatives.

Scale indicators11 records

Recent moves5 records

Expansion highlights6 records

Others

• Rotary International: Global parent organisation under which Perth Rotary operates as a chartered member club. Not a competitor but the umbrella that supplies brand, district structure, polio-eradication programme and RAWCS international-project infrastructure.
• Salvation Army Australia (WA): Frontline operating partner on the Path of Hope Foundation and Vienna Pops beneficiary. Closest delivery-side collaborator; comparable in WA community footprint but structurally different as a service-delivery charity rather than membership club.
• RAWCS (Rotary Australia World Community Service): Channel vehicle Perth Rotary uses to route international donations (Cambodia Family Support, etc.) for tax deductibility. Enabler rather than competitor; comparable to the club only in the Rotary ecosystem sense.

Direct peers

• Rotary Club of Melbourne: Long-established Rotary club with similar member composition (senior professionals, business and government leaders), signature fundraising events and youth programmes. Closest Australian analogue for benchmarking event fundraising and member engagement.
• Rotary Club of Sydney: Another large, established Rotary club in Australia operating the same membership-based civic service model with weekly lunch meetings, fundraising events and community programmes. Comparable in scale, member profile and event-driven GTM.

Broad incumbents

• Lions Clubs International (Australia): The principal alternative service-club network in Australia with a similar mission (community service, fellowship, fundraising). Competes for the same pool of established professionals and corporate sponsorships in WA.
• Kiwanis Australia: International service-club network with Australian chapters pursuing the same civic fundraising and youth-development mission, competing for professional-volunteer mindshare.

Regional players

• Rotary Club of Greater Geraldton: Fellow WA Rotary club within the same District 9423. Hosts the State Finals of the Four-Way Test Speaking Competition and runs Polio Day events with Perth Rotary, making it a direct collaborator rather than competitor.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rotary
• YouTubeyoutube.com/user/RotaryInternational
• Facebookfacebook.com/RotaryofPerth
• LinkedInlinkedin.com/company/rotary-club-of-perth

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perth Rotary