Rouge

Radio Broadcastingrouge.ch

Rouge is a private Swiss radio station (Rouge SA) operating under Media One Group, broadcasting in French to Romandie audiences with live shows, news, podcasts, webradios, and iOS/Android apps, monetizing through local advertising and sponsorships.

Company typePrivate
Founded-
HeadquartersCrissier, Switzerland
Headcount11–50
GTM typeB2C
OfferingServices

What Rouge does

Rouge is a private Swiss radio station operated by Rouge SA under the Media One Group corporate umbrella, headquartered in Crissier in the Canton of Vaud. The station broadcasts in French to French-speaking Switzerland (Romandie), serving a general public audience with entertainment, music, news, lifestyle, and local event content. Its daily programming includes the morning show Rouge Matin (6h–9h, hosted by Vincent, Tom, and Camille), the mid-morning La Pause Café (9h–12h, hosted by Jade), the afternoon Le Rézo (16h–19h, hosted by Manu), regular news bulletins (Les News), and the weekly music chart Top Rouge on Sundays (17h–19h, hosted by Enzo). The core product portfolio spans live broadcast, on-demand podcasts, webradios, and a mobile application on iOS and Android, with content additionally distributed through rouge.ch, YouTube, Facebook, Instagram, and WhatsApp.

The underlying technology is a conventional radio broadcasting stack (FM/DAB) extended with digital audio distribution — a streaming and podcast platform accessed via mobile apps and a website. Notable components include the Rouge App (iOS and Android), a podcast library with show replays, and themed webradio channels; the studio infrastructure is based at Chemin de Mongevon in Crissier. The Top Rouge chart incorporates third-party social signals (Shazam counts, story shares) into its programming, but no proprietary AI/ML, APIs, or developer SDKs are disclosed. Content is supported by live events such as the Mad Pool Party and competitive activations (concours, PMU), which extend the brand beyond broadcast.

Rouge generates revenue exclusively through advertising and sponsorships across its broadcast, digital, and event surfaces, with no direct consumer pricing model. The GTM motion is community-led: audience acquisition relies on local radio listenership in Romandie, app downloads, social media engagement, and in-person events. The business is a wholly owned subsidiary of Media One Group, a Swiss media conglomerate, with no external funding rounds disclosed and no named advertiser logos available in the input. The company maintains 23 employees and operates as a single-market regional broadcaster with global digital availability via its app and podcasts.

Rouge firmographics

Firmographics

Name: Rouge
Legal name: Rouge SA
Website: https://rouge.ch
Company type: Private
Operating status: Operating
Headcount range: 11–50 employees
Short description: Rouge is a private Swiss radio station (Rouge SA) operating under Media One Group, broadcasting in French to Romandie audiences with live shows, news, podcasts, webradios, and iOS/Android apps, monetizing through local advertising and sponsorships.
Ownership category
akta.pro rank

Where Rouge is headquartered

Location

Headquarters

HQ city: Crissier
HQ country: Switzerland
HQ region: Europe

Offices1 record

Markets served

Rouge business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

Radio Advertising and Sponsorship: Rouge generates revenue through advertising and sponsorship placements during radio broadcasts, podcasts, and potentially through branded content and competitions

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Rouge product offering

Product offering

Core offering

Rouge is a regional French-language radio station that broadcasts live music, news, and lifestyle programming across French-speaking Switzerland. Its core service includes daily shows (Rouge Matin, La Pause Café, Le Rézo, Top Rouge, Les News), complemented by on-demand podcasts, a mobile app for iOS and Android, and online webradios, with revenue derived from advertising and sponsorship.

Product overview

Rouge is a Swiss radio station operated by Rouge SA based in Crissier, Switzerland. The company offers a unified radio broadcasting service featuring live programming including morning, mid-morning, and afternoon shows, music charts, and news updates. Content is distributed through traditional radio broadcast, a mobile application for iOS and Android, on-demand podcasts, and webradios. The core product portfolio includes live radio shows (Rouge Matin, La Pause Café, Le Rézo), music programming (Top Rouge), news content (Les News), and supplementary digital content through podcasts and webradios.

Differentiator

Problem solved

Functional benefit

Products and services

Rouge Matin
La Pause Café Mid-morning radio show from 9h to 12h, hosted by Jade, featuring good deals, humor, cinema, gifts and music for French-speaking Swiss listeners.
Le Rézo Afternoon radio show from 16h to 19h, hosted by Manu, featuring hits and entertainment for French-speaking Swiss listeners.
Top Rouge Weekly music chart show airing Sundays 17h-19h, featuring the 30 most played, streamed and Shazamed hits, hosted by Enzo.
Les News News program providing regular news updates throughout the day on Rouge radio for French-speaking Swiss listeners.
Rouge App Mobile application for iOS and Android enabling French-speaking Swiss listeners to access live Rouge radio broadcasts, podcasts, and on-demand content.
Rouge Podcasts On-demand podcast content including replays of Rouge radio shows, news segments, interviews, and themed content for French-speaking Swiss listeners.
Rouge Webradios Online streaming radio channels available through the rouge.ch website, extending Rouge's broadcast beyond FM coverage.

Companies that use Rouge

Customer profile

Segments1 record

Ideal customer profiles1 record

Rouge technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Rouge partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Media One GroupcoreOthersParent company that owns and operates Rouge radio station. Copyright notice indicates Media One Group as the operating entity behind Rouge SA.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Rouge competitors and assessment

Company assessment

Others

Spotify: Spotify is a global audio streaming platform competing with Rouge for French-language music listening hours, particularly among younger audiences, and reshaping the broader audio advertising market in which Rouge monetizes.

Direct peers

Rhône FM: Rhône FM is a Valais-based French-speaking Swiss radio station offering similar local music, news, and community programming, competing with Rouge for French-speaking Swiss listeners and regional advertisers.
Hot Radio: Hot Radio is a private French-speaking Swiss radio network focused on music and entertainment for a young audience, competing with Rouge for the same Romandie listening hours and advertising spend.
LFM (Lausanne FM): LFM is a regional French-speaking Swiss radio station with comparable music, news, and local event programming, directly competing with Rouge in the Vaud/Romandie advertising market.
Yes FM: Yes FM is a private French-language Swiss radio station with a comparable hit-music format and contest-driven programming, directly competing with Rouge for younger Romandie listeners.
One FM: One FM is a private Swiss French-language radio network offering music, entertainment, and contests targeting the same Romandie demographic as Rouge, with a similar commercial ad-sales model.
Radio Lac: Radio Lac is a regional French-speaking Swiss radio station based in Geneva, competing with Rouge for listeners and local advertising in the Lake Geneva region of Romandie.
NRJ Suisse: NRJ Suisse is a leading private music radio station targeting French-speaking Switzerland with similar hit-music, entertainment, and contest-driven programming, directly competing with Rouge for the same Romandie audience and advertising budgets.
Vibration: Vibration is a private French-speaking Swiss radio network with a music-led format, directly competing with Rouge across Romandie for listeners and local commercial accounts.

Broad incumbents

La Première (SRG SSR): La Première is the public French-language general-interest radio station from SRG SSR, the Swiss public broadcaster. It is a much larger incumbent in the same French-speaking Switzerland market with broader programming but overlapping audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Rouge financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Rouge leadership team

Management profile

Number of profiles

Rouge funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Rouge M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rouge

What does Rouge do?

Is Rouge a public or private company?

Rouge is a private company. It is classified as corporate owned and is currently operating.

When was Rouge founded?

Rouge was founded in -1. It employs 11 to 50 people.

Where is Rouge based?

Rouge is headquartered in Crissier, Switzerland, in the Europe region.

How does Rouge make money?

One revenue line is on record: radio Advertising and Sponsorship.

Who are Rouge's main competitors?

Spotify is listed as an others. Direct peers are Rhône FM, Hot Radio, LFM (Lausanne FM), Yes FM, One FM, Radio Lac, NRJ Suisse and Vibration. La Première (SRG SSR) is listed as a broad incumbent.

Does Rouge have an API?

No public API is recorded for Rouge.