Social Deal
Social Deal is a Netherlands-headquartered daily-deals marketplace serving 10+ million members across eight European countries, connecting consumers with discounted local dining, hotel, wellness, and activity vouchers via web, mobile apps, and email, while earning a commission on transactions with participating local businesses.
- Company typePrivate
- Founded2010
- HeadquartersDen Bosch, Netherlands
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Social Deal does
Social Deal is an online daily-deals marketplace founded in 2010 and headquartered in 's-Hertogenbosch (Den Bosch), Netherlands. The company aggregates discounted vouchers and experience packages from local businesses across eight European markets — Netherlands, Belgium, Germany, France, Austria, Sweden, Norway, and Denmark — serving 10+ million registered members who discover and purchase deals through the company's website, mobile applications, and daily or weekly email newsletters. Deal categories span restaurants, hotels, wellness centers, theme parks, cinemas, and activity venues, with discounts reaching up to 90% off retail prices.
The platform operates a commission-based revenue model: Social Deal retains a percentage of each transaction between consumers and participating businesses, with merchants paying only on sold deals (no upfront listing cost). The technology stack is a web-based marketplace augmented by native iOS and Android applications featuring location-based deal discovery, in-app reservation booking, and digital voucher storage that eliminates the need to print. Supporting infrastructure includes a Partner Portal and Partner App that let merchants self-serve deal creation, inventory, and performance tracking; the Social Deal Cadeaubon branded gift card; and a companion Spontaan app focused on last-minute same-day restaurant reservations. Customer acquisition is product-led, combining free membership, daily/weekly email, content/blog, and a viral referral mechanic ("Sharing is Caring") that refunds the purchaser's deal when three referred friends buy. Payments are localized per market (iDEAL, Bancontact, Cartes Bancaires, Klarna, Apple Pay, Google Pay, PayPal, major card networks).
Social Deal serves two primary customer segments: individual consumers seeking affordable local experiences, and local businesses (restaurants, hotels, wellness providers, entertainment venues) seeking customer acquisition and off-peak capacity utilization. Notable enterprise merchant partners include Van der Valk, Fletcher Hotels, McDonald's, Vue Cinemas, Walibi, Hilton, and Beekse Bergen. The company is privately held, incorporated as Social Deal BV in the Netherlands, with no disclosed external funding rounds, parent company, or acquisition history. Founder Bart Oosterholt is identified in company materials. Customer service is rated 9+ with a stated 14-second average wait time and multi-channel availability including phone, email, and WhatsApp.
Social Deal firmographics
Firmographics- Name
- Social Deal
- Legal name
- Social Deal BV
- Website
- https://socialdeal.nl
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Social Deal is a Netherlands-headquartered daily-deals marketplace serving 10+ million members across eight European countries, connecting consumers with discounted local dining, hotel, wellness, and activity vouchers via web, mobile apps, and email, while earning a commission on transactions with participating local businesses.
- Ownership category
- akta.pro rank
Social Deal industry classification
Industry- Product category
- Daily Deals Marketplace
- akta.pro primary industry
- Paid Social Media Buying (BPAFABAD)
- akta.pro secondary industry
- Social Marketplace Aggregators (Multi-seller in Social Feed) (CRAFANAB)
Keywords
Where Social Deal is headquartered
LocationHeadquarters
- HQ city
- Den Bosch
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Social Deal business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Deal Commission / Take Rate: Social Deal earns revenue by taking a commission on each deal purchased through the platform. Businesses list exclusive deals at discounted prices, and Social Deal retains a percentage of each transaction. The platform enables businesses to fill capacity during off-peak times while offering consumers discounts of up to 90%.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free consumer membership with access to all deals |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Social Deal product offering
Product offeringCore offering
Social Deal operates an online daily deals marketplace connecting individual consumers with local businesses across seven European countries (Netherlands, Belgium, Germany, France, Austria, Sweden, Norway, and Denmark). Consumers register for free and receive daily or weekly emails featuring discounted vouchers for restaurants, hotels, wellness centers, activities, and entertainment venues, which they purchase and redeem directly at the partner businesses. Social Deal earns revenue by taking a commission on each voucher sold, enabling merchants to acquire new customers and fill off-peak capacity without upfront marketing costs.
Product overview
Social Deal is a multi-country daily deals marketplace operating across the Netherlands, Belgium, Germany, France, Austria, Sweden, Norway, and Denmark. The core Social Deal platform serves as the primary marketplace where users discover and purchase discounted vouchers for local experiences — restaurants, hotels, wellness, activities, and events — delivered via a daily email newsletter or directly through the platform. The offering also includes a dedicated Social Deal mobile app (iOS and Android) that mirrors the marketplace with additional mobile-native features such as real-time reservation booking and digital voucher storage. A separate Partner Portal and Partner App serve business partners who list deals on the platform. Social Deal also offers branded gift cards (Social Deal Cadeaubon) and a companion spontaneous dining app called Spontaan. The platform supports 10+ million members across its operating countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Social Deal (Core Platform) A daily deals marketplace platform that aggregates discounted vouchers and experiences from local businesses across the Netherlands, Belgium, Germany, France, Austria, Sweden, Norway, and Denmark. Users receive daily or weekly email alerts with deals at local restaurants, hotels, wellness centers, and activity venues, and can purchase vouchers redeemable at partner businesses.
- Social Deal App
Quantifiable outcome
- Customer service rated 9+ with average wait time of 14 seconds
- +2 more outcomes
Companies that use Social Deal
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Social Deal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Social Deal partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and minor.
- Van der ValkcoreVan der Valk hotels partner with Social Deal to offer exclusive overnight stay packages at discounted rates. Users can book hotel rooms with optional breakfast and dinner inclusions through the platform.
- Fletcher HotelscoreFletcher Hotels offers exclusive deals through Social Deal across their 100+ locations in the Netherlands. Deals include overnight stays and 3-course dinners.
- Beekse BergenmajorBeekse Bergen safari park and Lake Resort offer tickets and accommodation packages through Social Deal deals.
- McDonald'smajorMcDonald's restaurants offer promotional deals and discounts through the Social Deal platform.
- Vue CinemasmajorVue cinema chain offers movie tickets and entertainment packages through Social Deal.
- WalibimajorWalibi theme parks (Holland and Belgium) offer entrance ticket deals through Social Deal.
- HiltonminorHilton hotels offer exclusive deals for Swedish market through Social Deal platform.
- LisebergminorLiseberg amusement park in Gothenburg offers tickets through Social Deal Sweden.
- FilmstadenminorFilmstaden cinema chain offers movie tickets through Social Deal Sweden.
- KolmårdenminorKolmården wildlife park and zoo offers tickets through Social Deal Sweden.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Social Deal competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat5 records
Customer concentration
Social Deal social profiles
Digital presenceSocial Deal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Social Deal leadership team
Management profileNumber of profiles
Profiles1 record
Social Deal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Social Deal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Social Deal
What does Social Deal do?
Social Deal operates an online daily deals marketplace connecting individual consumers with local businesses across seven European countries (Netherlands, Belgium, Germany, France, Austria, Sweden, Norway, and Denmark). Consumers register for free and receive daily or weekly emails featuring discounted vouchers for restaurants, hotels, wellness centers, activities, and entertainment venues, which they purchase and redeem directly at the partner businesses. Social Deal earns revenue by taking a commission on each voucher sold, enabling merchants to acquire new customers and fill off-peak capacity without upfront marketing costs.
Is Social Deal a public or private company?
Social Deal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Social Deal founded?
Social Deal was founded in 2010. It employs 51 to 100 people.
Where is Social Deal based?
Social Deal is headquartered in Den Bosch, Netherlands, in the Europe region.
How does Social Deal make money?
One revenue line is on record: deal Commission / Take Rate.
Does Social Deal have an API?
No public API is recorded for Social Deal.
What industry is Social Deal in?
Social Deal's product category is Daily Deals Marketplace. Its primary akta.pro industry code is BPAFABAD, Paid Social Media Buying, with a secondary code of CRAFANAB, Social Marketplace Aggregators (Multi-seller in Social Feed).