ROXX GmbH

What ROXX GmbH does

ROXX GmbH is a German professional LED stage lighting technology company headquartered in Cologne (Köln), founded in 2019 and operating with 13 employees. The company designs, manufactures, and sells a comprehensive portfolio of LED lighting fixtures and supporting software for the entertainment and live events industry, including concert touring, festivals, theater, television production, and architectural installations. Its product family spans five primary series: ICON (Fresnel LED engines at 200W, 400W, and 800W replacing traditional 300W/1K/2K fixtures), SHOW (tunable white and color wash lights including touring, battery, and architectural variants), FLEX (flexible-format wash lights), CLUSTER (blinder fixtures in white and full-color configurations), and NEO (high-output fixtures including the battery-powered NEO lite, pixel-mapped NEO fx, and installation variants). Supporting software includes the ROXX.APP and NFC App for fixture configuration.

The company's core technology is built around a proprietary 6-in-1 LED engine, IP65-rated outdoor durability, integrated wireless DMX, and a Highlight Function that overrides DMX signals for 30 seconds to allow on-site fixture focusing without interrupting shows. ROXX's fixtures integrate with major lighting control consoles (grandMA2, HOG4, Avolites, WYSIWYG, Zero88) via downloadable fixture libraries and GDTF profiles. The business model is B2B hardware sales executed through a hybrid go-to-market: three regional sales managers cover Germany directly (North, Central, South), while 40+ authorized distributors handle international markets across Europe, Americas, Asia-Pacific, Middle East, Africa, and Oceania. Pricing is quote-based and not publicly disclosed. The company is privately held and managed by three managing directors (Daniel Garcia, Michael Herweg, Thorsten Sattler) with no recorded external funding rounds.

Name

ROXX GmbH

Legal name

ROXX GmbH

Website

https://roxxlight.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

ROXX GmbH is a Cologne-based German professional LED stage lighting manufacturer serving the entertainment, touring, and architectural installation industries with a comprehensive portfolio of Fresnel, wash, blinder, and pixel-mapped fixtures sold in 40+ countries.

Ownership category

akta.pro rank

Product category

Professional Stage Lighting Equipment

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lighting Equipment Manufacturing (3351)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)

akta.pro secondary industries

Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB), LED Drivers, Ballasts & Power Modules for Lighting (Constant-current/voltage drivers, ballasts, control gear) (IMAGAIAJ)

Keywords

• Professional stage lighting
• LED lighting fixtures
• Entertainment lighting
• Architectural lighting
• DMX lighting control

Headquarters

HQ city

Köln

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Professional Stage Lighting Equipment: ROXX designs, manufactures, and sells professional LED stage lighting fixtures for the entertainment industry, including theaters, concert venues, touring productions, and architectural installations. Revenue is generated through direct sales and distributor networks worldwide.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

ROXX GmbH designs, manufactures, and sells professional LED stage lighting fixtures for the entertainment industry, including Fresnel fixtures (ICON Series), wash lights (SHOW, FLEX Series), blinders (CLUSTER Series), and high-output/long-throw fixtures (NEO Series). The products feature proprietary 6-in-1 LED engine technology, wireless DMX control, IP65 ratings for outdoor use, and battery-powered options. Supporting software includes the ROXX.APP and NFC App for fixture configuration. The company sells through direct sales in Germany and authorized distributors across 40+ countries worldwide.

Product overview

ROXX GmbH is a German professional lighting technology company offering a comprehensive portfolio of LED fixtures and lighting control tools. The product lineup comprises multiple fixture series: ICON Series (Fresnel-style LED engines with 200W-800W options replacing traditional Fresnel fixtures), SHOW Series (wash lights including E.SHOW maxx TW+, E.SHOW, B.SHOW mini, and touring variants), FLEX Series (versatile wash lights), CLUSTER Series (blinder fixtures in S1, S2, B2, B4 variants with white and full-color options for touring and installation), NEO Series (high-output fixtures including NEO lite battery-powered, NEO mini, NEO, and NEO fx pixel wash lights, plus IP-rated installation variants NEOi), plus architectural and touring-specific products (K36 key light, A.SHOW, T.SHOW). Supporting software includes the ROXX.APP for fixture management and NFC App for quick NFC-based configuration. The portfolio serves entertainment venues, touring productions, architectural installations, and broadcast applications across more than 30 countries through a global distributor network.

Differentiator

Problem solved

Functional benefit

Products and services

• ICON F4 Compact 200W Fresnel fixture serving as a true 300W replacement with 6-in-1 LED engine for professional entertainment lighting applications.
• ICON F6 400W Fresnel fixture serving as a true 1K replacement with 6-in-1 LED engine for professional entertainment lighting applications.
• ICON F8 Powerful 800W Fresnel fixture serving as a true 2K replacement with 6-in-1 LED engine for large-scale professional lighting applications.
• E.SHOW maxx TW+ Professional wash light with tunable white and color (TW+) capabilities, part of the SHOW series designed for touring and entertainment applications.
• E.SHOW TW+ Tunable white and color wash light for entertainment venues, supporting multiple fixture library formats for major lighting control consoles.
• E.SHOW mini TW+ Compact version of the E.SHOW TW+ tunable white wash light for applications requiring smaller form factor fixtures.
• B.SHOW mini TW+ Compact battery-powered wash light variant with tunable white and color capabilities for temporary installations.
• B.FLEX Flexible-format wash light from the FLEX series offering versatile mounting and positioning options.
• CLUSTER S1 Entry-level blinder fixture in the CLUSTER series for stage and event lighting effects.
• CLUSTER S2 Professional blinder fixture widely used in touring and festival applications, known for high output and reliability.
• CLUSTER B2 W Blinder fixture with white LED configuration for warm white lighting effects in entertainment venues.
• CLUSTER B2 FC Full-color blinder fixture supporting RGBW color mixing for dynamic stage lighting effects.
• CLUSTER B4 W High-output blinder fixture with white LED configuration for professional touring applications.
• CLUSTER B4 FC Full-color RGBW blinder fixture for venues requiring versatile color effects and high output.
• CLUSTER S2i Installation-focused version of the CLUSTER S2 blinder designed for permanent venue installations.
• NEO lite Compact, lightweight battery-powered LED fixture with 200W output, 9,000 lumens, IP65 rating, wireless DMX, and up to 24-hour battery runtime. Designed for cable-free operation in entertainment and installation applications.
• NEO mini Compact fixture with 600W power, 20,000 lumens output, serving as a high-output workhorse fixture in the NEO family.
• NEO High-power LED fixture with 1,000W output and 30,000 lumens, designed for long-distance projection and tall building illumination applications.
• NEO fx Creative pixel washlight with multi-pixel control for dynamic visual effects, designed for entertainment venues requiring pixel-mapped lighting animations.
• NEOi Installation-focused variant of the NEO fixture with enhanced durability features for permanent architectural installations.
• NEOi mini Compact installation variant of the NEO mini, designed for permanent installations requiring smaller form factor fixtures.
• K36 Key light fixture for professional lighting applications.
• A.SHOW TW+ Architectural wash light with tunable white and color capabilities designed for permanent installation applications.
• T.SHOW mini TW+ Compact touring-focused wash light with tunable white and color capabilities for professional touring applications.
• ROXX.APP Mobile application for ROXX fixture configuration, control, and management.
• NFC App Near Field Communication-enabled mobile application for quick fixture setup and configuration via NFC tap.

Quantifiable outcome

• NEO lite offers up to 24 hours battery runtime
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered major, minor and core.

• RCFmajorStrategic or Co-development PartnerROXX co-hosts the annual 'Sound meets Light' event with RCF at their shared headquarters in Cologne. This partnership brings together audio, lighting, rigging, and visuals industries for innovation, networking, and technology demonstrations.
• Real Global TrussminorGTM or Marketing PartnerPartner for the Sound meets Light 2026 event, contributing to the combined audio, lighting, rigging, and visuals industry gathering.
• ShureminorGTM or Marketing PartnerPartner for the Sound meets Light 2026 event at ROXX & RCF HQ in Cologne.
• SAE Institute CologneminorGTM or Marketing PartnerEducational partner for the Sound meets Light 2026 event, supporting industry education and networking.
• Casetec FlightcaseminorGTM or Marketing PartnerPartner for the Sound meets Light 2026 event, providing flightcase solutions demonstration.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS provides hosting services for roxxlight.com website and content delivery through CloudFront CDN.
• CloudflarecoreTechnology or IntegrationCloudflare provides content delivery network services for improved website performance and security.
• Google Analytics / Google Tag ManagercoreTechnology or IntegrationGoogle provides web analytics services to track and analyze website traffic and user behavior.
• Meta Platforms (Facebook/Instagram)coreGTM or Marketing PartnerMeta provides advertising and remarketing services through Meta Pixel, plus social media integration for marketing campaigns.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Chauvet Professional: Division of Chauvet & Sons, one of the largest professional lighting brands globally. Sells LED pars, moving lights, and IP-rated fixtures. Competes with ROXX in touring, events, and architectural applications.
• Elation Professional: US-based professional lighting manufacturer with broad portfolio of moving heads, static LED, and architectural fixtures. Direct competitor in touring, broadcast, and installation segments with comparable pricing tier.
• Ayrton: French premium professional lighting brand specializing in LED fixtures for entertainment. Direct competitor in high-output LED fixtures for touring and architectural applications, with similar premium positioning.
• GLP (German Light Products): German professional LED lighting manufacturer targeting entertainment and integration markets. Most comparable German-headquartered peer with similar mid-sized scale, premium positioning, and product portfolio addressing concerts, TV, and architectural installations.
• Astera: German battery-powered LED lighting specialist known for wireless event and film lighting. Strong technology overlap with ROXX's NEO lite battery platform and wireless DMX capabilities; comparable German engineering brand and mid-sized scale.
• Cameo (Adam Hall Group): German professional lighting brand under Adam Hall Group. Competes across similar product categories (LED pars, Fresnel, wash, blinder) for touring, events, and installation markets at comparable price tiers.
• Robe Lighting: Czech-based global leader in professional moving lights and LED stage lighting. Most direct competitor in entertainment/touring fixtures with overlapping product categories (Fresnel, wash, blinder). Comparable end customer base of rental companies, touring productions, and festivals.

Broad incumbents

• Martin Professional (Harman): Danish heritage professional lighting brand owned by Harman. Sells MAC Series moving lights, LED fixtures, and architectural lighting. Incumbent with much broader portfolio and global service network; competes with ROXX in entertainment and architectural segments.
• Clay Paky (Osram/ ams OSRAM): Italian premium professional lighting brand, part of ams OSRAM. Known for Sharpy, Mythos, and Arolla series. Direct overlap with ROXX's touring and theatrical fixtures, with broader R&D scale and budget.

Emerging players

• Prolights: Italian professional lighting manufacturer with growing presence in touring and architectural segments. Comparable product portfolio (Fresnel, wash, blinder, IP-rated) and similar scale profile to ROXX, representing a near-tier competitor in EMEA markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCIRbvI-NN1hUxiq-94P5Tdw
• Facebookfacebook.com/roxxlight
• LinkedInlinkedin.com/company/roxx-gmbh
• Instagraminstagram.com/roxx.light

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROXX GmbH