Rotterdampas
Rotterdampas is a municipal discount pass program operated by Gemeente Rotterdam, giving residents of 12 South Holland municipalities free or discounted access to 100+ local leisure, dining, cultural, and sports partners via an annual subscription with tiered pricing.
- Company typePrivate
- Founded-
- HeadquartersRotterdam, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Rotterdampas does
Rotterdampas is a municipal cultural discount pass program operated by Gemeente Rotterdam (City of Rotterdam) that provides residents of 12 participating municipalities in the South Holland region with free or discounted access to local leisure, dining, cultural, sports, and entertainment activities. The program is sold directly to consumers through online ordering with DigiD identity verification, a physical service point at the Timmerhuis in Rotterdam, and partner sales points throughout the catchment area, with annual membership fees tiered by eligibility: €65 standard, €20 for students enrolled at DUO-recognized Rotterdam institutions, multiple income-based reduced rates for low- and mid-income households (differentiated by solo, single-parent, and couple status), a child add-on rate, and a €2.50 replacement card fee.
The technical product stack consists of a digital membership card system backed by iOS and Android mobile applications, the rotterdampas.nl web portal for purchase and information, the Mijn Pas account management portal for online discount code redemption, and the Tariefcontrole online income-verification system integrated with DigiD. A partner portal (partners.rotterdampas.nl) and Regelingenportaal support onboarding and management of 100+ local business partners spanning restaurants, attractions, sports facilities, wellness venues, cultural institutions, and entertainment providers across eight activity categories.
The business model is a recurring annual subscription, with the pass valid March 1 to February 28 of the following year; the program operates on a non-commercial basis as a social inclusion initiative, so revenue from fees is partial cost recovery supplemented by municipal budget allocations rather than a profit-maximizing model. Customer acquisition is primarily through municipal promotion channels, Instagram and Facebook organic social, weekly and monthly email newsletters, a WhatsApp channel, vlog content, and the mobile app itself. The program is led by Lianne Elsman as head of Rotterdampas, with communications led by Miriam Nefkens and customer contact coordination by Sylvia Boer; the organization is a department of Gemeente Rotterdam, not an independent legal entity.
Rotterdampas firmographics
Firmographics- Name
- Rotterdampas
- Legal name
- Rotterdampas, Gemeente Rotterdam
- Website
- https://rotterdampas.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rotterdampas is a municipal discount pass program operated by Gemeente Rotterdam, giving residents of 12 South Holland municipalities free or discounted access to 100+ local leisure, dining, cultural, and sports partners via an annual subscription with tiered pricing.
- Ownership category
- akta.pro rank
Rotterdampas industry classification
Industry- Product category
- Municipal Discount Membership Program
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Student Travel Passes, ID Cards & Local Discount Programs (EDAIANAI)
Keywords
Where Rotterdampas is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Rotterdampas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Fees: Annual membership fees collected from individual consumers purchasing Rotterdampas passes. Pricing tiers include standard rate (€65), student rate (€20), and income-based reduced rates. The pas is valid for one year from March 1 to February 28 of the following year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard annual membership for general public |
| Subscription | Annual | Student discounted annual membership |
| Subscription | Annual | Low-income reduced rate |
| Subscription | Annual | Mid-income reduced rate |
| Subscription | Annual | Child rate |
| One time/ perpetual license | Pay-as-you-go | Replacement card fee |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Rotterdampas product offering
Product offeringCore offering
Rotterdampas is an annual membership pass program operated by Gemeente Rotterdam that provides residents and students free or discounted access to leisure activities, attractions, restaurants, cultural venues, sports facilities, and recreational activities in Rotterdam and 11 surrounding municipalities. The pass is available as a physical card and digital version through iOS/Android mobile apps, with tiered annual pricing (€65 standard, €20 student, reduced rates for low/mid income) supported by DigiD-based income verification.
Product overview
Rotterdampas is a discount membership program operated by Gemeente Rotterdam that provides residents and students affordable access to leisure activities, dining, culture, and recreation throughout Rotterdam and surrounding municipalities. The offering consists of the core Rotterdampas pass (available as a physical card or digital version within the mobile app), supported by the Rotterdampas website as the primary purchase and information portal, the iOS and Android mobile apps for on-the-go digital pass access and account management, and a physical service point for in-person support. The program operates on an annual subscription model with tiered pricing based on income and student status.
Differentiator
Problem solved
Functional benefit
Products and services
- Rotterdampas Membership Pass
Quantifiable outcome
- Minimum 50% discount on all promotional offers
- +2 more outcomes
Companies that use Rotterdampas
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Rotterdampas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Rotterdampas partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Local Rotterdam Business Partners (100+ partners)coreNetwork of 100+ local businesses including restaurants, attractions, sports facilities, cultural venues, and entertainment providers offering discounts to Rotterdampas holders. Partners span categories including Pret maken (Fun), Sporten (Sports), Relaxen (Relaxation), Culi & Uitgaan (Food & Nightlife), Leren (Learning), Kids activities, Kijken & Luisteren (Culture), and Toeren (Tours). Partners receive access to Rotterdampas customer base while offering exclusive discounts.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Rotterdampas competitors and assessment
Company assessmentDirect peers
- Museumkaart: Netherlands-wide museum access pass providing free or discounted entry to hundreds of museums. Direct peer operating with a similar annual-pass membership model but focused on a single vertical (museums).
- Amsterdamse Pas: Amsterdam's municipal discount pass program offering residents reduced-price access to cultural venues, sports facilities, and entertainment. Direct peer with the same municipal-pass business model, scaled to a larger city.
- U-pas (Utrecht): Utrecht's municipal pass program providing residents with discounted access to cultural, sports, and leisure activities. Closest direct peer to Rotterdampas with a similar municipal-backed discount card model targeting residents of the Utrecht region.
- Stadjerspas (multiple Dutch municipalities): Generic term for municipal discount pass programs deployed across multiple Dutch cities (e.g., Den Haag, Tilburg, Arnhem). Direct peer programs operating identical municipal-discount-pass models in other Dutch cities.
- CJP (Cultureel Jongeren Pas): National Dutch cultural discount pass for students and youth, offering discounted access to museums, cinemas, events, and cultural venues. Direct peer to Rotterdampas's student offering, scaled nationally with similar mechanics.
- Groningse Stadjerspas: City of Groningen's municipal pass program for residents to access discounted cultural, sports, and leisure activities. Operates the same municipal-discount-pass model in a different Dutch region.
Regional players
- Nationale Bioscoopbon: Dutch cinema discount card and gift voucher program offering reduced-price cinema visits. Comparable as a single-vertical discount pass concept, though focused only on cinema rather than restaurants and attractions.
Emerging players
- VVV Cadeaukaart / VVV Inspiratiekaart: National Dutch tourism and leisure gift card brand offering discounts and access to attractions, restaurants, and overnight stays. Comparable in offering leisure discounts across the Netherlands, but as a commercial gift card rather than subscription membership.
- Social Deal: Major Dutch e-commerce deal platform offering discounted leisure, dining, and wellness experiences to consumers. Emerging player in the discount leisure space with similar partner-network mechanics but operating as a commercial intermediary.
Broad incumbents
- ANWB Ledenpas: Large Dutch membership organization offering its members discounts on leisure activities, attractions, and travel. Comparable as a membership-based leisure discount program at national scale, though broader in scope (also includes travel, roadside assistance).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Rotterdampas social profiles
Digital presenceRotterdampas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rotterdampas leadership team
Management profileNumber of profiles
Profiles3 records
Rotterdampas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rotterdampas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rotterdampas
What does Rotterdampas do?
Rotterdampas is an annual membership pass program operated by Gemeente Rotterdam that provides residents and students free or discounted access to leisure activities, attractions, restaurants, cultural venues, sports facilities, and recreational activities in Rotterdam and 11 surrounding municipalities. The pass is available as a physical card and digital version through iOS/Android mobile apps, with tiered annual pricing (€65 standard, €20 student, reduced rates for low/mid income) supported by DigiD-based income verification.
Is Rotterdampas a public or private company?
Rotterdampas is a private company. It is classified as state government owned and is currently operating.
When was Rotterdampas founded?
Rotterdampas was founded in -1. It employs 1 to 10 people.
Where is Rotterdampas based?
Rotterdampas is headquartered in Rotterdam, Netherlands, in the Europe region.
How does Rotterdampas make money?
One revenue line is on record: membership Fees.
Who are Rotterdampas's main competitors?
Direct peers on record are Museumkaart, Amsterdamse Pas, U-pas (Utrecht), Stadjerspas (multiple Dutch municipalities), CJP (Cultureel Jongeren Pas) and Groningse Stadjerspas. Nationale Bioscoopbon is listed as a regional player. Emerging players are VVV Cadeaukaart / VVV Inspiratiekaart and Social Deal. ANWB Ledenpas is listed as a broad incumbent.
Does Rotterdampas have an API?
No public API is recorded for Rotterdampas.
What industry is Rotterdampas in?
Rotterdampas's product category is Municipal Discount Membership Program. Its primary akta.pro industry code is EDAIANAI, Student Travel Passes, ID Cards & Local Discount Programs. Its SIC code is 7900.