HARKER HEIGHTS ROYAL DENTAL CENTER, PLLC

What HARKER HEIGHTS ROYAL DENTAL CENTER, PLLC does

Royal Dental is a private general dental practice operating as a single-location professional limited liability company (PLLC) in Harker Heights, Texas. Founded under current ownership in 2015 by husband-and-wife team Dr. Pace Plant and Dr. Jennifer Phillips, the practice delivers a comprehensive suite of general dental services to individual consumers in the central Texas region. Service offerings span preventive care (routine exams, cleanings, pediatric dentistry), restorative procedures (esthetic composite fillings, crowns and bridges, dentures and partials, implant restoration/consultation), endodontic treatment (root canals), and cosmetic dentistry (veneers, take-home whitening trays).

The practice operates on a direct-to-consumer, fee-for-service model with pay-as-you-go billing for clinical procedures; pricing is not publicly disclosed. Patient acquisition is handled through a basic website (royaldds.com), online appointment booking via NexHealth, and inbound phone inquiries, with no formal marketing infrastructure. Patient payment is supported by a financing partnership with Sunbit, enabling installment-plan prequalification. The practice has approximately 6 employees operating out of a single office at 480 E Farm to Market 2410, Suite 200, Harker Heights, TX 76548.

There is no evidence of external investment, parent company ownership, technology platform development, proprietary software, or multi-location operations. The practice is a traditional local service business whose value proposition rests on practitioner continuity, community presence, and breadth of general dental services rather than scalable technology or differentiated business model.

Name

HARKER HEIGHTS ROYAL DENTAL CENTER, PLLC

Legal name

Royal Dental

Website

https://royaldds.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Royal Dental is a privately held, single-location general dental practice in Harker Heights, Texas, founded in 2015 by husband-and-wife dentists Dr. Pace Plant and Dr. Jennifer Phillips. It delivers preventive, restorative, endodontic, and cosmetic dental services to individual patients in central Texas on a direct-to-consumer, fee-for-service basis.

Ownership category

akta.pro rank

Product category

General Dentistry Services

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industry

General Dentistry Group Practices (HLABAKAB)

Keywords

• General dentistry services
• Preventive dental care
• Cosmetic dentistry
• Restorative dental services
• Pediatric dentistry

Headquarters

HQ city

Harker Heights

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Dental Services Revenue: The practice generates revenue through providing general dental services on a per-visit and per-procedure basis. Services include routine exams, cleanings, fillings, crowns, bridges, cosmetic veneers, whitening, root canals, pediatric dentistry, implant restoration consultations, and dentures/partials. Financing options are available through Sunbit for patients needing payment plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Royal Dental is a privately held general dental practice in Harker Heights, Texas, operated by husband-and-wife dentists Dr. Pace Plant and Dr. Jennifer Phillips. The practice provides a comprehensive suite of general dental services covering preventive care (routine exams, cleanings, pediatric dentistry), restorative treatments (esthetic composite fillings, crowns and bridges, dentures and partials, implant restoration/consultation), endodontic procedures (root canals), and cosmetic services (cosmetic veneers, take-home whitening trays). Patients access the practice through online appointment booking, phone, or walk-in visits at the single Harker Heights office.

Product overview

Royal Dental is a general dental practice operated by husband-and-wife team Dr. Jennifer Phillips and Dr. Pace Plant. The practice offers a comprehensive suite of general dental services delivered as a unified service offering. The portfolio includes preventive care (routine exams and cleanings, pediatric dentistry), restorative treatments (crowns and bridges, dentures and partials, esthetic composite fillings, implant restoration/consultation), endodontic procedures (root canals), and cosmetic services (cosmetic veneers, take-home whitening trays). The practice serves the Harker Heights, Texas community and operates primarily as a direct patient care service without a modular software platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Routine Exams & Cleanings Preventive dental care services including comprehensive oral examinations and professional teeth cleaning to maintain oral health.
• Esthetic Composite Fillings Tooth-colored dental restorations used to repair cavities while maintaining a natural appearance.
• Crowns and Bridges Restorative dental prosthetics including dental crowns to cover damaged teeth and bridges to replace missing teeth.
• Cosmetic Veneers Custom-designed thin shells bonded to the front surface of teeth to improve appearance and address cosmetic concerns.
• Take-Home Whitening Trays Professional teeth whitening system with custom-fitted trays for at-home use to brighten and whiten teeth.
• Root Canals Endodontic treatment procedure to remove infected pulp from inside a tooth, relieve pain, and save the natural tooth.
• Pediatric Dentistry Dental care services specialized for children, focusing on oral health maintenance and age-appropriate treatments.
• Implant Restoration/Consultation Consultation and restoration services for dental implants, including assessment and prosthetic attachment to implant posts.
• Dentures and Partials Removable prosthetic devices designed to replace missing teeth, including full dentures and partial dentures for partial tooth loss.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights2 records

Broad incumbents

• Smile Brands: DSO supporting affiliated general and specialty dental practices across multiple states. Comparable as a broad incumbent in the same general dentistry category with overlapping service mix.
• Western Dental & Orthodontics: Large multi-state DSO delivering general dentistry, orthodontics, and specialty services to a broad patient base. Broad incumbent in the same general dentistry category with overlapping service menu.
• North American Dental Group: DSO supporting affiliated general and specialty dental practices across multiple U.S. states. Comparable as a broad incumbent offering the same general dentistry services as Royal Dental.
• MB2 Dental: Texas-headquartered DSO that partners with private-practice dentists across general and specialty care. Highly comparable given the Texas footprint overlap and the same private-to-affiliated practice thesis Royal Dental represents in its current independent form.
• Heartland Dental: Largest dental support organization in the U.S., supporting thousands of dentists across general and specialty practices. A broad incumbent that competes for general dentistry patients through affiliated offices and represents the structural DSO model Royal Dental sits outside of.
• Mortenson Dental Partners: DSO with a sizable network of family dental practices across multiple U.S. states. Comparable as a broad incumbent offering the same family/general dentistry services that form Royal Dental's core.
• Pacific Dental Services: Major DSO supporting hundreds of dental practices with a focus on modern, technology-enabled general dentistry. Broad incumbent operating in the same general dentistry category, frequently entering secondary markets like Harker Heights-adjacent metros.
• Aspen Dental: One of the largest DSOs in the U.S. with hundreds of branded offices delivering general, restorative, and cosmetic dentistry. Compares as a broad incumbent that competes for the same general dentistry patient pool that Royal Dental serves, but at vastly greater scale.

Direct peers

• Affordable Dentures & Implants: National chain focused on dentures, extractions, and implants with hundreds of locations. Comparable to Royal Dental on the dentures/partials and implant restoration services, with overlap in patient demographic and direct-pay model.

Others

• Delta Dental of Texas: Major dental benefits administrator serving Texas employers and patients. Comparable as an ecosystem participant — Royal Dental's commercial patients are typically routed through Delta Dental-style insurance networks, making it a relevant payer-side counterpart rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/harker-heights-royal-dental-center-pllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HARKER HEIGHTS ROYAL DENTAL CENTER, PLLC