Office de Tourisme Rouen vallée de Seine

Name

Office de Tourisme Rouen vallée de Seine

Legal name

Office de Tourisme Rouen vallée de Seine

Website

https://rouenvalleedeseine.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Tourism Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (561520)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC)

akta.pro secondary industries

Art, Street Art & Creative Scene Tours (THAJAAAE), History, Heritage & Museum-Focused Study Tours (THAKAGAN)

Keywords

• Destination tourism services
• Guided cultural tours
• Tourism pass products
• Visitor information services
• Museum ticketing services

Headquarters

HQ city

Rouen

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Rouen Pass Sales: The organization sells Rouen Pass cards in 24h, 48h, and 72h durations that provide access to museums, monuments, guided tours, public transport, and exclusive discounts on hotels and activities ranging from -20% to -50%.
2. Guided Tours and Experiences: Revenue generated from selling tickets to official guided tours including Les Incontournables, Monet experiences, Vikings beer tours, gastronomic tours, and various cultural experiences at museums and monuments.
3. Museum and Monument Access: Ticketing for temporary exhibitions, permanent collections at 12 metropolitan museums, Historial Jeanne d'Arc, and various historical monuments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Office de Tourisme Rouen vallée de Seine sells the Rouen Pass (24h, 48h, 72h) providing bundled access to guided tours, 12 metropolitan museums, monuments, and public transport, alongside a portfolio of bookable cultural experiences including guided tours, themed experiences (Monet workshop, Vikings beer tours, gastronomic tours), audioguides, the Petit Train tourist train, bike rentals, concerts, exhibitions, and major festivals such as Normandie Impressionniste. The organization also operates physical visitor centers in Rouen and Jumièges and provides official tourist information and accommodation/activity booking services.

Product overview

The Office de Tourisme Rouen vallée de Seine operates the official tourism website and booking platform for Rouen and the Seine Valley region. The core product is the Rouen Pass, available in 24h, 48h, and 72h tiers, which bundles access to guided tours, monuments, museums, and public transport. The portfolio includes experiential offerings such as the Expérience Monet painting workshop, gastronomic tours (Rouen Gourmande, Rouen à Table!), themed guided experiences (Vikings bières et légendes), and outdoor activities (La Seine à Vélo cycling, Forêt Monumentale). The platform also provides booking for individual attractions including the Historial Jeanne d'Arc, Gros-Horloge, Aître Saint-Maclou, and access to twelve free metropolitan museums. Cultural events include the Festival Normandie Impressionniste, Cathédrale de Lumière light show, and organ concerts at Saint-Ouen Abbey.

Differentiator

Problem solved

Functional benefit

Brands

• Rouen Pass: Tourist pass offering 24h, 48h, or 72h access to attractions, guided tours, museums, and public transportation in Rouen and the Seine Valley.

Products and services

• Rouen Pass A tourist pass available in 24h, 48h, and 72h duration tiers providing bundled access to guided tours of Rouen's landmarks (Cathédrale Notre-Dame, Gros-Horloge), free entry to 12 metropolitan museums, public transport, and exclusive discounts on activities and hotels. Targeted at individual tourists and visitors to Rouen seeking convenient access to multiple attractions.
• Visites Guidées (Guided Tours) Official guided tours led by certified guides covering Rouen's historical treasures including Cathédrale Notre-Dame, Place du Vieux Marché, timber-framed houses, and Jeanne d'Arc historical sites. Available daily in August, Saturdays year-round, and weekdays during school holidays. Targeted at individuals and families seeking expert-led cultural exploration.
• Petit Train de Rouen Tourist train offering a relaxed discovery of Rouen's historic quarters, providing an accessible way to explore the city's neighborhoods. Targeted at visitors seeking a low-effort overview of the city.
• Audioguides Self-guided audio tours allowing visitors to explore the city at their own pace with narrated commentary. Targeted at independent travelers and visitors who prefer self-paced exploration.
• Les Incontournables Essential highlights tour covering major landmarks such as Cathédrale, Gros-Horloge, Église Sainte-Jeanne d'Arc, and timber-framed houses with historical anecdotes. Targeted at first-time visitors seeking to see the must-see sites.
• L'Expérience Monet (Monet Painting Workshop) Monet-inspired painting workshop experience connecting visitors to the impressionist heritage of Rouen. Targeted at art enthusiasts and visitors interested in hands-on cultural experiences.
• Monet, Lumières et Champagne Unique experience combining Monet-inspired scenes with champagne tasting. Targeted at adult visitors seeking premium cultural experiences tied to Rouen and Normandy's heritage.
• Rouen à Table! Gastronomic festival featuring music and culinary experiences celebrating Norman cuisine. Targeted at food enthusiasts and visitors seeking celebratory gastronomic experiences.
• Rouen Gourmande Food tour combining visits and tastings of local gastronomic specialties. Targeted at food lovers and visitors seeking authentic local culinary experiences.
• Vikings, bières et légendes (Vikings, Beers and Legends) Guided tour combined with beer tasting, exploring Viking heritage and local brewing traditions. Targeted at adult visitors interested in themed historical and culinary experiences.
• Abbaye de Jumièges visit Visit to the historic Jumièges Abbey, a major heritage site in the Seine Valley, accessible via the Rouen Pass and included in Seine à Vélo touring routes. Targeted at cultural and historical heritage visitors.
• La Seine à Vélo (bike rental) Cycling experiences along the Seine with electric or classic bike rentals for exploring the region. Targeted at active tourists and slow-tourism enthusiasts.
• Forêt Monumentale #2 Outdoor artistic experience featuring monumental sculptures installed in Normandy forests. Targeted at visitors interested in art and nature combined experiences.
• Exposition « Sous la pluie » Temporary exhibition titled 'Sous la pluie: peindre, vivre et rêver' featuring impressionist works about rain. Targeted at art enthusiasts and visitors interested in impressionist heritage.
• Concerts d'orgue à l'Abbatiale Saint-Ouen Organ concerts held at the Saint-Ouen Abbey, part of the Singuliers Pluriel cultural series. Targeted at classical music enthusiasts and visitors interested in heritage performances.
• Cathédrale de Lumière Immersive light show event projected on Rouen Cathedral, part of the Normandie Impressionniste festival. Targeted at visitors seeking evening cultural entertainment.
• Festival Normandie Impressionniste Major impressionist arts festival featuring exhibitions, light shows, concerts, and cultural events celebrating the impressionist heritage of Normandy. Targeted at visitors interested in impressionist art and cultural events.
• Rouen en famille Family-friendly tour and activities suitable for children visiting Rouen. Targeted at families with children seeking age-appropriate cultural visits.
• Douze musées gratuits (Twelve Free Museums) Access to twelve free metropolitan museums in Rouen included with the Rouen Pass. Targeted at cultural visitors and museum enthusiasts.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Métropole Rouen NormandiecoreStrategic or Co-development PartnerThe metropolitan authority oversees the region and partners with the tourism office to promote Rouen and surrounding areas including Forêt Monumentale, Seine à Vélo routes, and metropolitan museums.
• Seine-Maritime DepartmentcoreStrategic or Co-development PartnerThe department council collaborates on regional tourism promotion including connections to attractions like Abbaye de Jumièges and other historical sites in the Seine valley.
• Abbaye de JumiègesminorChannel Partner/ Reseller/ DistributorHistoric abbey site partnered for ticketing and visitor services, accessible via Rouen Pass and included in Seine à Vélo touring routes.
• France Vélotourisme (Accueil Vélo)minorGTM or Marketing PartnerNational cycling tourism network providing the Accueil Vélo certification for bicycle-friendly services along the Seine à Vélo route.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Office de Tourisme de Lyon: Official tourism office for Lyon offering the Lyon City Card (museums, tours, transport bundle), guided heritage tours, gastronomic experiences, and festival promotion — the same integrated tourism-office product set as Rouen.
• Office de Tourisme de Strasbourg: Municipal tourism office for Strasbourg with comparable services: city tourist pass, certified-guide walking tours of historic center, museum access bundles, and event-driven tourism marketing. Same business model and French CVB context.
• Office de Tourisme de Bordeaux: Official municipal tourism office for Bordeaux operating the same CVB model: tourist pass, guided tours of historic landmarks, museum bundles, and event promotion. Directly comparable in mission, product structure, and government affiliation.
• Office de Tourisme de Reims: Municipal tourism office for Reims with comparable scale and product mix: city pass, cathedral/landmark guided tours, champagne-region experiential products, and event-based marketing. Closely mirrors Rouen's heritage-tourism positioning.
• Visit Rennes: Municipal tourism office for Rennes with comparable scale, providing a city tourist pass, guided tours, museum coordination, and event promotion. Closely comparable peer in headcount and metropolitan scope.

Others

• GetYourGuide: Global OTA for tours, activities, and attraction tickets. Increasingly intermediates regional ticketing like Rouen's, making it an enabling/competing channel rather than a direct CVB peer.
• Tiqets: Digital ticketing platform for museums and attractions. Connects directly with cultural sites like those bundled in the Rouen Pass and represents both a potential distribution partner and an intermediation threat.

Broad incumbents

• Office de Tourisme et des Congrès de Paris: Larger Parisian CVB operating the Paris Museum Pass and extensive guided tour program. Same CVB model but at vastly greater scale and brand recognition, making it a broad incumbent reference point.
• Atout France: France's national tourism development agency that oversees the Qualité Tourisme label held by Rouen. Operates at national scale with marketing, engineering, and observatory functions across all French destinations.
• Comité Régional de Tourisme de Normandie: Regional tourism board overseeing all of Normandy including Rouen. Operates one tier above Rouen's office, providing destination marketing, cross-territory coordination, and broader regional campaigns — overlapping remit but wider geographic scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/visiterouen
• LinkedInlinkedin.com/company/office-de-tourisme-rouen-vall-e-de-seine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Office de Tourisme Rouen vallée de Seine