ROW 1964 Rybnik

What ROW 1964 Rybnik does

ROW 1964 Rybnik (Klub Sportowy ROW 1964 Rybnik) is a non-profit Polish football club registered in Rybnik, Silesian Voivodeship, founded in 1964. The club competes in Betclic 3 Liga, Poland's third football tier, and plays home matches at the 10,304-capacity, all-seated stadium at ul. Gliwicka 72, which is owned by the municipal MOSiR Rybnik and was fully renovated in 2003. The club runs a multi-team youth academy (A1, B2 squads) and fields a first team alongside additional regional squads.

The club operates a multi-stream commercial model built around matchday, sponsorship, and recurring membership revenue. Matchday income derives from per-match tickets (15 PLN normal / 10 PLN reduced; 20 PLN for derby matches) and season tickets (karnety) at 200 PLN normal / 120 PLN reduced. Commercial revenue comes from a tiered sponsorship catalogue — Czarny (Black), Zielony (Green), and Biały (White) categories — plus a per-match 'Sponsor Meczu' package at 2,000 PLN net, and the recurring 'Przyjaciel ROW' monthly B2B membership (minimum 200 PLN/month). 'Klub 100' is an annual supporter membership bundled with a season ticket. Distribution runs through the club's own bilety.row1964rybnik.com ticketing platform, stadium box office, direct B2B sales, the sklep-rowrybnik.pl merchandise shop, and PPV streaming via ŚląskiSport.tv. Governance is led by President Karol Kuśka with Sports Director Karol Rduch; sporting leadership has recently rotated between coaches Piotr Mandrysz and Jacek Trzeciak.

Name

ROW 1964 Rybnik

Legal name

Klub Sportowy ROW 1964 Rybnik

Website

https://row1964rybnik.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

1–10 employees

Short description

ROW 1964 Rybnik is a non-profit Polish football club founded in 1964, competing in Betclic 3 Liga at its 10,304-capacity stadium in Rybnik, Silesia. It generates revenue from matchday tickets, tiered local sponsorships, and recurring Klub 100 and Przyjaciel ROW membership programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Rybnik

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket and matchday revenue: Revenue generated from matchday ticket sales (normal and reduced-price) and season tickets (karnety) for home matches at Gliwicka 72 stadium.
2. Sponsorship and advertising: Tiered sponsorship categories including 'Sponsor Czarny', 'Sponsor Zielony', 'Sponsor Biały', 'Partner Techniczny', and 'Sponsor Meczu' (match sponsorship at 2000 PLN per match). Includes brand exposure on stadium boards, team kits, social media, and match-day announcements.
3. Klub 100 membership: Annual membership program ('Klub 100') where members pay dues in exchange for a season ticket and exclusive benefits, supporting club operations.
4. Przyjaciel ROW (Friend of ROW) program: Monthly paid membership (minimum 200 PLN net) for small businesses providing logo exposure on website, Rybnik.com.pl partner page, social media posts, scoreboard during matches, and two tickets per home game.

Pricing tiers

Distribution channels3 records

Marketing channels8 records

Core offering

ROW 1964 Rybnik operates a non-profit professional football club that competes in the Betclic 3 Liga and runs multiple junior teams. It sells matchday access (single-match tickets at 15 PLN normal / 10 PLN reduced, plus full-season and single-round season tickets) through its online platform and stadium box office, and commercialises its audience through tiered sponsorship packages, the Klub 100 annual membership, and the Przyjaciel ROW monthly supporter-business program.

Product overview

ROW 1964 Rybnik is a football (soccer) club operating a website as its primary digital platform. The club's offerings include match attendance services (online tickets and season tickets via external platforms), sponsorship packages at multiple levels (match sponsorship, Friend of ROW monthly program, Club 100 membership, and multi-tier sponsor categories), online merchandise sales, match broadcasts via external streaming partner, and downloadable promotional materials. The club competes in Betclic 3 Liga and various youth leagues including I Liga Śląska InterHall, II Liga Wojewódzka A1 Junior, and III Liga Wojewódzka B2 Junior Młodszy.

Differentiator

Problem solved

Functional benefit

Products and services

• Bilety online (Online Match Tickets) Single-match ticket sales for home matches at the Gliwicka 72 stadium; 15 PLN normal, 10 PLN reduced (women, youth 7-18, seniors 60+, students, retirees, blood donors, Large Family Card holders); derby matches 20 PLN normal / 10 PLN reduced. Sold to individual supporters via the club's online ticketing platform.
• Karnety (Season Tickets) Season ticket subscriptions granting access to all home league matches; 200 PLN normal / 120 PLN reduced for a full season, or 120 PLN normal / 80 PLN reduced for a single round (autumn or spring). Klub 100 members receive the season ticket free. Targeted at regular individual supporters.
• Sponsor Meczu (Match Sponsor) Single-match B2B sponsorship package priced at 2,000 PLN net per match, providing social media promotion, sponsor logo on pre/during/post-match graphics, stadium banner display, PA announcements, and reach claimed at up to 50,000 people per game. Sold to local businesses.
• Przyjaciel ROW (Friend of ROW) Monthly B2B sponsorship program at minimum 200 PLN net (or barter equivalent) for small businesses. Benefits include two tickets per home match, logo on the club website and Rybnik.com.pl partner page, a social media feature post, telebim scoreboard logo display, and use of the 'Przyjaciel ROW' title.
• Klub 100 (Club 100) Annual membership program for supporters providing the 2025/2026 season ticket plus community membership benefits. Sold to individual fans via [email protected].
• Sponsorzy i Partnerzy (Multi-tier Sponsorship Categories) Tiered B2B sponsorship packages split into Sponsor Czarny (Black), Sponsor Zielony (Green), Sponsor Biały (White), Partner Techniczny, and Sponsor Meczu categories, offering graduated levels of brand exposure on stadium boards, kits, social media, and match-day announcements. Sold to regional businesses.
• Sklep ROW (Club Merchandise Shop) Online store selling club jerseys, apparel, and memorabilia for the 2025/2026 season, operated via the external sklep-rowrybnik.pl platform. Targeted at individual supporters.
• Transmisje meczowe (PPV Match Broadcasts) Pay-per-view live streaming of select matches via ŚlaskiSport.tv, priced at 15 PLN presale or 20 PLN on match day, with a portion of revenue supporting the club budget. Targeted at remote individual supporters.

Quantifiable outcome

• Nearly 1.5 million social media impressions per month across all channels
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and minor.

• Rybnik.com.plcoreGTM or Marketing PartnerRybnik.com.pl is listed as the club's official media partner, providing additional coverage and digital exposure for ROW 1964 Rybnik content. Featured on the club's homepage as a media partner.
• Metrohouse RybnikminorGTM or Marketing PartnerMetrohouse Rybnik is a 'Partner Czarny' (Black Partner) sponsor — an estate agency operating as part of a nationwide network, providing sponsorship exposure on the club's website and at matches.
• Polimex BudownictwominorGTM or Marketing PartnerPolimex Budownictwo sp. z o.o., part of Polimex Mostostal Capital Group, is listed as a sponsor. Specialises in industrial and general construction, renewable energy projects.
• NCCH (noszecochce.pl)minorChannel Partner/ Reseller/ DistributorNCCH Team is listed as a 'Partner Techniczny' (Technical Partner) — a sportswear supplier delivering personalised training and match clothing using embroidery, screen printing, and sublimation techniques.
• FlatArt Agencja ReklamowaminorGTM or Marketing PartnerFlatArt is the club's partner advertising agency that created the refreshed club crest (herb). Listed in sponsor/partners section and credited as website developer.
• Betters (bukmacher)minorGTM or Marketing PartnerBetters is a licensed Polish bookmaker (Ministerstwo Finansów license) listed as a sponsor, offering modern solutions and responsible entertainment.
• DarktechminorGTM or Marketing PartnerDarktech is listed as a sponsor, specialising in reinforced concrete construction for industrial projects and specialist reinforced concrete structures.
• Kuźnia MocyminorGTM or Marketing PartnerListed as 'Partner Techniczny' (Technical Partner), Kuźnia Mocy is a sports nutrition and supplement company founded in 2012, also offering catering brand 4Fit.
• InżbudminorGTM or Marketing PartnerInżbud is a sponsor (Sponsor Czarny) with 30+ years of experience in industrial maintenance, specialising in lubrication, cleaning, diagnostics, and distribution of lubricants globally.
• Ecol Spółka z o.o.minorGTM or Marketing PartnerEcol is listed among sponsors on the club's website.
• Trendy TopminorGTM or Marketing PartnerTrendy Top is a 'Sponsor Zielony' (Green Sponsor) — a 100% Polish capital co-packing company based in Rybnik, founded 2018, packaging food products for major European food conglomerates.
• Face 2 FaceminorGTM or Marketing PartnerFace 2 Face is a 'Sponsor Biały' (White Sponsor) — a three-level nightclub in Rybnik with two dance floors and VIP areas.
• Pixel WaveminorGTM or Marketing PartnerPixel Wave sp. z o.o. is a 'Sponsor Biały' (White Sponsor) — an IT and marketing solutions company providing innovative digital marketing campaigns and business support.
• Schodki 2.0minorGTM or Marketing PartnerSchodki 2.0 is a 'Sponsor Biały' (White Sponsor) — a café/bar venue in Rybnik offering coffee, pastries, cocktails, and music.
• Artis (jubiler)minorGTM or Marketing PartnerArtis is a 'Sponsor Biały' (White Sponsor) — a jewellery brand with 36 years of experience in the jewellery industry.
• Very Well Agencja MarketingowaminorGTM or Marketing PartnerVery Well is a 'Sponsor Biały' (White Sponsor) — a full-service event and marketing agency organising corporate events, trade fairs, and promotional campaigns across Europe.
• City-expert.plminorGTM or Marketing PartnerCity-expert.pl is listed in the 'Lista Przyjaciół ROW-u' (Friends of ROW list) — an IT, digitisation, and online marketing services company based in Rybnik, offering 10% discount to ROW supporters.
• LAZAR (krawiectwo)minorGTM or Marketing PartnerLAZAR is listed in the 'Lista Przyjaciół ROW-u' — a long-established tailoring company founded in 1977, offering 5% discount on suits to ROW supporters.
• Szeryf GastrominorGTM or Marketing PartnerSzeryf Gastro is listed in the 'Lista Przyjaciół ROW-u' — a restaurant/gastro business in Rybnik.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Raków Częstochowa: Silesian-voivodeship club currently competing at the top of Polish football. Provides a regional template for the upside trajectory a Silesian football club can achieve with strong sporting performance and growing commercial reach.
• Piast Gliwice: Silesian club currently in Ekstraklasa — and the source club for ROW's loan signing Dominik Świetlicki. Represents the upper-bound outcome for a Silesian club that has scaled through professional football tiers.
• Ruch Chorzów: Much larger and historically significant Silesian club with a broader national following. Useful as a regional incumbent comp for ROW's potential ceiling on sponsorship and ticketing within the Silesian market.
• GKS Katowice: Established Silesian club with a deeper corporate sponsorship book and broader fan base. Comparable regional identity but a structurally larger operation than ROW.
• Górnik Zabrze: Historically top-tier Silesian club with deep regional identity analogous to ROW's heritage. Useful reference point for the historical and aspirational ceiling of Silesian community football clubs.

Direct peers

• Polonia Bytom: Historic Silesian football club competing in the lower tiers of Polish football with a comparable membership and ticketing model, community-anchored sponsorship base, and Silesian regional identity.
• GKS Tychy: Silesian urban football club operating at a comparable tier with a similar municipal stadium arrangement and small-to-mid regional sponsorship model — useful comp for ROW's path and economics.
• GKS Jastrzębie: Silesian club competing in similar lower divisions with comparable club scale, regional community sponsorship base, and stadium infrastructure (MOSiR-managed municipal stadium). Highly comparable business model for a 3 Liga/II Liga operator.
• Warta Gorzów Wielkopolski: Direct Betclic 3 Liga opponent (ROW's next fixture per the club website). Small-city community football club with similar ticketing, membership, and local sponsorship dynamics to ROW.
• Odra Wodzisław Śląski: Neighbouring Silesian football club and ROW's local derby rival (ROW even prices derby tickets against Odra at a premium). Operates at a comparable lower-tier level with a similar small-town community identity and non-profit structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ksrow1964rybnik
• Facebookfacebook.com/ROW1964Rybnik
• Instagraminstagram.com/row1964rybnik
• LinkedInlinkedin.com/company/ks-row-1964-rybnik

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROW 1964 Rybnik