Centro De Eventos Royal Center S.A.S.

What Centro De Eventos Royal Center S.A.S. does

Centro De Eventos Royal Center S.A.S. operates a single physical event venue under the brand "Royal Center" (also "Royal Center Bogotá"), located at Carrera 13 No. 66-80 in the Chapinero neighborhood of Bogotá, Colombia. Founded in 2013 and structured as a Colombian Sociedad por Acciones Simplificada (S.A.S.), the venue hosts concerts, live music performances, and cultural events featuring both national and international artists, and also rents its facilities for private and corporate events. The company self-reports more than 10 years of experience promoting culture in Colombia.

The venue's core offering is its physical infrastructure — sound systems, screen installations, and modern facilities configured into multiple seating tiers ranging from general admission ($115,000 COP) up to premium Palcos Platino boxes at $4,720,000 COP for 10 guests, with intermediate Palcos Oro, Palcos Individuales, and VIP Mesas categories. Royal Center does not sell tickets exclusively through its own website; it distributes through at least seven third-party platforms including Ticketmaster, AllTicketsCol, Mundo Boletos, FeverUp, eTicket Blanca, TicketShows, and El Sello Tickets, with private event inquiries handled via WhatsApp and email.

The business model is event-driven on the revenue side, combining transactional ticket sales (sometimes routed through marketplace partners), one-time private event hosting fees (quote-based), and a secondary B2B venue-rental stream. Marketing is conducted through organic social channels (Instagram @royalbogota, Facebook royalcenterbogota, YouTube @RoyalBogota), an email newsletter, and the Wix-hosted royalcenter.com.co website. The company operates with approximately 6 employees and discloses no funding, M&A activity, or financial figures.

Name

Centro De Eventos Royal Center S.A.S.

Legal name

Centro De Eventos Royal Center S.A.S.

Website

https://royalcenter.com.co

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Royal Center is a single-location concert and cultural event venue in Chapinero, Bogotá, founded in 2013. It sells tiered seating tickets via its own site and seven third-party platforms, and rents the venue for private and corporate events.

Ownership category

akta.pro rank

Product category

Event Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)

akta.pro secondary industries

Concert Venue Operators (Arenas, Amphitheaters, Clubs) (MPAGAAAC), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

• Event venue services
• Concert ticketing
• Live entertainment venue
• Private event hosting
• Venue rental

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Ticketing: The venue sells tickets for concerts, performances, and cultural events through its website and third-party ticketing platforms. Ticket prices range from approximately $115,000 to $4,720,000 COP depending on seating category.
2. Private Event Hosting/Venue Rental: The venue offers private event hosting services with a quote-based system for corporate events, weddings, and other celebrations. Contact is made via WhatsApp and phone.
3. Third-Party Ticketing Platform Partnerships: The venue partners with multiple external ticketing platforms (Ticketmaster, AllTicketsCol, Mundo Boletos, FeverUp, etc.) for ticket distribution, generating revenue through ticket sales with service charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Centro De Eventos Royal Center S.A.S. operates a physical event venue in Bogotá that hosts concerts, live music performances, and cultural events featuring national and international artists. The company sells tickets for these events through its own website and multiple third-party ticketing platforms, and additionally offers quote-based private event hosting services for corporate events, weddings, and other celebrations.

Product overview

Centro de Eventos Royal Center is an event venue in Bogotá, Colombia operated by Royal Center S.A.S. with over 10 years of experience hosting concerts, musical performances, and private events. The venue offers multiple seating configurations (Palcos Platino, Palcos Oro, VIP mesas, and General areas) and partners with various third-party ticketing platforms (AllTicketsCol, Mundo Boletos, TicketMaster, etc.) for ticket distribution. The company also provides WhatsApp-based customer service for event inquiries and quotes.

Differentiator

Problem solved

Functional benefit

Products and services

• Royal Center Event Venue (Concert and Performance Venue) Physical event venue located at Carrera 13 # 66-80 in Chapinero, Bogotá, that hosts concerts, live music performances, and cultural events featuring national and international artists. The venue offers multiple seating configurations including Palcos Platino, Palcos Oro, Palcos Individuales, VIP Mesas, and General Segundo Piso, and is equipped with sound systems and modern visual installations. Tickets are sold directly through the venue website and via third-party ticketing platforms.
• Private Event Hosting / Venue Rental Quote-based private event hosting service offered for corporate events, weddings, celebrations, and other special occasions. Inquiries are handled through direct WhatsApp contact at +57 300 6601156 and +57 300 6396611, with customized pricing provided per event. The service leverages the same modern venue installations, sound systems, and seating configurations used for public concerts.
• Ticket Distribution Services Multi-channel ticket distribution service for Royal Center events, selling admission through the venue's own website and through partnerships with external ticketing platforms including Ticketmaster, AllTicketsCol, Mundo Boletos, El Sello Tickets, eTicket Blanca, TicketShows, and FeverUp. Pricing varies by event and seating category, with service charges applied.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• TicketmastercoreChannel Partner/ Reseller/ DistributorThird-party ticketing platform partner for ticket sales. Royal Center events are available for purchase through Ticketmaster's platform, expanding distribution reach for ticket sales.
• AllTicketsColcoreChannel Partner/ Reseller/ DistributorColombian ticketing platform partner for event ticket distribution. Multiple events including AfroSalsa and Oblivion's Mighty Trash are available through this platform.
• Mundo BoletoscoreChannel Partner/ Reseller/ DistributorTicketing platform partner for ticket sales distribution. Alex Ubago event is available for purchase through Mundo Boletos.
• FeverUpcoreChannel Partner/ Reseller/ DistributorEvent discovery and ticketing platform partner. The Jazz Room event is promoted and ticketed through FeverUp.
• El Sello TicketscoreChannel Partner/ Reseller/ DistributorColombian ticketing platform. Mañanas Ru-Fino event tickets are available through El Sello Tickets.
• eTicket BlancacoreChannel Partner/ Reseller/ DistributorTicketing platform for Colombian events. Made4Rap and Akriila events are available through eTicket Blanca.
• TicketShowscoreChannel Partner/ Reseller/ DistributorEvent ticketing platform. Old Man's Child event tickets are distributed through TicketShows.
• Teatro NacionalminorStrategic or Co-development PartnerHombres a la Plancha show is promoted with link to Teatro Nacional, indicating venue partnership or co-promotion for certain events.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Movistar Arena (Bogotá): Bogotá's flagship large-capacity arena (~14,000 capacity). Competes directly with Royal Center for the same touring artist bookings in the Bogotá market, although at materially higher capacity and a different price tier.
• Coliseo El Campín: Large multi-purpose Bogotá venue primarily used for concerts and sporting events. Competes with Royal Center for touring artist dates but at stadium-scale capacity.
• Teatro Mayor Julio Mario Santo Domingo: Major Bogotá performing arts venue hosting concerts, theater, and cultural events. Comparable in mission and target audience (cultural and concert-goers in Bogotá) but operates at larger institutional scale.
• Teatro Nacional La Castellana: Mid-sized Bogotá event venue explicitly referenced as a partner/co-promoter on Royal Center's site (Hombres a la Plancha). Comparable in scale, programming style, and central Bogotá location, serving the same concert and cultural-event audience.

Broad incumbents

• Live Nation Colombia: Global live entertainment promoter with Colombian operations. Competes for the same touring artist deals in the Bogotá market where Royal Center operates.
• Ágora Bogotá Centro de Convenciones: Major Bogotá convention and event complex. Comparable as a venue operator serving events in the capital, though focused on large conventions, exhibitions, and corporate events rather than Royal Center's concert programming.
• OCESA Colombia: Latin American live entertainment powerhouse (subsidiary of CIE) operating across Colombia including Bogotá. Comparable as a promoter/venue operator competing for the same artist tours Royal Center books.

Others

• Fever (FeverUp): Global experience-discovery platform and one of Royal Center's listed ticketing partners (Jazz Room). Comparable as an ecosystem participant that distributes and promotes live experiences in Bogotá.

Emerging players

• Páramo Presenta: Colombian independent concert promoter that books artists into Bogotá venues including Royal Center and competitors. Comparable because it operates in the same Bogotá live-event ecosystem and competes for the same touring artist relationships.

Regional players

• Teatro Libre de Bogotá: Bogotá-based performing arts and concert venue with a similar mid-sized footprint and cultural programming focus. Directly comparable in scale and customer segment to Royal Center.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@RoyalBogota
• Facebookfacebook.com/royalcenterbogota
• Instagraminstagram.com/royalbogota
• LinkedInlinkedin.com/company/centro-de-eventos-royal-center-s.a.s.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centro De Eventos Royal Center S.A.S.