Timac AGRO România

What Timac AGRO România does

Timac AGRO România (legal entity TIMAC AGRO S.R.L., CUI 18529951) is the Romanian operating subsidiary of the French family-owned Groupe Roullier, founded in Romania in 2006 and headquartered in Green Court Bucharest. The company sells specialty plant nutrition and animal nutrition products — biostimulators, NPK and nitrogen fertilizers, soil improvers, and livestock supplements — to Romanian farmers. Its portfolio spans 32 product ranges built on proprietary technologies (PhysioPro, TOP PHOS, MESACTYL, PRX, MPPA DUO, Phyt-Actyl, N-PRO/N-PROCESS, SEACTIV Complex, Green Activ Technology, GENAKTIS, NMX Complex, AIS Complex, SPADEA), which integrate organic extracts from brown algae and plants with mineral fertilizers to address nutrient efficiency, root development, stress tolerance, and soil health.

The company operates an enterprise field-sales GTM in which 82 Agricultural Technical Consultants and 15 Regional Directors conduct 400 farm visits per day, providing free personalized agronomic consulting and fertilization plans rather than self-service pricing. Local manufacturing is anchored by the Danubius Industrial Center, Romania's first liquid fertilizer factory, opened in 2022. Customer segments are field crop farmers (cereals, corn, sunflower, rapeseed), horticultural farmers (vegetables, fruits), and livestock farmers (cattle, sheep, goats, horses) — all SMBs. Pricing is not publicly disclosed and is set via consultation. The company is in the process of adding a digital layer via the DigiTAR Agro platform and has expanded into higher-value horticulture with the 2025 Gama GreenActiv line. Revenue is not disclosed; the company relies on the R&D, manufacturing, and IP base of Groupe Roullier (€4.1B revenue, ~10,000 employees globally, 200+ patents, 83+ production units).

Name

Timac AGRO România

Legal name

TIMAC AGRO S.R.L.

Website

https://ro.timacagro.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Timac AGRO România is the Romanian subsidiary of French Groupe Roullier, selling specialty biostimulators, NPK and nitrogen fertilizers, soil improvers, and animal nutrition products to Romanian field crop, horticultural, and livestock farmers via an 82-person agronomist field-sales network.

Ownership category

akta.pro rank

Product category

Agricultural Fertilizers and Plant Nutrition

NAICS

Fertilizer (Mixing Only) Manufacturing (325314), Nitrogenous Fertilizer Manufacturing (325311), Animal Food Manufacturing (3111)

SIC

Industrial Organic Chemicals (2860), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

NPK & Compound/Blended Fertilizers (IMAEAEAD)

akta.pro secondary industries

Controlled-Release & Stabilized Fertilizers (Inhibitors/Coatings) (IMAEAEAN), Foliar Fertilizers & Foliar Nutrition Programs (AFABACAC), Manufacturing, Private Label & Co-Manufacturing for Animal Diets (HLAMAHAO), Fertilizer & Micronutrient Formulations (NPK blends, chelates, suspensions) (AFABAIAB)

Keywords

• Specialty plant nutrition
• Agricultural biostimulants
• NPK fertilizers
• Crop fertilization solutions
• Animal nutrition supplements

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agricultural Fertilizers and Plant Nutrition Products: Sale of fertilizers including NPK, nitrogen, and specialty fertilizers for field and horticultural crops

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Timac AGRO România manufactures and distributes specialty plant nutrition products (NPK fertilizers, nitrogen fertilizers, biostimulators, soil improvers) and animal nutrition supplements for Romanian farmers. The company combines proprietary agricultural technologies (organic extracts from brown algae and plants combined with mineral fertilizers) with a direct field-sales model of 82 agronomists providing personalized fertilization plans to field-crop and horticultural farmers. Products are produced locally at the Danubius Industrial Center (first liquid fertilizer factory in Romania, established 2022) under the broader Roullier Group umbrella.

Product overview

Timac AGRO România offers a comprehensive portfolio of agricultural inputs under the Roullier Group umbrella. The product portfolio includes: Plant Nutrition products (biostimulators from SEACTIV, ADN, GENAKTIS, FERTIACTYL, IRYS, ASTELIS, KAORIS ranges; NPK fertilizers including EUROFERTIL, DUOFERTIL, KSC, CORONA, GREENSTART, PHYSIOSTART, BIO TECH lines; nitrogen fertilizers with SynerTech, IN-FOLEN, Bio Enne, Sulfammo ranges; soil improvers with PHYSIOMAX and Physio Mescal); and Animal Nutrition products (LUNEO for growth, CETEIA for animal health, SPADEA and TIMAFEED for feed efficiency). Key proprietary technologies include PhysioPro (algae and plant extracts), TOP PHOS (protected phosphorus), MPPA DUO (polyphenolic molecules), Phyt-Actyl (marine algae extracts), and N-PROCESS (nitrogen activation). Products target field crops (wheat, corn, sunflower, rapeseed) and horticultural crops (vegetables, fruits) through base fertilization, foliar application, fertigation, and seed treatment methods.

Differentiator

Problem solved

Functional benefit

Brands

• GreenActiv: New generation of liquid fertilizers created for horticulture performance, providing natural biostimulation with amino acids.
• KSC
• ADN
• DigiTAR Agro

Products and services

• Eurocereal Top 42 NP (S + Mg + B + Zn) fertilizer for base fertilization of crops, protecting phosphorus from soil blockages, targeted at field crop farmers.
• IN-FOLEN Liquid N (S+Mg) fertilizer with plant growth and development stimulator, providing efficient and dynamic nitrogen supply for field crops.
• TOP PHOS SILIUP 25 Phosphorus enriched with silica that mobilizes soil bacteria against water stress, providing greater phosphorus availability for crops.
• SynerTech 818 PRO Liquid NP+B and Zn fertilizer with biostimulation, supporting crop implementation for field crops.
• SEACTIV GOLD Biostimulator from the SEACTIV range for plant growth stimulation, using marine-algae organic complex for crop stress management.
• FERTIACTYL RADICAL Root biostimulator with boron and manganese, based on humic substances and plants, with effect on root system growth and development for sunflower and rapeseed crops.
• FERTIACTYL GZ Root NPK biostimulator with humic and fulvic acids content for horticultural crops, stimulating root system and photosynthesis.
• FERTIACTYL TRIUM Root NPK biostimulator with microelements based on humic substances and plant extracts for wheat and corn crops.
• GENAKTIS 1 Foliar NPK biostimulator from ADN range based on marine algae and silica extracts, with effect on intensification of metabolic processes for autumn, spring, and horticultural crops.
• EUROFERTIL PLUS 36 PK fertilizer suitable for all soil types and crops, used as base fertilizer containing PhysioPro, Top Phos, and Mescal technologies.
• GREENSTART NP (S) + (Mg, Zn) microgranular starter fertilizer for ultra-localized fertilization in seed row.
• PHYSIOSTART NP (S+Zn) microgranular starter fertilizer for ultra-localized fertilization in seed row.
• KSC I Water-soluble NPK fertilizer with organic complex for fertigation, intended for horticultural crops with rapid rooting effect.
• SULFAMMO 25 MPPA DUO NS (Mg) solid fertilizer for nitrogen fertilization with MPPA DUO combination of active compounds (Activated Poly-Phenolic Molecules and plant extract phytohormonal precursor).
• BIO ENNE Organic nitrogen, biological regenerator for plants and soil, suitable for organic agriculture.
• Physio Mescal G18 Soil ameliorator for organic crops acting significantly on pH to maintain or increase physical and chemical balance, using MESACTYL marine-origin calcium carbonate.
• PHYSIOMAX 975 Soil ameliorator for organic crops acting significantly on pH to maintain or increase soil balance.
• TIMAFEED BOOST Non-protein nitrogen solution for stimulating ruminal flora and ration valorization, targeted at livestock farmers.
• SPADEA FIX'N-U Mineral supplement supporting grazing herds by utilizing forage protein while controlling risks from internal parasites, using patented SPADEA technology that optimizes rumen flora and protein digestion.
• LUNEO GEST B Growth solution for animals, supporting reproduction, targeted at livestock farmers.
• CETEIA OVIN-B Animal health and welfare product for sheep, targeted at livestock farmers.
• Gama GreenActiv New generation of liquid fertilizers for horticultural performance with natural biostimulation using amino acids, sugars, humic and fulvic compounds, and organic acids, targeted at horticultural farmers.
• Gama ADN Revolutionary biostimulator range designed to maximize crop potential, including the GENAKTIS family of foliar NPK biostimulators based on marine algae and silica extracts.
• Gama KSC Premium water-soluble NPK fertilizer products for horticultural fertigation, available in new packaging design, with organic complex from marine algae (Phyt-Actyl technology).

Quantifiable outcome

• Supports up to 30% increase in root hair development with Fertiactyl products
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature14 records

Partnerships

One partnership is on record.

• Groupe RoulliercoreStrategic or Co-development Partner · 1 January 1959Timac AGRO România is a subsidiary of Groupe Roullier, founded in 1959 in Saint Malo. The parent company provides the innovation platform, manufacturing expertise, and global scale that enables Timac AGRO's operations in Romania. Roullier Group has 10,000 employees and 4.1 billion euros revenue.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• EuroChem Group: Vertically integrated NPK and nitrogen producer active across Europe including Eastern Europe. Competes with Timac AGRO România in compound/granular fertilizers and increasingly in specialty crop nutrition.
• ICL Group: Specialty fertilizers and plant nutrition major with controlled-release and biostimulant products. Overlaps with Timac AGRO România on specialty plant nutrition solutions for European field and horticultural crops.
• Yara International: World's largest nitrogen fertilizer producer with growing specialty and biostimulant offerings. Comparable to Timac AGRO România across NPK and crop nutrition, though at vastly larger scale and with broader geographic reach.
• UPL Limited: Global crop solutions company with growing specialty plant nutrition and biostimulant portfolio through OpenAg. Comparable to Timac AGRO România across the integrated crop input stack including fertilizers.

Regional players

• Grupa Azoty: Poland's largest chemical and fertilizer producer with broad NPK and specialty offerings. Regional competitor in Central/Eastern Europe with overlapping farmer customer base in adjacent geographies.

Direct peers

• COMPO EXPERT: Specialty fertilizer brand serving European horticulture, turf, and agriculture with biostimulants and slow-release products. Head-to-head competitor with Timac AGRO România in horticultural crop nutrition and fertigation.
• Haifa Group: Israel-based specialty plant nutrition company with strong controlled-release and foliar fertilizer portfolio. Comparable to Timac AGRO România in water-soluble NPK and fertigation markets across Europe.
• Biolchim Group: Italian biostimulants and specialty foliar nutrition manufacturer. Similar size and specialization to Timac AGRO România, competing in European specialty plant nutrition and biostimulant categories.
• K+S Aktiengesellschaft: European specialty fertilizer producer including foliar and fertigation products. Closely comparable to Timac AGRO România's KSC water-soluble and foliar ranges for European horticulture markets.
• Rovensa (formerly SQM Vita / Agronutrition): Biostimulants and specialty crop nutrition company with deep IP in seaweed/algae-based products. Closely comparable to Timac AGRO România's marine algae-derived technologies (Phyt-Actyl, SEACTIV, PhysioPro).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TimacAgroRomania
• LinkedInlinkedin.com/company/timac-agro-romania

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Timac AGRO România