Roxannes Inc

What Roxannes Inc does

Roxannes Inc is a privately held hospitality company operating a multi-concept bar and restaurant complex in the California Heights neighborhood of Long Beach, California. The company's flagship is Roxanne's Lounge, a craft cocktail bar and Latin-inspired restaurant built in a 1944 structure, offering dine-in, happy hour, all-day dining, and weekend live entertainment. The company has built out three proprietary sub-concepts at the same physical campus: The Exhibition Room (a password-only speakeasy accessed via a vintage telephone booth, featuring live jazz on weekends), Marie's Tek Tec (a tropical tiki patio bar with Olmec head sculptures and Sunday Mesoamerican brunch), and Willie's Tin Shop Distillery (a co-located craft distillery producing Willie's Long Beach Water Vodka used in-house).

The business operates on a direct-to-consumer model with multiple revenue streams including food and beverage sales (dine-in, takeout, and delivery via Toast Tab, UberEats, and DoorDash), ticketed events (Rum Tiki Social, International Talk Like A Pirate Day, Gin & Juice block party, Mezcal Cup Cocktail Competition), Happy Hour activity (2pm-7pm daily), and private event bookings for weddings and group celebrations. Marketing runs primarily through Instagram (~11K followers), Facebook, local press coverage (Long Beach Post, Press-Telegram, The Infatuation), and Eventbrite. The company is founder-led, reportedly independently owned with no disclosed institutional investment, and employs approximately 24 people. Technology adoption is limited to standard hospitality commerce platforms; no proprietary software, mobile app, or AI/ML systems are evident.

Revenue is not publicly disclosed. Customer segments span local Long Beach residents, cocktail enthusiasts, group event bookers, and late-night diners, with the company positioning itself as the only Long Beach venue serving food after 11pm. The 16-year operating history and the layered concept structure indicate a stable, locally concentrated independent operator rather than a high-growth multi-unit chain.

Name

Roxannes Inc

Legal name

Roxanne's

Website

https://rox.bar

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Roxannes Inc is a privately held Long Beach hospitality company operating a multi-concept bar and restaurant complex featuring a craft cocktail lounge, hidden speakeasy, tiki patio, and on-site distillery, serving local residents and event-goers with Latin-inspired food, cocktails, and ticketed events.

Ownership category

akta.pro rank

Product category

Bar and Restaurant Hospitality Services

NAICS

Drinking Places (Alcoholic Beverages) (7224), Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Cocktail Bars & Lounges (CRANACAD)

akta.pro secondary industries

Neighborhood Bars & Taverns (CRANACAA), Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Craft cocktail bar
• Latin-inspired restaurant
• Speakeasy bar
• Tiki patio bar
• Live music venue

Headquarters

HQ city

Long Beach

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Food and Beverage Sales: Primary revenue from selling craft cocktails, beer, wine, and Latin-inspired food menu including pupusas, burgers, wings, and other shareable plates. Revenue generated through dine-in, takeout, and delivery channels.
2. Event Tickets and Private Rentals: Revenue from ticketed events such as Rum Tiki Social, Gin & Juice block party, cocktail competitions, and private event bookings. Special events like Rum Tiki Social feature early bird tickets at $15.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Roxannes Inc operates a multi-venue bar and restaurant in Long Beach, California, centered on the main Roxanne's Lounge and complemented by two on-site concepts — the password-only Exhibition Room speakeasy and Marie's Tek Tec tiki patio — plus an on-site distillery. Core revenue comes from craft cocktails, Latin-inspired food, happy hour, beer and wine, weekly live entertainment, ticketed themed events, and private venue rentals, with takeout and delivery offered through Toast Tab, UberEats, and DoorDash.

Product overview

Roxanne's Inc operates a multi-venue hospitality ecosystem in Long Beach, California, anchored by the main Roxanne's Lounge bar and restaurant. The company encompasses multiple distinct concepts including Marie's Tek Tec (a tiki patio bar), The Exhibition Room (a speakeasy accessed via phone booth), and Willie's Tin Shop Distillery. Core offerings center on craft cocktails with a focus on Latin-inspired cuisine, all-day dining with signature items like the pupusa burger, beer and wine programs, daily happy hour specials, and Sunday brunch service. The venues host regular events including live DJs, jazz nights, themed parties, and ticketed events. Online ordering is facilitated through Toast Tab with third-party delivery via Uber Eats and DoorDash.

Differentiator

Problem solved

Functional benefit

Products and services

• Roxanne's Lounge The main bar and restaurant venue in historic California Heights, Long Beach, offering craft cocktails, Latin-inspired food menu, happy hour specials, and live entertainment across multiple bar areas. Targeted at local Long Beach adults seeking neighborhood dining and nightlife.
• Craft Cocktails Handcrafted cocktails featuring signature drinks like Paloma & PCH, El Pepino, La Sirena, and classic cocktails. Bar program blends classic technique with playful twists including mezcal-forward sippers, tiki-inspired slushies, and seasonal signatures. Targeted at cocktail enthusiasts.
• Marie's Tek Tec A technicolor, agave-forward tiki patio featuring giant Olmec head sculptures, tropical tiki drinks, outdoor bar, and signature cocktails including slushies, Mai Tai, and Piña Colada. Targeted at Long Beach cocktail and tiki enthusiasts.
• The Exhibition Room A password-only speakeasy hidden behind a phone booth inside Roxanne's, featuring handcrafted cocktails, premium whiskey selection, and live jazz music on Friday and Saturday nights. Open by reservation only and voted among the top bars in Long Beach. Targeted at speakeasy and cocktail enthusiasts.
• Willie's Tin Shop Distillery On-site craft distillery producing bold spirits with an industrial soul, including Willie's Long Beach Water Vodka featured in Roxanne's cocktails. Part of the Roxanne's venue ecosystem. Targeted at cocktail enthusiasts and event attendees.
• All-Day Dining Menu Globally inspired comfort food menu including signature items like Pupusa Burger, Rox Smash Burger, crispy pupusa chicken sandwich, jumbo wings, and Salvadoran specialties. Served from 2pm-11pm daily — including the only late-night food available in Long Beach after 11pm. Targeted at dine-in and takeout customers.
• Happy Hour Daily happy hour from 2pm-7pm featuring discounted cocktails, beers, and appetizers including Michelob Ultra, Coors, PA Todos Tequila, Bulliet Bourbon, and half-price food items. Targeted at after-work and large-group patrons.
• Sunday Brunch (Marie's Tek Tec) Mesoamerican Brunch served every Sunday 11am-3pm featuring Central American flavors, masterfully crafted cocktails, and dishes like Besame Burrito, Pozole Verde, and Chilaquiles. Targeted at weekend diners.
• Beer & Wine Curated selection of local brews, natural wines, approachable reds, and bubbly. Features rotating taps including craft beers from Long Beach Beer Lab, Kern River Brewing, and various imports. Targeted at casual diners and bar patrons.
• Private Events & Venue Rental Customizable event spaces for large groups, private dinners, and celebrations with flexible seating arrangements and curated menu options, located in Historical Cal Heights with convenient freeway access. Targeted at private event bookers including weddings, receptions, and corporate gatherings.

Quantifiable outcome

• Only late-night food available in Long Beach after 11pm
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Six partnerships are on record, tiered minor, core and flagship.

• Rum Tiki Social Brand Partners (Bacardi, Santa Teresa, Sazerac, Myers's Rum, Banters Rum)minorOthers · 16 August 2026Featured rum and spirit brands for tasting sessions at annual Rum Tiki Social event featuring rare rum tastings and tropical cocktails.
• Willie's Tin Shop DistillerycoreStrategic or Co-development Partner · 31 May 2026Co-located craft distillery within the Roxanne's complex, producing Willie’s Long Beach Water Vodka used in Roxanne's cocktails. Part of multi-venue activations for events like Gin & Juice block party.
• Smog City HeightsminorGTM or Marketing Partner · 31 May 2026Participating venue in Gin & Juice 2026 block party activation across 7 venues.
• Bada-Bing Barber ShopminorGTM or Marketing Partner · 31 May 2026Participating venue in Gin & Juice 2026 block party activation across 7 venues.
• Ethos & SolflagshipStrategic or Co-development Partner · 4 May 2026Co-host of the annual Mezcal Cup Cocktail Competition with $1,000 cash prize. Partnership for cocktail competition nights featuring industry bartenders.
• The Exhibition RoomcoreOthersHidden speakeasy concept within Roxanne's featuring handcrafted cocktails, premium whiskey selection, and live jazz. Access via password through vintage telephone booth entrance.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Death & Co: Multi-location premium cocktail bar brand with industry-defining craft cocktail programs and speakeasy aesthetics. A broader incumbent that competes for the same cocktail-enthusiast customer that Roxanne's Exhibition Room targets.

Direct peers

• Hinano Cafe: Long Beach tiki-themed neighborhood bar with a tropical drink program and casual food menu. Comparable to Marie's Tek Tec on tiki positioning and to Roxanne's main lounge on neighborhood bar service model.
• Mezcalero: Long Beach Latin-inspired mezcal and cocktail bar that directly overlaps Roxanne's Latin/Salvadoran culinary identity and agave-forward craft cocktail program. Closest comparable in terms of cuisine direction and bar concept.
• The Blind Donkey: Long Beach craft cocktail bar and whiskey-focused venue with a similar neighborhood-bar-plus-cocktail-program positioning and Latin-leaning menu influences. Directly comparable on geography, target customer, and craft cocktail focus.
• Tiki Ti: Iconic Los Angeles tiki bar specializing in tropical cocktails and immersive themed atmosphere. Directly comparable to Marie's Tek Tec tiki patio in concept, customer segment, and tropical cocktail program.
• The Varnish: Historic Los Angeles speakeasy known for craft cocktails and an intimate, reservation-driven atmosphere. Directly comparable to Roxanne's Exhibition Room concept in terms of speakeasy positioning and cocktail craftsmanship.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/roxanneslounge
• Instagraminstagram.com/roxannesbar
• LinkedInlinkedin.com/company/roxannes-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roxannes Inc