Roveda Assicurazioni

Name

Roveda Assicurazioni

Legal name

Roveda Assicurazioni S.a.s.

Website

https://roveda.it

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Insurance Brokerage / Insurance Intermediation

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321), Life Insurance (6311)

akta.pro primary industry

Whole Life / UL Policy Riders & Add-ons (e.g., Waiver of Premium, Accidental Death, Child Term, LTC/Chronic Illness) (FSAIABAK)

akta.pro secondary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

Keywords

• Insurance brokerage
• Vehicle insurance
• Home insurance
• Business insurance
• Long-term rental

Headquarters

HQ city

Legnano

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Intermediation Commissions: Roveda Assicurazioni operates as an insurance intermediary (agenzia assicurativa) earning commissions from partner insurance companies for policies placed. The company offers products from multiple insurance groups (Allianz, Axa, UnipolSai, Zurich, DUAL, CNP, ARAG, etc.) and receives commission income based on premiums written. Additional revenue stream from long-term vehicle rental service (Roveda Rental).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Roveda Assicurazioni is a multi-carrier insurance intermediary (agenzia assicurativa) distributing personal, family, and commercial insurance products — including auto/motor, home, health, life, business liability, legal protection, pet and travel cover — underwritten by partner carriers such as Allianz, AXA, UnipolSai, Zurich, DUAL, CNP, and ARAG. The firm also operates Roveda Rental, a long-term vehicle leasing service offering hybrid/electric vehicles with inclusive insurance, maintenance, and assistance, sold alongside the insurance product range through five Lombardy offices.

Product overview

Roveda Assicurazioni is an insurance brokerage offering a comprehensive portfolio of insurance products organized into five core service lines: Auto e Motori (vehicle insurance), Casa e Persona (home and personal insurance), Salute e Vita (health and life insurance including LTC and life policies), Aziende (business insurance including professional liability and legal protection), and Rental (Roveda Rental long-term vehicle rental). The company acts as an intermediary working with multiple insurance partners including Allianz, Axa, UnipolSai, Zurich, DUAL, CNP, ARAG, and others to provide tailored insurance solutions. Additional specialized products include pet insurance (ConFido), travel insurance (AXA Travel), family liability, and legal protection coverage.

Differentiator

Problem solved

Functional benefit

Brands

• Roveda Rental: Long-term car rental service offering hybrid or electric vehicles without high initial costs.
• Roveda Lab

Products and services

• Auto e Motori (Vehicle Insurance) Vehicle insurance service covering cars and motorcycles, protecting policyholders and all vehicles used for personal or work travel, including RC Auto, Kasko, Collision, legal protection, and road assistance coverage sourced from partner carriers.
• Casa e Persona (Home and Personal Insurance) Home and personal insurance protecting the family environment and belongings, including residential property, contents, family liability (RC del Capofamiglia), and natural-disaster coverage sourced via partner carriers.
• Salute e Vita (Health and Life Insurance) Health and life insurance providing protection for personal and family wellbeing, including Long Term Care (LTC), life insurance, accident coverage, and pension-fund products sourced via partner carriers including CNP.
• Aziende (Business Insurance) Business insurance protecting the future of enterprises, including professional liability, legal protection (Tutela Legale), company vehicle fleet cover, workers' compensation, and catastrophic event coverage for SMBs.
• Roveda Rental (Long-term Vehicle Rental) Long-term vehicle rental service offering hybrid or electric vehicles to private individuals, professionals, and businesses with all-inclusive monthly packages covering registration, road tax, RCA insurance, roadside assistance, maintenance, and fine management.
• ConFido Pet Insurance (AXA) Pet insurance covering veterinary expenses, health checks, and third-party liability for dogs and cats, offered under 1 euro per day with 24-hour assistance, underwritten by AXA.
• AXA Travel Insurance Travel insurance solutions from AXA covering business trips, student travel, healthcare abroad, annual multi-trip, and pandemic/catastrophe protection.
• RC del Capofamiglia (Family Civil Liability Insurance) Family civil liability insurance covering damages that the policyholder or family members may accidentally cause to third parties during private-life activities.
• Tutela Legale (Legal Protection for Sports Associations) Legal protection insurance for sports associations, covering legal assistance in criminal proceedings, civil litigation, and defence against administrative sanctions, underwritten by ARAG.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• AllianzcoreOthersMajor insurance partner offering auto, home, business and life insurance products through Roveda's distribution network
• AXAcoreOthersKey insurance partner providing auto, health, travel and pet insurance solutions (ConFido pet policy mentioned)
• UnipolSaicoreOthersMajor Italian insurance company partner offering auto, professional liability and other insurance products
• ZurichcoreOthersInternational insurance partner providing home and business insurance solutions
• DUALminorOthersInsurance partner offering specialty insurance products
• CNPminorOthersInsurance partner for life and pension products
• ARAGminorOthersLegal protection insurance specialist partner (mentioned for travel and sports association legal protection)
• Allianz BankminorOthersBanking partner for financial product distribution
• U.S. Legnanese 1913minorOthersLocal sports association supported through corporate social responsibility sponsorship of StraLegnanese By Night event
• Roveda LabminorOthersInnovative space created by Roveda Assicurazioni combining team building, show-cooking and training experiences

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Generali Italia: Largest Italian insurance group with a dense network of agents and sub-agents distributing life, P&C, and health products across all Italian regions. Broad incumbent whose distribution model overlaps with Roveda's intermediary role, but at a national and significantly larger scale.
• UnipolSai: Major Italian P&C and life insurer with one of the largest exclusive agency networks in Italy. Listed as one of Roveda's key carrier partners, but at the industry level also operates a parallel distribution footprint that competes with independent intermediaries in Lombardy.
• Allianz Italia: Italian arm of global insurer Allianz and one of Roveda's primary carrier partners. Operates its own multi-channel distribution including direct, agency, and broker; therefore functions both as supplier to Roveda and as a broader competitor to intermediated distribution in Lombardy.
• Reale Mutua: One of Italy's largest mutual insurers with a substantial agency network distributing multi-line policies nationwide. Functions as both underwriter and distributor — overlaps with Roveda at the agency/distribution layer but operates at much larger scale.

Emerging players

• Yolo: Italian insurtech offering digital, on-demand insurance products (travel, device, pet, etc.) directly to consumers. Emerging competitor targeting the same Northern Italian retail customer base as Roveda with a lower-cost digital distribution model.
• Prima Assicurazioni: Italian digital-first motor insurer built around price comparison and online purchase. Represents the structural threat to traditional intermediaries like Roveda by capturing RCA customers — Roveda's largest line — through a direct-to-consumer model in the same Italian market.

Direct peers

• Assimoco: Italian insurance group with a strong mutual/broker-affiliated distribution model focused on Northern Italy. Comparable to Roveda in terms of regional concentration, multi-line offering, and intermediated distribution rather than tied-agency exclusivity.
• Italiana Assicurazioni: Italian multi-line insurer with a network of agents and brokers distributing auto, home, life, and commercial policies. Similar regional agency structure and customer base to Roveda in Northern Italy.
• Vittoria Assicurazioni: Italian insurer operating primarily through tied agents across multiple lines including auto, home, life and commercial. Comparable agency-distribution model serving small business and retail customers in Lombardy and across Italy.
• Sara Assicurazioni: Italian insurance company with a strong nationwide agency distribution network selling auto, home, and life policies. Directly comparable to Roveda as a multi-line agency distributing on behalf of partner carriers across Italy, with similar advisory-led model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RovedaAssicurazioni
• LinkedInlinkedin.com/company/roveda-assicurazioni
• Instagraminstagram.com/roveda_assicurazioni

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roveda Assicurazioni